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Business
‘Impossible Sleep’ Makes Sleep Possible
May 27, 2022 • Eric Bandholz
Struggling to sleep, the founder of "Impossible" launched a nutritional supplement to help high-performing individuals improve rest and recovery.
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Amazon & Marketplaces
Will Amazon Convert Shipping Expense into Profit?
May 26, 2022 • Armando Roggio
Amazon is on the brink of becoming the second-largest parcel delivery service in the U.S. Its shipping cost may become a profit center.
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Technical SEO
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones
May 26, 2022 • Ann Smarty
Duplicate content is not subject to a Google penalty, but it does split link equity and thus impact rankings. We explain in this all-new update to a 2019 post.
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Business
Charts: Impact of Ukraine War on World Economy
May 25, 2022 • Adel Boukarroum
The war in Ukraine will slow global economic growth and accelerate inflation. That's according to the new "World Economic Outlook" by the International Monetary Fund. We address in four charts.
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Webinars
Stop Promo Abuse and Increase Revenue
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Email Marketing
7 Reasons Why Marketing Emails Fail
May 24, 2022 • Carolyn Nye
A high-performing email marketing program requires nonstop management. Many factors can cause poor performance. Here are seven of the most common.
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Content Marketing
13 Platforms for Blogging
May 23, 2022 • Sig Ueland
A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
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Influencer Marketing
Advertising Trends from Top DTC Brands in 2022
May 23, 2022 • Armando Roggio
Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
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Amazon & Marketplaces
Fed-up Toy Company Responds to Knock-offs
May 20, 2022 • Eric Bandholz
Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing.
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Influencer Marketing
Podcast Advertising Basics for Ecommerce Brands
May 19, 2022 • Armando Roggio
Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
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Keyword Research
How Keyword Clustering Powers SEO
May 19, 2022 • Ann Smarty
Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.