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Business
Maker of Apple Watch Bands Looks to Diversify
February 3, 2023 • Eric Bandholz
Braxton Manley launched Braxley Bands in 2017 from a college project. He's now selling internationally and looking to diversify his product line.
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On-page SEO
Readability for SEO: Myths and Reality
February 2, 2023 • Ann Smarty
A metric for the readability of an article is imprecise and often inaccurate. And there's no evidence that readability is a direct Google ranking factor.
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Platforms & Apps
Ecommerce Product Releases: February 1, 2023
February 1, 2023 • Sig Ueland
This installment of our long-running series includes new services for digital wallets, in-video search, shipping, SEO, headless development, omnichannel fulfillment, and more.
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Inventory
Disclosure Rules for Alcohol, Cannabis Sales
February 1, 2023 • Jeff Siegel
Online sellers of alcohol and marijuana face a slew of disclosure requirements, such as permissible age, allowable products, shipping restrictions, and more.
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Platforms & Apps
13 AI Chatbots for Business
January 31, 2023 • Sig Ueland
ChatGPT demonstrates the stunning benefits of artificial intelligence. Many other providers offer impressive AI-driven tools for customer service, process automation, and more. Here are 13 of them.
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Inventory
The 5 R’s of Merchandising (for Ecommerce)
January 30, 2023 • Armando Roggio
A 100-year-old merchandising concept applies to modern-day ecommerce retailers — the right people, right product, right quantity, right price, right time.
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Analytics & Data
2022 Holiday Shopping Wrap-up
January 30, 2023 • Marcia Kaplan
U.S. holiday 2022 ecommerce sales were slightly higher than 2021 — confounding skeptics who predicted a decline — and comprised 21.6% of total retail spend.
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Conversion
How ChatGPT Drives Ecommerce Conversions
January 29, 2023 • Pamela Hazelton
ChatGPT can suggest bullet points, email subject lines, A/B tests, product recommendations, FAQs, and more. The suggestions aren't perfect but definitely helpful.
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Business
Ridge Wallet CEO Aims for $1 Billion Exit
January 27, 2023 • Eric Bandholz
Sean Frank addresses the overall state of ecommerce in 2022, the perils of excessive debt, and his goal of selling the company within three years.
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SEO Tools
5 Ways to Use ChatGPT for SEO
January 26, 2023 • Ann Smarty
Google thus far disallows AI-generated content in its index. But the SEO benefit of ChatGPT and similar tools is increased productivity, not producing entire articles.
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Business
Charts: 2023 Economic Outlook of U.S., Global Execs
January 25, 2023 • Adel Boukarroum
Executives in the U.S. and worldwide are mostly gloomy about the broader economy but optimistic about their own companies. We tell the story in four revealing charts.
5 Ways to Use ChatGPT for SEO
How ChatGPT Drives Ecommerce Conversions
Trouble Brewing for Buy Now, Pay Later Providers
Ridge Wallet CEO Aims for $1 Billion Exit
Is BeReal for Real?
13 AI Chatbots for Business
State of Marketplaces in 2023
Reducing Transaction Friction and Fraud
