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Marketing & Advertising
Email Case Study: Wayfair’s Triggered, Personalized Campaigns
June 18, 2019 • Carolyn Nye
Some of the most successful marketing emails are triggered by a shopper's behavior. This was the case with Wayfair. Its series of emails to me is a good example of...
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Management & Finance
How to Choose a Digital Agency for Your Ecommerce Business
June 18, 2019 • Dale Traxler
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Management & Finance
Ecommerce Product Releases: June 17, 2019
June 17, 2019 • Sig Ueland
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Management & Finance
12 New Ecommerce Books for Summer 2019
June 17, 2019 • Sig Ueland
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SEO
What’s the Value of SEO?
June 16, 2019 • Jill Kocher Brown
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Management & Finance
Use CAC and CLV to Monitor Ecommerce Growth, Profit
June 14, 2019 • Armando Roggio
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Shipping & Fulfillment
The Growing Problem of Customer Returns
June 13, 2019 • Marcia Kaplan
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Management & Finance
Reading List: Mark Fitzsimmons of Xigen
June 13, 2019 • PEC Staff
Industry IQ
Books for Merchants
Inventory
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Anna Kayfitz
How to Calculate ‘Available to Sell’ Inventory
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Charles Nicholls
3 Lessons from Running Pop-up Stores
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Armando Roggio
Use Pre-orders to Gauge Demand, Generate Cash
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Viktoria Kanevsky
16 Inventory Sources for Fashion Retailers
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Morgan Jones
Use Google Analytics, Data Studio to Plan Inventory
Design
Blockchain
Structured Data
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Jill Kocher Brown
SEO: Structured Data Markup for Ecommerce Product Pages
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Jill Kocher Brown
6 Tips to Win Google’s Answer Box
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Jill Kocher Brown
13 SEO Takeaways from Google’s 2019 State of the Union Address
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Jill Kocher Brown
Optimizing Images for Google Search Results
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Armando Roggio
How Does Google Find and Index Web Pages?
Create a Branded Amazon Store in 6 Steps
20 Free Web Design Tools from Spring 2019
SEO: Structured Data Markup for Ecommerce Product Pages
Can Ecommerce Sites Generate Organic Search Traffic without Backlinks?
5 Content Marketing Ideas for July 2019
