Create Google Ads Scripts via GenAI
March 10, 2025 • Matthew Umbro
Claude, ChatGPT, Gemini, and others are fast and thorough, although not perfect.
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Marketing & Advertising
AI Will Help Advertisers and Shoppers
March 27, 2025 • Armando Roggio
Shoppers will see ads that interest them. Advertisers get better results.
The Latest
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Platforms & Apps
New Ecommerce Tools: March 27, 2025
March 27, 2025 • Sig Ueland
This week's installment includes updates on automated ads, payments, AI-powered agents, personalization, cross-border shipping, and more.
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Content Marketing
Top Ecommerce Blogs Are More Than Blogs
March 26, 2025 • Vonnie Williams
The best blogs do more than drive traffic — they fuel other marketing campaigns.
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SEO
The Problem with Optimizing for GenAI
March 25, 2025 • Eric Schwartzman
Clint Butler says the first hurdle is knowing which platform to optimize.
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SEO
Brand Visibility Is the New SEO
March 24, 2025 • Ann Smarty
Search engines drive brand discovery for genAI platforms and research for humans.
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Paid Post
Turn Your Social Media into Sales Channels
March 12, 2025 • Zoho Social
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Inventory
Ecommerce and the Secondhand Boom
March 23, 2025 • Armando Roggio
Culture, marketplaces, and economics contribute to consumer demand for used clothing. Merchants can benefit.
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Business
Branding Is More Than a Logo
March 21, 2025 • Eric Bandholz
Beardbrand founder Eric Bandholz says mission and purpose drive branding, not logos and design.
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Payments
How BNPL Impacts Ecommerce Profits
March 20, 2025 • Armando Roggio
Customers spend more when buy-now pay-later is available. The downside to merchants is the cost.
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Platforms & Apps
New Ecommerce Tools: March 20, 2025
March 20, 2025 • Sig Ueland
This week: AI-powered agents, mobile app builders, buy-now-pay-later services, logistics, B2B payments, and email marketing.
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SEO
How to Beat Amazon at SEO
March 19, 2025 • Eric Schwartzman
Ted Kubaitis once feared competing against the ecommerce giant for organic rankings. Then an epiphany hit.
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SEO
Bad SEO Advice: 5 Tips to Ignore
March 18, 2025 • Ann Smarty
Four common SEO recommendations that waste time, or worse.
Ecommerce Conversions Podcast
Marketing
Google Ads
Social Media
Social Media Marketing beyond the Algorithm
March 3, 2025 • Vonnie Williams
It's easy to think one post will go viral, racking-up millions of views. But what happens next?
Content Marketing
AI Won’t Replace Creativity, Says Studio Founder
February 14, 2025 • Eric Bandholz
SEO
SEO
Origins of Google Shopping’s AI Vision Match
March 12, 2025 • Armando Roggio
Google's AI shopping initiatives reinforce sensible, long-standing ecommerce practices.
SEO
‘Do’ Queries Are an SEO Priority
March 11, 2025 • Ann Smarty
Google's quality raters' guidelines suggest a new approach to searchers' intent: "know simple," "know," and "do."
Conversion
Product Pages
AI Prompts for Better Product Descriptions
March 16, 2025 • Armando Roggio
The best AI-generated product descriptions come from skilled prompting.
Checkout Tactics
What’s Missing on Store Locator Pages
March 5, 2025 • Armando Roggio
Done well, locator pages drive ecommerce sales not just in-store.
Business
Business
New Books on Startups, Growth, Culture, More
March 17, 2025 • Jean Gazis
The first quarter of 2025 delivers inspiring titles to up your sales game, launch a business, build a team, and more.
Business
Margin Hacks for Cash-Strapped Ecom Stores
March 14, 2025 • Eric Bandholz
Amid a downturn for many ecommerce businesses, entrepreneur Eric Bandholz offers tips for better profits.
Design & Development
Platforms & Apps
New Ecommerce Tools: March 13, 2025
March 13, 2025 • Sig Ueland
This week's update includes tools for international expansion, Amazon selling, Shopify themes, customer support, payments, shipping, and B2B.
Platforms & Apps
New Ecommerce Tools: March 6, 2025
March 6, 2025 • Sig Ueland
This week's installment includes updates on AI agents, financing, local delivery, audience targeting, popups, security, and China.
From the archive
Business
Direct Mail Replaces Facebook for Barbeque Seller
April 15, 2022 • Eric Bandholz
Lea Richards launched Pig of the Month, a direct-to-consumer seller of barbeque, in 2010. The company has thrived, with dozens of meat products and outsourced logistics for other merchants.
Cross-border Selling
Overseas Customers: Just Clicks Away
July 1, 2005 • Massimo Arrigoni
Your web store is a few clicks away, regardless of where those clicks geographically occur. International customers can help increase your online sales.
The Pricing Strategy of Temu Sellers
Montana Knife Co Blends Craft with Scale
Drive More ROI from Meta and Google Ads