Digital Accessibility with the UserWay Widget
Today’s competitive ecommerce landscape demands a user experience for the widest possible audience — including shoppers with disabilities. Digital accessibility opens up new avenues for growth and success.
This article explores why UserWay’s Accessibility Widget may be your ideal solution.
Why Digital Accessibility?
Digital accessibility means designing and developing websites, apps, content, and tools that provide equal access and usability for every user. A commitment to accessibility includes making content perceivable, operable, understandable, and robust for everyone, including those with visual, auditory, physical, speech, cognitive, or neurological impairments.
Embracing digital accessibility should be an ethical priority for every organization, but it’s also a smart business move. Approximately 1 billion people worldwide live with a disability. An inaccessible website excludes this critical demographic.
Furthermore, non-compliance with accessibility standards can lead to lawsuits and a tarnished reputation. But there’s plenty of good news if you’re willing to commit to digital accessibility from the top down.
Investing in digital accessibility has numerous benefits, including:
- Expanded customer base: Accessible websites help reach a broader audience who may have been unable to engage with your content or make purchases.
- Improved SEO: Accessibility features like alt text for images and adequately structured content improve organic search rankings, leading to increased traffic.
- Enhanced user experience: Accessible design principles often coincide with good UX practices. Simplified navigation, clear layout, and intuitive design benefit all shoppers, not just those with disabilities.
- Brand reputation and loyalty: Demonstrating a commitment to accessibility sends a powerful message about inclusivity and social responsibility. Consumers are more likely to support businesses that prioritize accessibility, leading to improved brand reputation and customer loyalty.
UserWay Accessibility Widget
While the benefits are clear, implementing accessibility can seem daunting. Fortunately, the UserWay Accessibility Widget can relieve the burden. It works at the code level. Your developers don’t have to address every barrier manually, instead relying on automated remediation technology to save time (and money).
UserWay’s comprehensive, easy-to-use solution includes:
- Screen reader compatibility: The UserWay Widget ensures that websites are compatible with screen reader software, allowing shoppers with visual impairments to access and navigate the content.
- Text magnifier and contrast adjustment: Shoppers can adjust text size and contrast settings, enhancing readability for individuals with low vision or cognitive impairments.
- Keyboard navigation: The Widget enables seamless keyboard navigation, making it easier for shoppers who cannot use a mouse.
- Alt text generation: With the UserWay Widget, merchants can automatically generate descriptive alt text for images, ensuring visually impaired shoppers can understand the content.
- Accessibility statement generator: The widget includes an accessibility statement generator, enabling merchants to communicate their commitment.
Merchants Choose UserWay
In 2024, digital accessibility is an essential investment for growing an online business. The UserWay Accessibility Widget is the preferred solution for many online merchants:
- Ease of implementation: Integrating the UserWay Widget into a website is quick and straightforward, requiring no technical or coding expertise.
- Comprehensive features: From screen reader compatibility to contrast adjustment, the UserWay Widget meets diverse shopper needs.
- Customized branding: Merchants can customize the Widget’s appearance and functionality to align with their branding and user experience.
- Adapts to your platform and visitors: The Widget provides a full range of AI-powered accessibility tools, integrates with 20 ecommerce platforms, and supports over 50 languages.
- Continuous updates and support: UserWay’s solutions are cutting-edge and up-to-date with evolving accessibility standards and practices. The Widget comes with free, live installation support, 24/7 chat, a seven-day free trial, and attorney-led legal services.
- Boosted website performance: The Widget improves conversions and lowers bounces. At just 23 KB, it never slows page loads.
About UserWay
UserWay makes websites, apps, and PDFs usable for people with disabilities. Since 2016 over 1 million global companies have installed the UserWay Widget, including leading brands such as Payoneer, Fujitsu, Kodak, Fiverr, and many more. Visit us at UserWay.org.
