Product Review Analytics with Channel Signal C.E.O. Paul Kirwin

Nearly nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers to make online buying decisions.

I recently spoke with Paul Kirwin, C.E.O. and founder of Channel Signal, a product review monitoring and analytics firm to discuss ecommerce reviews. What follows is the full audio interview and, also, a transcript of it, edited for length and clarity.


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