Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO
Laptop screen with Google logo and the letters "E - E- A - T"
Technical SEO

Google and EEAT, Explained

Google coined “Experience, Expertise, Authoritativeness, and Trustworthiness” for its human evaluators, yet the concepts apply to all search optimizers.

YouTube logo on a smartphone screen
SEO Tools

SEO Tools for YouTube Videos

Illustration of the letters S - E- O with cartoon figures
Technical SEO

Google’s Core Update vs. Helpful Content

Illustration of the word "Keywords" behind a magnifying glass
Technical SEO

How Google Uses Keywords

Screenshot of a web page with the letters "S E O" circled in red
Technical SEO

SEO: Crawled not Indexed, Explained

Google logo behind a magnifying glass
SEO Tools

6 Handy SEO Autocomplete Tools

Google logo behind a magnifying glass
Technical SEO

AI SEO for Brand Names

SEO optimization concept vector illustration
SEO

My Top SEO Tutorials for Beginners

Word Cloud with Keywords related tags
SEO Tools

AI Tools for SEO Keyword Intent

Illustration with "S E O" and tools
SEO

10 Do-it-yourself SEO Tips to Save Money

Illustration with text "Sitemap" on a computer screen
SEO Tools

Clean Up XML Sitemaps with Search Console

Google logo on a computer screen
Technical SEO

SEO Signals from SERPs

Yellow of a yellow light bulb on a person brain
Link Building

How Topic Authority Impacts SEO

Illustration of a column chart
Technical SEO

3 New Metrics for Today’s SEO

SEARCH word cloud, business concept
SEO Tools

3 AI-powered SERP Analyzers

Magnifying glass on top of the Google logo
Keyword Research

SEO: Targeting the Long Tail for More Sales

Portrait of five businesspeople looking at camera with female leader in front
SEO Tools

How to Set up Organization Schema

Bard logo on a smartphone screen
SEO Tools

2 (Imperfect) Ways to Block Bard

Illustration of a flat world map with the letters "Commerce" on top
Technical SEO

SEO: How to Target Countries

Bard logo on a smartphone screen
Technical SEO

SEO for SGE

Illustration of gears symbolizing tools next to the letters S E O
SEO Tools

Google’s SITE Operator Is a Top SEO Tool

Google logo behind a magnifying glass
On-page SEO

How to Recover from Google’s Helpful Content Update

Google search page
SEO Tools

4 Uses of Google’s URL Inspection Tool

Illustration of a laptop with "404" on the screen
Technical SEO

How 404s Impact Organic Rankings

Magnifying glass on top of a Google search web page
SEO

SERP Signs of a Trusted Brand

Illustration of a physical shopping cart next to a globe
On-page SEO

Cross-border SEO for Same-language Sites

A female looking at a computer during a video event
On-page SEO

SEO for Events

Illustration of a magnifying glass overlaying search results
Technical SEO

How Google Personalizes Search Results

x