Google’s AI Max Ads Hone Search Intent
May 11, 2025 • Matthew Umbro
"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords.
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Marketing & Advertising
YouTube Ad Secrets for Ecommerce
May 23, 2025 • Eric Bandholz
Brett Curry of OMG Commerce, an agency, addresses YouTube strategy, ad spend, suitable products, and more.
The Latest
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Platforms & Apps
New Ecommerce Tools: May 22, 2025
May 22, 2025 • Sig Ueland
This week: virtual shopping, agentic commerce, analytics, dropshipping, payments, logistics, loyalty programs, gamification, and more.
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Customer Service
9 Books to Transform Customer Experience
May 21, 2025 • Jean Gazis
A superior shopping and post-purchase experience may be the best way to retain ecommerce customers.
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Cross-border Selling
Charts: Cross-Border Ecommerce Trends
May 21, 2025 • Adel Boukarroum
A just-released survey finds U.S. ecommerce execs bullish on global expansion despite tariff and operational uncertainties.
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SEO Tools
How Search Console Reveals AI Overviews
May 20, 2025 • Ann Smarty
Google provides no comprehensive reports of links in Overviews. We're left with Search Console.
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Paid Post
Reduce Cart Abandonment with AI
April 24, 2025 • Zoho Commerce
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Marketing & Advertising
Flash Sales without Brand Damage
May 19, 2025 • Vonnie Williams
The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.
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Content Marketing
AI Is Diluting Your Brand
May 18, 2025 • Armando Roggio
Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?
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Business
Build a Business You Love
May 16, 2025 • Eric Bandholz
Podcast host Eric Bandholz says the best companies have a purpose, and the happiest owners set priorities for business and life.
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Platforms & Apps
New Ecommerce Tools: May 15, 2025
May 15, 2025 • Sig Ueland
This week: new tools for AI-powered site-search, shopping assistants, product listings, merchant financing, point-of-sale solutions, cross-border transactions, and warehouse automation.
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Marketing & Advertising
Charts: Retail Media Trends Worldwide
May 14, 2025 • Adel Boukarroum
The U.S. accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions.
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Email & Text Marketing
RCS Interactive Texts Boost Ecommerce
May 13, 2025 • Armando Roggio
Rich Communication Services enables relatively more message interactivity, such as buttons, carousels, and branding.
Ecommerce Conversions Podcast
Marketing
Google Ads
Content Marketing
5 Content Marketing Ideas for June 2025
May 7, 2025 • Armando Roggio
Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity.
SEO
On-page SEO
Google’s EEAT Done Right
May 12, 2025 • Ann Smarty
Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.
SEO
How to Track Visibility in GenAI Platforms
April 29, 2025 • Ann Smarty
How can brands evaluate their inclusion in generative AI answers? Three tools are attempting to fill the need.
Conversion
Customer Retention
Why Your Loyalty Program Isn’t Working
April 30, 2025 • Vonnie Williams
Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone.
Analytics & Data
How to Track ChatGPT Traffic in GA4
April 14, 2025 • Ann Smarty
Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
Business
Business
Gentleman’s Gazette Thrives on YouTube
May 9, 2025 • Eric Bandholz
"Ten years from now, someone can still benefit from a video we produce today," says founder Raphael Schneider.
Finance
Charts: U.S. Banking Technology Trends
May 8, 2025 • Adel Boukarroum
The banking industry is experiencing rapid change as consumers move to online tools and platforms.
Design & Development
Platforms & Apps
New Ecommerce Tools: May 8, 2025
May 8, 2025 • Sig Ueland
This week: updates on agentic AI commerce, mobile wallets, B2B transactions, one-click checkout, application hosting, AI-powered promotions, and enterprise-ready fulfillment.
Schools & Resources
Books on Tariffs and Trade Wars
May 6, 2025 • Jean Gazis
Ten books by academics, regulators, journalists, and executives unravel international trade and tariffs and their affect on businesses and consumers.
From the archive
Amazon & Marketplaces
4 Myths about Amazon’s Private Label Brands
October 8, 2018 • Phil Masiello
To date, Amazon has introduced roughly 70 private label brands. This has rattled many observers. But private label products are not new. The only difference between Amazon and other retailers is that consumers shop on their computers instead of physical stores.
Payments
8 Reasons to Avoid Cryptocurrencies for Ecommerce
April 18, 2021 • Mike Eckler
Cryptocurrencies are hot news. Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s why.
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