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Google Ads
Amid Headwinds, SpyGuy Doubles Down
March 24, 2023 • Eric Bandholz
Allen Walton has overcome a Google Ads ban, rising competition, personal setbacks, and more.
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Customer Retention
Revenue Boosters in a Rough Economy
March 23, 2023 • Pamela Hazelton
The post-pandemic hangover and an uneven economy can create ecommerce uncertainties. Here are six pointers to boost online revenue.
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Content Marketing
21 AI Tools for Marketers
March 22, 2023 • Samantha Collier
Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more.
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On-page SEO
HowTo Schema: Guidelines, Tools, Tips
March 21, 2023 • Ann Smarty
HowTo Schema on instructional web pages can generate rich snippets in organic search results, elevating visibility and click-throughs.
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Marketing & Advertising
Retail Media Should be Data Thrifty
March 20, 2023 • Armando Roggio
The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony?
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Paid Post
In-house, Outsource, or Midsource?
March 4, 2023 • Grunt Workers
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Design & Dev Tools
20 Free Web Design Tools from Winter 2023
March 20, 2023 • Sig Ueland
Here's our quarterly rundown of handy tools, apps, and fonts for merchants. This installment includes free image generators, no-code builders, mockups, and more.
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Finance
Hubris Upended Silicon Valley Bank
March 19, 2023 • Marcia Kaplan
The demise of Silicon Valley Bank was the culmination of balance sheet mismanagement, aggressive expansion, and reliance on a relatively small number of customers.
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Content Marketing
CopySmiths Founder on AI Writing Tools
March 17, 2023 • Eric Bandholz
Katrina McKinnon was once wary of artificial intelligence-powered writing tools. Now she embraces them. She sees a coming sea change, with many opportunities for storytellers.
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Email Marketing
AI for Email Marketing
March 16, 2023 • Carlos Vega
Artificial intelligence can streamline an email marketing program. But it's the human element that drives performance.
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Platforms & Apps
Ecommerce Product Releases: March 15, 2023
March 15, 2023 • Sig Ueland
This installment includes updates on drop shipping, returns management, one-click insurance, upsell and cross-sell solutions, customer video chats, payment tools, and more.
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Email Marketing
Study: Klaviyo, Text Messaging Drive DTC Ecommerce
March 14, 2023 • Armando Roggio
We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers.
5 Content Marketing Ideas for April 2023
ChatGPT for SEO Content
AI for Email Marketing
Ecommerce Product Releases: March 15, 2023
The Rise of De-influencers
Amazon Consultant on Competition, Black-hat Sellers
State of Marketplaces in 2023
