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Business
Charts: Global Executives’ Plans, Projections Q1 2024
April 17, 2024 • Adel Boukarroum
Global execs foresee a softening of demand for their company's products but remain optimistic about profitabilty.
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On-page SEO
ChatGPT vs. Gemini for SEO Tasks
April 16, 2024 • Ann Smarty
Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more.
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Platforms & Apps
New Ecommerce Tools: April 15, 2024
April 15, 2024 • Sig Ueland
This week: updates on shoppable video, AI-powered search, composable commerce, payments, subscription plans, and more.
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Content Marketing
How to Track ROI from Content Marketing
April 15, 2024 • Armando Roggio
Content drives visitors which drive email subscriptions which drive sales. All are measurable.
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Payments
BNPL Competition Drives Wins for Merchants
April 14, 2024 • Dale Laszig
The lines have blurred between buy-now pay-later providers and credit card issuers. The winners are merchants and consumers.
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Business
Amid Downturn, Ecommerce Investor Perseveres
April 12, 2024 • Eric Bandholz
Roman Khan's ecommerce holding company seeks aquisitions, albeit cautiously.
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Technical SEO
SEO Takeaways from SGE’s Partial Rollout
April 11, 2024 • Ann Smarty
How will Google's Search Generative Experience impact organic listings?
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Analytics & Data
Charts: U.S. Manufacturing Trends Q1 2024
April 10, 2024 • Adel Boukarroum
U.S. manufacturing activity increased in March for the first time in 16 months.
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Google Ads
Google Ad Updates Reflect New SERPs
April 9, 2024 • Matthew Umbro
An ad's postion on the search results page is less important than its prominence, per Google.
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Social Media
AI Apps for Social Media Images, Videos, Infographics
April 8, 2024 • Ann Smarty
Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.
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Platforms & Apps
New Ecommerce Tools: April 8, 2024
April 8, 2024 • Sig Ueland
This week: updates on fulfillment, design services, financing, digital marketing, payments, customer support, shoppable videos, and more.