Eric Bandholz

Articles by: Eric Bandholz

Eric Bandholz

Eric Bandholz is the host of "Ecommerce Conversations," Practical Ecommerce's weekly podcast, and co-founder of Beardbrand, a leading men’s grooming company that focuses on beard care. With the help of his co-founders, he’s bootstrapped Beardbrand from zero sales to a multi-million dollar business.

Eric is an ecommerce authority, having spoken at dozens of industry conferences and meetups.

Email Eric.

Business
Winc CMO on Complexities of Online Wine Sales

November 25, 2022 • Eric Bandholz

Jai Dolwani is chief marketing officer of Winc, a publicly-traded wine membership club. Selling alcohol online in the U.S. is challenging owing to 1920s-era laws on distribution and marketing.
Business
Investment Banker Shifts to Male Sexual Wellness

November 18, 2022 • Eric Bandholz

Jordan Elist launched Mate, a provider of male sexual wellness supplements, in 2020. "I’m the son of a urologist. I grew up learning about men’s sexual health," he says.
Platforms & Apps
Klaviyo Founder: ‘We’re Good at Storing Data’

November 11, 2022 • Eric Bandholz

Andrew Bialecki launched Klaviyo in 2012 as a data repository for other businesses. Then a friend told him about Shopify. Fast forward to 2022 and Klaviyo is a global email-marketing juggernaut.
Business
Frugal Living Suits ‘My Wife Quit’ Founder

November 4, 2022 • Eric Bandholz

Steve Chou is a successful entrepreneur. But quality of life drives many of his business decisions. Frugal living is one component.
Business
Agency Marketer Goes In-house at Range Leather

October 28, 2022 • Eric Bandholz

Tim Aton worked at a marketing agency running high-dollar campaigns for clients. Then a friend who owned a leather-goods company called. Here's Aton's story.
Business
DTC Holsters Are a Last Line of Defense

October 21, 2022 • Eric Bandholz

Mike Pfeiffer is a web developer turned YouTube entrepreneur. In 2015, he made a firearms holster at home for his own use. Then he mentioned it on his videos. Here's his story.
Content Marketing
Ballet Dancer Shifts to Photo, Video Creator

October 14, 2022 • Eric Bandholz

Until early 2020, Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, which produces photos and videos for ecommerce companies.
Finance
Supply.co Founder on Selling the Business

October 7, 2022 • Eric Bandholz

Supply.co is a direct-to-consumer seller of razors and shaving supplies. Co-founder Patrick Coddou has just sold the company, having survived the iOS 14.5 debacle. Here's his story.
Business
Business Is Art to Fringe Sport Owner

September 30, 2022 • Eric Bandholz

Fringe Sport is a leading online seller of barbells and exercise equipment. Founder Peter Keller addresses his priorities — business and life — in this week's "Ecommerce Conversations" episode.
Customer Service
HelpFlow, a Live Chat Service, Ramps Up

September 23, 2022 • Eric Bandholz

Jon Tucker founded HelpFlow in 2015, providing customer support services to ecommerce brands. He speaks with host Eric Bandholz in this week's podcast episode.
Analytics & Data
iOS ‘Debacle’ Spurs Triple Whale

September 16, 2022 • Eric Bandholz

Overcoming the impact of iOS 14.5 requires ad testing and better attribution. That's according to Rabah Rahil, the chief marketing officer of Triple Whale, an analytics platform.
Business
The Ultimate Brand in Tattoo Skincare

September 2, 2022 • Eric Bandholz

What began as a side hustle for a group of graduates became a multi-million dollar DTC company. Mad Rabbit's Drew Fallon explains the journey in this week's Ecommerce Conversation.
Business
Live Events Lift Chisos Boots, a DTC Brand

August 26, 2022 • Eric Bandholz

Ninety percent of Chisos Boots' revenue is online. But the company still runs a physical store and hosts in-person events. Both are essential for building the brand and community.
Social Media
Polarizing Tweets Pay Off for Steak-umm

August 12, 2022 • Eric Bandholz

The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation."
Business
Spiceology Founder Pivots to CPG Startups

July 29, 2022 • Eric Bandholz

Having successfully launched Spiceology, Pete Taylor semi-retired in 2019, contemplating his next venture. Fast forward to 2022, and that company is Midas Brands, a DTC seller of consumer packaged goods.
Amazon & Marketplaces
FBA Seller, Tired of Storage Fees, Launches 3PL

July 22, 2022 • Eric Bandholz

Mark Taylor is a former Fulfillment-by-Amazon seller weary of paying expensive long-term storage fees. His solution is Warehouse Republic, a 3PL serving mainly Amazon sellers, which he launched in 2018.
Business
Ridge Wallet CEO on Influencer Turmoil, iOS 14.5

July 15, 2022 • Eric Bandholz

The year 2021 produced dramatic escalations in influencer marketing rates and upheaval in Facebook ad performance. Both are critical marketing channels for Ridge Wallet, the maker of metal-clad billfolds.
Business
Guatemalan Entrepreneurs Are Gay, Married, Successful

July 8, 2022 • Eric Bandholz

Hans Schrei launched Wunderkeks, a direct-to-consumer cookie company, from his mom's kitchen in Guatemala in 2012. Amid obstacles, he immigrated to Austin, Texas, with his husband in 2019. Here's their story.
Business
Custom Teeth Guards Propel Online Dental Lab

July 1, 2022 • Eric Bandholz

Selling custom-fitted teeth guards would seemingly involve in-person visits from customers. But not for Pro Teeth Guard. It sells made-to-order guards online. Co-founder JP Ji explains.
Business
Lessons from Shopify 2.0 Upgrade, New Theme

June 24, 2022 • Eric Bandholz

Host Eric Bandholz's company, Beardbrand, recently migrated to Shopify 2.0. Jenny Durre, Beardbrand's in-house designer, managed the entire process. She describes it in this conversation.
Link Building
180 Marketing Founder: 4 Buckets to SEO

June 17, 2022 • Eric Bandholz

Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.
Business
PostPilot Is Klaviyo for Postcards

June 10, 2022 • Eric Bandholz

Apple's iOS 14 privacy changes have upended Facebook advertising performance, forcing merchants to seek alternative marketing channels. Direct mail is back.
Business
Cocktail Syrup Manufacturer Pivots to DTC

June 3, 2022 • Eric Bandholz

Liber & Co., a maker of cocktail syrups, thrived by selling to bars and restaurants. Then Covid hit, decimating revenue. Co-founder Chris Harrison explains what happened next.
Business
‘Impossible Sleep’ Makes Sleep Possible

May 27, 2022 • Eric Bandholz

Struggling to sleep, the founder of "Impossible" launched a nutritional supplement to help high-performing individuals improve rest and recovery.
Amazon & Marketplaces
Fed-up Toy Company Responds to Knock-offs

May 20, 2022 • Eric Bandholz

Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing.
Staffing
Efficiency Pro: Happy People Are More Productive

May 13, 2022 • Eric Bandholz

Thanh Pham is the founder of Asian Efficiency, a productivity training company. He believes building in-person connections and nurturing relationships naturally enhances productivity.
Business
Needing Deodorant, Curie Founder Made Her Own

May 6, 2022 • Eric Bandholz

In 2018 Sarah Moret, an accountant and athlete, couldn't find a suitable aluminum-free deodorant. So she made her own. Fast forward to 2022 and that deodorant business is now Curie, a thriving direct-to-consumer seller.
Business
For Supply.co, EOS Is A-OK

April 29, 2022 • Eric Bandholz

By late 2021, Patrick Coddou, the founder of Supply.co, was exhausted and burned out, having endured a harsh year for the business and himself. He turned to the Entrepreneurial Operating System.
Staffing
‘Embrace Growth’ Is Core to Atlas Staffing

April 22, 2022 • Eric Bandholz

Joshua McKee founded Atlas Staffing 11 years ago. The company has grown. He advocates core values and communicates them to employees. "Embrace growth" is his favorite.
Business
Direct Mail Replaces Facebook for Barbeque Seller

April 15, 2022 • Eric Bandholz

Lea Richards launched Pig of the Month, a direct-to-consumer seller of barbeque, in 2010. The company has thrived, with dozens of meat products and outsourced logistics for other merchants.