Practical Ecommerce | Insights for Online Merchants

Conversion

Careless Product Descriptions Can Cost Big Money

October 23, 2017 • Pamela Hazelton

When it comes to describing the products you sell, it pays to use the right words — not just the best trigger words that encourage purchases, but also the proper... Read More »

Management

28 Online Security Tools for Small Businesses

October 23, 2017 • Sig Ueland

October is National Cyber Security Awareness Month. For small and mid-sized businesses, it’s a good time to strengthen a security plan with some free or relatively inexpensive tools and resources. Here... Read More »
Design & Development

Frameworks Such as PhoneGap and React Native Ease Mobile App Development

October 22, 2017 • Armando Roggio

Development frameworks such as PhoneGap and, more recently, React Native make it significantly easier for retail businesses to build and deploy mobile applications for consumers and internal teams. Radio-frequency identification readers... Read More »
Management

10 Retail Blockchain Vendors

October 20, 2017 • Gagan Mehra

In “10 Ways Blockchains Can Benefit Merchants,” my previous article, I addressed potential uses for blockchain technology. In this post, I’ll describe 10 service providers that already use that technology. Blockverify Blockverify... Read More »
Management

How Does Fintech Affect Ecommerce?

October 19, 2017 • Marcia Kaplan

Fintech is the practice of applying technology to the financial services sector. Traditional financial institutions utilize it mainly to manage accounting and other back-office services. More recently, thanks to advances... Read More »
Marketing

B2B SEO Requires an Integrated Approach

October 19, 2017 • Armando Roggio

Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO... Read More »
Marketing

4 Ways to Irritate Ecommerce Email Subscribers

October 18, 2017 • Carolyn Nye

Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan... Read More »
Management

Using Ecommerce to Attract B2B Customers

October 17, 2017 • Lori McDonald

B2B merchants often consider ecommerce as a tool for existing clients. Acquiring new customers is expected to happen through the sales team, not the Internet. The website becomes a way... Read More »

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