James Thomson spent six years as head of Amazon Services, which recruits sellers to Amazon’s marketplace. He is now co-founder and partner of Buy Box Experts, a consultancy, and co-founder... Read More »
WooCommerce is among the fastest growing platforms. We've addressed it many times. B2C merchants, especially, value WooCommerce's flexibility and plugin options. My expertise, however, is with B2B companies. In my... Read More »
"Web accessibility" refers to content designed so that people with disabilities can access it. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological.... Read More »
There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don't fund or... Read More »
Performance and superior communications set ecommerce product pages apart from the crowd in 2018.
Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They... Read More »
Advertising on LinkedIn has come a long way. But the platform still isn’t getting the attention it deserves.
With Facebook’s data controversy and the renewed concerns about online privacy, advertisers... Read More »
Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier.
In this post, I’ll address five ways... Read More »