On-Demand Webinars

10 Essentials of Direct-to-consumer Ecommerce


The rise of online selling allows manufacturers and brand-owners to sell directly to end-user consumers — bypassing traditional retail channels. But the process of servicing consumers, selecting an ecommerce platform, identifying sales channels, and managing backend fulfillment can be daunting.

In this 30-minute online seminar, which first aired on October 15, 2019, we’ll review 10 critical aspects of direct-to-consumer ecommerce. We’ll cite examples of leading DTC sellers — all to help manufacturers and brand-owners achieve success.

Essentials of Direct-to-consumer Ecommerce

Our presentation will include the following key points.

  • Understanding the model. Whether you’re new or an established brand owner, DTC selling can be both rewarding and challenging. We’ll address the benefits and common mistakes, to provide a foundation for the 10 DTC essentials.
  • Products and packaging. How products are presented to a consumer can be significantly different than how those same products are packaged and shipped to a business. We’ll explain packing considerations and warn you about frequent missteps by DTC sellers.
  • Identifying DTC channels. Will you sell from your own website? How about listing products on Amazon? DTC merchants have fundamental choices about where they sell their products. We’ll explain.
  • Ecommerce and point-of-sale platform. Technology has a serious impact on DTC performance. We’ll review the options for ecommerce, point-of-sale, and other key technology components.
  • Customer experience and support. Consumers expect DTC businesses to have the same level of service and support as the best retailers. We’ll address the retail realities of DTC selling.
  • Building a brand. Your company and product may be prominent in the wholesale community, but a recognizable consumer brand is key for DTC success.  We’ll offer tips on brand building — from a DTC merchant who has done just that.

Q&A

Following the presentation, we’ll answer questions from attendees.

About the Presenters

Armando RoggioArmando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Eric BandholzEric Bandholz is co-founder of Beardbrand, a direct-to-consumer men’s grooming company that focuses on beard care. He is also a Practical Ecommerce contributor. With the help of his co-founders, he’s bootstrapped Beardbrand from zero sales to a multi-million dollar business.

About the Sponsor

Oracle NetSuite is a leading worldwide provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, ecommerce, inventory, and more.


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