Social Media Marketing beyond the Algorithm
March 3, 2025 • Vonnie Williams
It's easy to think one post will go viral, racking-up millions of views. But what happens next?
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SEO
Bad SEO Advice: 4 Tips to Ignore
March 18, 2025 • Ann Smarty
Four common SEO recommendations that waste time, or worse.
The Latest
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Business
New Books on Startups, Growth, Culture, More
March 17, 2025 • Jean Gazis
The first quarter of 2025 delivers inspiring titles to up your sales game, launch a business, build a team, and more.
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Product Pages
AI Prompts for Better Product Descriptions
March 16, 2025 • Armando Roggio
The best AI-generated product descriptions come from skilled prompting.
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Business
Margin Hacks for Cash-Strapped Ecom Stores
March 14, 2025 • Eric Bandholz
Amid a downturn for many ecommerce businesses, entrepreneur Eric Bandholz offers tips for better profits.
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Platforms & Apps
New Ecommerce Tools: March 13, 2025
March 13, 2025 • Sig Ueland
This week's update includes tools for international expansion, Amazon selling, Shopify themes, customer support, payments, shipping, and B2B.
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Paid Post
Turn Your Social Media into Sales Channels
March 12, 2025 • Zoho Social
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SEO
Origins of Google Shopping’s AI Vision Match
March 12, 2025 • Armando Roggio
Google's AI shopping initiatives reinforce sensible, long-standing ecommerce practices.
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SEO
‘Do’ Queries Are an SEO Priority
March 11, 2025 • Ann Smarty
Google's quality raters' guidelines suggest a new approach to searchers' intent: "know simple," "know," and "do."
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Google Ads
Create Google Ads Scripts via GenAI
March 10, 2025 • Matthew Umbro
Claude, ChatGPT, Gemini, and others are fast and thorough, although not perfect.
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Amazon & Marketplaces
The Pricing Strategy of Temu Sellers
March 9, 2025 • Armando Roggio
Temu sellers show massive discounts to boost perceived savings and win customers.
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Business
Montana Knife Co Blends Craft with Scale
March 7, 2025 • Eric Bandholz
Business is booming for the direct-to-consumer brand launched just four years ago.
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Platforms & Apps
New Ecommerce Tools: March 6, 2025
March 6, 2025 • Sig Ueland
This week's installment includes updates on AI agents, financing, local delivery, audience targeting, popups, security, and China.
Ecommerce Conversions Podcast
Marketing
Social Media
Content Marketing
5 Content Marketing Ideas for April 2025
March 1, 2025 • Armando Roggio
Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry.
Content Marketing
AI Won’t Replace Creativity, Says Studio Founder
February 14, 2025 • Eric Bandholz
SEO
SEO
Why Search Rankings Are Driving Less Traffic
March 4, 2025 • Ann Smarty
A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?
SEO
How to Optimize for GenAI Answers
February 24, 2025 • Ann Smarty
Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.
Conversion
Checkout Tactics
What’s Missing on Store Locator Pages
March 5, 2025 • Armando Roggio
Done well, locator pages drive ecommerce sales not just in-store.
Conversion
Ecommerce Benefits of Dynamic Pricing
January 9, 2025 • Armando Roggio
AI-powered platforms transform a decades-old pricing practice.
Business
Business
Adapt to Survive, Says eCommerceFuel Founder
February 28, 2025 • Eric Bandholz
To Andrew Youderian, ecommerce brands that do things differently will prosper in the coming years.
Business
Charts: U.S. Retail Ecommerce Sales Q4 2024
February 25, 2025 • Adel Boukarroum
Retail ecommerce growth continues to outpace brick-and-mortar, per new Department of Commerce data.
Design & Development
Schools & Resources
Book Buyer Beware: The Rise of Counterfeits
March 3, 2025 • Jean Gazis
Digital publishing technology and artificial intelligence have made producing fake books easier than ever.
Platforms & Apps
New Ecommerce Tools: February 27, 2025
February 27, 2025 • Sig Ueland
This week: Canada-based selling, buy-now pay-later, CRM platforms, logistics, shipping tools, long-term domain registration, and seller financing.
Design & Dev Tools
Set Up a Shopify Theme Dev Environment in 2025
February 13, 2025 • Armando Roggio
From the archive
Business
Founder’s Gut Health Inspires Poppi, a Soda
December 9, 2022 • Eric Bandholz
Persistent stomach pain prompted Allison Ellsworth to formulate a prebiotic soda, which she named Poppi. That was in 2018. It's now among the fastest-growing beverage brands in the U.S.
Analytics & Data
Collecting Data from Your Website Visitors
July 1, 1998 • Dr. Ralph F. Wilson
To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?
The Rebirth of 'Marketing Mix Modeling'
Drive More ROI from Meta and Google Ads