Practical Ecommerce | Insights for Online Merchants

7 Reasons to Consider USPS Flat Rate Shipping

May 21, 2018 • Armando Roggio

The United States Postal Service offers flat rate boxes and envelopes that may help online stores reduce shipping costs while improving a shopper’s buying experience. Shipping can be a significant challenge... Read More »

Consumers Search by Voice. Do You Listen?

May 20, 2018 • Jill Kocher Brown

The future of search is, increasingly, spoken. At its annual I/O conference earlier this month, Google made 100 announcements. More than 20 related to voice interaction. (Many others involved visual... Read More »
5 Ways to Make a Good Email Great

May 18, 2018 • Carolyn Nye

Consumers are inundated with marketing emails. The challenge for ecommerce merchants is to craft subject lines and body content that are relevant to recipients, who typically scan their inboxes to... Read More »
Is Text Messaging a Game-changer for Ecommerce?

May 17, 2018 • Armando Roggio

Mobile devices are ubiquitous. I don't go anywhere without mine, and I bet you have a smartphone with you now. But are you doing everything you can to connect with... Read More »
Reading List: Steven Cook, President of Voltage

May 16, 2018 • Practical Ecommerce

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded Steven Cook,... Read More »
Ecommerce Product Releases: May 16, 2018

May 16, 2018 • Sig Ueland

Here is a list of product releases and updates for mid-May from companies that offer services to ecommerce merchants. There are updates on analytics, automated campaigns, search, customer communication, and... Read More »
New Google Analytics Settings Reflect GDPR Requirements

May 15, 2018 • Morgan Jones

The E.U.’s General Data Protection Regulation becomes effective on May 25. Google and other data gathering services are protecting themselves by allowing users to control the data retained from customers and... Read More »
Internet Attorney on GDPR Compliance for Ecommerce

May 15, 2018 • Pamela Hazelton

The General Data Protection Regulation from the European Union takes effect on May 25. The law is sweeping, with massive fines for noncompliance. It affects most every company worldwide, large... Read More »

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