Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

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Google’s EEAT Done Right

May 12, 2025 • Ann Smarty

Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.

Illustration of an AI search concept

SEO

How to Track Visibility in GenAI Platforms

April 29, 2025 • Ann Smarty

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How to Earn Backlinks as a Quoted Expert

April 21, 2025 • Ann Smarty

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Keyword Research

How Keywords Drive Helpful Content

April 8, 2025 • Ann Smarty

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Keyword Research

Search Volume Tools for Marketers

March 31, 2025 • Ann Smarty

Clint Butler

SEO

The Problem with Optimizing for GenAI

March 25, 2025 • Eric Schwartzman

SEO

Brand Visibility Is the New SEO

March 24, 2025 • Ann Smarty

Ted Kubaitis

SEO

How to Beat Amazon at SEO

March 19, 2025 • Eric Schwartzman

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SEO

Bad SEO Advice: 5 Tips to Ignore

March 18, 2025 • Ann Smarty

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SEO

Origins of Google Shopping’s AI Vision Match

March 12, 2025 • Armando Roggio

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SEO

‘Do’ Queries Are an SEO Priority

March 11, 2025 • Ann Smarty

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SEO

Why Search Rankings Are Driving Less Traffic

March 4, 2025 • Ann Smarty

The Google Gemini, ChatGPT, Microsoft Copilot, Claude by Anthropic, Perplexity and Bing apps logos is displayed on the screen of a smartphone

SEO

How to Optimize for GenAI Answers

February 24, 2025 • Ann Smarty

Creative abstract global internet communication PC technology and web telecommunication business computer concept: macro view of group of color cubes with domain names on laptop or notebook keyboard with selective focus effect

SEO

SEO Considerations for New Domain Names

February 17, 2025 • Ann Smarty

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‘Helpful Content’ per Google’s Latest Guidelines

February 10, 2025 • Ann Smarty

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Google’s JavaScript SERPs Impact Trackers, AI

February 6, 2025 • Armando Roggio

It’s Time to Pay Attention to Bing

February 3, 2025 • Ann Smarty

Screenshot of Google' video explaining the human raters' guidelines

‘Your Money or Your Life,’ Defined by Google

January 27, 2025 • Ann Smarty

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SEO

The Local vs. Ecommerce SEO Puzzle

January 21, 2025 • Armando Roggio

How to Track Rankings with Search Console

January 20, 2025 • Ann Smarty

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What to Know about Meta Descriptions

January 14, 2025 • Ann Smarty

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How Google Detects Duplicate Content

January 6, 2025 • Ann Smarty

Jeff Oxford

SEO

Ecommerce SEO Pro on AI, 2025 Tactics

December 27, 2024 • Eric Bandholz

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Google’s Site Reputation Abuse Policy, Explained

December 9, 2024 • Ann Smarty

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Content Optimization Checklist for SEO

December 2, 2024 • Ann Smarty

SEO

Action Steps for Bing’s AI SEO Guidelines

November 25, 2024 • Ann Smarty

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How to Audit HTML Headings on Any Page

November 18, 2024 • Ann Smarty

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Keyword Research

Keyword Volume: Google vs. Semrush vs. Ahrefs

November 12, 2024 • Ann Smarty

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