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Email Marketing
Benefits of Email Opt-outs
September 24, 2023 • Samantha Collier
Holidays can be painful for consumers. Allowing subscribers to temporarily opt-out of promotional emails can lower unsubscribes and drive trust.
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Social Media
Build a Community, Says Sendlane CEO
September 22, 2023 • Eric Bandholz
How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim.
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SEO
SERP Signs of a Trusted Brand
September 21, 2023 • Ann Smarty
A site's trustworthiness could be its top ranking factor. Google provides clues on search result pages.
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Business
Charts: U.S. Manufacturing Trends Q3 2023
September 20, 2023 • Adel Boukarroum
Census Bureau surveys of U.S. manufacturers reported stable revenues and "average" overall business performance.
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Content Marketing
Best Content Types for ChatGPT
September 19, 2023 • Ann Smarty
ChatGPT cannot share personal experiences, but it can help with rote descriptions, repurposed text, and more.
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Paid Post
Sourcing Electronics, Smart Lifestyle Products with DHgate
August 18, 2023 • DHgate
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Platforms & Apps
Ecommerce Game-changers (in 2014)
September 18, 2023 • Armando Roggio
We described in 2014 five technologies that would change ecommerce. They didn't.
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Platforms & Apps
Ecommerce Product Releases: Sept. 18, 2023
September 18, 2023 • Sig Ueland
This week's installment includes updates to Amazon's shipping software, new Meta ad tools, new Pinterest ad formats, and much more.
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Business
How Ecommerce Stores Become Sustainable
September 17, 2023 • Matt Tutt
Online merchants have an outsized impact on the environment.
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Business
Entrepreneur’s Advice on Frivolous Lawsuits
September 15, 2023 • Eric Bandholz
Should a business contest improper suits or pay the money and move on?
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On-page SEO
Cross-border SEO for Same-language Sites
September 14, 2023 • Ann Smarty
How do merchants optimize organic rankings for country-specific sites, all in the same language?
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Amazon & Marketplaces
Charts: Top Global Marketplaces by Monthly Visits
September 13, 2023 • Adel Boukarroum
Amazon is the dominant B2C marketplace — in U.S. and worldwide.
SEO for Events
How to Train ChatGPT for Better Responses
TikTok Replaces 'Storefront' with 'Shop'
Best Content Types for ChatGPT
Charts: Top Global Marketplaces by Monthly Visits
Ecom Exec: Marketing Attribution Is a Waste
The Profitable Seller: Mastering Amazon FBA in 2023
