Category

Link Building

The number and quality of external links to a web page are the founding premise of Google’s ranking algorithm. Our link-building pieces address helpful tools, how to solicit, backlink quality, approaching journalists, and more.

Illustration of the word "Links" superimposed on digital elements

SEO: Can Google Crawl Your Links?

January 12, 2023 • Ann Smarty

Links remain a key ranking factor for Google. But not all links are accessible. Here’s how to confirm whether Google can crawl links on your site.

Illustration of a whiteboard reading "Backlinks"

How to Find an Author’s Email for Link Building

December 15, 2022 • Ann Smarty

Illustration of a whiteboard with the words "Backlink" on it

The Black Art of Backlink Buying

November 1, 2022 • Armando Roggio

Jeff Oxford, 180 Marketing

180 Marketing Founder: 4 Buckets to SEO

June 17, 2022 • Eric Bandholz

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15 Tools for Link Building

May 8, 2022 • Sig Ueland

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3 Tools to Connect with Journalists

April 28, 2022 • Ann Smarty

Stop Using Domain Authority for SEO Backlinks

February 10, 2022 • Ann Smarty

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Ask an Expert: Is Disavowing Spammy Backlinks Still Necessary for SEO?

August 25, 2021 • PEC Staff

Screenshot from video of James Wirth and Armando Roggio

CommerceCo Recap: A Process for SEO Link-building

July 8, 2021 • Armando Roggio

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CommerceCo Recap: SEO Link-building Is Hard

June 10, 2021 • Armando Roggio

Yes, Toxic Backlinks Can Still Harm Search Rankings

Yes, Toxic Backlinks Can Still Harm Search Rankings

May 12, 2020 • Armando Roggio

SEO Link-building for Ecommerce

SEO Link-building for Ecommerce

October 29, 2019 • Bill Sebald

SEO A Common Sense Assessment of Link Quality

SEO: A Common Sense Assessment of Link Quality

August 14, 2019 • Armando Roggio

Can an Ecommerce Sites Generate Organic Search Traffic?

Can Ecommerce Sites Generate Organic Search Traffic without Backlinks?

May 30, 2019 • Hamlet Batista

SEO How to Quickly Find Internal Linking Opportunities

SEO: How to Quickly Find Internal Linking Opportunities

April 23, 2019 • Bill Sebald

SEO Reclaiming Lost Links from Site Migrations

SEO: Reclaiming Lost Links from Site Migrations

January 21, 2019 • Bill Sebald

4 Sales Lessons for SEO Link Building

4 Sales Lessons for SEO Link-building

December 28, 2018 • Armando Roggio

SEO 6 Ways to Increase Backlinks

SEO: 6 Ways to Increase Backlinks

October 26, 2018 • Jill Kocher Brown

SEO Broken Link Building as a Content Marketing Strategy

SEO Broken Link Building as a Content Marketing Strategy

August 14, 2018 • Armando Roggio

SEO Link Building Tactics for Ecommerce Businesses

SEO Link Building Tactics for Ecommerce Businesses

July 17, 2018 • Armando Roggio

SEO: Be Community-centric to Earn Links

SEO: Be Community-centric to Earn Links

January 20, 2017 • Jill Kocher Brown

SEO: Searchmetrics Releases Annual Ranking Factors Study

SEO Study: Backlinks Decline as Ranking Factor

December 16, 2016 • Jill Kocher Brown

SEO- Content Is King but Links Are Gold

SEO: Content Is King but Links Are Gold

July 22, 2016 • Jill Kocher Brown

How Link-building for SEO Fits with Content Marketing

How Link-building for SEO Fits with Content Marketing

May 30, 2016 • Armando Roggio

SEO: How to Identify Low Quality Links

SEO: How to Identify Low Quality Links

September 26, 2014 • Jill Kocher Brown

SEO: Google Devalues another Link-building Tactic

August 2, 2013 • Jill Kocher Brown

SEO: 3 Ways to Grow Links to Your Ecommerce Site

November 2, 2012 • Jill Kocher Brown

17 Tools to Analyze Your Links

June 6, 2012 • Sig Ueland