Branding Comes First, Says Sharma Brands Owner
October 4, 2024 • Eric Bandholz
Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention.
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Payments
Cards Face Checkout Competition, Studies Find
October 15, 2024 • Dale Laszig
Are alternative payment providers a better option for ecommerce shoppers?
The Latest
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Platforms & Apps
New AI Apps Reinvent Ecommerce Video
October 14, 2024 • Sig Ueland
Generate video from text, edit short clips from a single long-form source, produce product videos from static images, and more.
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SEO Tools
My Top SEO Tools to Analyze Backlinks
October 14, 2024 • Ann Smarty
External backlinks, especially from trustworthy sites, remain a key ranking factor and generate clicks and engagement.
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Platforms & Apps
Report: Gen AI to Transform Operations, Revenue
October 13, 2024 • Armando Roggio
A 2023 McKinsey study analyzed generative AI's potential impact on operations, productivity, revenue, profits, and more.
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Shipping & Fulfillment
Lessons from Changing 3PLs
October 11, 2024 • Eric Bandholz
Amid slower sales, Beardbrand needed a less costly fulfillment provider. The first choice was a mistake.
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Paid Post
Scalable Hosting Sells More Merch
October 14, 2024 • Cloudways Autonomous
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Platforms & Apps
New Ecommerce Tools: October 10, 2024
October 10, 2024 • Sig Ueland
This week's rundown includes tools for visual search, AI, payments, shipping, warehouse management, and automated marketing campaigns.
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Social Media
Charts: U.S. TikTok Shop Sales 2023-2024
October 9, 2024 • Adel Boukarroum
TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels.
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Analytics & Data
Handy Chrome Extensions for Google Analytics
October 8, 2024 • Ann Smarty
Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly.
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Platforms & Apps
13 New AI Productivity Tools for SMBs
October 7, 2024 • Sig Ueland
New tools for email marketing, audience research, project and team management, AI assistants, voice-powered dictation, and video production.
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Google Ads
My Top Google Ads Automated Rules
October 7, 2024 • Matthew Umbro
Automated rules can send alerts and adjust settings, resulting in streamlined oversight.
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Content Marketing
5 Content Marketing Ideas for November 2024
October 6, 2024 • Armando Roggio
Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Social Media
12 New Social Networks for 2024
September 30, 2024 • Sig Ueland
Our all-new rundown of new social networks includes decentralized platforms, live-streaming apps, location-based services, and more.
Marketing & Advertising
Attributing Marketing Expenses by Channel
September 16, 2024 • Armando Roggio
Marketing & Advertising
Optimized Landing Pages Reduce Ad Costs
September 5, 2024 • Charles Nicholls
SEO
SEO Tools
Free SEO Spreadsheet for Better Rankings
September 30, 2024 • Ann Smarty
Here's how to create a detailed spreadsheet identifying the best-performing pages, missed opportunities, and areas of improvement.
On-page SEO
Product Page SEO: 5 Content Tactics
September 29, 2024 • Armando Roggio
The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings.
Conversion
Analytics & Data
Charts: U.S. Consumer Outlook Q3 2024
September 4, 2024 • Adel Boukarroum
Per a new McKinsey survey, U.S consumers are increasingly optimistic about the economy. Some even "splurged" on spending this summer.
Analytics & Data
Charts: U.S. Retail Ecommerce Sales Q2 2024
August 28, 2024 • Adel Boukarroum
The growth in retail ecommerce sales continues to outpace brick-and-mortar, despite the post-pandemic reset.
Business
Business
Charts: Outlook of Global CEOs, Q3 2024
October 2, 2024 • Adel Boukarroum
Chief executives in the U.S. and worldwide are generally optimistic for three-year growth despite reservations about AI and global instability.
Finance
Charts: Global M&A Activity, H1 2024
September 25, 2024 • Adel Boukarroum
The number of mergers and acquisitions worldwide continues to decline, although deal values appear to be stabilizing.
Design & Development
Platforms & Apps
New Ecommerce Tools: October 3, 2024
October 3, 2024 • Sig Ueland
This week: new tools for search ad campaigns, financing, collecting reviews, supply-chain management, and cross-border shipping.
Schools & Resources
Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’
October 1, 2024 • Jean Gazis
Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort.
From the archive
Email Marketing
1 Million Email Subscribers ‘Fricking Hard,’ Says TheHustle.co Founder
July 31, 2020 • Eric Bandholz
I asked Sam Parr, the founder of The Hustle, an email newsletter with curated business and technology news, how he has grown his list to over 1 million subscribers. "It's fricking hard," he told me.
Platforms & Apps
Cloud Computing Future of Web, Says Shopify Exec
May 5, 2011 • Kerry Murdock
Cloud computing is frequently discussed and misunderstood. Among the many hosted, cloud platforms, Shopify is an ecommerce leader.
Beardbrand's Lawyer Recaps ADA Lawsuit
