Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with... Read More »
With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching sales goals. Don’t miss out, though, on the potential icing... Read More »
Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on holiday shipping, augmented reality, mobile analytics, customer... Read More »
Lessons learned from opening a brick-and-mortar retail store may apply to online merchants, providing insights about promoting products, driving sales, and engaging shoppers.
On November 9 through 11, 2017, I helped... Read More »
I’m often asked to help reverse drops in traffic from organic search. It usually occurs from major site developments, such as redesigns and ecommerce platform changes. Traffic drops can be... Read More »
A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of... Read More »
Duplicate content is endemic to ecommerce sites. Seemingly every platform, no matter how SEO-friendly, produces some form of duplicate content, holding a site back from peak performance.
First, let’s look at... Read More »