On-Demand Seminars

15 Critical KPIs to Manage Your Ecommerce Business

Ecommerce businesses can be complicated. A merchant can manage, say, inventory, traffic, conversion, fulfillment, accounting, and customer service — all across multiple sales channels with multiple marketing campaigns. Keeping track of the actual progress of the business — sales, profits, growth — can become secondary.

In this 30-minute seminar, which first aired March 15, 2018, we’ll review 15 key performance indicators that all merchants should track. We’ll explain how to interpret and apply each KPI, to make important adjustments for ongoing success.

15 Critical KPIs to Manage Your Ecommerce Business

We’ll address:

  • Why KPIs?  KPIs are the most important metrics that lead to business success. We’ll explain how KPIs follow strategy, with examples from other businesses.
  • A system to track and record. Knowing how and when to measure and record KPIs is essential for assessing progress and making adjustments. We’ll suggest a framework to track and retain KPIs — and assign responsibility for their outcome.
  • Case studies. Many leading companies use KPIs to evolve and improve. We’ll analyze Netflix and others for examples of identifying key metrics and then focusing on them for growth.
  • 15 critical KPIs. Dozens of KPIs apply to ecommerce businesses. We’ll review 15 of the most critical — and explain why.


Following the presentation, we’ll answer questions from attendees.

About the Presenter

Phil MasielloPhil Masiello is a contributor to Practical Ecommerce. He is founder of NuPeptin, a online retailer of skin care products. He is also C.E.O. of Hound Dog Digital, a marketing agency. Phil was previously founder and C.E.O. of Raw Beauty, Inc., which developed and marketed skin care products through ecommerce, and 800razors.com.

About the Sponsor

Webgility makes business easier by automating operations, improving workflows, and reducing effort and inefficiencies. Webgility’s Unify software connects all sales, accounting, inventory, and shipping — eliminating manual data entry, reducing errors, and centralizing financial data. Webgility manages millions of transactions for thousands of online stores every month.