Practical Ecommerce

The Web Marketing Checklist: 37 Ways to Promote Your Website

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

How can you get more visitors to your website? What can you do to stimulate traffic? Here’s a checklist of 37 items you need to consider. Many of these you may be doing already; others you meant to do and forgot about; still others you’ve never heard of. Of course, a great deal has been written about this. You’ll find many articles about website promotion on our site.

This article is designed to introduce you to website promotion — getting consumers to come to your website. It gives you the basic information, which you can then explore through links to other resources, many of them free. As one of our most popular articles, this was revised most recently on April 19, 2011.

While I’m not breaking any new ground here, I’ve tried to summarize some of the most important techniques.

Search Engine Strategies

Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called “search engine optimization,” abbreviated as SEO.

1. Write a Keyword-Rich Page Title. Write a descriptive title for each page — rich in keywords you want people to find you with — using 5 to 8 words. Remove as many “filler” words from the title (such as “the,” “and,” etc.) as possible, while still making it readable. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative. Place this at the top of the webpage between the <HEAD></HEAD> tags, in this format: <TITLE>Web Marketing Checklist — 37 Ways to Promote Your Website</TITLE>. (It also shows on the blue bar at the top of your web browser.)

Plan to use some descriptive keywords along with your business name on your home page. If you specialize in silver bullets and that’s what people will be searching for, don’t just use your company name “Acme Ammunition, Inc.,” use “Silver and Platinum Bullets — Acme Ammunition, Inc.” The words people are most likely to search on should appear first in the title (called “keyword prominence”). Remember, this title is your identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.

2. Write a Description META Tag. Some search engines include this description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and key phrases on this page. Don’t include keywords that don’t appear on the webpage. Place the Description META Tag at the top of the webpage, between the <HEAD></HEAD> tags, in this format:

<META NAME=”DESCRIPTION” CONTENT=”Increase visitor hits, attract traffic through submitting URLs, META tags, news releases, banner ads, and reciprocal links.”>

The maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.

When I prepare a webpage, I write the article first, and then develop a keyword-rich title (#1 above). Then I write a description of the content in that article in a sentence or two, using each of the important keywords and key phrases included in the article. This goes into the description META tag.

Next, I strip out the common words, leaving just the meaty keywords and phrases and insert those into the keywords META tag. It’s no longer used much for ranking, but I’m leaving it in anyway. I think it may have some minor value. So to summarize so far, every webpage in your site should have a distinct title and META description tag. If you implement these two points, you’re well on your way to better search engine ranking. But there’s more that will help your ranking….

3. Include Your Keywords in Headers (H1, H2, H3). Search engines consider keywords that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Don’t expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines — it won’t. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some designers no longer use the H1, H2 tags. That’s a big mistake. Make sure your designer defines these tags in the CSS rather than creating headline tags with other names.)

4. Position Your Keywords in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document — where most people write an introduction to the content of the page. You don’t want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don’t overdo it.

5. Include Descriptive Keywords in the ALT Attribute of Image Tags. This helps your site be more accessible to site-impaired visitors and gives additional clues to the search engines. The ALT attributes dohelp get your images ranked higher for image search (see #12 below).

6. Use Keywords in Hyperlinks. Search engines are looking for clues to the focus of your webpage. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and key phrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or key phrase, such as blue-widget.htm– another clue for the search engine.

7. Make Your Navigation System Search Engine Friendly. You want search engine robots to find all the pages in your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don’t read JavaScript and Flash very well. Therefore, supplement JavaScript and Flash menus with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. Don’t set up your navigation system using HTML frames (an old, outdated approach); they can cause severe indexing problems.

Some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly webpages, often recognizable by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes have trouble parsing long URLs and may stop at the question mark, refusing to go farther. If you find the search engines aren’t indexing your interior pages, you might consider URL rewriting, a site map, or commercial solutions.

8. Create a Site Map. A site map page with links to all your pages can help search engines (and visitors) find all your pages, particularly if you have a larger site. You can use free tools, to create XML sitemaps that are used by the major search engines to index your webpages accurately. Upload your sitemap to your website. Then submit your XML sitemap to Google, Yahoo!, and Bing (formerly MSN), following instructions on their sites. By the way,  Google Webmaster Central  has lots of tools to help you get ranked higher. Be sure to set up a free account and explore what they have to offer.

9. Develop Webpages Focused on Each Your Target Keywords. SEO specialists no longer recommend using external doorway or gateway pages, since nearly duplicate webpages might get you penalized. Rather, develop several webpages on your site, each of which is focused on a target keyword or key phrase for which you would like a high ranking. Let’s say you sell teddy bears. Use Google Insights for Search or the free keyword suggestion tool on Wordtracker to find the related keywords people search on. In this case: write a separate webpage featuring the keyword “teddy bear,” “teddy bears,” “vermont teddy bears,” “vermont bears,” “the teddy bears,” teddy bears picnic,” “teddy bears pictures,” etc. You’ll write a completely different article on each topic. You can’t fully optimize all the webpages in your site, but for each of these focused-content webpages, spend lots of time tweaking to improve its ranking, as described in point #10.

10. Fine-tune with Careful Search Engine Optimization. Now fine-tune your focused-content pages and perhaps your home page, by making a series of minor adjustments to help them rank higher. Software such as WebPosition allows you to check your current ranking and compare your webpages against your top keyword competitors. I use it regularly. WebPosition’s Page Critic tool provides analysis of a search engine’s preferred statistics for each part of your webpage, with specific recommendations of what minor changes to make. The best set of SEO tools is Bruce Clay’s SEOToolSet. You can find links to many SEO articles on this site.

Frankly, this kind of SEO fine-tuning is time-consuming, painstaking work that takes a lot of specialized knowledge. For this reason, many small and large businesses outsource search engine optimization. If you’ll explain your needs to me on my online form, I can refer you to appropriate SEO firms that I know and trust.

11. Promote Your Local Business on the Internet. These days many people search for local businesses on the Internet. To make sure they find you, include on every page of your website the street address, zip code, phone number, and the five or 10 other local community place names your business serves. If you can, include place names in the title tag, too. When you seek links to your site (see #15 below), you should request links from local businesses with place names in the communities you serve and complementary businesses in your industry nationwide.

Also create a free listing for your local business on Google Places for BusinessYahoo! Local, and Bing Local Listing Center. That way your business can show up on a map when people do a local search. For more information, see articles on local marketing on my site.

12. Promote Your Video, Images, and Audio Content. Google’s “universal search” displays not only webpage content, but also often displays near the top of the page relevant listings for images, videos, local businesses (see #11 above), and audio clips.  Therefore, consider creating such content appropriate to your business and then optimizing it so it can be ranked high enough to help you. For example, if you were to get a top-ranking, informative video on YouTube that mentions your site, it could drive a lot of traffic to your site. For more information, search on “optimizing images” or “optimizing videos.” You can see how I use videos to promote my business on my Web Marketing Today YouTube Channel.

Linking Strategies

Links to your site from other sites drive additional traffic. But since Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called PageRank that reflects the quantity and quality of incoming links. All links aren’t all equal. Links from trusted, popular sites help your site rank higher than links from lower traffic sites. You’ll find articles on linking strategies on our site.

13. Submit Your Site to Key Directories, since a link from a directory will help your ranking — and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory. Be sure to list your site in the free Open Directory Project, overseen by overworked volunteer editors. But if you don’t get listed right away, don’t be impatient and resubmit, or you’ll go to the end of the queue. A link in this directory will help you a lot.

Yahoo! Directory is another important directory. Real humans read submissions; so be careful to follow the instruction given. Hint: Use somewhat less than the maximum number of characters allowable, so you don’t have wordy text that will tempt the Yahoo! editor to begin chopping. Yahoo! Directory Submit requires a $299 annual recurring fee to have your site considered for inclusion within seven business days. Other paid business directories that might help are and

14. Submit Your Site to Trade Organization Sites and Specialized Directories. Some directories focused on particular industries, such as education or finance. You probably belong to various trade associations that feature member directories. Ask for a link. Even if you have to pay something for a link from the organization, it may help boost your PageRank.

Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings.” Unless a directory is widely used in your field, a premium ad is a waste of money — but the (free) link itself will help boost your PageRank and hence your search engine ranking.

SubmitWolf is a directory submission tool I’ve used with good success. You complete a listing form in the software interface. Then they submit your listing to all the appropriate directories they know of, plus links to sites that require manual submission. It’s a timesaver and works well. Just be careful to submit only to actual directories, not “linking sites.”

15. Request Reciprocal Links. Find websites in your general niche and request a reciprocal link to your site (especially to your free service, if you offer one, see #24 below). Develop an out-of-the way page where you put links to other sites — so you don’t send people out the back door as fast as you bring them in the front door. Your best results will be from sites that generate a similar amount of traffic as your own site. High-traffic site webmasters are too busy to answer your requests for a link and don’t have anything to gain. Look for smaller sites that may have linking pages.

Check out Ken Evoy’s free SiteSell Value Exchange. It (1) registers your site as willing to exchange links with other sites that have a similar theme/topic content and (2) searches for sites with similar topical content. Additionally, two automated link-building software programs stand out — Zeus and IBP Link Builder. Both of these search the web for complementary sites, help you maintain a link directory, and manage reciprocal links. However, use these programs to identify the complementary sites, not to send impersonal automated email spam to site owners.

When you locate sites, send a personal email using the contact email on the site or to the administrative contact listed in a Whois Directory. If email doesn’t get a response, try a phone call. As a warning, only link to complementary sites, no matter how often you are bombarded with requests to exchange links with a mortgage site that has nothing to do with your teddy bear store. One way Google determines what your site is about is who you link to and who links to you. It’s not just links, but quality links you seek. Reciprocal linking as hard, tedious work, but it doesn’t cost you a dime out of pocket! Keep working at this continuously, a little bit at a time. Patience and persistence will get you some good links, so keep at it.

16. Write Articles for Others to Use in Websites and Newsletters. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their email newsletters or their websites. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective “viral” approach that can produce hundreds of links to your site over time. You’ll find lots of information on how to do this from the most popular article-marketing site, When you create a free membership account, they begin sending you instructions and ideas each week.

17. Issue News Releases. Find newsworthy events and send news releases to print and Web periodicals in your industry. The links to your site in online news databases may remain for several months and will temporarily improve traffic to your site and increase link popularity. Use an online news release service such as PR Web. Placing your website URL in online copies of your press release may increase link popularity temporarily.

Two additional linking strategies, discussed below, are to ask visitors to bookmark your webpage (#20) and to develop a free service (#23), which will greatly stimulate links to your site.

Social Media

Our next type of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact with each other, and respond to each other’s blog postings and comments. You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3) social bookmarking sites, and (4) forums. Don’t be upset if the distinctions between types of social media tend to blur. Social media help promote your site by sending direct traffic, producing links to your site, and generating awareness. The subject is too diverse to go into detail here. You can learn more in our social media articles on this site.

18. Begin a Business Blog. Want links to your site? Begin a business blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site’s PageRank. Consistency and having something to say are key. If you have a blog on a third-party blog site, occasionally find reasons to talk about and link to your own domain.

19. Become Part of a Social Media Community. Some of the best online communities for business include FacebookLinkedIn, and Twitter. In addition, you may want to participate in a social bookmarking community in which members share with each other information about websites, articles, or news items that they like (or don’t like). These include Digg, DeliciousStumbleUpon, and Google Bookmarks. Search engine spiders troll these sites looking for links to something new and relevant. You can usually place a link to your website in your profile, but the biggest gain comes when other people mention you (which generates traffic to your site), link to you (which increases your PageRank and brings traffic), or bookmark you (which increases your PageRank and brings traffic, see #21 below).

One important reminder, don’t join a community to spam them or talk incessantly about your business. Like any community you must listen, comment, and make a genuine contribution for the good of others. Don’t hog the conversation. Otherwise, your self-serving links and comments will hurt your reputation.

Don’t bother with groups consisting of pure spam. Instead, find groups where a serious dialog is taking place. Don’t use aggressive marketing and overtly plug your product or service. Rather, add to the discussion in a helpful way and let the “signature” at the end of your email message do your marketing for you. People will gradually get to know and trust you, visit your site, and do business with you.

20. Promote Your Site in Online Forums and Discussion Lists — “old school” social media. The Internet offers thousands of very targeted email based discussion lists, online forums, and groups made up of people with very specialized interests. Use Google Groups to find appropriate groups. Search online for blogs or other forums.

21. Ask Visitors to Bookmark Your Site. It seems simple, but ask visitors to bookmark your site or save it in their Favorites list. I use a widget called AddThis. When you put the AddThis JavaScript on your webpage, it automatically determines the title and URL of that page. When visitors click the button on your page, they are automatically taken to a page that allows them to choose which bookmarking service they prefer, and then pre-populates the appropriate form with the title and URL of your webpage. I use AddThis throughout my website, as well as in my newsletters. If you have good content that people want to bookmark, this can generate hundreds of links to your site and significantly raise your rankings.

Traditional Strategies

Just because “old media” strategies aren’t on the Internet doesn’t mean they aren’t effective. A mixed media approach can be very effective.

22. Include Your URL on Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company’s URL. And see that your printer gets the URL syntax correct. In print, I recommend leaving off the “http://” part and including only the portion.

23. Promote using traditional media. Don’t discontinue print advertising that you’ve found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information adjunct to the ad. Use a two-step approach: (1) capture readers’ attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of narrowly targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc. TV can be used to promote websites, especially in a local market.

24. Develop a Free Service. It’s boring to invite people, “Come to our site and learn about our business.” It’s quite another to say “Use the free kitchen remodeling calculator available exclusively on our site.” Make no mistake, it’s expensive in time and energy to develop free resources, but it is very rewarding in increased traffic to your site — and a motivation to link to the site! Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales portion of your site.

Email Strategies

Don’t neglect email as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited emails without permission to people with whom you have no relationship. Many countries have anti-spam laws.

I’ll mention just a few important elements here. You can learn more from our articles on email marketing.

25. Install a “Signature” in your Email Program to help potential customers get in touch with you. Most email programs allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, email address, and a one-phrase description of your unique business offering. Look for examples on email messages sent to you.

26. Publish an Email Newsletter. While it requires a commitment of time, creating a monthly email publication is one of the most important promotion techniques. It could be a newsletter (“ezine”), list of tips, industry updates, or new product information — whatever you believe your customers will appreciate. This is a great way to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. It also helps you collect email addresses from those who visit your site, but aren’t yet ready to make a purchase. You distribute your newsletter inexpensively using email marketing services such as: iContact, ConstantContact, and AWeber. If you have a very small list, some of these services let you use their services free until you grow larger. Blogs are very popular, but don’t really replace email newsletters. You have to go to a blog to read it, while an email newsletter appears in your inbox asking to be read.

27. Aggressively Ask for Email Sign-ups. If you want to get subscribers to your email newsletter, you’ll need to work hard at it. Include a subscription form on every page of your website. Promote sign-ups through free whitepapers, e-books, or other products. If you have a local business, ask customers to sign up for your email list to get “special Internet only offers.” Also ask other businesspeople when they give you a business card if you can send them your email newsletter. While only the email address itself is necessary, I always ask for a first name also, so I can personalize the newsletter and the email subject line with the recipient’s name.

28. Send Transactional and Reminder Emails. A transactional email is sent to an existing customer to initiate, remind, confirm, or thank the person. Be creative. If you keep careful records, you can send emails to customers on their birthday to remind them to return to your site. Subscription confirmation emails can also mention several popular products. You might remind customers that it has been three months since their last order and ask if it’s time for a refill. Thank you for your purchase emails can offer a coupon to bring your customer back for a future sale. Use your imagination, but don’t pester your customers. You’re there to serve them, not the other way around.

29. Send Offers to Your Visitors and Customers. Your own list of customers and site visitors who have given you permission to contact them will be your most productive list. Send special offers, coupon specials, product updates, etc. They often initiate another visit to your site. If you have a regular newsletter, you can include many of these in your regular emailing.

30. Exchange Email Mentions with Complementary Businesses. You might consider exchanging email newsletter mentions with complementary businesses to reach new audiences. Just be sure that your partners are careful where they get their mailing list so you don’t get in trouble with the anti-spam laws in your country.

I’ll mention renting email lists in #37 below under Paid Advertising approaches.

Miscellaneous Strategies

Here are a couple of strategies that don’t fit elsewhere.

31. Announce a Contest. People like getting something free. If you publicize a contest or drawing available on your site, you’ll generate more traffic than normal. Make sure your sweepstakes rules are legal in all states and countries you are targeting. Prizes should be designed to attract individuals who fit a demographic profile describing your best customers.

32. Devise Viral Marketing Promotion Techniques. So-called viral marketing uses existing communication networks to spread the word exponentially. Word-of-mouth, PR, creating “buzz,” and network marketing are offline models. Promotion strategy #16 above, “Write Articles for Others to Use for Website and Newsletter Content,” is a kind of viral approach.

The key to the best viral marketing, however, is create something that generates buzz and is so cute / fascinating / fun / bizarre that it gets passed by viewers to their friends via email and social networks — thousands of times — so that it propels more and more people to your website, and, hopefully, helps enhance your brand, produce sales, and ultimately boost profits. Internet marketers often seek to launch viral campaigns on Digg or YouTube. Digg is a social bookmarking site with such power, that if enough people “Digg” you, you appear on the Digg front page and receive a huge number of visitors in a few hours. If your video goes viral on YouTube, you could get tens of thousands of visits to the site you promote in the video. However, viral marketing is difficult to do well.

Paid Advertising Strategies

None of the approaches described above is “free,” since each takes time and energy. But if you want to grow your business more rapidly, there comes a point when you need to pay for increased traffic. Advertising is sold in one of three ways: (1) traditional CPM (cost per thousand views), (2) pay per click (PPC), and (3) pay per action (PPA) or cost per action (CPA) approaches. Examples of the latter are affiliate program and lead generation programs. Banner ads get such a low click-through rate (0.2%) that I don’t recommend paying much for them. Banner ads typically cost about 50 to $1 per thousand page views, except on targeted sites.  Do some small tests first to determine response. Then calculate your return on investment (ROI) before spending large amounts. Here are some methods to explore:

33. Advertise in an Email Newsletter. Some of the best buys are small text ads in email newsletters targeted at audiences likely to be interested in your products or services. Many small publishers aren’t sophisticated about advertising and offer very attractive rates.

More effective (and more expensive) is to send out an appropriate solo email to the targeted list’s subscribers. These often get a good response.

34. Begin an Affiliate Program. Essentially, a retailer’s affiliate program is a CPA program that pays a commission to other site owners whose links to the retailer’s products result in an actual sale. The goal is to build a network of affiliates who have a financial stake in promoting your site. If you’re a merchant, you need to (1) determine the commission you are willing to pay (consider it your advertising cost), (2) select a company to set up the technical details of your program, and (3) promote your program to get the right kind of affiliates who will link to your site. Software and service companies are available to facilitate the process. The problem is getting enough affiliates who will actually work hard to promote your products or services. These “super affiliates” will probably consist of only 1% to 3% of your total number of affiliates.

35. Purchase Pay Per Click (PPC) ads with Google AdWords, Yahoo! Search Marketing, or Microsoft adCenter. This strategy is way down the list, but it is vitally important. Most Internet businesses will want to explore using Google AdWords to drive targeted traffic to their websites.

These PPC ads appear on the search engine results page, typically both above and to the right of the organic or natural search engine results. Since they are keyword-driven, they can be quite relevant to what a searcher is trying to find. Your ranking in this list of paid text ads is determined by (1) how much you have bid for a particular search word compared to other businesses, (2) the click-through rate on your ad, and (3) your Quality Score, which reflects the relevancy and quality of your ad and the landing page it points to.

PPC ads can be a cost-effective way to get targeted traffic, since you only pay when someone actually clicks on the link. But I strongly recommend that you study this carefully and expect a learning curve before you invest large sums of money in PPC advertising. You can find articles on Paid Search on our site.

36. List Your Products with Shopping Comparison Bots and Auction Sites. If you’re an online merchant, you’ll want to consider this. Shopping bots compare your products and prices to others. Some work on a PPC (Pay Per Click) basis, others on a CPA (Cost Per Action) basis, perhaps with a listing fee. Bots to consider include mySimon, BizRate, PriceGrabber, and Shopping sites that include comparison features include: eBay, Yahoo! Shopping, and Amazon Marketplace. You pay to acquire first-time customers, but hopefully you can sell to them a second, third, and fourth time, later on.

37. Rent targeted, commercial email lists. The last website promotion technique I’ll mention is renting targeted email lists. We abhor “spam,” bulk untargeted, unsolicited email, and you’ll pay a very stiff price in a ruined reputation and cancelled services if you yield to temptation here. But the direct marketing industry has developed targeted email lists you can rent — lists consisting of people who have agreed to receive commercial email messages. These lists cost $40 to $400 per thousand or 4 to 40 per name. Do a smaller test first to determine the quality of the list. Your best bet is to find an email list broker  to help you with this project. You’ll save money and get experienced help for no additional cost. Realize, however, that due to the high cost of renting lists, many businesses won’t generate enough businesses to justify the cost. Run the numbers before you invest.


Whew! That’s it. We certainly haven’t exhausted ways to promote your site, but these will get you started. To effectively market your site, you need to spend time adapting these strategies to your own market and capacity. Right now, why don’t you make an appointment to go over this checklist with someone in your organization? Make this Checklist jump-start for your new Internet marketing strategy.

All New Checklist for 2013

Screen Shot 2013 WMT Checklist

The Web Marketing Checklist 2013


Dr. Ralph F. Wilson

Dr. Ralph F. Wilson

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  1. Nikita June 4, 2012 Reply

    My website had just been hit by last month’s Google update. Are your procedures/checklist above panda proof? I really want to know as I am struggling to get back to the search engine results pages. Please enlighten me.

    • mediamage August 28, 2015 Reply

      I know it’s been a few years but in case you’re still hit by the changes that came with Google Panda – it’s usually because many websites used to pay for backlinks which is now penalized. Get a list of all your negative backlinks and disavow them.

  2. allen June 4, 2012 Reply

    somewhat helpful. but it seems that each topic you listed is rather vague.

  3. Maggie Quesnell June 4, 2012 Reply

    Awsome article and straight to the point. I don’t know if this is actually the best place to ask but do you guys have any ideea where to hire some professional writers? Thx :)

    • bruce June 13, 2012 Reply

      RE: Pro writers. Ask your colleagues, or linkedIn network for referrals. Or you can direct a more specific inquiry to

    • Chris July 22, 2012 Reply

      Hi Maggie. We have professional writers on board at if you’re still searching? Thanks.

    • david banner June 10, 2015 Reply

      Your new best friend – FIVERR.COM

  4. Just added this blog to my favorites. I enjoy reading your blogs and hope you keep them coming!

  5. Anirban June 9, 2012 Reply

    Google Adwords can increase traffic but does it increase the page rank?
    I incurred a good amount to advertise my site but my page rank remain the same.

  6. Tanios Beirut June 10, 2012 Reply

    Interesting list you have put together. Would like to read you more about how backlinks from Twitter can have a serious impact on SEO and traffic. Keep me posted. Thanks

  7. esp June 10, 2012 Reply

    Nothing like proof I’m not agressive enough with my advertising, I’ve got zero budget for advertising. Maybe I should start slipping business cards in with the money when I make a transaction in the offline world.

  8. Laamash June 11, 2012 Reply

    Thank you so much for this article. I followed your advice and getting lots of traffic.

  9. Florida Lotto June 11, 2012 Reply

    Very good article. I do not agree with Allen. I think each topic listed here is just a general direction or idea how to achieve the goal. It can’t list all details to tell you how to do it.

  10. nirmal June 13, 2012 Reply

    Very nice guidelines for the beginners who want to start their web marketing from zero. You have collected almost all required marketing guidelines.
    Nice article!

  11. irene June 15, 2012 Reply

    Thanks for this outline. I have been struggling to find out how best to market my site as I need traffic but it is not easy. I believe this will help. Thanks. Will keep you posted.

  12. Lino German June 21, 2012 Reply

    Great post, thank you for sharing.

  13. Jean June 22, 2012 Reply

    Interesting stuff, but wondering is the links from social bookmarking sites are considered as backlinks.

  14. Jm June 23, 2012 Reply

    Best article i’ve read so far. I’m gonna use the methods that you shared.

  15. akhil June 29, 2012 Reply

    Thanks for the tips. This is an awesome guide for newbies…

  16. even i don’t know if social bookmarking links are considered to be backlinks or not. I think they are not but anyway they bring relevant traffic because generally you will be posting links or comments on relevant topics or discussions.

    this is a nice post which has a synopsis of all the seo techniques…

  17. Perry July 2, 2012 Reply

    Thanks for the tips
    Tough to find ways to increase traffic to a site – I’ve been trying to fairly unsuccessfully for years

    • Deke June 19, 2013 Reply

      Invest in a highly effective RealTime bid Search/Site Retargeting campaign focused on your target audience. Behavioral targeting based on search data will give you much greater brand awareness and target those most likely to be looking for similar offers.

  18. Ronaldogold July 3, 2012 Reply

    This is an awesome guide for newbie.

  19. Graniteandmarble July 6, 2012 Reply

    Thank you for the information it will help with promoting my online directory.

  20. Cheap Web Design July 15, 2012 Reply

    Thank you so much for this article. I followed your advice and getting lots of traffic.

  21. Online Microjob July 16, 2012 Reply

    the tips sound easy but trust me, it’s so hard! :(

  22. mbbs in china July 18, 2012 Reply

    The tips mentioned are very accurate but to complete all the above mentioned points… it will take around 6 months full time job

  23. IT Consulting July 18, 2012 Reply

    Great article! Especially the lots of points learned from your blog.. Thanks. One of the Most Instant traffic results through paid advertisements. Banner and text advertisements on websites that your target market may congregate on is an effective way to reach your niche market.

  24. July 19, 2012 Reply

    Very good tips

  25. red glitter shoes July 19, 2012 Reply

    I really like it when people get together and share thoughts.
    Great website, keep it up!

  26. dGlobalTech July 21, 2012 Reply

    Very Nice article. I’ve just putting content on my site. Will follow your tips and see if I can generate traffic. I’m tech myself, so willing to help my audience as well!

  27. I personally would like to have the ability to embed
    url links and additionally videos of my travels and the regions where I have
    run a race. If at all possible, I probably would want to manage to revise my blog page
    with entries from my smart phone. What can you advise
    may be the preferred strategy to go about executing this?

  28. james July 24, 2012 Reply

    Found your web site very, very interesting and your articles have given me some idea and a greater understanding as a Newbie


  29. Thnx for writing this resource on your site.

  30. Abhishek July 29, 2012 Reply

    Good promotion ideas. good guys. please inform us about new tools too.

  31. Ronnie Narcum August 2, 2012 Reply

    Great readings, most of my SEO guidence has come from many different resources. Altough you share some of the same stratigies as others, It’s a great advantage having them listed here all in one place.

    Great job!

    Ronnie Marcum
    Web Marketing Enterprises

  32. rsschomp August 5, 2012 Reply

    Another way to get your backlinks spread across to the web is to get sites to link to your RSS feed.

  33. Rahman Mehraby August 7, 2012 Reply

    It’s a very useful list. I appreciate it.

    People should understand if they want to accomplish all these tasks,they need to have a team. If someone tells me it’s possible to do it all by yourself, I’m ready to argue. This is a myth native speakers of English never understand. They setup blogging course and tell you to work 2hours a day and after 3 months your blog will have a huge load of content. I tell you, as a non-native, it’s not possible particularly when it comes to content creation.

    Anyway, a lot of the steps deal with SEO which is a must-do, but I’m happy other methods are included too although each business will take off one day using a different channel. SEO is great, but it’snot the solution to all the businesses.

    Rahman Mehraby
    TraveList Marketing Blog

  34. Leigh Howes August 7, 2012 Reply

    A very informortive article.

    Many thanks.

    Leigh Howes
    Clean-Cut Web Design

  35. free samples August 7, 2012 Reply

    Great web site. A lot of useful information here.
    I’m sending it to several friends ans also sharing in delicious. And of course, thank you in your effort!

  36. The Writer August 9, 2012 Reply

    Helpful article… Thank you for writing and sharing.

    I would check the ezine bit #16… I have written several articles for them since the middle of 2011. When I googled the titles, ALL of the results excluded my name from the resource box and only link back to ezine. I got a single link (although from ezine) while ezine got multiple for every article i have posted there. Perhaps others have a different experience, but that is mine.

  37. PrimeOutsourcing August 10, 2012 Reply

    Very well said, this is a must checklist for everyone who uses SEO. Thanks for sharing. :)

  38. kartike August 11, 2012 Reply

    very helpful article. I can now solve some of the issues with my website.

  39. BBerryPin August 12, 2012 Reply

    Great Post!

  40. TriviaWolf August 12, 2012 Reply

    Excellent check list. I’ve passed it along to some others who really need to read it. Too many believe that because they have a site that without any other work, they well be found on the first page of the search results.

  41. PrimeOutsourcing August 13, 2012 Reply

    Wow. You have a complete guidelines!
    Thanks for sharing!
    What I really like using is Social media. You can have a fast increase traffic there because there are more users there. :)

  42. BranchBark August 15, 2012 Reply

    This is a very informative list. We had struggled initially in growing our business ground up but with daily dedication into building your website you will eventually be noticed by customers. Great article!


  43. Mach1 Corporation August 16, 2012 Reply

    Thanks for sharing, useful information..

  44. Umar August 24, 2012 Reply

    Thank for your detail article. It is one of the best article i have ever been. Very informative. Thanks



  45. Prime Outsourcing August 30, 2012 Reply

    This article is very useful. There are only numerous articles like this that is very informative at the same time very useful. Hope to read more of this.

    Thanks a lot!

  46. Mal Tindle September 3, 2012 Reply

    Thank you for an excellent article jam packed with useful information.

    You have supplied advice which will be of great value to newbies as well as more established marketers, thank you for sharing,

    Work From Home Gems

  47. Big Hill September 3, 2012 Reply

    This article was excellent! I google ways to promote my site and was making progress finding some information here and there. This list is exactly what I was looking for – you covered everything that I had on my list … and some!

    The only thing that I would like to add it that there are several websites that allow you to post content in one place and mass distribute it to many places, such at or These sort of websites are great time savers for promoting your website.

  48. QUIROS October 8, 2012 Reply

    Great post, thank you for sharing and a very nice guidelines for the beginners who want to start their web marketing from zero. You have collected almost all required marketing guidelines.
    Nice article! Follow in this way. A old student from FullSailUniversity

  49. Mummycoupons October 8, 2012 Reply

    Thank you for these great lists. I was just searching for ways of marketing my website then I stumbled into your website here. I hope these your techniques help me with my website.

  50. redline responsive October 9, 2012 Reply

    Looking around trying to find ways of promoting a start-up web design business ain’t easy. This cetainly helps though – thanks!

  51. Smart eDesigners October 17, 2012 Reply

    Thanks, thanks, thanks.

    Thank you for the summarized information. You are grate.

  52. Oscar October 18, 2012 Reply

    To promote my blog I find useful to send Tweets to people that I consider might be interested in it. There is an app called Marketie for social media marketing build for the iPhone, that helps me to send those automated tweets.
    You can find it at:
    The official site:

  53. Julien October 21, 2012 Reply


    and what about video in internet marketing strategy ?

    It’s always better to upload video on many video sharing plateform to increase visibility. allow you to do that, including in french, in russian, in german or in spanish.

  54. Julien October 21, 2012 Reply

    Great article, thanks. very clear about social networks in internet marketing strategy.

  55. Robert Paul October 24, 2012 Reply

    I love all your posts, very informational. I appreciate these tips because i’m just starting out as a blogger and not sure where to start. keep it coming……..

  56. Mike October 30, 2012 Reply

    Used to be wilsonweb paid subscriber. Now redirected to this website. Need tips to promote our project

  57. Minoritymenshow November 1, 2012 Reply

    Very useful information. Thank you

  58. Ben November 5, 2012 Reply

    We have seen some great traffic on our website after following some instructions mentioned in this article, nice job.

  59. Paresh Panda December 3, 2012 Reply

    Thanks for sharing such type of detailed valuable information. Thanks a lot

  60. Daniel December 4, 2012 Reply

    Got a brand new website. I need tips on how to build some authority so I can get the web traffic.

  61. james December 19, 2012 Reply

    Amazon Product Ads – Drive traffic to your website with Amazon’s CPC advertising program.

  62. Justin March 1, 2013 Reply

    Great article. I was struggling for a good traffic and got some improvement after start implementing your tips one by one. Thank you for the article.


  63. Frincu Darius March 13, 2013 Reply

    Yes great article. Good job!

  64. Earn From Smart Phone Tablet PC March 31, 2013 Reply

    With Penguin and Panda updates by Google the SEO scenario is completely changed.
    The backlinks shall appear natural to the eyes of google.

  65. chez April 10, 2013 Reply

    Powerful information, thank you. I would like to get your recommendation on whom to contact to do most of the mentioned work for my website. It gets overwhelming to try to cover all aspects, however, I believe all should be used to promote the online business. I have hired more than one company, they don’t deliver except disappointments. I am not sure where to look and how to know if the company is going to do a good job. On the other hand, they are getting extremely expensive. What is the cost that should be paid to have those services on monthly basis?


  66. Perry Ritthaler April 13, 2013 Reply

    I have the same issue described below.
    Powerful information, thank you. I would like to get your recommendation on whom to contact to do most of the mentioned work for my website. It gets overwhelming to try to cover all aspects, however, I believe all should be used to promote the online business. I have hired more than one company, they don’t deliver except disappointments. I am not sure where to look and how to know if the company is going to do a good job. On the other hand, they are getting extremely expensive. What is the cost that should be paid to have those services on monthly basis?

    Thanks http//

  67. Damian June 5, 2013 Reply

    This is a fantastic checklist of how to effectively market your website. Thanks for providing such a great resource in helping others. Keep up the fantastic work!!!

    CSS JS Toolbox

  68. Rod June 24, 2013 Reply

    This is great advise. We just ended the contract with our SEO and we are going to be doing the SEO in house for our website

    Thank you for the great ideas. We have also tried FaceBook Ads, but the bounce rate and time on the site is very low, so we will not be continuing with FaceBook as ad advertising avenue.

  69. Fade August 26, 2013 Reply

    Excellent list; though, you forgot to mention the power of youtube to promote your website and be infront of customers, engaging and building relationships with them. Youtube is the top 3 website in the world with more than 1 billion unique visits. Over 6 billion hours of video are watched, 100 hours of video are uploaded, 70% of traffic comes from outside the US. Youtube is localized in 56 countries and 61 languages.

    Imagine the number of customers that you will be able to tap using the power of Youtube. If you want free marketing reports check this site

  70. Michael Davis August 29, 2013 Reply

    This is a really good list! I would also recommend trying

  71. Kirtesh September 2, 2013 Reply

    i am new in seo field i want to know that how to promote press release site can you let me now ?

  72. Justin Willett September 12, 2013 Reply

    I have been using Facebook and giving free items to try to promote my site. It has been helping a little bit, just takes time and patience.

    Justin Willett
    Sensei Fight Gear

  73. Clippingimages September 15, 2013 Reply

    Make sense, great tips and really informative! Thanks for sharing.

  74. Jason October 11, 2013 Reply

    Thanks for the info – I will try some of these techniques to promote my new website

  75. George P Zervas October 12, 2013 Reply

    If anyone has worked with a great SEO company or has worked with a good freelance seo person please email me their info so I can contact for my website.
    leave info in contact us section.

    Thank you!!!
    George P Zervas

  76. David October 28, 2013 Reply

    I think I’ll bookmark this article! Some of these marketing strategies I have already implemented, but I had not known where to submit to online directories.

    It is all hard work, and somethings are not easy to implement such as making my site search friendly, but I have been using Facebook and have started a newsletter signup to help get my business out there.

    Many thanks,


  77. Mina thapa November 25, 2013 Reply

    this website is very very nice, interesting & useful also for the website promoter, thanks for giving such a nice information.

  78. Patrick Kallie December 1, 2013 Reply

    These are very good strategies that you can use. One problem that I think that most people have is that they jump around from one method to the next. You need to get good at one method “first” before you jump to the next one.

    Don’t expect to be an overnight success, it can take years for you to get great traffic in which you can see decent income for your efforts. So if you are not able to jump into it full time…that’s OK just start off slow and work your way up.

    Good luck with all your efforts!


  79. Top SEO Firm in India December 2, 2013 Reply

    Very Nice. That was really very interesting. I think not only the creation but also the designing of the website is also very crucial for acquiring best results and for effective means of marketing. The logo designing plays a crucial role in this task.

  80. Raman December 6, 2013 Reply

    One important point to consider is pricing of the products. We at have used some techinques for monitoring competitor pricing.

    Rest all points are wonderful


  81. Diana December 30, 2013 Reply

    Thank You for the information. I have been using Facebook and twitter for promotion. It was nice to get some information with out getting out my credit card. My budget is tight as I am just starting out you are greatly appreciated.


  82. Noel December 31, 2013 Reply

    In short we all need content content content and much more content :) high quality content!.

    For those who dont have time to write all content them selves you can also buy articles, but be careful with content that are not 100% original because Google will blacklist your website.

    You can check if your content is original with

    just my 2 cents

  83. LocalSquare February 4, 2014 Reply

    A very informative list with useful advice. We have used a number of these techniques to promote LocalSquare UK and I thought it may be worth sharing our experience with one of them.

    We recently ran a competition with a top price worth about $100. To be in with a chance to win was simple. All people had to do was sign up and post a listing. However the competition was not a success. We analysed the results and spoke to a number of people, both who had signed up and those who had not. The feedback was that generally people as now less inclined to trust online competitions. A number of the people asked thought that the prizes in most online competitions don’t even exist and that they are only run for the purpose of gaining email addresses.

    That said, LocalSquare is successfully marketing the LocalSquare UK website using a number of different techniques listing on this page including using AddThis, Facebook, and Twitter.

    Congratulations on your posts. May they long continue.

  84. mina thapa February 5, 2014 Reply

    thank you so much for nice article , the article is very useful for me I follow your article rules.

  85. cheryl February 7, 2014 Reply

    Good advice -thanks

  86. Avi Klein February 19, 2014 Reply

    While this article is a bit old, there are a few points I would point out:
    1. Too many rich keywords in a meta title can be considered spammy
    2. Things in SEO have changed dramatically in the past few years, so don’t take this article as your “main promotion teacher”
    3. There are a lot of vague subjects here but you really put some effort into this.

  87. chris thomas March 2, 2014 Reply

    Great list, I would also consider adding Social advertising, new business models such as Groupon and mentioning rating sites fir specific industries (such as tripadvisor in the travel sector)

  88. Tractify March 8, 2014 Reply

    Nice article. Bit old but still these strategies are best to promote your website. Thanks for sharing.

  89. Cute embroidery May 19, 2014 Reply

    Hey there, You’ve done an incredible job. I will certainly digg it and personally recommend to my friends.

  90. Peter Pereira July 24, 2014 Reply

    Great tips/ideias for digital marketing. Thanks for a great post :)

  91. Jason August 8, 2014 Reply

    We looked at similar techniques when we first started as well.
    Nothing was as powerful as personal word of mouth though!

  92. Mitavia Worldwide August 19, 2014 Reply

    Very good information for my just launched website for health products,

  93. Alexander Winn August 21, 2014 Reply

    Another free place to share your site: . It’s like Yelp for the Internet, where site owners can add their websites and then encourage their users to leave good reviews, to drive more traffic back to their business/site. It’s totally free, and growing fast!

  94. Vlad August 31, 2014 Reply

    Thanks for this share!

  95. Geet Choudhary September 22, 2014 Reply

    Awesome post…I enjoyed reading your article. You covered almost all major way of marketing.Surely, you’ve given us a very knowledgeable and practical thought.Do a little advertising each and everyday and you will get more clients. If you don’t advertise, you won’t be know… Advertising is the core foundation to any strong business…
    visit here for Online Advertising Ad Agency :

  96. Kylie September 23, 2014 Reply

    Although written some 3 years ago, the article and its recommendations are still very relevant today. This shows how, in a way, despite all the search engine changes and updates the core criteria to online marketing has and always does reamin the same. Sure there will be fads’ such as through social media etc but the core will always remain the same.

    Thanks! Kylie @ (Social Media + SEO Combined)

  97. Debra November 21, 2014 Reply

    I realize this article was written more than three years ago, but is the most inclusive listing of ways to promote your website that I have read to date. Thank you Dr. Wilson.

  98. Nathan P. April 17, 2015 Reply

    I just read this, and am going to put it to work to promote my company’s websites. Hopefully we can get more traffic by implementing these ideas.

  99. TimelyVisit May 7, 2015 Reply

    Responsive (mobile devices friendly) website design is a must these days with more than 50% of traffic coming from mobile devices. Google has also just recently confirmed that they rank responsive sites better. Great list overall.

  100. Christopher Majo May 9, 2015 Reply

    This article is great information. Most business owners don’t realize the importance of a well designed and strategic marketing plan. Especially right at this moment, mobile site design is at its peak. Having a smart marketing design for online and offline marketing is the way. Thank you for this article.

  101. Amita Johnsy May 28, 2015 Reply

    Thank you Dr. Wilson. Debra for writing the most suitable list of resources for promoting a website! The post seems completely fresh even after 3 years of its publication :)

  102. Alan June 10, 2015 Reply

    Great article and spot on! I’ve used many of these ideas and techniques on my website and have increased my traffic. It’s time-consuming but very worthwhile.

  103. Humza June 12, 2015 Reply

    Thanks for the list! :D I am totally new to this, and this is really helpful

  104. Katherine June 17, 2015 Reply

    My blog isn’t trying to sell anything but I’d like to make it popular by just offering information. Does this work?

    • Paul Chaney June 17, 2015 Reply

      Catherine, I would encourage you to read our articles that address the topic of content marketing. Ultimately, whether your approach works or not depends on the quality of your content combined with your ability to reach your intended audience.

  105. Rashmi July 10, 2015 Reply

    For someone providing business and personal services, I would strongly recommend listing your business on This is a free website which allows business owners to list their services in detail along with description, pictures, contact details and even feedback from previous customers. This is a great tool to enhance your online presence for free. Check out a sample listing at

  106. Sonu Maurya July 27, 2015 Reply

    Very useful information. Thank you

  107. Baptiste July 31, 2015 Reply

    Great article! I’d like to add to the website directory list -if you are promoting a tech company.

  108. Free Directory Submission August 25, 2015 Reply

    I really like the part about submitting to key directories. There are still some really good web directories that can help with website promotion.

  109. Kevin October 17, 2015 Reply

    Whoever wants to promote his website is welcome to submit it to our platform humlie! Just use our website-owner form on to submit your link.

  110. Mar Edsel Manapsal November 6, 2015 Reply

    Great article! Thanks for sharing your information.

  111. micheal jordan November 26, 2015 Reply

    hi i cant understand what you are trying to say in point number fourteen. sorry for so many letters i lack a working keypad.
    what do you mean by add a link

  112. Jeremy January 2, 2016 Reply

    That was an awesome article! Thank you.

  113. Ana January 20, 2016 Reply

    This is such a helpful post. It’s fascinating to see just how multi-faceted marketing is, and I must admit the field fascinates me more and more. Not as much the selling part as the visibility part. Even though the first part of the article was a tad to technical for me (gonna have to master at least some of it though), the rest is very logical and the information golden. Of course it translates in a lot of work, but determination has to be part of the package in order toa attain success, and the one thing that makes me happiest – you get to communicate to people, talk, share and discover about them, which, at least to me, is the pleasure of my life. Love people.

  114. Karleigh Farley January 30, 2016 Reply

    I use often tool to generate my test databases; it is simple, rich of functionalities, and user-friendly. You could generate up to 10.000 rows of mock data in several file formats (CSV, Excel, SQL, JSON, HTML, and XML). Take a look!

  115. Maria K. February 19, 2016 Reply

    It’s fascinating to see just how multi-faceted marketing is, and I must admit the field fascinates me more and more. Not as much the selling part as the visibility part. Even though the first part of the article was a tad too technical for me (gonna have to master at least some of it though).

  116. Tom February 24, 2016 Reply

    Placing your website links on promotion forums can help too, even though they are mostly nofollow – this is good at balancing out you do follow links so it looks less suspicious to Google and keeps it so the links appear that they have been created naturally. Plus some have exchanges to help increase comments or posts on your blog or forum by agreeing to post on others sites.

    One example of a promotion forum is referral directory:

  117. sham May 2, 2016 Reply

    nice and very useful information.

  118. LK May 13, 2016 Reply

    Hi, i would like to try the method #21. Ask Visitors to Bookmark Your Site
    i tried to look for the bookmark widget in but cant find it, if you can help? if its still available? Thank you.

  119. Alex June 10, 2016 Reply

    Thank you for this great article. Maybe you can add some new generation of marketing tools such as

  120. dane barrett July 11, 2016 Reply

    I am overwhelmed by all this data, It is so difficult to get information on the internet that is not dollar motivated. At least this article provides some interesting ideas. Recently I paid what I thought was a reliable website builder to make me a website along with promotion. Well, I have the site which is no where near what I paid for. The promotion aspect is just a faint memory in their minds. I guess I’ll have to try some of your techniques on my own. Otherwise I’m doomed. Thanks for your help. Dane

  121. Ady August 2, 2016 Reply

    Awesome article and complete listed. I’ll do checklist to my website. Thanks

  122. Yolanda August 13, 2016 Reply

    Thanks for the tips, they are always useful!

  123. JACOB MATHEW October 11, 2016 Reply

    Excellent , very informative ,Thank you

  124. amrita singh October 18, 2016 Reply

    very useful & informative article.

  125. Mark David December 2, 2016 Reply

    As a marketer I can say that this points need to consider while doing promotion or marketing of any product, website, etc.

  126. Deepak May 24, 2017 Reply

    Really best tricks and ideas for digital marketers. Small tricks and but it will really helps o lot.

  127. Alok Rana November 15, 2017 Reply

    Great posting mentioned in this content promotion checklist. I actually like the blogger outreach approach for my content marketing purposes.

    It is one of the most quality backlinks you can get out of your content marketing strategies.