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WebEngage is a marketing cloud for consumer businesses which automates communication and improves retention across users’ life-cycle.
It enables cross-channel user engagement via these channels, web message notification, survey, and feedback, in-app message, push notification, email, text message, and web push. In addition, the WebEngage Journey Designer is a drag-and-drop user workflow builder for implementing multi-channel campaigns.
WebEngage builds enriched user profiles for every single user — registered as well as anonymous — using a merchant’s website and mobile app. Merchants can segment these users based on their behavior, and get access to real-time multi-channel campaign analytics.
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