Eric Bandholz

Articles by: Eric Bandholz

Eric Bandholz

Eric Bandholz is the host of "Ecommerce Conversations," Practical Ecommerce's weekly podcast, and co-founder of Beardbrand, a leading men’s grooming company that focuses on beard care. With the help of his co-founders, he’s bootstrapped Beardbrand from zero sales to a multi-million dollar business.

Eric is an ecommerce authority, having spoken at dozens of industry conferences and meetups.

Email Eric.

Business
Lessons from Shopify 2.0 Upgrade, New Theme

June 24, 2022 • Eric Bandholz

Host Eric Bandholz's company, Beardbrand, recently migrated to Shopify 2.0. Jenny Durre, Beardbrand's in-house designer, managed the entire process. She describes it in this conversation.
Link Building
180 Marketing Founder: 4 Buckets to SEO

June 17, 2022 • Eric Bandholz

Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.
Business
PostPilot Is Klaviyo for Postcards

June 10, 2022 • Eric Bandholz

Apple's iOS 14 privacy changes have upended Facebook advertising performance, forcing merchants to seek alternative marketing channels. Direct mail is back.
Business
Cocktail Syrup Manufacturer Pivots to DTC

June 3, 2022 • Eric Bandholz

Liber & Co., a maker of cocktail syrups, thrived by selling to bars and restaurants. Then Covid hit, decimating revenue. Co-founder Chris Harrison explains what happened next.
Business
‘Impossible Sleep’ Makes Sleep Possible

May 27, 2022 • Eric Bandholz

Struggling to sleep, the founder of "Impossible" launched a nutritional supplement to help high-performing individuals improve rest and recovery.
Amazon & Marketplaces
Fed-up Toy Company Responds to Knock-offs

May 20, 2022 • Eric Bandholz

Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing.
Staffing
Efficiency Pro: Happy People Are More Productive

May 13, 2022 • Eric Bandholz

Thanh Pham is the founder of Asian Efficiency, a productivity training company. He believes building in-person connections and nurturing relationships naturally enhances productivity.
Business
Needing Deodorant, Curie Founder Made Her Own

May 6, 2022 • Eric Bandholz

In 2018 Sarah Moret, an accountant and athlete, couldn't find a suitable aluminum-free deodorant. So she made her own. Fast forward to 2022 and that deodorant business is now Curie, a thriving direct-to-consumer seller.
Business
For Supply.co, EOS Is A-OK

April 29, 2022 • Eric Bandholz

By late 2021, Patrick Coddou, the founder of Supply.co, was exhausted and burned out, having endured a harsh year for the business and himself. He turned to the Entrepreneurial Operating System.
Staffing
‘Embrace Growth’ Is Core to Atlas Staffing

April 22, 2022 • Eric Bandholz

Joshua McKee founded Atlas Staffing 11 years ago. The company has grown. He advocates core values and communicates them to employees. "Embrace growth" is his favorite.
Business
Direct Mail Replaces Facebook for Barbeque Seller

April 15, 2022 • Eric Bandholz

Lea Richards launched Pig of the Month, a direct-to-consumer seller of barbeque, in 2010. The company has thrived, with dozens of meat products and outsourced logistics for other merchants.
Business
Ecommerce Copywriter on Tactics, Tools, More

April 8, 2022 • Eric Bandholz

High-converting ecommerce copywriting starts with research. That's according to Christopher Silvestri, the founder of Conversion Alchemy, an agency.
Business
Sutro Pivots from Drinking Water to Swimming Pools

April 1, 2022 • Eric Bandholz

Ravi Kurani is an engineer who launched Sutro, a water sensor manufacturer, in 2012. His initial go-to-market strategy failed. So he pivoted.
Staffing
‘People Development’ Drives AppSumo to $80 Million in Revenue

March 25, 2022 • Eric Bandholz

Ayman Al-Abdullah was CEO of AppSumo from 2015 to 2021. Annual revenue grew from $3 million to $80 million. How, exactly, did he do it?
Business
For Fragrance One, It’s Selling without Smelling

March 18, 2022 • Eric Bandholz

Fragrance One is a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances.
Business
Fox Rocks on LinkedIn

March 11, 2022 • Eric Bandholz

Judi Fox began networking on LinkedIn in 2009. She now, in 2022, has 39,000 followers and advises companies and professionals on marketing strategies for that platform.
Business
Stryx, a DTC Brand, Prepares Rollout in Target Stores

March 4, 2022 • Eric Bandholz

Stryx is a pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks.
Business
Consumers in a Pandemic Need Murphy Beds

February 25, 2022 • Eric Bandholz

Lori Wall Beds launched 10 years ago in a garage. Annual revenue now exceeds $10 million. Owner Brenden Marquardt describes going from a side hustle to a thriving direct-to-consumer company.
Business
BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing

February 18, 2022 • Eric Bandholz

Paul Jauregui launched BK Beauty, a direct-to-consumer cosmetics brand, with Lisa, his wife, in 2019. Unlike many DTC brands, BK Beauty does not rely on Facebook advertising.
Business
Solo Brands Founder, Now Wealthy, Reflects

February 11, 2022 • Eric Bandholz

Having sold Solo Stove, a company he co-launched in 2010, Spencer Jan reflects on finding meaning amid financial freedom, among other topics.
Business
LiveRecover Founder Sells Company, Buys OrderBump

February 4, 2022 • Eric Bandholz

Dennis Hegstad co-founded LiveRecover, an SMS app, in 2018. He sold the company in 2021. "I became bored," he said. So he purchased OrderBump, a Shopify app for product upsells.
Business
Former Ecommerce CEO Asks, ‘What’s Next?’

January 28, 2022 • Eric Bandholz

Entrepreneurs can find themselves looking for work rather than hiring it. That's the case of Andrew Faris, a successful digital marketer and ecommerce aggregator.
Business
Paid Search Drives Kuru Footwear to 2021 Success

January 21, 2022 • Eric Bandholz

Sean McGinnis arrived at Kuru Footwear, a direct-to-consumer brand, in 2020 as chief marketing officer. One year later, he's president of the company, and sales are booming.
Business
TikTok Marketing Is Hard Work

January 14, 2022 • Eric Bandholz

Ryan Magin founded Viral Edits, an agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The process is much more difficult than it appears, he says, requiring hours of video watching and editing.
Business
‘I Like Starting Things,’ Says Serial Entrepreneur

January 7, 2022 • Eric Bandholz

Having arrived from Estonia 14 years ago, Peep Laja has launched three companies: CXL for e-learning, Speero for conversion consulting, and Wynter for B2B customer intelligence. He shares his journey in this week's "Ecommerce Conversation" episode.
Staffing
MarketerHire Exec on Freelancers, Content, SEO

December 31, 2021 • Eric Bandholz

Tracey Wallace is a writer turned content marketer turned SEO pro. She was the head of BigCommerce's content team and now serves a similar role for MarketerHire, a marketplace for freelance marketers, which launched in 2019.
Business
Subscriptions, Books Drive Man Flow Yoga

December 17, 2021 • Eric Bandholz

Dean Pohlman is a global authority on yoga instruction for men. He's written best-selling books on the topic and conducted hundreds of in-person classes. His company, Man Flow Yoga, is thriving with an on-demand instructional program driven by paid subscriptions.
Business
‘Modern Wisdom’ Is a Media Sensation

December 10, 2021 • Eric Bandholz

Chris Williamson is a modern-day polymath with a fitting podcast. It's called "Modern Wisdom." Launched in 2018, it has experienced a whopping 30 million downloads across 400 episodes. He told me, "We talk about human nature, marketing, philosophy, life, life hacks, biohacking, fitness, health, pretty much everything."
Business
Barbell Logic Rides Shift to Online Fitness

December 3, 2021 • Eric Bandholz

The pandemic has upended the fitness industry. Having no access to public gyms, millions of folks turned to at-home workouts. According to Matt Reynolds, the founder of Barbell Logic, an online strength coaching company, the shift is permanent.
Business
The Right Answer to ‘What Do You Do?’

November 26, 2021 • Eric Bandholz

Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. "What do you do?" the fellow asked. Describing the encounter, Herbert told me, "That question stumped me." Hebert had fumbled his introduction to Matt Mullenweg, the founder of WordPress.