Takeaways on Google’s New AI Ad Features
June 16, 2026 • Matthew Umbro
At its annual Marketing Live event last month, Google announced 70 new advertising features.
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SEO
Search Console’s New AI Data Is a Start
June 29, 2026 • Ann Smarty
The new "Generative AI" section reports on a page's visibility in AI Overviews and AI Mode, as well as AI features in Discover.
The Latest
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Cross-border Selling
India Ecommerce Paths for Foreign Sellers
June 29, 2026 • Manoj Sharma
The country's population is now the world's largest, but online sales are a fraction of leading economies.
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Influencers & Affiliates
AI Forces Affiliates to Innovate or Die
June 28, 2026 • Armando Roggio
The best affiliates will understand revenue per article, personalize follow-ups, test paid traffic, and build shopping interfaces.
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Business
Printful Exec on Profitable Print-on-Demand
June 26, 2026 • Eric Bandholz
Print-on-demand is big business, and David Hooker, brand director at Printful, is a prominent participant.
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Cross-border Selling
Top Barriers of Cross-Border Shoppers
June 25, 2026 • Armando Roggio
The challenge for sellers is not the products; it's turning international interest into completed orders.
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Paid Post
Profiles in Marketplace Success
June 14, 2026 • Walmart Marketplace
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Platforms & Apps
New Ecommerce Tools: June 24, 2026
June 24, 2026 • Sig Ueland
This week's rundown includes new services for agentic commerce, GEO, AI-powered marketing, analytics, sales agents, payments, B2B, personalization, and fulfillment.
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Cross-border Selling
How E.U. Warranties Trap U.S. Sellers
June 23, 2026 • Beata Twardowska
U.S. and other foreign sellers frequently apply domestic warranty practices to E.U. sales, a big mistake.
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SEO
Bing’s AI Performance Report Gets Better
June 22, 2026 • Ann Smarty
Bing was the first AI-answer platform to offer visibility metrics. The updated report provides even more.
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Conversion
Build an AI Flywheel for Ecommerce
June 21, 2026 • Armando Roggio
AI connects customer service with product content, site search with merchandising, inventory with promotions. The result is a flywheel.
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Business
Building a Life, Not Just a Business
June 19, 2026 • Eric Bandholz
Entrepreneur Eric Bandholz ponders money-making versus life-building.
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Marketing & Advertising
One Metric for Total Marketing Spend
June 18, 2026 • Armando Roggio
The marketing efficiency ratio shows whether a store's overall promotional budget is working.
Ecommerce Conversions Podcast
Marketing
Google Ads
Social Media
How Reddit Drives GenAI Visibility
June 8, 2026 • Ann Smarty
Reddit is ChatGPT's leading source of answers, whether drawn from training data or pulled from live web searches.
SEO
SEO
Google’s ‘Non-Commodity’ Push Isn’t New
June 15, 2026 • Ann Smarty
Like EEAT before it, non-commodity content is not easily summarized or recycled by generative AI without attribution.
Link Building
FAQs for Google’s ‘Preferred Sources’
June 1, 2026 • Ann Smarty
Websites flagged as preferred sources see increased visibility in AI answers, more returning visitors, and likely greater trust from Google.
Conversion
Conversion
Cautious Shoppers Reward Clear Value
June 4, 2026 • Armando Roggio
In a value-based economy, the best marketing might be signals that help shoppers justify a purchase.
Checkout Tactics
Google’s AI Cart Will Remake Ecommerce
May 21, 2026 • Armando Roggio
Google's I/O 2026 announcements foretell a different shopping cart and a new path for merchants to earn sales.
Business
Amazon & Marketplaces
Prime Day Has Remade the Retail Calendar
June 14, 2026 • Armando Roggio
Walmart, Target, Best Buy, warehouse clubs, apparel chains, home improvement stores, and countless direct-to-consumer brands have launched similar promotions.
Business
Pinwheel CEO on Selling Kid-Safe Phones
June 12, 2026 • Eric Bandholz
In 2019 Dane Witbeck had a problem: What were his kids doing on their smartphones?
Design & Development
Platforms & Apps
New Ecommerce Tools: June 17, 2026
June 17, 2026 • Sig Ueland
This week's rundown includes new services for product images, affiliate sales, agentic commerce, bot protection, LTL shipping, product visibility, conversational search, and more.
Design & Development
AI Turns Ecommerce Design into Reality
June 11, 2026 • Armando Roggio
For merchants, the savings in time and money could be a game-changer.
From the archive
Business
Innovators: 3 Unusual Ecommerce Models
August 4, 2011 • PEC Staff
Harley Finkelstein, chief platform officer with Shopify, the hosted shopping cart, shares three unique sites and the implications they may have for ecommerce.
Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Bob Parsons takes risks, not something your average CPA tends to do easily. But then Parsons isn’t your average CPA, although he has a degree in accounting and worked as one for several companies.
Platforms & Apps
osCommerce Founder: Open Source Encourages Collaboration
January 1, 2006 • Brian Getting
Business
New Ecommerce Tools: June 10, 2026
How Brands Win at India's Quick Commerce
SEO for AI, Low Traffic, No Clicks