In the competitive world of online commerce, not every merchant is honest. Some post fake positive reviews for their products to entice shoppers. Others post fake negative reviews of competitors'... Read More »
Search engine optimization is rooted in data: technical data, analytical data, and contextual data. The tools you use to access that data fuel your ability to make smart SEO decisions,... Read More »
Content is an important part of ecommerce marketing. Often, content marketing begins with a consistent, well-written, and well-managed blog.
For sole proprietorships and small businesses, it is possible to manage a... Read More »
Amazon may be huge, but it’s not the only online marketplace. There are dozens of options for merchants to consider. Some are specialized. Some are...... View Seminar »
“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address grocery wars, international expansion by Amazon and Walmart, and Pepsi’s embrace of... Read More »
If you have been working for months trying to get higher search rankings with little to show for it, you are not alone. Chasing high rankings typically falls flat. You... Read More »
Shoppers are taken aback when they spot a typo on a website that seems to them obviously careless or ridiculous. In some instances, it’s not habitual sloppiness or lack of... Read More »