Practical Ecommerce | Insights for Online Merchants

5 Product Page Differentiators for 2018

April 20, 2018 • Armando Roggio

Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They... Read More »

Getting Reacquainted with LinkedIn Ads

April 19, 2018 • Michael Stancil

Advertising on LinkedIn has come a long way. But the platform still isn’t getting the attention it deserves. Until now. With Facebook’s data controversy and the renewed concerns about online privacy, advertisers... Read More »
5 Ways to Increase Sales at Checkout for a WooCommerce Store

April 19, 2018 • Curtis McHale

Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier. In this post, I’ll address five ways... Read More »
How to Optimize Mobile Search for Voice, Barcodes, and Images

April 18, 2018 • Hamlet Batista

The traditional behavior of typing keyword phrases in a Google’s search box is being replaced by searches for voice, barcodes, and images. It is impractical to type long-tail searches on... Read More »
Ecommerce Product Releases: April 17, 2018

April 17, 2018 • Sig Ueland

Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on video content and format, accelerated mobile pages,... Read More »
Upgrading an AdWords Landing Page Experience

April 17, 2018 • Armando Roggio

The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears... Read More »
20 Instagram Tools for Ecommerce Marketing

April 16, 2018 • Sig Ueland

Among social networks, Instagram continues to set itself apart. For ecommerce merchants, Instagram is a place to share inspiring product images and engage with curious users. Here is a list... Read More »
13 Ways to Kill Organic Search Traffic

April 15, 2018 • Jill Kocher Brown

Skill and effort influence organic search success. But any number of actions can harm search engine optimization efforts. In this post, I’ll describe 13 SEO blunders that I’ve seen over... Read More »

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