There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don't fund or... Read More »
Skill and effort influence organic search success. But any number of actions can harm search engine optimization efforts. In this post, I’ll describe 13 SEO blunders that I’ve seen over... Read More »
Have you ever typed a phrase into Google and been disappointed with the results?
This collection of advanced search operators will help you narrow the results to get closer to what... Read More »
It’s spring, and that means it’s time to peer into your site to find the often-overlooked items that drag down natural search performance. In our homes, we tend to put... Read More »
If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and... Read More »
Search marketing is all about experimentation — testing and learning. Slavish obsession with the average number of searches per month as a sole metric for optimization or a forecasting revenue... Read More »
Hiring a search engine optimization professional is challenging. It’s relatively easy for a would-be practitioner to portray “book-learning” as actual, on-the-job experience. But I’m a firm believer in the importance... Read More »
Merchants want to rank number one in Google for search terms that are seemingly important to their business, such as “dog food.” Or “office supplies.” Or whatever popular term describes... Read More »
Multinational ecommerce businesses with country-specific websites have distinct search engine optimization requirements. A searcher in Australia, say, must end up on the site containing Australian English, currency, and content. A searcher... Read More »
The battle for organic search performance can be won or lost before a site launches. Choices made in the design and implementation stages impact the ability of an ecommerce business... Read More »
Search engine optimization is rooted in data: technical data, analytical data, and contextual data. The tools you use to access that data fuel your ability to make smart SEO decisions,... Read More »
A website’s use of the secure protocol — as evidenced by the HTTPS designation and the presence of a security certificate — is a priority for search engines. But recent... Read More »
The relationship between web developers and search-engine-optimization teams is sometimes contentious. Seemingly unrelated technical decisions by developers can impact organic search traffic. But there are enormous SEO benefits in working... Read More »
For more than a decade I've optimized organic search traffic for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions on... Read More »
If you weren’t already focused on your mobile site’s performance, Google is giving you a reason. In July of 2018, Google will use a new ranking signal focused purely on... Read More »
It’s not a matter of organic search traffic being more important than paid, or vice versa. What matters is integrating the two — paid and natural search — so that... Read More »
Apps for iOS and Android mobile devices represent a chance to sell to captive prospects — if they can find your app to download in the first place. The first... Read More »
If you don’t have a search engine optimization strategy for 2018, it’s high time to create it.
Writing an SEO strategy can be intimidating. It sounds like such a lofty document,... Read More »
Ecommerce marketers spend a lot of time thinking about the sales funnel. Search engine optimization plays a major role in filling that funnel at the various stages.
In aggregate, we can... Read More »
The decision to hire in-house search engine optimization talent or to contract with an agency is not easy. Consider these points when deciding for your company.
In-house advantages stem primarily... Read More »
You spend months preparing for your ecommerce redesign or migration. You take search engine optimization into consideration and anticipate an increase in organic search traffic after launch. But what happens... Read More »
Ecommerce sites with the strongest natural search performance drive visits to every page, not just the home page and not just for searches for the brand.
A search engine optimization channel... Read More »
Search engine optimization professionals often consider their job done after the click is won from the search result page and the visitor has landed on his site. That’s when user... Read More »
Duplicate content is endemic to ecommerce sites. Seemingly every platform, no matter how SEO-friendly, produces some form of duplicate content, holding a site back from peak performance.
First, let’s look at... Read More »
Blogs can be excellent way to rank for informational searches that might otherwise be difficult for an ecommerce site. But ecommerce marketers who implement a blog sometimes conclude early on... Read More »
Does your store locator receive natural search traffic, or do yellow-page sites and Yelp win the clicks from keyword searches for your brand? Without an SEO-friendly store locator, you may... Read More »
Organic search traffic often drives significant revenue for ecommerce sites. As a result, it is prone to fire drills around performance. Here’s how to determine when there’s a critical problem... Read More »
In 2018, Google will judge your desktop search ranking by the signals from your mobile site.
Google’s mobile-first index, the algorithm update that will flip the importance of desktop sites compared... Read More »
Google’s mobile-first index is coming in 2018. Search-result rankings for your desktop site will be based on the signals from the mobile version. Will you be ready?
More people search Google... Read More »
Most searches on Google are from mobile devices. In 2018, Google will judge your desktop and mobile sites’ worthiness to rank based on your mobile implementation.
If your mobile experience isn’t... Read More »