Practical Ecommerce | Insights for Online Merchants

Navigating Changes to Facebook Ads

May 27, 2018 • Michael Stancil

In the wake of the Cambridge Analytica scandal, Facebook is running its own advertising campaign. The ads proclaim how terrible Facebook was, how it compromised your data, and how it’s... Read More »

SEO: No, Google Does Not Support Newer JavaScript

May 25, 2018 • Jill Kocher Brown

Some search engine optimization professionals and developers have concluded in the last couple of years that Google can crawl JavaScript. Unfortunately, that’s not always the case. Sites using Angular (the... Read More »
Custom Apparel Business Overthinks a Routine Problem

May 25, 2018 • Armando Roggio

Roy needed product category pages, not custom online stores. What his competitors were really providing was a landing page on their own websites. The header, navigation, and layout were the... Read More »
Beardbrand Founder on Moving Away from Amazon

May 24, 2018 • Kerry Murdock

In an ecommerce world that is seemingly dominated by Amazon, Eric Bandholz has just moved his company’s products away from that marketplace. The company, Beardbrand, is now focused on selling... Read More »
Despite the GDPR, Cookies Are Vital to Ecommerce

May 23, 2018 • Eric Davis

Cookies are in the spotlight with the E.U.’s new General Data Protection Regulation. It follows the E.U.’s “Cookie Directive,” which has been in effect for several years. Cookies are important for... Read More »
Ecommerce Briefs: Walmart Wins Flipkart; Amazon Expands Prime; Target Beefs Up

May 23, 2018 • Marcia Kaplan

In “Ecommerce Briefs,” I address news and developments from online merchants. In this installment, I’ll review Walmart’s purchase of a majority interest in Flipkart, India’s dominant marketplace. I’ll also address... Read More »
6 Alternatives to Customer Reviews (to Sell Products)

May 22, 2018 • Pamela Hazelton

Customer reviews can boost conversions. Reviews are also a crucial part of an ecommerce site’s social proof. Otherwise, shoppers have only sales copy to guide them. But product reviews are not... Read More »
11 Mobile Apps for Customer Management

May 22, 2018 • Sig Ueland

With a smartphone and the right app, a mobile entrepreneur can now develop sales and manage customers, from an initial lead to the deal close and beyond, all on the... Read More »

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