October is National Cyber Security Awareness Month. For small and mid-sized businesses, it’s a good time to strengthen a security plan with some free or relatively inexpensive tools and resources.
Here... Read More »
Development frameworks such as PhoneGap and, more recently, React Native make it significantly easier for retail businesses to build and deploy mobile applications for consumers and internal teams.
Radio-frequency identification readers... Read More »
In “10 Ways Blockchains Can Benefit Merchants,” my previous article, I addressed potential uses for blockchain technology. In this post, I’ll describe 10 service providers that already use that technology.
Blockverify... Read More »
Fintech is the practice of applying technology to the financial services sector. Traditional financial institutions utilize it mainly to manage accounting and other back-office services. More recently, thanks to advances... Read More »
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C.
The difference, however, is not in the specific techniques, but in the way SEO... Read More »
Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan... Read More »
B2B merchants often consider ecommerce as a tool for existing clients. Acquiring new customers is expected to happen through the sales team, not the Internet. The website becomes a way... Read More »