In 2018, Facebook ads can appear on Facebook itself, Facebook Messenger, Instagram, and the Audience Network. Facebook is no longer a one-option platform. Advertisers must now keep a close eye... Read More »
There are many marketplace options other than Amazon for merchants. We all know about eBay. Big retailers such Walmart, Costco, Home Depot, Best Buy, Nordstrom, and Dick’s Sporting Goods offer... Read More »
The term "artificial intelligence" refers to software that learns from experience. It mimics the human mind in that it changes responses based on data. Self-driving cars and voice-enabled devices rely on artificial... Read More »
Email is the workhorse of direct marketing. The basics have remained consistent for years. Best practices from 10 years ago are still relevant.
But email marketing is evolving. Segmentation, personalization, mobile:... Read More »