Category
Cross-border Selling

Cross-border Selling
2021 Singles Day: Record Sales for Subdued Event
China’s Singles Day, previously a celebration of unbridled spending, had a very different tone this year. Thanks to the Chinese government, consumerism is no longer in vogue. Nevertheless, both Alibaba — whose founder Jack Ma started the event — and JD.com, its closest competitor in revenue, racked up record sales.