Branding Comes First, Says Sharma Brands Owner
October 4, 2024 • Eric Bandholz
Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention.
Are alternative payment providers a better option for ecommerce shoppers?
Generate video from text, edit short clips from a single long-form source, produce product videos from static images, and more.
External backlinks, especially from trustworthy sites, remain a key ranking factor and generate clicks and engagement.
A 2023 McKinsey study analyzed generative AI's potential impact on operations, productivity, revenue, profits, and more.
Amid slower sales, Beardbrand needed a less costly fulfillment provider. The first choice was a mistake.
This week's rundown includes tools for visual search, AI, payments, shipping, warehouse management, and automated marketing campaigns.
TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels.
Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly.
New tools for email marketing, audience research, project and team management, AI assistants, voice-powered dictation, and video production.
Automated rules can send alerts and adjust settings, resulting in streamlined oversight.
Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews.
Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention.
Our all-new rundown of new social networks includes decentralized platforms, live-streaming apps, location-based services, and more.
Here's how to create a detailed spreadsheet identifying the best-performing pages, missed opportunities, and areas of improvement.
The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings.
Per a new McKinsey survey, U.S consumers are increasingly optimistic about the economy. Some even "splurged" on spending this summer.
The growth in retail ecommerce sales continues to outpace brick-and-mortar, despite the post-pandemic reset.
Chief executives in the U.S. and worldwide are generally optimistic for three-year growth despite reservations about AI and global instability.
The number of mergers and acquisitions worldwide continues to decline, although deal values appear to be stabilizing.
This week: new tools for search ad campaigns, financing, collecting reviews, supply-chain management, and cross-border shipping.
Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort.
I asked Sam Parr, the founder of The Hustle, an email newsletter with curated business and technology news, how he has grown his list to over 1 million subscribers. "It's fricking hard," he told me.
Cloud computing is frequently discussed and misunderstood. Among the many hosted, cloud platforms, Shopify is an ecommerce leader.