A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of... Read More »
Online merchants could always use some free expert advice from the design community. There is a wide variety of free ebooks available to help.
Here is a list of helpful ebooks... Read More »
In “Don’t Self-host an Ecommerce Store,” my previous article, I explained how owning and maintaining web servers are poor options for most stores.
In this article I’ll address a better alternative:... Read More »
Development frameworks such as PhoneGap and, more recently, React Native make it significantly easier for retail businesses to build and deploy mobile applications for consumers and internal teams.
Radio-frequency identification readers... Read More »
CSS Grid is a two-dimensional layout model that can be combined with CSS media queries to produce complex and responsive website layouts, including layouts for ecommerce stores.
The Internet and the... Read More »
Every ecommerce store needs to be hosted somewhere. But there’s little reason, in 2017, to self-host. In this post I’ll explain why.
Self-hosting is where a company acquires physical servers and... Read More »
A good marketing plan can include a mixture of tried and true tactics and, also, somewhat unusual or uncommon promotions.
With the 2017 Christmas shopping season closing in, your marketing department... Read More »
September 25, 2017 • Sig Ueland
With more of your shoppers on mobile devices, make sure your next email campaign uses a responsive design that looks good on any screen. Take advantage of free responsive email... Read More »
Ten or 15 years ago many of the companies selling goods and services online would have described their ecommerce software as a “shopping cart.” Now, changes in software development could... Read More »
September 13, 2017 • Sig Ueland
Enhance your website with free elements and tools from the design community.
Here is a list of new web tools and design elements from summer 2017. There are designer and developer... Read More »
September 11, 2017 • Sig Ueland
Open source ecommerce platforms offer businesses an inexpensive and customizable option for launching an online store. Many of open source platforms also have active support communities and scalability, for growth.... Read More »
Building a B2B ecommerce site requires a breadth of skills. It’s important to look not just at people or roles, but the expertise to accomplish the job.
In this post, I’ll... Read More »
Improving the typography of your website can be an easy and inexpensive way to add value to your business.
Here is a list of tools and resources for typography. There are... Read More »
“Code complete” is a common saying among software developers when they have finished a development project.
But code complete doesn’t mean everything is done. Once developers have written code for a... Read More »
Businesses striving to provide shoppers with omnichannel experiences need to find new ways to manage, store, and present product information.
Commerce is changing. For retailers, shoppers now have many ways to... Read More »
WordPress is one of the most versatile content management systems, with over 50,000 plugins to customize it.
Here is a list of plugins to sell digital downloads. There are simple tools... Read More »
Your ecommerce business needs a new platform and a developer — but in what order?
An ecommerce platform is the software your business will use to conduct online transactions and a developer... Read More »
For merchants and creators of digital goods, there are a variety of ecommerce platforms focused on selling downloads directly to consumers. With these tools, merchants can control download and pricing... Read More »
Web developers have standard processes and techniques to get their jobs done. They also have informal habits and opinions that influence their work — the kinds of things that no... Read More »
Static site generators offer an alternative to content management systems like WordPress or similar and may produce faster-loading web pages that are more secure and less complex to maintain. Static... Read More »
Launched a decade ago, Shopify was born out of an effort by its founders to sell snowboards online. After building their shop, they realized other stores were a need of... Read More »
With over 3 million active installs, WooCommerce is the most popular platform for ecommerce businesses. Its success is partly due to its flexibility, with hundreds of extensions available to customize... Read More »
Images are vital for ecommerce. Images on a home page, category pages, and campaign landing pages — they all help engage shoppers. But here’s the challenge: Are you optimizing those... Read More »
The larger your ecommerce store grows, the more complex the software behind it becomes. Even if you outsource your store development or use a hosted platform, this complexity will affect... Read More »
Making use of free elements and tools from the design community is an easy way to add value to your website.
Here is a list of new web tools and design... Read More »
To showcase your products at little expense, consider do-it-yourself product photography. Assemble a professional-level production setup at very little cost, and there are plenty of expert tutorials available to guide... Read More »
Personalization is a growing trend in ecommerce. Shoppers want to see relevant marketing, products, and offers. When they receive them, they typically respond by purchasing more.
The idea around personalization is... Read More »
Magento is one of the most popular ecommerce platforms, with more than 250,000 merchants and 150,000 developers, providing a vast assortment themes and extensions. The Community and Enterprise editions of... Read More »
If you’re interested in producing video content to promote your business, you can find plenty of video production tools online for very little cost, or free. Use them to create... Read More »
WordPress is a highly customizable content management system. With the right plugins, it can be an effective platform to create a newsletter and build a list of subscribers.
Here is a list... Read More »