Create Google Ads Scripts via GenAI
March 10, 2025 • Matthew Umbro
Claude, ChatGPT, Gemini, and others are fast and thorough, although not perfect.
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Business
Branding Is More Than a Logo
March 21, 2025 • Eric Bandholz
Beardbrand founder Eric Bandholz says mission and purpose drive branding, not logos and design.
The Latest
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Payments
How BNPL Impacts Ecommerce Profits
March 20, 2025 • Armando Roggio
Customers spend more when buy-now pay-later is available. The downside to merchants is the cost.
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Platforms & Apps
New Ecommerce Tools: March 20, 2025
March 20, 2025 • Sig Ueland
This week: AI-powered agents, mobile app builders, buy-now-pay-later services, logistics, B2B payments, and email marketing.
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SEO
How to Beat Amazon at SEO
March 19, 2025 • Eric Schwartzman
Ted Kubaitis once feared competing against the ecommerce giant for organic rankings. Then an epiphany hit.
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SEO
Bad SEO Advice: 5 Tips to Ignore
March 18, 2025 • Ann Smarty
Four common SEO recommendations that waste time, or worse.
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Paid Post
Turn Your Social Media into Sales Channels
March 12, 2025 • Zoho Social
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Business
New Books on Startups, Growth, Culture, More
March 17, 2025 • Jean Gazis
The first quarter of 2025 delivers inspiring titles to up your sales game, launch a business, build a team, and more.
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Product Pages
AI Prompts for Better Product Descriptions
March 16, 2025 • Armando Roggio
The best AI-generated product descriptions come from skilled prompting.
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Business
Margin Hacks for Cash-Strapped Ecom Stores
March 14, 2025 • Eric Bandholz
Amid a downturn for many ecommerce businesses, entrepreneur Eric Bandholz offers tips for better profits.
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Platforms & Apps
New Ecommerce Tools: March 13, 2025
March 13, 2025 • Sig Ueland
This week's update includes tools for international expansion, Amazon selling, Shopify themes, customer support, payments, shipping, and B2B.
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SEO
Origins of Google Shopping’s AI Vision Match
March 12, 2025 • Armando Roggio
Google's AI shopping initiatives reinforce sensible, long-standing ecommerce practices.
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SEO
‘Do’ Queries Are an SEO Priority
March 11, 2025 • Ann Smarty
Google's quality raters' guidelines suggest a new approach to searchers' intent: "know simple," "know," and "do."
Ecommerce Conversions Podcast
Marketing
Google Ads
Social Media
Social Media Marketing beyond the Algorithm
March 3, 2025 • Vonnie Williams
It's easy to think one post will go viral, racking-up millions of views. But what happens next?
Content Marketing
AI Won’t Replace Creativity, Says Studio Founder
February 14, 2025 • Eric Bandholz
SEO
SEO
Why Search Rankings Are Driving Less Traffic
March 4, 2025 • Ann Smarty
A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?
SEO
How to Optimize for GenAI Answers
February 24, 2025 • Ann Smarty
Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.
Conversion
Checkout Tactics
What’s Missing on Store Locator Pages
March 5, 2025 • Armando Roggio
Done well, locator pages drive ecommerce sales not just in-store.
Conversion
Ecommerce Benefits of Dynamic Pricing
January 9, 2025 • Armando Roggio
AI-powered platforms transform a decades-old pricing practice.
Business
Amazon & Marketplaces
The Pricing Strategy of Temu Sellers
March 9, 2025 • Armando Roggio
Temu sellers show massive discounts to boost perceived savings and win customers.
Business
Montana Knife Co Blends Craft with Scale
March 7, 2025 • Eric Bandholz
Business is booming for the direct-to-consumer brand launched just four years ago.
Design & Development
Platforms & Apps
New Ecommerce Tools: March 6, 2025
March 6, 2025 • Sig Ueland
This week's installment includes updates on AI agents, financing, local delivery, audience targeting, popups, security, and China.
Schools & Resources
Book Buyer Beware: The Rise of Counterfeits
March 3, 2025 • Jean Gazis
Digital publishing technology and artificial intelligence have made producing fake books easier than ever.
Design & Dev Tools
Set Up a Shopify Theme Dev Environment in 2025
February 13, 2025 • Armando Roggio
From the archive
Cross-border Selling
Overseas Customers: Just Clicks Away
July 1, 2005 • Massimo Arrigoni
Your web store is a few clicks away, regardless of where those clicks geographically occur. International customers can help increase your online sales.
Business
Founder’s Gut Health Inspires Poppi, a Soda
December 9, 2022 • Eric Bandholz
Persistent stomach pain prompted Allison Ellsworth to formulate a prebiotic soda, which she named Poppi. That was in 2018. It's now among the fastest-growing beverage brands in the U.S.
Drive More ROI from Meta and Google Ads