It’s not a matter of organic search traffic being more important than paid, or vice versa. What matters is integrating the two — paid and natural search — so that... Read More »
Apps for iOS and Android mobile devices represent a chance to sell to captive prospects — if they can find your app to download in the first place. The first... Read More »
If you don’t have a search engine optimization strategy for 2018, it’s high time to create it.
Writing an SEO strategy can be intimidating. It sounds like such a lofty document,... Read More »
Ecommerce marketers spend a lot of time thinking about the sales funnel. Search engine optimization plays a major role in filling that funnel at the various stages.
In aggregate, we can... Read More »
The decision to hire in-house search engine optimization talent or to contract with an agency is not easy. Consider these points when deciding for your company.
In-house advantages stem primarily... Read More »
You spend months preparing for your ecommerce redesign or migration. You take search engine optimization into consideration and anticipate an increase in organic search traffic after launch. But what happens... Read More »
Ecommerce sites with the strongest natural search performance drive visits to every page, not just the home page and not just for searches for the brand.
A search engine optimization channel... Read More »
Search engine optimization professionals often consider their job done after the click is won from the search result page and the visitor has landed on his site. That’s when user... Read More »
Duplicate content is endemic to ecommerce sites. Seemingly every platform, no matter how SEO-friendly, produces some form of duplicate content, holding a site back from peak performance.
First, let’s look at... Read More »
Blogs can be excellent way to rank for informational searches that might otherwise be difficult for an ecommerce site. But ecommerce marketers who implement a blog sometimes conclude early on... Read More »
Does your store locator receive natural search traffic, or do yellow-page sites and Yelp win the clicks from keyword searches for your brand? Without an SEO-friendly store locator, you may... Read More »
Organic search traffic often drives significant revenue for ecommerce sites. As a result, it is prone to fire drills around performance. Here’s how to determine when there’s a critical problem... Read More »
In 2018, Google will judge your desktop search ranking by the signals from your mobile site.
Google’s mobile-first index, the algorithm update that will flip the importance of desktop sites compared... Read More »
Google’s mobile-first index is coming in 2018. Search-result rankings for your desktop site will be based on the signals from the mobile version. Will you be ready?
More people search Google... Read More »
Most searches on Google are from mobile devices. In 2018, Google will judge your desktop and mobile sites’ worthiness to rank based on your mobile implementation.
If your mobile experience isn’t... Read More »
Mockups are a key part of creating new marketing campaigns and redesigning entire websites. As partners in the process of producing those new experiences, search-engine-optimization professionals should offer feedback at... Read More »
Last week I addressed the data involved in the content optimization process, and what to base content decisions on. In this post, I’ll get to the meat of creating a... Read More »
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content.
The process involves four separate tasks: data... Read More »
Search engine optimization is often underfunded and misunderstood. When resourced appropriately, however, it can produce a cycle of positive performance that keeps building.
The most common reason that organizations tend to... Read More »
When measuring natural search performance, use the key performance indicators that matter to the bottom line. While each piece of data has its place in managing SEO, only visits and revenue... Read More »
One of the hardest parts of search engine optimization is finding the right professional to manage it. Since there are no universal SEO accreditations, hiring comes down to a resumé... Read More »
One of the hardest aspects of providing meaningful content on ecommerce sites is trying to determine what your audience members read as they’re shopping.
Coming up with ideas for new and... Read More »
One of the frequent reasons given for ignoring search engine optimization is this: “We’re not selling to bots, we’re selling to people.” This argument highlights an ignorance of the role... Read More »
No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that... Read More »
Search engine optimization is always changing, requiring constant investigation to keep up. One of the best ways to identify new trends, in addition to research and analysis on your own... Read More »
To maximize your search engine optimization budget, look for scalable projects that can improve natural search performance across the site with a single action. Scalable SEO tends to require a... Read More »
Whether your search engine optimization team is in-house or at an agency, staying in touch with what they’re working on is critical. A team left to their own devices may... Read More »
Analysis paralysis, that tendency to want to find problems rather than resolve them, destroys your ability to grow the natural search channel.
One of the hardest aspects of search engine optimization is... Read More »
Content sites may have a natural advantage in voice search. But ecommerce sites can garner visitors from voice searches, too. Follow these five steps to learn how to optimize your... Read More »
For search engine optimization, the implications of voice search are subtle, but increasingly important. In her 2017 Internet Trends report this week, Mary Meeker, partner at venture capital firm Kleiner... Read More »