Practical Ecommerce | Insights for Online Merchants

Former Amazon Exec on Maintaining Brand Control

April 25, 2018 • Armando Roggio

James Thomson spent six years as head of Amazon Services, which recruits sellers to Amazon’s marketplace. He is now co-founder and partner of Buy Box Experts, a consultancy, and co-founder... Read More »

Does WooCommerce Fit B2B Companies?

April 24, 2018 • Lori McDonald

WooCommerce is among the fastest growing platforms. We've addressed it many times. B2C merchants, especially, value WooCommerce's flexibility and plugin options. My expertise, however, is with B2B companies. In my... Read More »
9 Ways to Appeal to Millennial Shoppers

April 24, 2018 • Pamela Hazelton

Millennials may not have much disposable income but they tend to spend more freely than the generations before them. So it makes sense to update your online store to cater... Read More »
16 Tools for Website Accessibility

April 23, 2018 • Sig Ueland

"Web accessibility" refers to content designed so that people with disabilities can access it. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological.... Read More »
How to Implement SEO Tactics in Large Companies

April 22, 2018 • Jill Kocher Brown

There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don't fund or... Read More »
5 Product Page Differentiators for 2018

April 20, 2018 • Armando Roggio

Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They... Read More »
Getting Reacquainted with LinkedIn Ads

April 19, 2018 • Michael Stancil

Advertising on LinkedIn has come a long way. But the platform still isn’t getting the attention it deserves. Until now. With Facebook’s data controversy and the renewed concerns about online privacy, advertisers... Read More »
5 Ways to Increase Sales at Checkout for a WooCommerce Store

April 19, 2018 • Curtis McHale

Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier. In this post, I’ll address five ways... Read More »

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