Social Media Marketing beyond the Algorithm
March 3, 2025 • Vonnie Williams
It's easy to think one post will go viral, racking-up millions of views. But what happens next?
Four common SEO recommendations that waste time, or worse.
The first quarter of 2025 delivers inspiring titles to up your sales game, launch a business, build a team, and more.
The best AI-generated product descriptions come from skilled prompting.
Amid a downturn for many ecommerce businesses, entrepreneur Eric Bandholz offers tips for better profits.
This week's update includes tools for international expansion, Amazon selling, Shopify themes, customer support, payments, shipping, and B2B.
Google's AI shopping initiatives reinforce sensible, long-standing ecommerce practices.
Google's quality raters' guidelines suggest a new approach to searchers' intent: "know simple," "know," and "do."
Claude, ChatGPT, Gemini, and others are fast and thorough, although not perfect.
Temu sellers show massive discounts to boost perceived savings and win customers.
Business is booming for the direct-to-consumer brand launched just four years ago.
This week's installment includes updates on AI agents, financing, local delivery, audience targeting, popups, security, and China.
It's easy to think one post will go viral, racking-up millions of views. But what happens next?
Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry.
A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?
Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.
Done well, locator pages drive ecommerce sales not just in-store.
AI-powered platforms transform a decades-old pricing practice.
To Andrew Youderian, ecommerce brands that do things differently will prosper in the coming years.
Retail ecommerce growth continues to outpace brick-and-mortar, per new Department of Commerce data.
Digital publishing technology and artificial intelligence have made producing fake books easier than ever.
This week: Canada-based selling, buy-now pay-later, CRM platforms, logistics, shipping tools, long-term domain registration, and seller financing.
Persistent stomach pain prompted Allison Ellsworth to formulate a prebiotic soda, which she named Poppi. That was in 2018. It's now among the fastest-growing beverage brands in the U.S.
To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?