The rise of online selling allows manufacturers and brand-owners to sell directly to end-user consumers — bypassing traditional retail channels. But the process of servicing consumers, selecting an ecommerce platform, identifying sales channels, and managing backend fulfillment can be daunting.
In this 30-minute online seminar, which first aired on October 15, 2019, we’ll review 10 critical aspects of direct-to-consumer ecommerce. We’ll cite examples of leading DTC sellers — all to help manufacturers and brand-owners achieve success.
Essentials of Direct-to-consumer Ecommerce
Our presentation will include the following key points.
- Understanding the model. Whether you’re new or an established brand owner, DTC selling can be both rewarding and challenging. We’ll address the benefits and common mistakes, to provide a foundation for the 10 DTC essentials.
- Products and packaging. How products are presented to a consumer can be significantly different than how those same products are packaged and shipped to a business. We’ll explain packing considerations and warn you about frequent missteps by DTC sellers.
- Identifying DTC channels. Will you sell from your own website? How about listing products on Amazon? DTC merchants have fundamental choices about where they sell their products. We’ll explain.
- Ecommerce and point-of-sale platform. Technology has a serious impact on DTC performance. We’ll review the options for ecommerce, point-of-sale, and other key technology components.
- Customer experience and support. Consumers expect DTC businesses to have the same level of service and support as the best retailers. We’ll address the retail realities of DTC selling.
- Building a brand. Your company and product may be prominent in the wholesale community, but a recognizable consumer brand is key for DTC success. We’ll offer tips on brand building — from a DTC merchant who has done just that.
Following the presentation, we’ll answer questions from attendees.
About the Presenters
Armando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Eric Bandholz is co-founder of Beardbrand, a direct-to-consumer men’s grooming company that focuses on beard care. He is also a Practical Ecommerce contributor. With the help of his co-founders, he’s bootstrapped Beardbrand from zero sales to a multi-million dollar business.
About the Sponsor
Oracle NetSuite is a leading worldwide provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, ecommerce, inventory, and more.