Retail Media’s Opportunity Cost
October 11, 2026 • Armando Roggio
Where does merchandising end and retail media begin?
-
SEO Tools
HTML vs. XML Sitemaps for Ecommerce
November 2, 2026 • Ann Smarty
Both sitemaps help search engines, but neither replaces a fast, well-structured, and well-interlinked website.
The Latest
-
SEO
Florist Gets 1 in 5 Orders from ChatGPT
November 1, 2026 • Armando Roggio
Most ChatGPT shoppers at Spain-based Persa Flores landed on its city-specific delivery pages.
-
Design & Dev Tools
I Built a Voice Bot for Customer Calls
October 30, 2026 • Eric Bandholz
Customer phone support has been a burden for Beardbrand. The solution is synthetic voices from AI agents.
-
Email & Text Marketing
Marketers’ Guide to Late BFCM Email
October 29, 2026 • Armando Roggio
Last-minute BFCM marketers cannot recover months of lost planning, but they can make campaigns more effective.
-
Platforms & Apps
New Ecommerce Tools: October 28, 2026
October 28, 2026 • Sig Ueland
This week: livestream tools, quiz builders, dropshipping, affiliate marketing, logistics, ratings and reviews, payments, AI-generated ads, and more.
-
Paid Post
Cut Marketplace Returns This Holiday
October 7, 2026 • Walmart Marketplace
-
User Experience
Color Works Only through Contrast
October 27, 2026 • Lihi Lothan
Underlining every sentence in a book highlights nothing. Similarly, a single color means nothing stands out.
-
SEO
SEO vs. GEO: Which to Prioritize?
October 26, 2026 • Ann Smarty
Organic search should remain the priority until we have proof that AI visibility materially drives purchases.
-
Shipping & Fulfillment
USPS Can Bill Sellers for Foreign Duties
October 25, 2026 • Armando Roggio
The E.U.'s July 2026 removal of its de minimis exemption prompted the USPS's rule.
-
Marketing & Advertising
Agency Founder Touts YouTube TV Ads
October 23, 2026 • Eric Bandholz
Alex Walser says YouTube TV viewers are more likely to buy, and the ad clicks cost less.
-
Conversion
AI Shopping Metrics Considered
October 22, 2026 • Armando Roggio
Successful AI shopping assistance is measured by the quality of buying decisions, not how much time customers spend interacting with the tool.
-
Platforms & Apps
New Ecommerce Tools: October 21, 2026
October 21, 2026 • Sig Ueland
New services this week include AI-powered marketing, agentic commerce, return platforms, dropshipping, cross-border commerce, sales tax management, and more.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Google Ads
Guardrails for Google Ads AI
October 6, 2026 • Matthew Umbro
What we tell AI to exclude is as important as what to target.
SEO
SEO
Beware of AI Content for SEO
October 19, 2026 • Ann Smarty
Google increasingly seeks original, people-first content demonstrating experience, expertise, authoritativeness, and trust.
SEO
Add Social Profiles to Search Console
October 5, 2026 • Ann Smarty
Publish a video on YouTube and related product images on Instagram, and then track organic search performance for each.
Conversion
Analytics & Data
How to Track ChatGPT Traffic in GA4
October 11, 2026 • Ann Smarty
Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
Customer Retention
AI Shopping Could Mean Fewer Returns
October 1, 2026 • Armando Roggio
Better-informed shoppers are more likely to purchase items they will ultimately keep.
Business
Finance
Commerce Data as Credit Data
October 15, 2026 • Armando Roggio
Sales, fulfillment, and shipping are becoming part of a merchant's potential borrowing capacity.
Business
Your Next Product Could Be a New Brand
October 9, 2026 • Eric Bandholz
Flat Circle's Rok Hladnik says launching a new product line sometimes requires a new brand.
Design & Development
Design & Dev Tools
Shopify, Vercel Arm Stores for AI Agents
October 20, 2026 • Armando Roggio
The collaboration allows humans and external AI agents alike to shop a store.
Platforms & Apps
AI Platforms Attract a Growing Ecosystem
October 16, 2026 • Armando Roggio
Apps, connectors, marketplaces, protocols, and payment systems are beginning to form around AI platforms.
From the archive
Email & Text Marketing
Growing Your Email Subscriber List With Contests
July 28, 2008 • Ben Chestnut
Cultivating a solid, permission-based email list can take a lot of time. So some businesses understandably get impatient waiting around for their lists to grow.
Cross-border Selling
Made in Russia: 8 brands for cross-border consumers
December 6, 2017 • Maksim Komonov
Supported by the government and private investors, Russian manufacturers are seeking foreign customers.
New Ecommerce Tools: October 14, 2026
