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Alight Analytics® provides actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix® and Insight Analytics Group™ services.
ChannelMix®, is a marketing data management platform that combines online data, offline data, sales data, and custom data sources systematically for a single source of data, reducing the time marketers spend each day preparing data for reporting.
Insight Analytics Group™ offers consulting and training in the field of marketing analytics. Its consultants help brands and agencies implement the same strategies that Alight has employed with its own clients.
Kansas City, MO 64105