YouTube Ad Secrets for Ecommerce
May 23, 2025 • Eric Bandholz
Brett Curry of OMG Commerce, an agency, addresses YouTube strategy, ad spend, suitable products, and more.
Knowing the fan-out queries associated with an initial prompt helps publishers understand the platform's interpretations and priorities.
Selling ads to suppliers can transform a traditional relationship, shifting retailers to vendors and suppliers to buyers.
Michael Simpson purchased Discount Catholic Products in 2021. He runs the business with his wife, sister-in-law, and kids.
Our handpicked list this week includes new products and services for crypto payments, chargebacks, live streaming, digital ads, cross-border, personalization, and open-box programs.
Shopify merchants can now accept USD Coin, a stablecoin cryptocurrency tied to the value of the U.S. dollar.
These compelling titles include inspirational lessons from Sonic Drive-in and Rolex, as well as perspectives on mentorship, data, hiring, transformation, startups, and more.
AEO is not new. But with the rise of generative AI, optimizing content to appear as sources or citations is crucial.
July offers plenty of content marketing opportunities, such as picnicking, showcasing American-made products, and planning for the back-to-school season.
Our "Ecommerce Conversations" host, a seasoned entrepreneur, evaluates good and bad reasons to sell a business.
This week's rundown of new products and services for merchants includes tools for AI-powered checkouts, loyalty programs, subscriptions, payments, tax compliance, shipping optimization, and research and analytics.
At this year's "Marketing Live" event, Google announced many updates to Ads. Most were AI-driven.
Brett Curry of OMG Commerce, an agency, addresses YouTube strategy, ad spend, suitable products, and more.
The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.
Google's new AI Mode delivers "query fan out" search results. The term is new, but the concept is not.
Brand mentions, entity recognition, and problem-solving now matter more than keywords and rankings.
Our just-completed analysis of 40 direct-to-consumer brands revealed several cross-selling techniques.
A superior shopping and post-purchase experience may be the best way to retain ecommerce customers.
DHL's "2025 E-Commerce Trends Report" is a doozy at 78 pages, summarizing its global survey of 24,000 consumers.
The founder of Thinkr, a Shopify-centric AI platform, believes a solo entrepreneur could someday run a massive ecommerce company.
This week: new products and services for local payments, Bitcoin, B2B commerce, marketplace ads, retail media solutions, parcel delivery robots, and more.
This week: new products and services from DHL Group, Shopify, StellarWP, YouLend, eBay, Google, Manhattan Associates, InfoSum, CommerceIQ, Worldpay, Amazon, and Bluehost.
To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?
Most ecommerce merchants own several domain names. One merchant recently purchased the domain name RunningShoes.com for a whopping $700,000.