Practical Ecommerce | News, How to, Definitions, Guides, Examples

Management & Finance
Paid Search Drives Kuru Footwear to 2021 Success

January 21, 2022 • Eric Bandholz

Sean McGinnis arrived at Kuru Footwear, a direct-to-consumer brand, in 2020 as chief marketing officer. One year later, he's president of the company, and sales are booming.

SEO
SEO: 6 Critical Search Console Reports

January 20, 2022 • Ann Smarty

Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.
Management & Finance
20 Years in Ecommerce for Miva’s CEO

January 19, 2022 • Kerry Murdock

Miva, the ecommerce platform, launched in the 1990s. Rick Wilson joined the business then as a salesman. He's now the CEO. He recently completed the company's second capital raise and authored his second book.
Management & Finance
Charts: Growth of Global Payments, Cryptocurrencies

January 19, 2022 • Adel Boukarroum

The shift to digital commerce has translated into a dramatic increase in global payment volume. In four charts, we illustrate historical and projected payments growth worldwide.
Management & Finance
Who Reads Practical Ecommerce? Please Take Our Short Survey

January 18, 2022 • Kerry Murdock

Please take a minute or two to respond to our latest reader survey. We do this periodically to help ensure our editorial content matches your needs. Our January 2022 survey consists ...
Design & Development
Ecommerce Design Is Critical (but Misunderstood)

January 18, 2022 • Barbara Carnerio

Done correctly, ecommerce design conveys trust and drives conversions. Its value is much more than being good on the eye. Longtime designer Barbara Carnerio cites three critical rules.
Management & Finance
93 Mobile Games of Zynga

January 18, 2022 • Sig Ueland

By acquiring Zynga for $12.7 billion, Take-Two Interactive is receiving a huge bench of programmers, millions of users, and (at least) 93 popular mobile games, which we've listed here.
Management & Finance
Ecommerce Product Releases: January 17, 2022

January 17, 2022 • Sig Ueland

Twice a month we publish a rundown of new products and services to help merchants. This installment includes ecommerce design, SMS marketing, next-generation search, Amazon advertising, and more.
Marketing & Advertising
How to Set Up a Paid Newsletter

January 16, 2022 • Armando Roggio

The creator economy refers to podcasters, writers, musicians, and similar who are compensated directly for their work. Paid newsletters are one of those methods. We explain the concept and how to get started in this piece.
Management & Finance
TikTok Marketing Is Hard Work

January 14, 2022 • Eric Bandholz

Ryan Magin founded Viral Edits, an agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The process is much more difficult than it appears, he says, requiring hours of video watching and editing.
Amazon & Marketplaces
Amazon, Walmart and the Epic Battle for Consumer Spending

January 14, 2022 • Marcia Kaplan

Amazon is adding brick-and-mortar locations. Walmart is beefing up its online tools. It's a massive battle of two retail titans. We compare their operations and strategies in the historic competition for consumer spending.

"Ecommerce Conversations" Podcast

Customer Retention

Customer Retention

Checkout Tactics

Checkout Tactics

Influencer Marketing Series

Influencer Marketing Series

Customer Service Tools

Customer Service Tools

Delivery Innovation

Delivery Innovation