X Alternatives Compared, for Marketing
December 2, 2024 • Sig Ueland
Will marketers and brands seek alternatives to publish real-time news and engage with followers?
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Business
Eons Founder on Mushrooms and Mental Health
December 13, 2024 • Eric Bandholz
The medicinal benefits of natural compounds, such as those in cannabis and mushrooms, spur entrepreneur Alex Wolfe.
The Latest
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Platforms & Apps
New Ecommerce Tools: December 12, 2024
December 12, 2024 • Sig Ueland
This week's rundown includes tools for generative AI, virtual commerce, product image tools, customer experience platforms, blockchain payment solutions, and drone deliveries.
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Business
Charts: U.S. TikTok Shop BFCM Sales 2024
December 12, 2024 • Adel Boukarroum
Despite launching just last year, TikTok Shop sales for 2024 Black Friday and Cyber Monday topped $137 million.
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Amazon & Marketplaces
How Amazon Haul Impacts Ecommerce SMBs
December 11, 2024 • Armando Roggio
Temu, Shein, and now Haul reflect an ecommerce trend of selling very cheap items.
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Social Media
TikTok Expands Shop Tools as Ban Looms
December 10, 2024 • Sig Ueland
Despite political difficulties, TikTok's ecommerce efforts in the last year have been impressive.
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Paid Post
Why Top WooCommerce Stores Choose Kinsta
November 11, 2024 • Kinsta
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Customer Service
Getting Started with AI Customer Support
December 10, 2024 • Gian Maria Gramondi
AI is transforming how ecommerce businesses engage with customers. Success lies in starting small and balancing automation with the human touch.
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Influencers & Affiliates
Influencers Are Remaking Product Discovery
December 9, 2024 • Charles Nicholls
Influencers are no longer just trendsetters; they're remaking how consumers discover and choose products.
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On-page SEO
Google’s Site Reputation Abuse Policy, Explained
December 9, 2024 • Ann Smarty
Sites that publish unrelated third-party content abuse their reputation, per Google, and risk penalties.
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Platforms & Apps
Build Your Own Ecommerce Platform in 2025
December 8, 2024 • Armando Roggio
Advances in composable commerce allow even smaller merchants to pick and choose the right apps for their businesses.
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Business
Beardbrand Shifts to Growth, New Channels
December 6, 2024 • Eric Bandholz
Having overcome two challenging years, Beardbrand aims for more customers, revenue, and sales channels.
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Google Ads
Keywordless Search Ads Are Coming
December 5, 2024 • Matthew Umbro
The "death of the keyword" prediction isn't new, and Search campaigns without keywords already exist.
Ecommerce Conversions Podcast
Marketing
Social Media
Content Marketing
5 Content Marketing Ideas for January 2025
December 1, 2024 • Armando Roggio
Content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and more
Marketing & Advertising
Holiday 2024 Marketing Campaigns from Top Brands
November 19, 2024 • Sig Ueland
Email Marketing
AMP for Email Converts Inboxes to Ecommerce Stores
November 10, 2024 • Armando Roggio
SEO
On-page SEO
Content Optimization Checklist for SEO
December 2, 2024 • Ann Smarty
The best content for search engines and humans places keywords and concepts strategically and naturally on a page.
SEO
Action Steps for Bing’s AI SEO Guidelines
November 25, 2024 • Ann Smarty
Bing's newly published optimization guidelines are short on implementation tactics.
Conversion
Customer Retention
How Lifecycle Marketing Powers Ecom SMBs
December 3, 2024 • Armando Roggio
A print-on-demand t-shirt store attracts and retains customers with a five-step marketing framework.
Customer Retention
Wallet Passes Are a Mobile Marketing Channel
November 24, 2024 • Armando Roggio
Merchants are finding success with digital representations of cards for auto insurance, loyalty programs, coupons, and memberships.
Business
Business
Cyber Five 2024 Sales: Growth, Products, Mobile, More
December 4, 2024 • James Melton
Cyber Five kicked off strong, with record sales on Monday, increasingly via mobile. Traffic from genAI platforms is now a measurable channel.
Finance
Charts: Tech Impact on Global Fund Managers, Q4 2024
December 4, 2024 • Adel Boukarroum
Asset managers and investors cite AI, cloud infrastructure, big data, and blockchain as the top disruptors.
Design & Development
Platforms & Apps
New Ecommerce Tools: December 5, 2024
December 5, 2024 • Sig Ueland
This week's installment includes updates on virtual stores, tax management, cross-border commerce, circular packaging, sponsored products, product images, and more.
Schools & Resources
Books on Business, Money, Success, and Failure
December 3, 2024 • Jean Gazis
Our 12 handpicked titles address massive successes, epic failures, intrigue, disruption, history, technology, and more.
From the archive
Checkout Tactics
10 Last-minute Holiday Revenue Boosters
November 27, 2022 • Pamela Hazelton
Plenty of late-season marketing and selling tactics can boost holiday ecommerce revenue. Here are 10 of them.
Shipping & Fulfillment
Update on Drone Deliveries in 2024
August 6, 2024 • Sig Ueland
Ecommerce drone deliveries are a reality, with new FAA approvals and partnerships among retailers and drone operators.
Business
Data Suggest Solid 2024 Holiday Sales
Action Steps for Bing’s AI SEO Guidelines
Charts: U.S. Retail Ecommerce Sales Q3 2024
Drive More ROI from Meta and Google Ads
