Prime Time for Merchant-Publisher Deals?
September 24, 2025 • Armando Roggio
AI-generated search results are crushing some digital news publishers. It's an opportune time for publishers and merchants to explore direct collaborations.
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SEO
GEO for ChatGPT Instant Checkout
October 7, 2025 • Ann Smarty
Generative engine optimization relies on context, not just product data.
The Latest
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Content Marketing
5 Content Marketing Ideas for November 2025
October 6, 2025 • Armando Roggio
Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing.
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Google Ads
Better Audience Targeting in Google Ads
October 5, 2025 • Matthew Umbro
The search giant has enhanced its targeting capabilities to resemble those on Meta, LinkedIn, and other social channels.
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Business
Startup Vet Revives Legacy Fitness Brand
October 3, 2025 • Eric Bandholz
Jon Shanahan destroys the myth that founders make lousy employees. He transitioned from a business he co-founded to remake a 20-year corporation.
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Platforms & Apps
Agentic Commerce Has Arrived
October 2, 2025 • Armando Roggio
New protocols from Google and Stripe help establish transaction standards for agent-based commerce. Once a novelty, AI shopping agents are becoming a reality for consumers.
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Paid Post
Amazon Ads: Scale Globally, Advertise Locally
September 28, 2025 • Amazon Ads
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Platforms & Apps
New Ecommerce Tools: October 1, 2025
October 1, 2025 • Sig Ueland
Our rundown this week of new products and services for merchants includes sustainable packaging, website builders, agent-based commerce, pay-later purchases, B2B marketplaces, B2C CRMs, and more.
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SEO
ChannelAdvisor Founder Launches GEO for Merchants
September 30, 2025 • Kerry Murdock
Scot Wingo observed consumer shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative engine optimization.
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On-page SEO
Google’s Spam Updates, Explained
September 29, 2025 • Ann Smarty
Traffic declines from spam updates are typically drastic and result from violations of Google's published policies.
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Email & Text Marketing
New Google Postmaster Tools Focus on Compliance
September 28, 2025 • Armando Roggio
Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status.
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Business
CFO Shifts to Menswear, Egyptian Roots
September 26, 2025 • Eric Bandholz
In 2020, Karim Abed was chief financial officer for Texas-based home builder, but he yearned to launch his own business and reconnect with his heritage.
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Platforms & Apps
New Ecommerce Tools: September 25, 2025
September 25, 2025 • Sig Ueland
New products and services this week address agentic commerce, multichannel fulfillment, email and SMS marketing, sales tax, sponsored ads, social commerce, AI assistants, and more.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Marketing & Advertising
Can Writing a Book Grow Your Business?
September 16, 2025 • Jean Gazis
Writing a book, like building a business, is risky, requiring vision and dedication. The potential rewards include a large audience and a lasting impact.
SEO
SEO
Ask an Expert: How to Start with GEO?
September 23, 2025 • PEC Staff
There's no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.
SEO
Recover ChatGPT 404 Traffic with GA4
September 22, 2025 • Ann Smarty
ChatGPT sometimes hallucinates source URLs, sending users to 404 "not found" pages.
Conversion
Analytics & Data
How Brands Boost ROI with Smart Data
September 19, 2025 • Eric Bandholz
Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.
Conversion
Framework for Ecommerce Merchandising
August 25, 2025 • Armando Roggio
Ecommerce platforms have merchandising tools built in, but not necessarily optimized.
Business
Fraud Prevention
Facial Recognition Bans Spread Globally
September 21, 2025 • Armando Roggio
Biometric technology is among the most promising trends in retail, but Australia's Kmart decision exemplifies growing regulatory opposition.
Fraud Prevention
Visa’s VAMP Could Cost Banks and Merchants
September 18, 2025 • Armando Roggio
The new framework could detect four times more fraud, Visa claims, saving $2.5 billion annually.
Design & Development
Platforms & Apps
New Ecommerce Tools: September 17, 2025
September 17, 2025 • Sig Ueland
This week's rundown includes updates on agentic commerce, embedded checkout, ecommerce search, reverse logistics, fulfillment, warehouse automation, and more.
Platforms & Apps
New Ecommerce Tools: September 10, 2025
September 10, 2025 • Sig Ueland
This week's rundown includes updates on AI tools, shipping, video editing, shopping assistants, international commerce, B2B platforms, and crypto-to-cash payments.
From the archive
Business
Live Chat: Magento’s Roy Rubin
August 20, 2010 • Kerry Murdock
Before launching Magento in 2007, Varien was a small, Los Angeles-based development firm. CEO Roy Rubin would occasionally contribute articles to Practical eCommerce, then a printed magazine.
Social Media
Blogging: Your Kids Do It, and Your Business Should Too
August 1, 2005 • Paul Chaney
Doubtless, you have heard the term "blog." Can these "personal online journals and diaries" really be used as a marketing tool for your ecommerce business?
SEO for AI, Low Traffic, No Clicks
Tariff Turmoil: How Ecommerce Brands Can Still Win