Lighthouse is Google’s free, open source, and automated site monitoring tool. It can help ecommerce businesses track site load times, accessibility, and search engine optimization.
Lighthouse is available in a few... Read More »
No longer are content creators chained to their desktops. With full-featured video editing apps available for smartphones, create polished layers of content on-the-go for your website or for your favorite... Read More »
Not long ago mobile optimization could provide a competitive advantage. But as the mobile internet has grown, responsive websites are no longer optional. They are essential to doing business online.
WompMobile... Read More »
Backups are an insurance policy for your ecommerce store that you hope never to use. Unfortunately, many backups aren’t adequate.
The purpose of a backup is to recover the code and... Read More »
"Web accessibility" refers to content designed so that people with disabilities can access it. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological.... Read More »
The world’s most popular content management system, WordPress, has a lot to offer anyone who wants to open an online store. There’s a constant stream of new themes, many of... Read More »
Compared to a typical, mobile-optimized web page, progressive web apps may give mobile shoppers a better browsing and buying experience while helping online sellers earn more sales and profit. It... Read More »
“The site is down.”
Few things worry developers as much as outages, especially on ecommerce sites where every minute represents lost revenue.
But outages happen. To minimize their impact, plan for them.... Read More »
There is so much to manage with an ecommerce store. You need to maintain adequate stock. You have customer issues, server and hosting issues, and software bugs. A store owner... Read More »
Not using gzip on your web server? Your company should be. Enabling gzip compression could improve initial page load times by as much as 90 percent. Your business's faster web... Read More »
There are good reasons to improve your online store’s page speed, especially for mobile. However, I’ve found that improving speed can require a lot of expensive developer work. usually following standard... Read More »
Enabling your company's website to use HTTP/2 could result in better performance, happier customers, and improved rankings on search engines. All of that, in turn, could help your site generate... Read More »
Utilizing free resources from the design community is a good way to add value to your website. Here is a list of new web tools and design elements from winter... Read More »
Has your business committed a social media faux pas? An employee, perhaps, did something embarrassing, or maybe your entire industry is getting bad press. How your company communicates through a... Read More »
Consumers who interact with ecommerce companies have many milestones. They spend their first $100. They purchase their 10th product. They spend the 1 millionth dollar with your store. How do... Read More »
Evaluating the performance of cloud-based vendors can be tricky. You can read reviews, but it's sometimes difficult to find unbiased opinions. One little-known method of evaluating cloud platforms is to... Read More »
BigCommerce is a leading ecommerce platform, hosting more than 55,000 online stores, including prominent brands such as Martha Stewart and Toyota. With a large selection of high quality, premium themes,... Read More »
With over 100 free and premium ecommerce themes, the Shopify Theme Store gives businesses a wide range of starting points to develop the right site and build a brand. Here... Read More »
Here is a list of social media plugins for WordPress. There are sharing plugins to connect your website to a wide selection of social networks. There are also plugins with... Read More »
Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience. Here is a... Read More »
Abandoned shopping carts are a hurdle for online merchants. Optimizing your checkout process will lower abandonment rates, and increase sales. In this post, I'll review methods to streamline and simplify a... Read More »
Every business has risks. Part of what makes a business successful is how it eliminates or reduces those risks while still serving customers. The hardware and software that power your... Read More »
I’ve addressed different options to host the code for your ecommerce site. In “Don’t Self-host an Ecommerce Store,” I addressed the risk and expense of owning and managing web servers.... Read More »
User experience design is the process of improving the interaction between a consumer and a product. For online merchants, UX design tools can help get early feedback on a website... Read More »
Utilizing free resources from the design community is a good way to add value to your website.
Here is a list of new web tools and design elements from fall 2017.... Read More »
The concept of cloud hosting can be confusing. “We’re moving to the cloud.” “The cloud can scale this.” Or my favorite, from Microsoft about Windows 7: “To the cloud.”
Cloud hosting... Read More »
New techniques, technologies, and user behaviors drive ecommerce website and application design every year. In 2018, expect ecommerce sites to employ the CSS Grid Layout, use mobile-friendly full-screen modal windows,... Read More »
Color is an integral element of design. Choosing the right color palette for your website can make or break its appeal with potential customers.
Here is a list of tools and... Read More »
A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of... Read More »
Online merchants could always use some free expert advice from the design community. There is a wide variety of free ebooks available to help.
Here is a list of helpful ebooks... Read More »