Charles Nicholls

Charles Nicholls is senior vice president at SAP Upscale Commerce. His mission is to reinvent commerce for the mid-market. He is a proven innovator, researcher, speaker, and author — with a background in ecommerce, marketing, machine learning, and buyer behavior.

Before joining SAP, Charles founded SeeWhy, which focused on applying machine learning to personalization. It was acquired by SAP. SeeWhy grew from an idea, which he patented, into a leader in its field with more than 4,000 ecommerce customers.

As a veteran of the space, he has worked on strategy and projects for leading ecommerce companies, including Amazon, eBay, Google, and many others worldwide.

Email Charles or contact him on Twitter.