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IRI provides market and shopper data, predictive analytics, and forward-looking insights to help businesses remain relevant, capture market share, and connect with consumers.
IRI’s proprietary ecommerce category attribute model provides merchants with a holistic view of the digital marketplace and the shopper journey through online sales and share information, consumer and shopper insights.
IRI helps merchants understand how consumers are arriving at conversion websites, the leading conversion websites by category, the missed opportunities that can be improved, a comparison of online and in-store sales, and gain insights into shopper and purchase dynamics of key shopper segments.
Merchants can track and assess online and in-store performance, as well as omnichannel cause-and-effect analytics via Clavis Insight’s digital shelf analytics, all integrated on IRI Liquid Data® and delivered via the IRI Private Cloud solution.