Holiday 2024 Marketing Campaigns from Top Brands
November 19, 2024 • Sig Ueland
This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content.
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Business
Sales Report 2024: Thanksgiving, Black Friday, Cyber Monday
December 4, 2024 • James Melton
Cyber 5 kicked off strong, with record sales on Monday, increasingly via mobile. Traffic from genAI platforms is now a measurable channel.
The Latest
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Finance
Charts: Tech Impact on Global Fund Managers, Q4 2024
December 4, 2024 • Adel Boukarroum
Asset managers and investors cite AI, cloud infrastructure, big data, and blockchain as the top disruptors.
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Schools & Resources
Books on Business, Money, Success, and Failure
December 3, 2024 • Jean Gazis
Our 12 handpicked titles address massive successes, epic failures, intrigue, disruption, history, technology, and more.
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Customer Retention
How Lifecycle Marketing Powers Ecom SMBs
December 3, 2024 • Armando Roggio
A print-on-demand t-shirt store attracts and retains customers with a five-step marketing framework.
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On-page SEO
Content Optimization Checklist for SEO
December 2, 2024 • Ann Smarty
The best content for search engines and humans places keywords and concepts strategically and naturally on a page.
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Paid Post
Why Top WooCommerce Stores Choose Kinsta
November 11, 2024 • Kinsta
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Social Media
X Alternatives Compared, for Marketing
December 2, 2024 • Sig Ueland
Will marketers and brands seek alternatives to publish real-time news and engage with followers?
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Content Marketing
5 Content Marketing Ideas for January 2025
December 1, 2024 • Armando Roggio
Content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and more
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Business
Entrepreneur on Business and Divorce
November 29, 2024 • Eric Bandholz
The co-owner of Lori Beds opens up on business, divorce, children, and more.
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Platforms & Apps
New Ecommerce Tools: November 28, 2024
November 28, 2024 • Sig Ueland
Our rundown this week includes updates on ecommerce platforms, marketplaces, search engines, APIs, reverse logistics, and local delivery.
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Business
Charts: U.S. Retail Ecommerce Sales Q3 2024
November 27, 2024 • Adel Boukarroum
Newly released figures from the U.S. Department of Commerce show modest growth in total retail sales but higher for online only.
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Business
Data Suggest Solid 2024 Holiday Sales
November 26, 2024 • James Melton
Industry projections and the latest economic figures point to a good holiday sales season for U.S. online retailers.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Google Ads
Dynamic Search Ads Tap Informational Queries
November 11, 2024 • Matthew Umbro
DSAs can attract valuable top-of-funnel shoppers to nurture and convert into customers.
Email Marketing
AMP for Email Converts Inboxes to Ecommerce Stores
November 10, 2024 • Armando Roggio
SEO
SEO
Action Steps for Bing’s AI SEO Guidelines
November 25, 2024 • Ann Smarty
Bing's newly published optimization guidelines are short on implementation tactics.
SEO Tools
How to Audit HTML Headings on Any Page
November 18, 2024 • Ann Smarty
H1, H2, and H3 headings are among the most important SEO elements on a page. Here are tools to identify, audit, compare, and more.
Conversion
Customer Retention
Wallet Passes Are a Mobile Marketing Channel
November 24, 2024 • Armando Roggio
Merchants are finding success with digital representations of cards for auto insurance, loyalty programs, coupons, and memberships.
Product Pages
Structured Data Markup for Ecommerce Product Pages
November 4, 2024 • Ann Smarty
Structured data helps search engines understand a page's purpose and elevate its visibility in organic listings.
Business
Business
From Porsche to Purpose: A CMO’s Journey
November 22, 2024 • Eric Bandholz
Kevin Dahlstrom's $211,000 Porsche created more stress than joy and started his reset to minimalism.
Fraud Prevention
Passkeys Gain Traction with Ecommerce Shoppers
November 20, 2024 • Dale Laszig
Amazon, Google, Apple, and many others now support passkeys, a method of logging into secure accounts without entering a password.
Design & Development
Platforms & Apps
Perplexity Shopping Tests Ecommerce SMBs
November 21, 2024 • Armando Roggio
Perplexity's shopping assistant will likely make buying easier for consumers while complicating existing ecommerce businesses.
Platforms & Apps
New Ecommerce Tools: November 21, 2024
November 21, 2024 • Sig Ueland
New merchant tools this week include local search marketing, video generators, AI-powered shopping assistants, email marketing tools, conversational commerce, online review tools, and influencer marketing.
From the archive
Staffing
Building an Ecommerce Business, Part 6: Hiring Employees
November 15, 2018 • Eric Bandholz
Ayman Al-Abdullah, president of AppSumo, says a new ecommerce business would almost certainly fail without the right people.
Business
The Beauty of Bootstrapping a Business
November 19, 2021 • Eric Bandholz
"Ecommerce Conversions" is my weekly podcast interview with an entrepreneur. But this episode is different. I'm interviewing no one. Instead, I'm addressing a singular topic: bootstrapping.
Business
Action Steps for Bing’s AI SEO Guidelines
9 Books to Strengthen Cybersecurity
Drive More ROI from Meta and Google Ads
