On-Demand Seminars

Using Amazon to Grow Your Brand and Acquire Customers

Consumers go to Amazon to research and purchase products. Independent ecommerce merchants can capitalize by controlling what they sell on Amazon and how they communicate with buyers. Both can dramatically increase brand recognition and, when coupled with innovative merchandising, actually increase traffic to a merchant’s ecommerce site.

In this 30-minute seminar, which first aired on April 10, 2018, we’ll explain how Amazon can raise awareness and drive sales to branded ecommerce sites.

Using Amazon to Grow Your Brand and Acquire Customers

We’ll address:

  • Purchase journeys in 2018.  Consumers in 2018 use complicated paths to purchase, especially when considering new brands.  They will check a brand’s website, social media posts, and reviews. Increasingly they will go Amazon to make the purchase. We’ll review the realities of shopping and buying in 2018.
  • Amazon selling. Listing products on Amazon without close monitoring and planning does little to grow a brand.  We’ll explain the tools and features on Amazon that will best promote your company. We’ll address Brand Registry, storefront policies, item listings, unauthorized sellers, and more — all to emphasize your brand and products and to engage with shoppers.
  • Communication with buyers. Authorized communication with buyers on Amazon is critical. Packing, boxes, inserts, and auto-responder emails are all brand opportunities.  We’ll review, with examples.
  • Merchandising techniques.  Product selection, bundles, configurations, app downloads, registrations — each can drive buyers to a merchant’s website.  We’ll address merchandising techniques that encourage Amazon buyers to engage (and transact) with your ecommerce site.


Following the presentation, we’ll answer questions from attendees.

About the Presenter

Phil MasielloPhil Masiello is a contributor to Practical Ecommerce. He is founder of NuPeptin, an online retailer of skin care products. He is also C.E.O. of Hound Dog Digital, a marketing agency. Phil was previously founder and C.E.O. of Raw Beauty, Inc., which developed and marketed skin care products through ecommerce, and 800razors.com.

About the Sponsor

Bronto Software arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Marketing Platform powers personalized, multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley HomeStore, and Christopher & Banks.