X Alternatives Compared, for Marketing
December 2, 2024 • Sig Ueland
Will marketers and brands seek alternatives to publish real-time news and engage with followers?
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Amazon & Marketplaces
How Amazon Haul Impacts Ecommerce SMBs
December 11, 2024 • Armando Roggio
Temu, Shein, and now Haul reflect an ecommerce trend of selling very cheap items.
The Latest
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Social Media
TikTok Expands Shop Tools as Ban Looms
December 10, 2024 • Sig Ueland
Despite political difficulties, TikTok's ecommerce efforts in the last year have been impressive.
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Customer Service
Getting Started with AI Customer Support
December 10, 2024 • Gian Maria Gramondi
AI is transforming how ecommerce businesses engage with customers. Success lies in starting small and balancing automation with the human touch.
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Influencers & Affiliates
Influencers Are Remaking Product Discovery
December 9, 2024 • Charles Nicholls
Influencers are no longer just trendsetters; they're remaking how consumers discover and choose products.
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On-page SEO
Google’s Site Reputation Abuse Policy, Explained
December 9, 2024 • Ann Smarty
Sites that publish unrelated third-party content abuse their reputation, per Google, and risk penalties.
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Paid Post
Why Top WooCommerce Stores Choose Kinsta
November 11, 2024 • Kinsta
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Platforms & Apps
Build Your Own Ecommerce Platform in 2025
December 8, 2024 • Armando Roggio
Advances in composable commerce allow even smaller merchants to pick and choose the right apps for their businesses.
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Business
Beardbrand Shifts to Growth, New Channels
December 6, 2024 • Eric Bandholz
Having overcome two challenging years, Beardbrand aims for more customers, revenue, and sales channels.
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Google Ads
Keywordless Search Ads Are Coming
December 5, 2024 • Matthew Umbro
The "death of the keyword" prediction isn't new, and Search campaigns without keywords already exist.
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Platforms & Apps
New Ecommerce Tools: December 5, 2024
December 5, 2024 • Sig Ueland
This week's installment includes updates on virtual stores, tax management, cross-border commerce, circular packaging, sponsored products, product images, and more.
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Business
Cyber Five 2024 Sales: Growth, Products, Mobile, More
December 4, 2024 • James Melton
Cyber Five kicked off strong, with record sales on Monday, increasingly via mobile. Traffic from genAI platforms is now a measurable channel.
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Finance
Charts: Tech Impact on Global Fund Managers, Q4 2024
December 4, 2024 • Adel Boukarroum
Asset managers and investors cite AI, cloud infrastructure, big data, and blockchain as the top disruptors.
Ecommerce Conversions Podcast
Marketing
Social Media
Content Marketing
5 Content Marketing Ideas for January 2025
December 1, 2024 • Armando Roggio
Content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and more
Marketing & Advertising
Holiday 2024 Marketing Campaigns from Top Brands
November 19, 2024 • Sig Ueland
Email Marketing
AMP for Email Converts Inboxes to Ecommerce Stores
November 10, 2024 • Armando Roggio
SEO
On-page SEO
Content Optimization Checklist for SEO
December 2, 2024 • Ann Smarty
The best content for search engines and humans places keywords and concepts strategically and naturally on a page.
SEO
Action Steps for Bing’s AI SEO Guidelines
November 25, 2024 • Ann Smarty
Bing's newly published optimization guidelines are short on implementation tactics.
Conversion
Customer Retention
How Lifecycle Marketing Powers Ecom SMBs
December 3, 2024 • Armando Roggio
A print-on-demand t-shirt store attracts and retains customers with a five-step marketing framework.
Customer Retention
Wallet Passes Are a Mobile Marketing Channel
November 24, 2024 • Armando Roggio
Merchants are finding success with digital representations of cards for auto insurance, loyalty programs, coupons, and memberships.
Business
Business
Entrepreneur on Business and Divorce
November 29, 2024 • Eric Bandholz
The co-owner of Lori Beds opens up on business, divorce, children, and more.
Business
Charts: U.S. Retail Ecommerce Sales Q3 2024
November 27, 2024 • Adel Boukarroum
Newly released figures from the U.S. Department of Commerce show modest growth in total retail sales but higher for online only.
Design & Development
Schools & Resources
Books on Business, Money, Success, and Failure
December 3, 2024 • Jean Gazis
Our 12 handpicked titles address massive successes, epic failures, intrigue, disruption, history, technology, and more.
Platforms & Apps
New Ecommerce Tools: November 28, 2024
November 28, 2024 • Sig Ueland
Our rundown this week includes updates on ecommerce platforms, marketplaces, search engines, APIs, reverse logistics, and local delivery.
From the archive
Checkout Tactics
10 Last-minute Holiday Revenue Boosters
November 27, 2022 • Pamela Hazelton
Plenty of late-season marketing and selling tactics can boost holiday ecommerce revenue. Here are 10 of them.
Shipping & Fulfillment
Update on Drone Deliveries in 2024
August 6, 2024 • Sig Ueland
Ecommerce drone deliveries are a reality, with new FAA approvals and partnerships among retailers and drone operators.
Business
Data Suggest Solid 2024 Holiday Sales
Perplexity Shopping Tests Ecommerce SMBs
Action Steps for Bing’s AI SEO Guidelines
From Porsche to Purpose: A CMO's Journey
Drive More ROI from Meta and Google Ads
