Open a Facebook Shop in 2025
December 31, 2024 • Armando Roggio
More than 60% of Gen Zs and Millennials worldwide shop on social media platforms.
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Social Media
How to Promote Products on X
January 12, 2025 • Armando Roggio
Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.
The Latest
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Business
Ugmonk Brings Design to Desk Tools
January 10, 2025 • Eric Bandholz
Jeff Sheldon's direct-to-consumer desktop accessories merge function and aesthetics.
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Platforms & Apps
New Ecommerce Tools: January 9, 2025
January 9, 2025 • Sig Ueland
This installment includes updates on marketplaces, supply chain platforms, shipping, returns, cross-border payments, and AI-generated product videos.
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Conversion
Ecommerce Benefits of Dynamic Pricing
January 9, 2025 • Armando Roggio
AI-powered platforms transform a decades-old pricing practice.
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Business
Charts: Digital Habits of U.S. Consumers 2024
January 8, 2025 • Adel Boukarroum
Per a Deloitte study, most U.S. consumers spend more time interacting with people online than in person.
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Paid Post
Digital Accessibility with the UserWay Widget
May 30, 2024 • UserWay
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Google Ads
Ad Strategies for Competitor Keywords
January 7, 2025 • Matthew Umbro
Google's ad platform has evolved, and so has bidding on competitor keywords.
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Platforms & Apps
AI Apps to Get Things Done in 2025
January 7, 2025 • Sig Ueland
Today's AI-driven project management and productivity platforms automate tasks, schedules, and workflows.
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Technical SEO
How Google Detects Duplicate Content
January 6, 2025 • Ann Smarty
Google seeks diverse search results and must choose when two or more pages are the same or similar.
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Schools & Resources
New Books for Personal Growth in 2025
January 6, 2025 • Jean Gazis
Handpicked titles on managing time, setting priorities, and leading a more productive and purposeful life personally and professionally.
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Photography & Video
Ecommerce SMBs Need Faceless Videos
January 5, 2025 • Armando Roggio
Videos are an excellent way to showcase products and convert shoppers. Thanks to ever-improving AI, they are relatively easy to produce.
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Content Marketing
5 Content Marketing Ideas for February 2025
January 2, 2025 • Armando Roggio
For February, consider Valentine's Day, the "Peanuts" cartoon creator, Pet Rocks, movies, "Cinderella," and shopper engagement.
Ecommerce Conversions Podcast
Marketing
Social Media
Social Media
TikTok Shop’s Coming Seller Boom
December 29, 2024 • Armando Roggio
Eager online sellers, great and small, are waiting to learn how the ban plays out.
SEO
SEO
Ecommerce SEO Pro on AI, 2025 Tactics
December 27, 2024 • Eric Bandholz
On-site engagement is crucial, says 180 Marketing founder, and AI is good for seller rankings, not bad.
On-page SEO
Google’s Site Reputation Abuse Policy, Explained
December 9, 2024 • Ann Smarty
Sites that publish unrelated third-party content abuse their reputation, per Google, and risk penalties.
Conversion
Checkout Tactics
Ask an Expert: How to Fix a Slow Checkout?
December 24, 2024 • PEC Staff
Faster page loads equate to more revenue, and no page is more important than the checkout.
Customer Service
Getting Started with AI Customer Support
December 10, 2024 • Gian Maria Gramondi
AI is transforming how ecommerce businesses engage with customers. Success lies in starting small and balancing automation with the human touch.
Business
Business
Mira Safety Thrives on ‘Red Alerts’
December 20, 2024 • Eric Bandholz
Roman Zrazhevskiy's company sells protective gear for seemingly existential events, such as nuclear and chemical warfare.
Amazon & Marketplaces
Temu’s U.S. Seller Program Is a DTC Opportunity
December 19, 2024 • Armando Roggio
DTC goods are unique and not sold by competing merchants. That’s the opportunity.
Design & Development
Platforms & Apps
New Ecommerce Tools: January 2, 2025
January 2, 2025 • Sig Ueland
This first 2025 installment of our weekly rundown includes updates on payment platforms, shopping assistants, advertising insights, AI chatbots, mobile services, and parcel delivery.
Design & Dev Tools
New Web Design Tools, December 2024
December 30, 2024 • Sig Ueland
Discover free and paid video generators, page builders, image editors, tools to train AI agents, and a selection of commercial fonts.
From the archive
Platforms & Apps
Klaviyo Founder: ‘We’re Good at Storing Data’
November 11, 2022 • Eric Bandholz
Andrew Bialecki launched Klaviyo in 2012 as a data repository for other businesses. Then a friend told him about Shopify. Fast forward to 2022 and Klaviyo is a global email-marketing juggernaut.
Business
Profit from Paid Acquisition Key for Ecom Owner
February 24, 2023 • Eric Bandholz
Zack Stuck acquires and launches ecommerce companies. His top rule? Customers acquired from paid campaigns must be immediately profitable.
Outstanding Marketing Campaigns from 2024
Drive More ROI from Meta and Google Ads