Practical Ecommerce

On-Demand Seminars

Using Transactional Emails to Generate Revenue


Emails that contain order and shipping info typically have the highest open rates. Increasingly, leading ecommerce merchants use a small space in those emails to intelligently promote complementary products and services, often with terrific results.

In this 30-minute seminar, which was aired on May 16, we’ll cite examples of innovative marketing messages in transactional emails. We’ll explain how to know which products to promote, and how to personalize those products to the recipients — all to help your ecommerce business capture more sales.

About the Presenter

Armando RoggioArmando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

 

About the Sponsor

Bronto Software provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide. Bronto is a leading email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands worldwide, including Armani Exchange, Timex, Samsonite, Theory, and Vince Camuto.