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Business
Chaiz Aims to Disrupt Car Warranty Biz
December 2, 2022 • Eric Bandholz
Extended auto repair warranties are expensive and inefficient according to Ryan Hartman, chief marketing officer of Chaiz, a startup price comparison marketplace.
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Business
Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday
December 1, 2022 • Marcia Kaplan
U.S. consumers spent freely this year during the traditional five-day holiday shopping kickoff. We look at the numbers in this our eighth annual Cyber Week sales analysis.
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On-page SEO
SEO and Out-of-stock Product Pages
November 30, 2022 • Ann Smarty
Product pages for out-of-stock items retain backlinks and organic traffic. But they frustrate and alienate shoppers. That's the dilemma.
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Social Media
Social Media Platform Updates for November 2022
November 29, 2022 • Samantha Collier
Here are the latest feature updates from leading social media platforms — Twitter, Instagram, Facebook, TikTok, and more.
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Social Media
Open Graph Images and Why They Matter
November 29, 2022 • Barbara Carneiro
When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants.
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Social Media
18 Alternatives to Twitter
November 28, 2022 • Sig Ueland
Elon Musk's recent changes to Twitter are causing many users to abandon the app. Here is a list of platforms merchants might explore for future marketing.
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Fraud Prevention
How SPF, DKIM, DMARC Drive Email Delivery, Security
November 28, 2022 • Armando Roggio
There's no shortage of crooks looking to impersonate an authentic email sender. These three authentication tools prevent that from happening while improving deliverability.
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Checkout Tactics
10 Last-minute Holiday Revenue Boosters
November 27, 2022 • Pamela Hazelton
Plenty of late-season marketing and selling tactics can boost holiday ecommerce revenue. Here are 10 of them.
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Business
Winc CMO on Complexities of Online Wine Sales
November 25, 2022 • Eric Bandholz
Jai Dolwani is chief marketing officer of Winc, a publicly-traded wine membership club. Selling alcohol online in the U.S. is challenging owing to 1920s-era laws on distribution and marketing.
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On-page SEO
How to Fix Orphan Pages for SEO
November 24, 2022 • Ann Smarty
Pages with no internal backlinks can harm overall organic search rankings. Here's how to discover, analyze, and fix orphan and near-orphan pages.
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Technical SEO
How to Create and Manage 301 Redirects with Shopify
November 23, 2022 • Armando Roggio
Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify.
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Marcia Kaplan
Ecommerce Flourishes in Latin America
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Marcia Kaplan
Southeast Asia Tops Worldwide Ecommerce Growth
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Marcia Kaplan
Japan Is an Enticing Market for Cross-border Ecommerce
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Marcia Kaplan
Ecommerce in France: Loyalty to Domestic Sellers
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Marcia Kaplan
Indonesia, an Overlooked Ecommerce Market
Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday
SEO and Interstitials
18 Alternatives to Twitter
Ecommerce Product Releases: November 15, 2022
28 Instagram Tools for Ecommerce Marketing
How to Write a Tutorial to Attract Customers
Reducing Transaction Friction and Fraud
How to Supercharge Product Feeds for Sales, ROI
Boost B2B eCommerce with a 5th P of Marketing
Prepare for the Holiday Peak
