YouTube Ad Secrets for Ecommerce
May 23, 2025 • Eric Bandholz
Brett Curry of OMG Commerce, an agency, addresses YouTube strategy, ad spend, suitable products, and more.
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Business
Don’t Exit for the Wrong Reasons
June 13, 2025 • Eric Bandholz
Our "Ecommerce Conversations" host, a seasoned entrepreneur, evaluates good and bad reasons to sell a business.
The Latest
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Platforms & Apps
New Ecommerce Tools: June 12, 2025
June 12, 2025 • Sig Ueland
This week's rundown of new products and services for merchants includes tools for AI-powered checkouts, loyalty programs, subscriptions, payments, tax compliance, shipping optimization, and research and analytics.
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Google Ads
How Google Ads Fits into AI Overviews and AI Mode
June 11, 2025 • Matthew Umbro
At this year's "Marketing Live" event, Google announced many updates to Ads. Most were AI-driven.
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Webcasts
Tariff Turmoil: How Ecommerce Brands Can Still Win
June 10, 2025
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Shipping & Fulfillment
Charts: Global Ecommerce Trends Q1 2025
June 10, 2025 • Adel Boukarroum
DHL's "2025 E-Commerce Trends Report" is a doozy at 78 pages, summarizing its global survey of 24,000 consumers.
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Paid Post
Essentials of Marketplace Success
May 5, 2025 • Walmart Marketplace
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Keyword Research
SEO for Google’s AI Fan-Out Results
June 9, 2025 • Ann Smarty
Google's new AI Mode delivers "query fan out" search results. The term is new, but the concept is not.
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Staffing
Can One Person Run a Billion-Dollar Store?
June 8, 2025 • Armando Roggio
The founder of Thinkr, a Shopify-centric AI platform, believes a solo entrepreneur could someday run a massive ecommerce company.
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Business
Pro Tennis Player Pivots to Ecommerce
June 6, 2025 • Eric Bandholz
Jack Oswald transformed his frustration with inferior tennis gear into Cancha, a direct-to-consumer seller of athletic and travel bags.
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Platforms & Apps
New Ecommerce Tools: June 5, 2025
June 5, 2025 • Sig Ueland
This week: new products and services for local payments, Bitcoin, B2B commerce, marketplace ads, retail media solutions, parcel delivery robots, and more.
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Business
Charts: U.S. Consumer Outlook Q2 2025
June 4, 2025 • Adel Boukarroum
Per a new McKinsey survey, Americans are wary of tariffs and are lowering spending accordingly.
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Finance
Books on Startups, Founders, Investors
June 3, 2025 • Jean Gazis
Entrepreneurs, venture capitalists, and academics share the good and the bad of launching, funding, and exiting a business.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Marketing & Advertising
Flash Sales without Brand Damage
May 19, 2025 • Vonnie Williams
The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.
SEO
SEO
The Post-Traffic SEO Shift
June 2, 2025 • Ann Smarty
Brand mentions, entity recognition, and problem-solving now matter more than keywords and rankings.
SEO
SEO for AI Mode, per Google
May 26, 2025 • Ann Smarty
Google's new post on optimizing content for AI answers offers few new tactics but does hint at the future of organic search traffic.
Conversion
Checkout Tactics
Cross-sell Tactics of Top DTC Brands
June 1, 2025 • Armando Roggio
Our just-completed analysis of 40 direct-to-consumer brands revealed several cross-selling techniques.
Customer Service
9 Books to Transform Customer Experience
May 21, 2025 • Jean Gazis
A superior shopping and post-purchase experience may be the best way to retain ecommerce customers.
Business
Business
Great Mom Builds Global Craft Biz
May 30, 2025 • Eric Bandholz
Sally Wilson, the founder of Caterpillar Cross Stitch, says being a great mom doesn't mean sacrificing who you are.
Business
Charts: U.S. Retail Ecommerce Sales Q1 2025
May 28, 2025 • Adel Boukarroum
Per the Department of Commerce, retail ecommerce sales in the U.S. were essentially unchanged in Q1 2025 versus Q4 2024, while total retail sales — online and in-store — rose slightly.
Design & Development
Platforms & Apps
New Ecommerce Tools: May 29, 2025
May 29, 2025 • Sig Ueland
This week: new products and services from DHL Group, Shopify, StellarWP, YouLend, eBay, Google, Manhattan Associates, InfoSum, CommerceIQ, Worldpay, Amazon, and Bluehost.
Platforms & Apps
Shopify’s New AI Tools Empower Merchants
May 27, 2025 • Armando Roggio
The just-released "Editions Summer '25" includes a slew of AI-fueled tools to ease launching, operating, and scaling a store.
From the archive
Conversion
Domain Name ‘RunningShoes.com’ Sells for $700,000
May 10, 2011 • PEC Staff
Most ecommerce merchants own several domain names. One merchant recently purchased the domain name RunningShoes.com for a whopping $700,000.
Amazon & Marketplaces
Fed-up Toy Company Responds to Knock-offs
May 20, 2022 • Eric Bandholz
Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing.
