If you’re interested in using video for your business, it can be helpful to look at what’s worked for other companies. Brand channels on YouTube are good resources to find effective videos for product demos, how tos, interviews, behind-the-scenes clips, branded webisodes, and more.
Here is a list of the top 10 YouTube brand channels in the U.S., by total views. The fastest growing channel with the most views is an ecommerce site, Vat19. I compiled the list using Socialbakers, which tracks, analyzes, and benchmarks profiles across social platforms.
Vat19.com is a source for “curiously awesome” gifts. It’s also a good example on how to do product videos right. It’s produced over 900 entertaining videos for some very unusual products. In the last month, Vat19 has had the greatest number of new views on brand channels.
Subscribers: 2,708,085. Total uploaded video views: 2,080,136,679.
Monster High is a line of toys from Mattel. Every week, its YouTube page features new webisodes, songs, product how tos, and more about the world of Monster High. Fans can find more games, videos, and shopping at play.monsterhigh.com. In the last month, Monster High has had the fourth greatest number of new views — 16.3 million.
Subscribers: 884,946. Total uploaded video views: 596,621,238.
This is the official Nintendo YouTube channel where fans can find videos, news, and content for Nintendo, Wii U, and Nintendo 3DS. The channel features mainly trailers for current and upcoming games, such as Super Mario Maker ‘The Build’ Game Trailer and Super Mario Mash-Up Pack for Minecraft – Wii U Edition.
Subscribers: 1,619,641. Total uploaded video views: 439,542,086.
At Ever After High, the teenage children of famous fairytales choose their own happily-ever-afters. Followers watch the story unfold week after week with new webisodes and exclusive original content. In the last month, Ever After High has had the third greatest number of new views — 17.2 million.
Subscribers: 588,702. Total uploaded video views: 240,667,477.
This is the official channel for Guitar Center. It features clips from Guitar Center Sessions on DirecTV, webseries performances, and artist interviews, as well as promotional videos for sales events like the “Find Your Sound” Memorial Day Savings Event 2016.
Subscribers: 423,766. Total uploaded video views: 190,957,320.
The Walmart YouTube channel features money-saving and timesaving tips, new product info, entertaining ideas and inspiration, and “rollbacks” and special buys. Walmart highlights new products, such as its Eat Fresh with Walmart playlist to promote that it now carries organic meat and produce. Additional playlists, such as Simple Meals You Will Love and Gatherings: Tips To Make Memorable Get-Togethers, serve to inspire followers beyond simple product demos.
Subscribers: 130,938. Total uploaded video views: 179,882,423.
This is the official YouTube channel for NCIX.com, a Canadian technology retailer with stores in British Columbia and Ontario. The channel features useful product reviews and showcases and guides and tutorials. The channel also features news from the tech world and industry interviews.
Subscribers: 920,433. Total uploaded video views: 171,941,420.
The Party City channel has the party ideas and how-to videos to get your party started and keep the celebration going throughout the year. Playlists focus on giving followers the information and ideas they need, such as Boys Party Ideas, Girls Party Ideas, and Teen & Tween Party Ideas.
Subscribers: 115,306. Total uploaded video views: 149,906,957.
This is the official channel for Samsung Mobile USA. It’s intended to be “a place for fans to interact, discuss products and share stories and experience.” Playlists, like Galaxy S7 and Galaxy Note5 & Galaxy S6 edge+, have videos that highlight products. There are also how-to videos to help followers with specific features.
Subscribers: 325,653. Total uploaded video views: 139,616,296.
This is the official YouTube channel for Dove US. Its mission is to make beauty a source of confidence, not anxiety. Dove focuses on content made for real women, starring real women. Playlist features real experiences, such as Dove asked real women to talk friendship and Real women talk Dove hair. The channel also provides beauty tips from experts, such as Dove experts on underarm care and Dove experts share hair how tos.
Subscribers: 74,382. Total uploaded video views: 136,642,042.