State of Ecommerce: Omnichannel 2.0



Tuesday, February 19, 2019


2:00 p.m. Eastern Time


30 Minutes


Link Walls, V.P. Digital Marketing Strategy, ChannelAdvisor
Armando Roggio, Senior Contributing Editor, Practical Ecommerce


ChannelAdvisor, a leading ecommerce cloud platform.

All registrants will receive a recording of the seminar.

Ecommerce sellers are constantly forced to adapt to shifting industry trends. In 2018, sellers saw the rise of programs such as Amazon Advertising and Google Shopping Actions while adapting to ever-evolving consumer behavior, increased fulfillment competition, and more.

So, what’s going to happen in 2019? Long-term success for brands and retailers comes down to understanding the basics of omnichannel commerce — the holistic approach of sellers to their empowered consumers.

In this 30-minute online seminar, Link Walls, ChannelAdvisor’s vice president of digital marketing strategy, will look at the driving forces in omnichannel ecommerce across stores, delivery, mobile, and voice.

He’ll address:

  • Which impending industry disruptions are coming — and how to prepare.
  • What marketing investments to prioritize — and where to scale back.
  • How omnicommerce will continue to evolve — and which trends to get ahead of.

About the Presenters

Link Walls

Link Walls is vice president of digital marketing strategy for ChannelAdvisor, serving as a strategic consultant to leading brands and retailers. Before joining ChannelAdvisor in 2005, he managed online marketing for Before that, he was a management consultant in finance, strategy, and organizational design. Link received a B.S. in Business Administration from Drexel University and an M.B.A. from the University of Virginia’s Darden School of Business.

Armando Roggio

Armando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

About the Sponsor

ChannelAdvisor is a leading ecommerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more.