Practical Ecommerce

4 Ways to Increase Profits from Free Shipping



Tuesday, March 27, 2018


2:00 p.m. Eastern Time


30 Minutes


Armando Roggio, senior contributing editor and ecommerce practitioner


FedEx Fulfillment, ecommerce solutions from FedEx Supply Chain

All registrants will receive a recording of the seminar.

Consumers increasingly expect free shipping. Most ecommerce merchants have a least considered it. But adding an extra expense can be burdensome. In this 30-minute online seminar, we’ll offer strategies to actually increase profits from offering free shipping.

4 Ways to Profit from Free Shipping

We’ll address:

  • Establish a baseline. An A/B test can help estimate how much a free shipping offer could impact sales, costs, and profits. We’ll explain, with examples.
  • Evaluate store prices. Some ecommerce businesses have been rewarded by raising prices to compensate for shipping costs. Charging a little more for an item, but offering “free shipping” could double revenue. We’ll review the numbers, including case studies from other merchants.
  • Create thresholds and limitations. A company’s free shipping offer should be profitable from the beginning. We’ll review potential minimum order values, quantities, excluded items, VIP perks, and much more — all to help free shipping move your company forward.
  • Reduce shipping costs. Low-cost shipping methods, optimized product and shipping packages, and logistics planning can make free shipping less expensive. We’ll discuss innovative methods to lower shipping costs — without impacting customer expectations.


Following his presentation, Roggio will answer questions from attendees.

About the Presenter

Armando RoggioArmando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.


About the Sponsor

FedEx Supply Chain provides solutions to scale with your business, whether it’s established or rapidly growing. FedEx Fulfillment is a complete turnkey solution to help ecommerce entrepreneurs manage their warehousing, order fulfillment, transportation, and returns. FedEx Fulfillment’s trusted combination of integrated logistics and shipping expertise helps businesses now and in the future.