Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO
  • SEO

    Search Engine Optimization: Writing Effectively

    December 1, 2005 •

    In order to achieve maximum search engine visibility, you need to think a bit like a search engine when writing the copy for your website. Search engines look at the HTML code that makes up your web page and attempts to parse out the textual copy on the page, eliminating the HTML markup...

  • Keyword Research

    Keyword Sleuthing: Locate the Right Word

    November 1, 2005 •

    Effective SEO starts with keyword research. Chasing after the wrong keywords is a waste, costing time and effort. The "right" keywords are the ones that are not only relevant to your business, but are al...

  • Google logo SEO

    Basics of Search Engine Optimization

    September 1, 2005 •

    First, what is search engine optimization? Also known as "SEO," search engine optimization can be defined as a set of methodologies aimed at improving the visibility of a website in search engine listings.