Another Privacy Pivot in Ad Targeting
April 13, 2025 • Armando Roggio
Ad targeting, having shifted to individuals, is returning to content-focused.
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Business
From Model to Menswear Founder
April 25, 2025 • Eric Bandholz
Weston Bouchér developed expertise in brands, fabrics, and style during his decade-long career as an apparel and lifestyle model.
The Latest
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Platforms & Apps
New Ecommerce Tools: April 24, 2025
April 24, 2025 • Sig Ueland
This week: new tools from Spur (testing), ShipBob (order fulfillment), Lili (financial tools), RedTrack (media buying), BlueSnap (payments), Captiv8 (influencers), Bringg (delivery), and more.
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Google Ads
SMB Ads Unchanged by Google Antitrust Ruling
April 23, 2025 • Armando Roggio
Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.
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Social Media
Charts: U.S. Digital Media Trends 2025
April 22, 2025 • Adel Boukarroum
Deloitte's 19th annual survey of U.S. consumers focuses on the rise of social platforms in media and entertainment.
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Link Building
How to Earn Backlinks as a Quoted Expert
April 21, 2025 • Ann Smarty
Being quoted in reputable publications drives backlinks and topical authority as an entity.
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Paid Post
Reduce Cart Abandonment with AI
April 24, 2025 • Zoho Commerce
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Business
Temu and Shein Cut U.S. Advertising
April 20, 2025 • Armando Roggio
Assuming Temu's and Shein's actions foretell a lesser U.S. role, a question now is, "Who benefits?"
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Finance
Ecommerce Investor on Turnaround Tactics
April 18, 2025 • Eric Bandholz
To Mehtab Bhogal, buying distressed companies is like salvaging a crashed car. "What are the parts worth?" he asks.
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Business
Charts: Grocery Trends in Europe 2025
April 17, 2025 • Adel Boukarroum
A new McKinsey & Company report suggests little growth in Europe grocery volume amid changing consumer eating habits.
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Platforms & Apps
New Ecommerce Tools: April 17, 2025
April 17, 2025 • Sig Ueland
This week: tariff reduction tools, influencer marketing, installment payments, shipping, logistics platforms, and AI for customer service.
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Email Marketing
Rethink Your Email Sunset Policy
April 16, 2025 • Vonnie Williams
A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzy.
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Schools & Resources
Spring Books on B2B, Nvidia, Bill Gates, More
April 15, 2025 • Jean Gazis
These seven new and upcoming titles range from practical advice to lessons learned by brilliant business leaders.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Influencers & Affiliates
A Playbook for Influencer Marketing
April 11, 2025 • Eric Bandholz
Josh Durham, a seasoned marketer, shares the essentials for scalable, high-performing influencer programs.
SEO
Keyword Research
How Keywords Drive Helpful Content
April 8, 2025 • Ann Smarty
Keywords no longer guarantee traffic, but they do reveal prospects' needs.
Keyword Research
Search Volume Tools for Marketers
March 31, 2025 • Ann Smarty
Search terms rise and fall in popularity. Understanding the movements aids informed decisions.
Conversion
Analytics & Data
How to Track ChatGPT Traffic in GA4
April 14, 2025 • Ann Smarty
Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
Product Pages
AI Prompts for Better Product Descriptions
March 16, 2025 • Armando Roggio
The best AI-generated product descriptions come from skilled prompting.
Business
Cross-border Selling
Charts: European Views on U.S. Tariffs
April 9, 2025 • Adel Boukarroum
In March, YouGov asked 9,400 Europe-based adults what they thought of Trump's tariffs.
Staffing
My 8-Step Ecommerce Hiring Process
April 4, 2025 • Eric Bandholz
Beardbrand owner Eric Bandholz explains how he brings in the right people at the right time.
Design & Development
Platforms & Apps
The Real Test of Unified Commerce
April 10, 2025 • Armando Roggio
Combining multiple commerce systems for a unified view of customers and products seems compelling. Do the benefits justify the cost?
Platforms & Apps
New Ecommerce Tools: April 10, 2025
April 10, 2025 • Sig Ueland
This week's installment covers new rollouts from Amazon, PayPal, Doola, Appriss Retail, DHL, Temu, Visa, Spire, Best Buy, Trustfull, Blackhawk Networks, and more.
From the archive
Email Marketing
Secrets of Email Segmentation
January 17, 2024 • Andrew Aversa
Segmenting emails puts the right offers and messaging in front of the right people at the right time.
Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Bob Parsons takes risks, not something your average CPA tends to do easily. But then Parsons isn’t your average CPA, although he has a degree in accounting and worked as one for several companies.
Business
Drive More ROI from Meta and Google Ads