Pamela Hazelton - Practical Ecommerce

Articles by: Pamela Hazelton

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Pamela Hazelton

Pamela Hazelton

Pamela Hazelton is a senior contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. She's a pioneering online business consultant, marketer, and speaker.

She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security.

Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat.

Her site is PamelaHazelton.com. Email Pamela.

Conversion
Use ‘Look Inside’ to Sell More Products

May 25, 2023 • Pamela Hazelton

The benefits of Amazon's "Look inside" book label applies to many products. Apparel, bags, housewares, and more could experience more conversions with an inside peek.
Product Pages
11 Product Labels for Max Conversions

May 8, 2023 • Pamela Hazelton

Paraphrasing technical product details into easy-to-understand labels drives ecommerce conversions. Here's how, with examples.
Customer Retention
Repurpose Core Products for Repeat Sales

April 23, 2023 • Pamela Hazelton

New product configurations, promotions, and presentations can appeal to loyal customers. Here are eight tips to get started.
Customer Retention
How Private-label Goods Spur Online Retail

April 5, 2023 • Pamela Hazelton

Private-label accessories are an affordable option for even smaller retailers. Shoppers love the convenience; merchants value the revenue.
Customer Retention
Revenue Boosters in a Rough Economy

March 23, 2023 • Pamela Hazelton

The post-pandemic hangover and an uneven economy can create ecommerce uncertainties. Here are six pointers to boost online revenue.
Customer Retention
Digital Downloads Boost Sales and Loyalty

March 7, 2023 • Pamela Hazelton

Digital goods such as tutorials, instructions, and courses add value to the sale of physical products. When sold separately, digital downloads boost revenue and expand global reach.
Customer Retention
9 Ways to Grow Repeat Buyers

February 21, 2023 • Pamela Hazelton

Repeat customers are the lifeblood of successful ecommerce stores. Here are helpful tips for encouraging buyers for the long term.
Photography & Video
Getting Started with Live-stream Selling

February 7, 2023 • Pamela Hazelton

Live-stream selling builds community, generates sales, lowers support requests, and reduces returns. It's coming to the U.S. and Europe — in a big way.
Conversion
How ChatGPT Drives Ecommerce Conversions

January 29, 2023 • Pamela Hazelton

ChatGPT can suggest bullet points, email subject lines, A/B tests, product recommendations, FAQs, and more. The suggestions aren't perfect but definitely helpful.
Customer Retention
First Steps to Sustainable Ecommerce

January 10, 2023 • Pamela Hazelton

Shifting to sustainable business practices can seem overwhelming. Here are simple, elementary steps for getting started.
Customer Retention
Master Customer Retention in 2023

January 1, 2023 • Pamela Hazelton

Retaining customers is the key to long-term ecommerce success. Here are pointers to increase your company's retention rate in 2023 and beyond.
Customer Retention
How to Turn Holiday Returns into Sales

December 11, 2022 • Pamela Hazelton

Consumers who seek to return holiday gifts are an opportunity for engagement, acquisition, and long-term revenue.
Checkout Tactics
10 Last-minute Holiday Revenue Boosters

November 27, 2022 • Pamela Hazelton

Plenty of late-season marketing and selling tactics can boost holiday ecommerce revenue. Here are 10 of them.
Checkout Tactics
Convenience, Savings Drive 2022 Holiday Shoppers

November 9, 2022 • Pamela Hazelton

Amid inflation worries, holiday shoppers in 2022 seek savings combined with convenient experiences. Here are seven ways merchants can meet those needs.
Customer Retention
8 Gift Guide Ideas for Frazzled Shoppers

September 25, 2022 • Pamela Hazelton

Finding the perfect gift can be time-consuming and stressful. Merchants can ease the stress by creating gift guides that appeal to a wide range of budgets and personalities.
Customer Retention
A/B Testing Can Make or Break a Store

September 6, 2022 • Pamela Hazelton

The king of A/B ecommerce testing (and conversions) is Amazon. Affordable tools make testing doable for all merchants. Here's how to get started.
Customer Retention
6 Steps to Identify Your Target Audience

August 21, 2022 • Pamela Hazelton

The first step for a successful brand and product is identifying the likely customers. But the process is not always obvious. Here's how to get started.
Customer Retention
To Drive Conversions, Spy on Competitors

August 8, 2022 • Pamela Hazelton

The best ideas often come from competitors. Here are eight ways to scrutinize the tactics of rival sites to improve your own.
Product Pages
7 Holiday Revenue Generators amid Inflation

July 24, 2022 • Pamela Hazelton

Consumer spending could decline this holiday season owing to inflation. However, online merchants can implement selling strategies to support gift-giving needs without losing revenue.
Customer Retention
6 Subscription Ideas to Stabilize Revenue

July 10, 2022 • Pamela Hazelton

Subscriptions are not new for ecommerce. But done well, they remain an effective way to stabilize revenue, especially during economic downturns. Here are six ideas to get started.
Email Marketing
6 Email Triggers for Max Conversions

June 20, 2022 • Pamela Hazelton

Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue.
Checkout Tactics
‘Less Is More’ Boosts Conversions

June 12, 2022 • Pamela Hazelton

The basics — not bells and whistles — drive ecommerce conversions. Pamela Hazelton reminds us to display product benefits, demonstrate trust, emphasize transparency, and more.
Checkout Tactics
Harness Customer Behavior to Boost Conversions

January 31, 2022 • Pamela Hazelton

The actions of shoppers on-site and off indicates their preferences and needs. Merchants who act on that behavior can greatly improve sales. We explain.
Product Pages
8 Ways Social Proof Sells (Much) More

January 9, 2022 • Pamela Hazelton

Consumers need confirmation of their shopping decisions. Social proof can be the nudge for online shoppers to complete a purchase or sign up for a newsletter.
Customer Retention
Need Repeat Customers? Try Low-tech Selling

December 29, 2021 • Pamela Hazelton

If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more.
Payments
Expand Payment Options to Convert More

December 7, 2021 • Pamela Hazelton

Essential features for many online stores in 2022 include enhanced chatbots, virtual product sampling, and real-time order tracking. But what happens once shoppers reach the checkout page is equally important. Plenty of issues — such as limited payment options — can interrupt the process.
Conversion
It’s a New Normal for Ecommerce in 2022

November 23, 2021 • Pamela Hazelton

The pandemic has accelerated the worldwide digital transformation. Online businesses have opportunities for massive growth. But it comes with a cost: elevated consumer expectations. Merchants who opt for "business as usual" may find survival difficult.
Product Pages
Honest Messaging Drives Conversions This Holiday Season

November 8, 2021 • Pamela Hazelton

The 2021 holiday shopping season is unpredictable for both shoppers and merchants. Supply chain interruptions and likely shipping delays have prompted many consumers to wrap up gift-buying earlier than usual.
Product Pages
Conversion Lessons from the Luggage Industry

October 24, 2021 • Pamela Hazelton

The pandemic challenged online luggage merchants to find unique ways to entice consumers to purchase items they might not put to immediate use. Led primarily by independent, direct-to-consumer manufacturers, successful mid-priced luggage and travel-bag sites are setting the pace for conversion practices.
Product Pages
3 Rule-breaking Product Pages, Designed for Conversions

October 6, 2021 • Pamela Hazelton

Most ecommerce platforms have a standard layout. Their product page designs are relatively conventional, with a left-to-right display and a dominant image. Calls-to-action almost always appear near the top, especially on mobile. But the norm isn't always the best.

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