Link Building

AI-powered Internal Linking Tools

Internal linking is crucial for search engine optimization. It helps Google discover all pages on a site and assign value to each. The more links to a page, the more important it is.

A site’s structure produces internal links. Examples include navigation, footers, “related articles,” and “related products.”

However, the most impactful links are “contextual” because Google looks at the surrounding context to assign relevancy signals. A link in the body of this article is contextual.

Contextual links are hard to scale, especially for sites with thousands of pages, but AI technology can help. AI can spot phrase variations and synonyms to identify relevant pages.

Here are three AI-powered internal linking tools.


Home page of LinkWhisper


LinkWhisper is a WordPress plugin and Shopify app that analyzes contextual links (internal and external), identifies pages with zero or too few inbound links, and suggests where to add links. The tool focuses on contextual links only, ignoring those in navigation, widgets, and sidebars.

The report is also helpful for identifying broken and orphaned pages — those with no inbound internal links (accessible via external links or sitemaps).

LinkWhisper suggests relevant internal links while in the WordPress editor. It’s a handy reminder. The tool can additionally recommend internal links to a list of pages.

Pricing for LinkWhisper starts at $97 for a one-time WordPress license or $7 per month for the Shopify app with a 7-day trial.


Home page of LinkActions


LinkActions connects to Search Console to analyze a site’s structure and provide internal linking suggestions. It can also add internal links automatically. Just paste the LinkActions code snippet in your site’s header and enable internal link insertions.

Pricing for LinkActions starts at $64 per month for up to three sites and 1,500 pages. The free trial includes a limited report with no automation.


Home page of LinkStorm


LinkStorm crawls a site and reveals:

  • Immediate internal linking opportunities based on the content,
  • Additional copy for each article to increase linking opportunities based on the semantic similarity of the two posts.

It also cites the optimal number of internal links for each page and shows where to place a link on the page and the preferred anchor. It does not automatically add the link, however.

LinkStorm costs $30 per month for 1,000 pages across unlimited sites. A free trial is available.

Ann Smarty
Ann Smarty
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