Not using gzip on your web server? Your company should be. Enabling gzip compression could improve initial page load times by as much as 90 percent. Your business's faster web... Read More »
There are good reasons to improve your online store’s page speed, especially for mobile. However, I’ve found that improving speed can require a lot of expensive developer work. usually following standard... Read More »
Enabling your company's website to use HTTP/2 could result in better performance, happier customers, and improved rankings on search engines. All of that, in turn, could help your site generate... Read More »
Utilizing free resources from the design community is a good way to add value to your website. Here is a list of new web tools and design elements from winter... Read More »
Has your business committed a social media faux pas? An employee, perhaps, did something embarrassing, or maybe your entire industry is getting bad press. How your company communicates through a... Read More »
Consumers who interact with ecommerce companies have many milestones. They spend their first $100. They purchase their 10th product. They spend the 1 millionth dollar with your store. How do... Read More »
Evaluating the performance of cloud-based vendors can be tricky. You can read reviews, but it's sometimes difficult to find unbiased opinions. One little-known method of evaluating cloud platforms is to... Read More »
BigCommerce is a leading ecommerce platform, hosting more than 55,000 online stores, including prominent brands such as Martha Stewart and Toyota. With a large selection of high quality, premium themes,... Read More »
With over 100 free and premium ecommerce themes, the Shopify Theme Store gives businesses a wide range of starting points to develop the right site and build a brand. Here... Read More »
Here is a list of social media plugins for WordPress. There are sharing plugins to connect your website to a wide selection of social networks. There are also plugins with... Read More »
Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience. Here is a... Read More »
Abandoned shopping carts are a hurdle for online merchants. Optimizing your checkout process will lower abandonment rates, and increase sales. In this post, I'll review methods to streamline and simplify a... Read More »
Every business has risks. Part of what makes a business successful is how it eliminates or reduces those risks while still serving customers. The hardware and software that power your... Read More »
I’ve addressed different options to host the code for your ecommerce site. In “Don’t Self-host an Ecommerce Store,” I addressed the risk and expense of owning and managing web servers.... Read More »
User experience design is the process of improving the interaction between a consumer and a product. For online merchants, UX design tools can help get early feedback on a website... Read More »
Utilizing free resources from the design community is a good way to add value to your website.
Here is a list of new web tools and design elements from fall 2017.... Read More »
The concept of cloud hosting can be confusing. “We’re moving to the cloud.” “The cloud can scale this.” Or my favorite, from Microsoft about Windows 7: “To the cloud.”
Cloud hosting... Read More »
New techniques, technologies, and user behaviors drive ecommerce website and application design every year. In 2018, expect ecommerce sites to employ the CSS Grid Layout, use mobile-friendly full-screen modal windows,... Read More »
Color is an integral element of design. Choosing the right color palette for your website can make or break its appeal with potential customers.
Here is a list of tools and... Read More »
A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of... Read More »
Online merchants could always use some free expert advice from the design community. There is a wide variety of free ebooks available to help.
Here is a list of helpful ebooks... Read More »
In “Don’t Self-host an Ecommerce Store,” my previous article, I explained how owning and maintaining web servers are poor options for most stores.
In this article I’ll address a better alternative:... Read More »
Development frameworks such as PhoneGap and, more recently, React Native make it significantly easier for retail businesses to build and deploy mobile applications for consumers and internal teams.
Radio-frequency identification readers... Read More »
CSS Grid is a two-dimensional layout model that can be combined with CSS media queries to produce complex and responsive website layouts, including layouts for ecommerce stores.
The Internet and the... Read More »
Every ecommerce store needs to be hosted somewhere. But there’s little reason, in 2017, to self-host. In this post I’ll explain why.
Self-hosting is where a company acquires physical servers and... Read More »
A good marketing plan can include a mixture of tried and true tactics and, also, somewhat unusual or uncommon promotions.
With the 2017 Christmas shopping season closing in, your marketing department... Read More »
September 25, 2017 • Sig Ueland
With more of your shoppers on mobile devices, make sure your next email campaign uses a responsive design that looks good on any screen. Take advantage of free responsive email... Read More »
Ten or 15 years ago many of the companies selling goods and services online would have described their ecommerce software as a “shopping cart.” Now, changes in software development could... Read More »
September 13, 2017 • Sig Ueland
Enhance your website with free elements and tools from the design community.
Here is a list of new web tools and design elements from summer 2017. There are designer and developer... Read More »
September 11, 2017 • Sig Ueland
Open source ecommerce platforms offer businesses an inexpensive and customizable option for launching an online store. Many of open source platforms also have active support communities and scalability, for growth.... Read More »