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Typography & Fonts
The Right Font Drives Conversions
March 29, 2023 • Barbara Carneiro
Fonts connect a brand with its audience, enhance the user experience, and drive conversions. Here are six ecommerce examples.
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SEO Tools
7 ChatGPT Browser Extensions for SEO
March 28, 2023 • Ann Smarty
Innovative browser extensions can supercharge ChatGPT output. Here are seven for search engine optimization.
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Schools & Resources
12 New Ecommerce Books for Spring 2023
March 27, 2023 • Sig Ueland
Every quarter we publish a rundown of new books that could help ecommerce merchants. This installment includes titles on strategy, branding, B2B, storytelling, and more.
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Customer Retention
Vehicle Subscriptions Gaining Traction
March 26, 2023 • Armando Roggio
The future of automotive retail will be digital and direct-to-consumer, per McKinsey & Company. Will that include subscribing online to a vehicle?
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Google Ads
Amid Headwinds, SpyGuy Doubles Down
March 24, 2023 • Eric Bandholz
Allen Walton has overcome a Google Ads ban, rising competition, personal setbacks, and more.
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Paid Post
In-house, Outsource, or Midsource?
March 4, 2023 • Grunt Workers
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Customer Retention
Revenue Boosters in a Rough Economy
March 23, 2023 • Pamela Hazelton
The post-pandemic hangover and an uneven economy can create ecommerce uncertainties. Here are six pointers to boost online revenue.
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Content Marketing
21 AI Tools for Marketers
March 22, 2023 • Samantha Collier
Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more.
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On-page SEO
HowTo Schema: Guidelines, Tools, Tips
March 21, 2023 • Ann Smarty
HowTo Schema on instructional web pages can generate rich snippets in organic search results, elevating visibility and click-throughs.
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Marketing & Advertising
Retail Media Should be Data Thrifty
March 20, 2023 • Armando Roggio
The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony?
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Design & Dev Tools
20 Free Web Design Tools from Winter 2023
March 20, 2023 • Sig Ueland
Here's our quarterly rundown of handy tools, apps, and fonts for merchants. This installment includes free image generators, no-code builders, mockups, and more.
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Finance
Hubris Upended Silicon Valley Bank
March 19, 2023 • Marcia Kaplan
The demise of Silicon Valley Bank was the culmination of balance sheet mismanagement, aggressive expansion, and reliance on a relatively small number of customers.