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Business
New U.S. Law to Spur Electric Vehicles, Clean Energy
August 16, 2022 • Marcia Kaplan
The new Inflation Reduction Act impacts U.S. taxation, healthcare, and climate change. The bill's clean-energy incentives will likely produce more electric delivery vehicles and charging stations.
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Platforms & Apps
Ecommerce Product Releases: August 15, 2022
August 15, 2022 • Sig Ueland
This installment of our twice-monthly rundown of new services for merchants includes updates on same-day deliveries, fraud prevention, SMS purchasing, and more.
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Shipping & Fulfillment
3 Ways to Offset Shipping Rate Increases
August 15, 2022 • Armando Roggio
The U.S. Postal Service has announced a temporary increase in holiday shipping rates. Such increases from all carriers are inevitable. Merchants should adopt a shipping strategy to manage costs over the long term.
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Google Ads
New Google Tag Improves Privacy, Ad Management
August 14, 2022 • Matthew Umbro
Google's new all-in-one tag addresses the cookie-less future and streamlines Ads' management while continuing accurate data collection.
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Email Marketing
7 Ideas to Grow an Ecommerce SMS List
August 14, 2022 • Armando Roggio
Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing.
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Paid Post
Grow Holiday Sales with Walmart.com
August 15, 2022 • Walmart Marketplace
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Social Media
Polarizing Tweets Pay Off for Steak-umm
August 12, 2022 • Eric Bandholz
The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation."
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Technical SEO
SEO for Animated GIFs
August 11, 2022 • Ann Smarty
Animated GIFs can provide unique, crawlable page content, boosting organic search rankings. But GIFs can also harm rankings if poorly executed. We explain.
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Finance
Charts: Retail Banking Trends 2022
August 10, 2022 • Adel Boukarroum
Consumers' preference for digital tools is upending retail banking. In this week's Charts, we look at the evolution of banking — from traditional branches to mobile alternatives.
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Content Marketing
Content Marketing in a World of Creators
August 9, 2022 • Armando Roggio
How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
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Social Media
12 Social Commerce Apps for Merchants
August 8, 2022 • Sig Ueland
Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here's our all-new update of social commerce apps to help merchants.
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Customer Retention
To Drive Conversions, Spy on Competitors
August 8, 2022 • Pamela Hazelton
The best ideas often come from competitors. Here are eight ways to scrutinize the tactics of rival sites to improve your own.
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Eric Bandholz
Spiceology Founder Pivots to CPG Startups
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Eric Bandholz
FBA Seller, Tired of Storage Fees, Launches 3PL
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Eric Bandholz
Ridge Wallet CEO on Influencer Turmoil, iOS 14.5
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Eric Bandholz
Guatemalan Entrepreneurs Are Gay, Married, Successful
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Eric Bandholz
Custom Teeth Guards Propel Online Dental Lab
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Sig Ueland
13 WordPress Plugins for Customer Support
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Pamela Hazelton
Policy Pages, Done Well, Enhance a Brand
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Pamela Hazelton
To Sell More, Understand Shoppers’ Motives
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Pamela Hazelton
10 Essentials for ‘Contact Us’ Forms (and 6 Mistakes to Avoid)
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Pamela Hazelton
Answer 6 Questions on an Ecommerce ‘About’ Page