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Influencer Marketing
Podcast Advertising Basics for Ecommerce Brands
May 19, 2022 • Armando Roggio
Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
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Keyword Research
How Keyword Clustering Powers SEO
May 19, 2022 • Ann Smarty
Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
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Business
Charts: State of AI in Q1 2022
May 18, 2022 • Adel Boukarroum
Artificial intelligence is transforming industries worldwide. In this week's charts, we address Q1 2022 AI funding, deal size, regional activity, and more.
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Business
Ecommerce Product Releases: May 17, 2022
May 17, 2022 • Sig Ueland
This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes digital currencies, checkout tools, freight logistics, and more.
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User Experience
Web Design for Everyone Pleases No One
May 17, 2022 • Barbara Carneiro
The ages of shoppers impact web design and messaging. Each generation has unique preferences, desires, and habits. Merchants who recognize this will have higher conversions.
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Social Media
Top 15 Brands on Instagram, for Inspiration
May 16, 2022 • Sig Ueland
Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more.
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Shipping & Fulfillment
Shopify Buys Logistics Company Deliverr
May 16, 2022 • Marcia Kaplan
Shopify's acquisition of fulfillment company Deliverr will help it compete with Amazon and will otherwise jumpstart stalled growth.
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Content Marketing
14 New and Updated Online Video Tools
May 15, 2022 • Sig Ueland
Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
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Business
Efficiency Pro: Happy People Are More Productive
May 13, 2022 • Eric Bandholz
Thanh Pham is the founder of Asian Efficiency, a productivity training company. He believes building in-person connections and nurturing relationships naturally enhances productivity.
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Google Ads
Google Topics Resembles Contextual Advertising
May 12, 2022 • Armando Roggio
Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
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SEO Tools
3 Keyword Tools for Search Intent
May 12, 2022 • Ann Smarty
Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.
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Eric Bandholz
‘Embrace Growth’ Is Core to Atlas Staffing
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Eric Bandholz
Direct Mail Replaces Facebook for Barbeque Seller
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Eric Bandholz
Ecommerce Copywriter on Tactics, Tools, More
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Eric Bandholz
Sutro Pivots from Drinking Water to Swimming Pools
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Eric Bandholz
‘People Development’ Drives AppSumo to $80 Million in Revenue
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Matthew Umbro
How Conversion Data Improves Google Ads Automation
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Armando Roggio
Are Google Ads SKAGs Effective in 2022?
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Matthew Umbro
Structuring Google Ads Campaigns for Success
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Robert Brady
How to Show Product Ratings in Google Ads
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Matthew Umbro
Google, Microsoft Update Ad Extensions, Lead Tracking, More
Shopify Buys Logistics Company Deliverr
Free SEO Tools for Do-it-yourself Analysis
Ecommerce Product Releases: May 17, 2022
My Favorite Ecommerce KPIs
15 Tools for Link Building
Rivian Write-down Moves Amazon to Q1 2022 Net...
How Retailers Use Marketplaces in 2022
3 Pillars for Successful Cross Border Commerce
How to Recover Chargebacks and Avoid Hidden Costs
Fight Fraud and Approve Good Customers with Manual Review
