Recommending products to online shoppers can produce meaningful sales. But knowing when to offer a recommendation, and what to base it on, can be difficult. Purchase history, browse history, email opens, email clicks, lifestyle activity: All are potential triggers for product recommendations.
In this 30-minute seminar, which first aired on November 14, 2017, we’ll address how to implement a high-converting product recommendation program. We’ll cite examples from leading merchants, and we’ll offer a framework for recommending items — one that fits your company and your products.
Product Recommendations: Dos and Don’ts for High Conversions
We’ll address the following key points.
- Critical data to collect. Making the right recommendation starts with collecting the right information. We’ll review the critical data, and how to collect it.
- Identifying interests and demographics. High-converting recommendations rely on identifying visitors’ interests and demographics, and then using that information in the most effective manner. We’ll explain.
- Utilizing viewing and purchase histories. Shoppers are more apt to buy something when it is in line with what they’ve researched, browsed, or previously bought. We’ll review.
- Using email marketing data to trigger the best items. Tracking email recipients’ opens and clicks can make for better product recommendations. We’ll cite examples from leading merchants.
- Knowing where shoppers come from. Identifying how shoppers arrived at a site can tell a great deal about what they seek. We’ll elaborate, with suggestions.
- Upselling and cross-selling to increase immediate order amounts. It’s easier to recommend products when they relate to what’s already being purchased. We’ll discuss what makes for a good upsell and cross-sell recommendation.
Following her presentation, Hazelton will answer questions from attendees.
About the Presenter
Pamela Hazelton is a longtime contributing editor to Practical Ecommerce. She is an ecommerce consultant and trainer, and the author of books on ecommerce platforms, shopability, and security. She speaks at ecommerce conferences regularly.
About the Sponsor
Bronto Software provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide. Bronto is a leading email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands worldwide, including Armani Exchange, Timex, Samsonite, Theory, and Vince Camuto.