Alight Analytics® provides actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix® and Insight Analytics Group™ services.

ChannelMix®, is a marketing data management platform that combines online data, offline data, sales data, and custom data sources systematically for a single source of data, reducing the time marketers spend each day preparing data for reporting.

Insight Analytics Group™ offers consulting and training in the field of marketing analytics. Its consultants help brands and agencies implement the same strategies that Alight has employed with its own clients.