Practical Ecommerce

On-Demand Seminars

How to Change Ecommerce Platforms

The process of changing ecommerce platforms can be overwhelming. There are many concerns, such as data migration, URL structure, redirects, API integrations, and design. Maintaining organic search engine rankings is paramount. Mobile-first functionality, site speed, and extensive testing are other key items.

In this 1-hour “Essential Skills” online seminar, which first aired on March 7, 2017, we’ll address the typical process of changing ecommerce platforms. We’ll cite frequent mistakes. We’ll review a detailed checklist of migration tasks and considerations.

Seminar Recording


Migration Checklists: PDFs

About the Presenters

Lori McDonald
Lori McDonald is a Practical Ecommerce contributor, and president and C.E.O. of Brilliance Business Solutions, a B2B ecommerce development firm. With a background in computer and electrical engineering, Lori is passionate about helping companies achieve big things by realizing the untapped potential of the web.


Hamlet Batista is C.E.O. and founder of RankSense Inc., a pioneering pay-for-performance SEO indexing automation platform for online retailers. Hamlet co-invented Altruik’s Page Priority®, an enterprise-level SEO software that pioneered automated resolution of site architecture issues.


David Sasson is president and co-founder of, an online retailer of hand painted oil paintings and high-end frames. is also a direct importer, allowing the company to provide attractive prices, unique designs, and high quality art. Sasson’s main focus is the marketing and sales of the company.


Andy Humphrey has 12 years experience as ecommerce merchant and entrepreneur. Andy and his team manage several ecommerce businesses — including — generating seven figures of revenue across many software platforms, including Volusion, Shopify, Amazon, eBay, and more. His primary focus is customer happiness and developing business with profitable revenue and minimal investment.