SEO
Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.
Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO-
SEO
Search Engine Optimization: Writing Effectively
December 1, 2005 • Stephan Spencer
In order to achieve maximum search engine visibility, you need to think a bit like a search engine when writing the copy for your website. Search engines look at the HTML code that makes up your web page and attempts to parse out the textual copy on the page, eliminating the HTML markup...
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Keyword Research
Keyword Sleuthing: Locate the Right Word
November 1, 2005 • Stephan Spencer
Effective SEO starts with keyword research. Chasing after the wrong keywords is a waste, costing time and effort. The "right" keywords are the ones that are not only relevant to your business, but are al...
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SEO
Basics of Search Engine Optimization
September 1, 2005 • PEC Staff
First, what is search engine optimization? Also known as "SEO," search engine optimization can be defined as a set of methodologies aimed at improving the visibility of a website in search engine listings.