SMB Ads Unchanged by Google Antitrust Ruling
April 23, 2025 • Armando Roggio
Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.
Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?
Podcast host Eric Bandholz says the best companies have a purpose, and the happiest owners set priorities for business and life.
This week: new tools for AI-powered site-search, shopping assistants, product listings, merchant financing, point-of-sale solutions, cross-border transactions, and warehouse automation.
The U.S. accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions.
Rich Communication Services enables relatively more message interactivity, such as buttons, carousels, and branding.
Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.
"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords.
"Ten years from now, someone can still benefit from a video we produce today," says founder Raphael Schneider.
The banking industry is experiencing rapid change as consumers move to online tools and platforms.
This week: updates on agentic AI commerce, mobile wallets, B2B transactions, one-click checkout, application hosting, AI-powered promotions, and enterprise-ready fulfillment.
Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity.
Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.
Deloitte's 19th annual survey of U.S. consumers focuses on the rise of social platforms in media and entertainment.
How can brands evaluate their inclusion in generative AI answers? Three tools are attempting to fill the need.
Being quoted in reputable publications drives backlinks and topical authority as an entity.
Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone.
Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
Marketplace items require some form of a product identifier unless exempted by Amazon.
For $60, Bob DeMars's company will ship four craft-distilled whiskey samples, unmarked, with a tasting glass. Recipients can then guess the whiskey type, age, and proof as a game.
Ten books by academics, regulators, journalists, and executives unravel international trade and tariffs and their affect on businesses and consumers.
ChatGPT recommends products directly in search results for prompts with clear purchase intent.
Cryptocurrencies are hot news. Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s why.
Hreflang is an HTML attribute that allows Google and other search engines to recognize localized versions of web pages. If you have sections of your site for a French audience, for example, an hreflang tag helps Google understand that the section should appear in search results on Google.fr, not Google.com.