Google’s AI Max Ads Hone Search Intent
May 11, 2025 • Matthew Umbro
"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords.
Brett Curry of OMG Commerce, an agency, addresses YouTube strategy, ad spend, suitable products, and more.
This week: virtual shopping, agentic commerce, analytics, dropshipping, payments, logistics, loyalty programs, gamification, and more.
A superior shopping and post-purchase experience may be the best way to retain ecommerce customers.
A just-released survey finds U.S. ecommerce execs bullish on global expansion despite tariff and operational uncertainties.
Google provides no comprehensive reports of links in Overviews. We're left with Search Console.
The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.
Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?
Podcast host Eric Bandholz says the best companies have a purpose, and the happiest owners set priorities for business and life.
This week: new tools for AI-powered site-search, shopping assistants, product listings, merchant financing, point-of-sale solutions, cross-border transactions, and warehouse automation.
The U.S. accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions.
Rich Communication Services enables relatively more message interactivity, such as buttons, carousels, and branding.
"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords.
Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity.
Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.
How can brands evaluate their inclusion in generative AI answers? Three tools are attempting to fill the need.
Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone.
Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
"Ten years from now, someone can still benefit from a video we produce today," says founder Raphael Schneider.
The banking industry is experiencing rapid change as consumers move to online tools and platforms.
This week: updates on agentic AI commerce, mobile wallets, B2B transactions, one-click checkout, application hosting, AI-powered promotions, and enterprise-ready fulfillment.
Ten books by academics, regulators, journalists, and executives unravel international trade and tariffs and their affect on businesses and consumers.
To date, Amazon has introduced roughly 70 private label brands. This has rattled many observers. But private label products are not new. The only difference between Amazon and other retailers is that consumers shop on their computers instead of physical stores.
Cryptocurrencies are hot news. Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s why.