-
Product Pages
Fermàt CMO on Customized Customer Journeys
April 19, 2024 • Eric Bandholz
Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce conversion funnels.
-
SEO Tools
Pinpoint Traffic Drops with Search Console, GA4
April 18, 2024 • Ann Smarty
The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss.
-
Business
Charts: Global Executives’ Plans, Projections Q1 2024
April 17, 2024 • Adel Boukarroum
Global execs foresee a softening of demand for their company's products but remain optimistic about profitability.
-
On-page SEO
ChatGPT vs. Gemini for SEO Tasks
April 16, 2024 • Ann Smarty
Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more.
-
Platforms & Apps
New Ecommerce Tools: April 15, 2024
April 15, 2024 • Sig Ueland
This week: updates on shoppable video, AI-powered search, composable commerce, payments, subscription plans, and more.
-
Content Marketing
How to Track ROI from Content Marketing
April 15, 2024 • Armando Roggio
Content drives visitors which drive email subscriptions which drive sales. All are measurable.
-
Payments
BNPL Competition Drives Wins for Merchants
April 14, 2024 • Dale Laszig
The lines have blurred between buy-now pay-later providers and credit card issuers. The winners are merchants and consumers.
-
Business
Amid Downturn, Ecommerce Investor Perseveres
April 12, 2024 • Eric Bandholz
Roman Khan's ecommerce holding company seeks aquisitions, albeit cautiously.
-
Technical SEO
SEO Takeaways from SGE’s Partial Rollout
April 11, 2024 • Ann Smarty
How will Google's Search Generative Experience impact organic listings?
-
Analytics & Data
Charts: U.S. Manufacturing Trends Q1 2024
April 10, 2024 • Adel Boukarroum
U.S. manufacturing activity increased in March for the first time in 16 months.
-
Google Ads
Google Ad Updates Reflect New SERPs
April 9, 2024 • Matthew Umbro
An ad's postion on the search results page is less important than its prominence, per Google.
-
Adel Boukarroum
Charts: Ecommerce in Emerging Markets 2024
-
Marcia Kaplan
Ecommerce Flourishes in Latin America
-
Eric Bandholz
Success in Europe Requires ‘People on the Ground,’ Says Danish Entrepreneur
-
Adel Boukarroum
Charts: Ecommerce in Asia 2023
-
Marcia Kaplan
Indonesia, an Overlooked Ecommerce Market