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Customer Retention
PetPlate Exec on Selling ‘Human-grade’ Dog Food
December 23, 2022 • Eric Bandholz
PetPlate makes and sells dog food via subscriptions, having launched in 2016. The company's in-house advertising exec describes acquisition tactics and more.
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SEO Tools
How to Use Web Crawlers for SEO
December 22, 2022 • Ann Smarty
Web crawler tools are essential for search engine optimization, but the info they provide can be overwhelming. Here's how to prioritize and cut through the clutter.
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SEO
Q&A: Barry Schwartz, Publisher of Search Engine Roundtable
December 21, 2022 • Kerry Murdock
Barry Schwartz is a pioneering tech publisher, journalist, and search engine authority. He just celebrated his 19-year anniversary with Search Engine Roundtable, having launched the site in 2003.
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Amazon & Marketplaces
Amid FBA Fee Hikes, Sellers Consider Alternatives
December 20, 2022 • Marcia Kaplan
Rising fees strain FBA sellers — forcing some to raise the price of goods and others to pursue alternative sales channels. Contributor Marcia Kaplan takes a closer look.
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Marketing & Advertising
A Gathering Storm for Digital Ad Tracking?
December 19, 2022 • Armando Roggio
The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race"
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Platforms & Apps
Ecommerce Product Releases: December 18, 2022
December 18, 2022 • Sig Ueland
This installment of our twice-monthly “Product Releases” series includes updates on WooCommerce, consolidated returns, B2B payments, shipping, and more.
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Influencers & Affiliates
Homes Smell Better with Pura
December 16, 2022 • Eric Bandholz
Pura makes and sells smart fragrance diffusers controlled via a phone app. Launched in 2015, the company has scaled to 180 employees. CMO Daniel Lacey tells the story.
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Link Building
How to Find an Author’s Email for Link Building
December 15, 2022 • Ann Smarty
Backlinks remain a key organic search ranking factor in Google. But obtaining those links is hard work. It starts with author outreach.
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Finance
Quiet Light Founder on State of Ecommerce M&A
December 14, 2022 • Kerry Murdock
Coming off a historically robust 2021, ecommerce mergers and acquisitions had to cool, but by how much? For insights, we turned to Mark Daoust, a pioneering business broker.
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Google Ads
What to Expect from Google Ads in 2023
December 13, 2022 • Matthew Umbro
Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four likely themes.
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Social Media
Using WhatsApp for Ecommerce
December 13, 2022 • Samantha Collier
WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started.
5 Content Marketing Ideas for January 2023
3 Tools to Identify SEO Competitors
Using WhatsApp for Ecommerce
What to Expect from Google Ads in 2023
Q&A: Executive Recruiter on State of Ecommerce Employment
20 Free Web Design Tools from Fall 2022
Reducing Transaction Friction and Fraud
How to Supercharge Product Feeds for Sales, ROI
