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PureClarity provides a suite of ecommerce personalization tools powered by artificial intelligence and machine learning.

The platform gives businesses the flexibility to run their personalization in two ways. They can choose to focus on an A.I.-heavy strategy by placing PureClarity’s A.I. recommenders at key conversion points anywhere on their site, including within search. Businesses can, in addition, choose to enrich this with their personalization, quickly creating unlimited audience segments, personalized marketing campaigns, personalization within an email, and creating their own manual recommenders when the need to clear stock or build product awareness. Using both the automated A.I. and the enriched personalization toolset creates a personalized online shopping experience encouraging online conversion and customer loyalty.

PureClarity Features

  • Advanced recommender engine that provides personalized and fully customizable recommendations using advanced A.I. and big data.
  • Personalization within search and email.
  • Advanced audience segmentation.
  • Targeted personalized campaigns showing relevant banners and promotions.
  • Insights and opportunities analytics to gain a deep understanding of the buying behavior of visitors.
  • Suitable for both B2B and B2C online stores.
  • Omnichannel personalization including till receipts, clienteling, mail, and phone orders.
  • A unique cold start feature works with sparse data sets when needed.
  • A suite of unique algorithms to provide a truly personalized experience.

The A.I. developed with PureClarity’s ecommerce personalization platform is unique as it provides advanced features that change and adapt in real-time based on consumer behavior.



Unit 8, 10 Great Northway
York Business Park
York, North Yorkshire YO266rB
United Kingdom