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Segment provides a customer data platform that offers APIs and an extensive partner ecosystem to help businesses collect, unify, and connect their first-party data to more than 200 tools. As the single point of data and distribution, Segment puts customer data to work across hundreds of marketing and analytics applications.
With Segment there is no need for one-off data integrations. Instead, users can manage apps right from the Segment dashboard. From digital product design to advertising, marketing automation and data warehousing — with Segment, getting first-party customer data into business-critical systems is no longer an engineering roadblock.
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