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Google Ads
Using Google Ads for Full-funnel Marketing
April 9, 2023 • Matthew Umbro
Full-funnel marketing introduces prospects to a brand and ultimately converts them to customers. Here's how to do it using Google Ads.
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Content Marketing
Humor Lures Customers for Balls.co
April 7, 2023 • Eric Bandholz
Kevin Williams is a no-nonsense investor who ended up owning and running a seller of grooming supplies for male private parts. Here's his story.
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Social Media
Can Mastodon Help Merchants?
April 6, 2023 • Samantha Collier
Mastodon's userbase is tiny compared to Twitter's. But its features are compelling and worth testing.
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Customer Retention
How Private-label Goods Spur Online Retail
April 5, 2023 • Pamela Hazelton
Private-label accessories are an affordable option for even smaller retailers. Shoppers love the convenience; merchants value the revenue.
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Technical SEO
SEO for Domain Clustering Is Risky
April 4, 2023 • Ann Smarty
Despite announcing otherwise, Google still occasionally clusters two or more URLs from a single site in search results. But optimizing for such clusters poses risks.
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Paid Post
The Optimization Opportunity in Retail Media
March 29, 2023 • Incremental
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Design & Dev Tools
15 Free Themes for WooCommerce
April 4, 2023 • Sig Ueland
WooCommerce is flexible, powerful, and free, with many plugins and themes to enhance and improve it.
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Inventory
Rising Costs Prompt New Return Policies
April 3, 2023 • Marcia Kaplan
The era of free returns, unlimited returns, and returnless refunds has been enormously expensive to most merchants.
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Platforms & Apps
Ecommerce Product Releases: April 3, 2023
April 3, 2023 • Sig Ueland
This installment of our twice-monthly rundown includes updates on social commerce, artificial intelligence, augmented reality, buy-now-pay-later, product analytics, digital file storage, and more.
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Content Marketing
5 Content Marketing Ideas for May 2023
April 2, 2023 • Armando Roggio
This installment of our long-running series includes content ideas addressing Mother's Day, recommendations, fitness, King Charles, and money-saving tips.
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Inventory
T-shirt Seller on Licensing, Drop-shipping, More
March 31, 2023 • Eric Bandholz
Kevin Stecko launched 80sTees.com in 2000 selling t-shirts imprinted with pop-culture items. Fast forward to 2023, and the site has 120,000 SKUs.
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Payments
Apple Pay Later Could Upend BNPL Space
March 30, 2023 • Armando Roggio
Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.
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Matthew Umbro
Google Ads Improves Automated Assets, Acquisition, More
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Matthew Umbro
Updates to Performance Max Improve Transparency
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Matthew Umbro
Google Ads Q&A: Budget, Keywords, Search Network
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Matthew Umbro
What to Expect from Google Ads in 2023
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Matthew Umbro
Google Ads’ Settings for Max Performance
7 ChatGPT Browser Extensions for SEO
21 AI Tools for Marketers
12 New Ecommerce Books for Spring 2023
20 Free Web Design Tools from Winter 2023
5 Content Marketing Ideas for May 2023
Ecommerce Product Releases: April 3, 2023
State of Marketplaces in 2023
