Practical Ecommerce | Insights for Online Merchants

Custom Apparel Business Overthinks a Routine Problem

May 25, 2018 • Armando Roggio

Roy needed product category pages, not custom online stores. What his competitors were really providing was a landing page on their own websites. The header, navigation, and layout were the... Read More »

Beardbrand Founder on Moving Away from Amazon

May 24, 2018 • Kerry Murdock

In an ecommerce world that is seemingly dominated by Amazon, Eric Bandholz has just moved his company’s products away from that marketplace. The company, Beardbrand, is now focused on selling... Read More »
Despite the GDPR, Cookies Are Vital to Ecommerce

May 23, 2018 • Eric Davis

Cookies are in the spotlight with the E.U.’s new General Data Protection Regulation. It follows the E.U.’s “Cookie Directive,” which has been in effect for several years. Cookies are important for... Read More »
Ecommerce Briefs: Walmart Wins Flipkart; Amazon Expands Prime; Target Beefs Up

May 23, 2018 • Marcia Kaplan

In “Ecommerce Briefs,” I address news and developments from online merchants. In this installment, I’ll review Walmart’s purchase of a majority interest in Flipkart, India’s dominant marketplace. I’ll also address... Read More »
6 Alternatives to Customer Reviews (to Sell Products)

May 22, 2018 • Pamela Hazelton

Customer reviews can boost conversions. Reviews are also a crucial part of an ecommerce site’s social proof. Otherwise, shoppers have only sales copy to guide them. But product reviews are not... Read More »
11 Mobile Apps for Customer Management

May 22, 2018 • Sig Ueland

With a smartphone and the right app, a mobile entrepreneur can now develop sales and manage customers, from an initial lead to the deal close and beyond, all on the... Read More »
Drowning in Data? Consider a Business Intelligence Tool

May 21, 2018 • Anna Kayfitz

Ecommerce businesses use multiple tools and services. Most have their own dashboards, which measure different aspects of the business. So how does a merchant pull all the data together to... Read More »
7 Reasons to Consider USPS Flat Rate Shipping

May 21, 2018 • Armando Roggio

The United States Postal Service offers flat rate boxes and envelopes that may help online stores reduce shipping costs while improving a shopper’s buying experience. Shipping can be a significant challenge... Read More »

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