Practical Ecommerce | Insights for Online Merchants

Europe-based merchant accesses GDPR

April 23, 2018 • Richard Stubbings

The E.U.'s new data protection law goes into effect on May 25. Many businesses here in Europe and elsewhere have ignored it. That is a mistake. Failure to comply could... Read More »

16 Tools for Website Accessibility

April 23, 2018 • Sig Ueland

"Web accessibility" refers to content designed so that people with disabilities can access it. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological.... Read More »
How to Implement SEO Tactics in Large Companies

April 22, 2018 • Jill Kocher Brown

There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don't fund or... Read More »
5 Product Page Differentiators for 2018

April 20, 2018 • Armando Roggio

Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They... Read More »
Getting Reacquainted with LinkedIn Ads

April 19, 2018 • Michael Stancil

Advertising on LinkedIn has come a long way. But the platform still isn’t getting the attention it deserves. Until now. With Facebook’s data controversy and the renewed concerns about online privacy, advertisers... Read More »
5 Ways to Increase Sales at Checkout for a WooCommerce Store

April 19, 2018 • Curtis McHale

Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier. In this post, I’ll address five ways... Read More »
How to Optimize Mobile Search for Voice, Barcodes, and Images

April 18, 2018 • Hamlet Batista

The traditional behavior of typing keyword phrases in a Google’s search box is being replaced by searches for voice, barcodes, and images. It is impractical to type long-tail searches on... Read More »
Ecommerce Product Releases: April 17, 2018

April 17, 2018 • Sig Ueland

Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on video content and format, accelerated mobile pages,... Read More »
Upgrading an AdWords Landing Page Experience

April 17, 2018 • Armando Roggio

The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears... Read More »

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