Pamela Hazelton

Articles by: Pamela Hazelton

Pamela Hazelton is an ecommerce and business consultant, trainer and speaker. She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security, and speaks at ecommerce conferences and meetups regularly.

Her site is PamelaHazelton.com and she hosts the Shopability Matters group on LinkedIn.

Pamela resides in Florida with her husband, Joe, her red beagle and a black cat. She can be reached at pamela@pamelahazelton.com.

16 Must-have Features for Live Chat Implementation

April 8, 2018 • Pamela Hazelton

Once considered an add-on that made communication easier for the consumer and business, live chat is now a staple for most online stores. That’s because waiting on the phone and... Read More »
Leverage Micro Conversions to Close Sales

March 22, 2018 • Pamela Hazelton

Most visitors to an online store aren’t ready to buy. That’s where micro conversions come into play. They help build the excitement and trust that shoppers need to make a... Read More »
Target Audiences Can Change (Ask Play-Doh)

March 11, 2018 • Pamela Hazelton

The first step to sell online is to know your target audience. But identifying that audience is not always clear. While you should have an idea of who would want... Read More »
Does Your Mobile Site Pass the Thumb Zone Test?

March 1, 2018 • Pamela Hazelton

Online sellers have spent a great deal of time implementing features that support cross-device shopping. This includes researching and tweaking their websites to accommodate various screen sizes, browsers, and connectivity. But... Read More »
Manage Site Search Like It’s 1996

February 7, 2018 • Pamela Hazelton

Configuring site search to mimic how visitors think and speak can go a long way to helping them find what they are looking for. That was the goal of Ask... Read More »
Study: Personalized Recommendations Produce 4 Times More Conversions

January 22, 2018 • Pamela Hazelton

Personalization is the key to selling online. Without personalization, you’re relying on consumers to figure out what they want. By presenting relevant products, you eliminate all of that hard work,... Read More »
Mobile to Dominate Ecommerce Conversions

January 8, 2018 • Pamela Hazelton

For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made... Read More »
6 Ways to Use Shoppers’ New Year Resolutions to Increase Sales

December 24, 2017 • Pamela Hazelton

With a new year come millions of people striving to keep their resolutions. Less than 20 percent will succeed, though — according to U.S. News & World Report, 80 percent... Read More »
7 Ways to Capture Last-minute Holiday Sales

December 6, 2017 • Pamela Hazelton

Monday, Dec. 11, will mark the busiest shopping day of the year for many online retailers. “Green Monday” typically takes place the second Monday of December. The term was coined by... Read More »
Missing Image Attributes Can Hurt Holiday Sales

November 22, 2017 • Pamela Hazelton

The holiday shopping season is in full force. Etailers are hoping for big returns on their marketing efforts. But etailers often lose conversions due to missing title and alt attributes... Read More »
How to Turn Seasonal Shoppers into Lifetime Customers

November 16, 2017 • Pamela Hazelton

With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching sales goals. Don’t miss out, though, on the potential icing... Read More »
Careless Product Descriptions Can Cost Big Money

October 23, 2017 • Pamela Hazelton

When it comes to describing the products you sell, it pays to use the right words — not just the best trigger words that encourage purchases, but also the proper... Read More »
8 Ways to Supercharge Calls to Action, for Ecommerce

October 6, 2017 • Pamela Hazelton

A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to... Read More »
5 Must-haves for 2017 Holiday Sales

September 21, 2017 • Pamela Hazelton

The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of... Read More »
4 Ways to Explain How Products Solve Problems

September 7, 2017 • Pamela Hazelton

The most successful companies make or distribute products and services that solve common problems. The smartphone, for example, solves many problems, such as not being able to check email while... Read More »
Live Chat Is Best Tool for Conversing with Shoppers

August 22, 2017 • Pamela Hazelton

When it comes to helping shoppers, there is no better tool than live chat. It can increase trust, keep visitors on the website, and close sales. Live chat supersedes conversions... Read More »
Optimize These 12 Types of Conversions for Ecommerce Success

August 8, 2017 • Pamela Hazelton

There are many types of “conversions” on ecommerce sites. Certainly a purchase is a conversion. But there are also newsletter signups, account creations, social shares, and other actions that indicate visitors’... Read More »
9 Category Features that Boost Conversions

July 23, 2017 • Pamela Hazelton

If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a... Read More »
5 Groups of Shoppers You’re Likely Ignoring

July 6, 2017 • Pamela Hazelton

Every business has at least one target audience — a key group of people who want or need the products it sells. These audiences are defined by standard factors, such... Read More »
Need More Conversions? Review Your Calls to Action

June 21, 2017 • Pamela Hazelton

I’ve said many times that store pages need a definitive call to action. I fear, though, that I’ve been remiss in explaining what a CTA is and the importance of... Read More »
11 Ways Photos Harm Ecommerce Conversions

June 6, 2017 • Pamela Hazelton

High-quality product photos are critical for conversions. Without photos and video, it’s nearly impossible to compete for sales. There are exceptions to every rule, however, and it’s no different when... Read More »
Default Category Sorts Can Harm Conversions

May 23, 2017 • Pamela Hazelton

Trying to figure out why your store’s conversion rate is so low? The order in which products are displayed on categories is a major culprit. While “relevancy” is a common default... Read More »
Site Search: A Navigation and Conversion Tool

May 9, 2017 • Pamela Hazelton

Online shoppers who find what they want tend to spend more money. And site search helps them locate what they’re looking for. According to a study by WebLinc, an ecommerce platform and consulting firm,... Read More »
7 Elements of a Return Policy That Sells

April 25, 2017 • Pamela Hazelton

Merchants give so much thought into making the sale that they tend to forget some of the post-sale components that savvy shoppers look for first. One of these is the returns policy... Read More »
8 Types of Videos That Convert Shoppers into Buyers

April 7, 2017 • Pamela Hazelton

With more than 7 billion videos watched daily on YouTube and Facebook, it’s no surprise that video content is the number one method to sell products and services. Descriptive media... Read More »
Boost Site Search Results with Unique, Trendy Keywords

March 21, 2017 • Pamela Hazelton

Most every online store needs a robust site search feature. Potential buyers need to find things quickly and easily. Search result filters are vital to help guide shoppers to exactly... Read More »
How to Sell High-priced (and High-quality) Products

March 6, 2017 • Pamela Hazelton

In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant sales. The focus was on the lifespan of a... Read More »
7 Reasons Customer Service Agents Lose Sales

February 24, 2017 • Pamela Hazelton

After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting... Read More »
Track Micro Conversions to Increase Sales

February 7, 2017 • Pamela Hazelton

Typically when we talk about ecommerce conversions we are referring to sales. After all, the primary goal of any online store is to sell product — hopefully a high volume... Read More »
Want to Please Shoppers? Respond Quickly

January 19, 2017 • Pamela Hazelton

In “5 Ways to Draw Shoppers In, and Keep Them,” one of my posts last year, I addressed how you have about eight seconds to get an online shopper’s attention.... Read More »