YouTube Ad Secrets for Ecommerce
May 23, 2025 • Eric Bandholz
Brett Curry of OMG Commerce, an agency, addresses YouTube strategy, ad spend, suitable products, and more.
Our "Ecommerce Conversations" host, a seasoned entrepreneur, evaluates good and bad reasons to sell a business.
This week's rundown of new products and services for merchants includes tools for AI-powered checkouts, loyalty programs, subscriptions, payments, tax compliance, shipping optimization, and research and analytics.
At this year's "Marketing Live" event, Google announced many updates to Ads. Most were AI-driven.
DHL's "2025 E-Commerce Trends Report" is a doozy at 78 pages, summarizing its global survey of 24,000 consumers.
Google's new AI Mode delivers "query fan out" search results. The term is new, but the concept is not.
The founder of Thinkr, a Shopify-centric AI platform, believes a solo entrepreneur could someday run a massive ecommerce company.
Jack Oswald transformed his frustration with inferior tennis gear into Cancha, a direct-to-consumer seller of athletic and travel bags.
This week: new products and services for local payments, Bitcoin, B2B commerce, marketplace ads, retail media solutions, parcel delivery robots, and more.
Per a new McKinsey survey, Americans are wary of tariffs and are lowering spending accordingly.
Entrepreneurs, venture capitalists, and academics share the good and the bad of launching, funding, and exiting a business.
Brett Curry of OMG Commerce, an agency, addresses YouTube strategy, ad spend, suitable products, and more.
The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.
Brand mentions, entity recognition, and problem-solving now matter more than keywords and rankings.
Google's new post on optimizing content for AI answers offers few new tactics but does hint at the future of organic search traffic.
Our just-completed analysis of 40 direct-to-consumer brands revealed several cross-selling techniques.
A superior shopping and post-purchase experience may be the best way to retain ecommerce customers.
Sally Wilson, the founder of Caterpillar Cross Stitch, says being a great mom doesn't mean sacrificing who you are.
Per the Department of Commerce, retail ecommerce sales in the U.S. were essentially unchanged in Q1 2025 versus Q4 2024, while total retail sales — online and in-store — rose slightly.
This week: new products and services from DHL Group, Shopify, StellarWP, YouLend, eBay, Google, Manhattan Associates, InfoSum, CommerceIQ, Worldpay, Amazon, and Bluehost.
The just-released "Editions Summer '25" includes a slew of AI-fueled tools to ease launching, operating, and scaling a store.
Most ecommerce merchants own several domain names. One merchant recently purchased the domain name RunningShoes.com for a whopping $700,000.
Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing.