When pages on your site go away, their link authority is wasted. But you can harvest that precious link authority and redirect it to other pages on your site, those... Read More »
September has been a big month for unofficial Google algorithm changes. Business owners are seeing significant movement in both Google’s core search results and “local pack” search results, though Google... Read More »
Keywords and topics are central to contextual relevance, a primary ranking factor for search engines. In the wake of the changes to Google’s Keyword Planner, the natural search industry’s go-to... Read More »
The trend toward simplicity in web design is affecting navigation. The impact on search engine optimization of navigation changes can be staggering. Navigation isn’t just a way for shoppers to navigate.... Read More »
Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. Sites that display “intrusive interstitials” — pop-up boxes, mainly — that impact... Read More »
The long tail should drive most of the natural search performance for ecommerce companies. But whether it actually does is another matter. Don’t assume that the long tail is working for you... Read More »
The long tail of natural search should drive more traffic and sales than the head. Unfortunately, a site’s strategy, architecture, and implementation often cut the long tail short of its full... Read More »
Ecommerce sites are naturally suited to target the long tail of organic search performance. How you optimize your site determines how long its tail could be.
The long tail of search... Read More »
Every page of your site is an entry page for natural search. Are all of your pages ready to welcome searchers?
All shoppers want something. They may not want to buy... Read More »
Creating great content is hard. Creating it so that it also benefits search engine optimization isn’t that much more difficult. My last two articles, “To Improve SEO, Understand How It... Read More »
Creating compelling, customer-centric content isn’t enough to win rankings and shoppers. Without a strong internal linking structure, even the best content will still fail to perform in natural search.
The three... Read More »
Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as relevance and authority is key... Read More »
Servers are the foundation of the web, but their archaic status codes have a big impact on search engine optimization that few marketers understand well enough. Three types of server... Read More »
When searching for products online, Amazon and Google are the leading places to start, according to a study released this week. Thirty-eight percent of shoppers polled reported starting their shopping... Read More »
In the wake of Google’s move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on the impact on paid advertising... Read More »
Search engines trawl the web, sifting through billions of data points to serve up information in a fraction of a second. The access to instant information we’ve come to take... Read More »
Sitemaps come in two flavors: HTML and XML. Each has different uses and values for search engine optimization.
HTML sitemaps are primarily designed to help guide shoppers. XML sitemaps are used... Read More »
Every company needs more of something. Maybe your company’s goals focus on more customers. Or maybe it’s more conversions. Whether it’s more sales, more leads, more registrations, more items sold... Read More »
Content enables consumers to find your pages in search results. But all of the compelling content your team spends so much time planning, designing, writing, and developing could be invisible to... Read More »
News on the mobile web is now four times faster, thanks to Google’s Accelerated Mobile Pages.
AMP, as the project is known, is targeted at Google mobile searchers looking for long-form... Read More »
Which pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine... Read More »
With pressure to support a business’s overall marketing initiatives, it’s easy to lose sight of the actions needed to improve organic search performance.
Most of the marketing team in an ecommerce company is... Read More »
Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you focus on? Where should you... Read More »
Search engine optimization isn’t a project you can do once. For lasting success, SEO needs to be built into the core of how you manage your ecommerce business.
Fifteen years ago... Read More »
Every search marketing professional should have a crawler in her arsenal of tools.
Organic search’s first and most important rule is that search engines must be able to crawl to a... Read More »
Friendly 404 error pages have two basic components: the 404 server header status required to manage indexation on search engines, and the friendly design that’s required protect the user’s experience... Read More »
Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights in meetings, when you’re away... Read More »
Analyze 2015’s holiday search marketing performance before you do anything in 2016.
Search engine optimization attempts to improve past organic search performance. You must know how your site performed this year... Read More »
Deciding which pages to optimize for search engines can so paralyze marketers that they sometimes end up optimizing nothing.
To optimize a page, edit the text that search engines place the most priority on:... Read More »
The holidays are upon us and the opportunity to make large-scale organic search performance changes is for the most part past. As my kids talk about Santa’s visit and who has been... Read More »