Drive Awareness with Video Sequence Ads
September 9, 2026 • Matthew Umbro
Google Ads video ad sequence campaigns show multiple clips in a specific order to individual viewers.
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Platforms & Apps
New Ecommerce Tools: September 23, 2026
September 23, 2026 • Sig Ueland
This week: updates on ChatGPT Ads, digital payments, authenticated deliveries, agentic commerce, CRM models, logistics, affiliate marketing, customer feedback, and more.
The Latest
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Marketing & Advertising
Omnichannel Playbook for Beauty Brands
September 22, 2026 • Oksana Tsvigun
Spas and niche retailers want exclusivity and also products their clients recognize. That's the challenge.
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SEO
Google Targets Low Effort, not AI
September 21, 2026 • Ann Smarty
A Google attribute called "contentEffort" in last year's search algorithm leak is telling.
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SEO
Test Your Products for AI Discovery
September 20, 2026 • Armando Roggio
The goal is to match a shopper's needs to your product so an AI system will recommend it.
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Business
5 Levers Drive CAC, Says Ad Pro
September 18, 2026 • Eric Bandholz
Hal Smith of H Street Digital says lowering customer acquisition cost on Meta and Google starts with the offer.
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Paid Post
Profiles in Marketplace Success
June 14, 2026 • Walmart Marketplace
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Marketing & Advertising
Retail Media’s Margin Opportunity
September 17, 2026 • Armando Roggio
For ecommerce merchants, retail media is potentially a new revenue source from companies they know and work with.
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Platforms & Apps
New Ecommerce Tools: September 16, 2026
September 16, 2026 • Sig Ueland
New products and services this week support international shipping and payments, conversational ads, social commerce, dropshipping, reputation management, and more.
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Content Marketing
My Favorite Content Tools Don’t Write a Word
September 15, 2026 • Beata Twardowska
Thanks to cheap, infinite copy from generative AI, the questions to answer have changed.
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SEO
Branded Sites Are Vital for Merchants
September 14, 2026 • Ann Smarty
There's no substitute for direct relationships with shoppers.
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Marketing & Advertising
Does Retail Media Add Value?
September 13, 2026 • Armando Roggio
When it works, retail media generates net revenue for retailer-publishers and profitable customers for advertisers.
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Marketing & Advertising
Agency Owner on New-Store Strategies
September 11, 2026 • Eric Bandholz
Kenny Trusnik of Forest City Digital says start with extensive product data in a structured environment.
Ecommerce Conversions Podcast
Marketing
Google Ads
Influencers & Affiliates
Influencers Mostly Skip Disclosure
September 4, 2026 • Beata Twardowska
The challenge with enforcing disclosure rules starts with the definition.
SEO
SEO Tools
Do We Still Need Google Disavow?
September 7, 2026 • Ann Smarty
Yes, Google's Disavow tool remains useful for manual, link-related penalties.
Technical SEO
Google’s Redirects Blur Search Rankings
August 31, 2026 • Ann Smarty
Hiding the full URL of listings is the search giant's latest attempt to block bot access.
Conversion
Checkout Tactics
The Race to Own AI Shopping
September 6, 2026 • Armando Roggio
Will shoppers use AI mostly on external platforms, or on-site directly with merchants?
Checkout Tactics
Thinking about Cart Recovery in 2026
August 6, 2026 • Armando Roggio
Today's cart abandonment automations can do more than remind shoppers what they left behind.
Business
Inventory
Sales Velocity Reveals Inventory Risk
September 10, 2026 • Armando Roggio
Velocity can signal coming stockouts or, conversely, markdowns and phase-outs.
Cross-border Selling
Ecommerce in Nigeria Poised for Growth
September 1, 2026 • Wisdom Dabit
Per DHL, Nigeria exceeds the global average for expected ecommerce expansion.
Design & Development
Platforms & Apps
New Ecommerce Tools: September 8, 2026
September 8, 2026 • Sig Ueland
New products and services for payments, agentic commerce, AI visibility, product customizers, omnichannel fulfillment, dropshipping, email marketing, and customer experiences.
Platforms & Apps
New Ecommerce Tools: September 2, 2026
September 2, 2026 • Sig Ueland
This week's rollouts include tools for payments, shipping, affiliate marketing, CRMs, supply chain, merchant-of-record services, and more.
From the archive
Email & Text Marketing
Growing Your Email Subscriber List With Contests
July 28, 2008 • Ben Chestnut
Cultivating a solid, permission-based email list can take a lot of time. So some businesses understandably get impatient waiting around for their lists to grow.
Cross-border Selling
Made in Russia: 8 brands for cross-border consumers
December 6, 2017 • Maksim Komonov
Supported by the government and private investors, Russian manufacturers are seeking foreign customers.
