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Articles by: Jill Kocher Brown

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Jill Kocher Brown

Jill Kocher Brown

Jill Kocher Brown is a writer and search engine optimization expert in Chicago. She has been living and breathing search engine optimization since 2005, and has been in digital marketing since 1996.

Jill cut her digital teeth at Intel Corp., managing the home page and corporate sections of Intel.com. After that, Jill managed and developed SEO consulting practices at Netconcepts and Covario, specializing in ecommerce, and served as Groupon’s first in-house natural search marketer.

She now heads up the thriving SEO team at IBM iX.

Jill holds a B.A. in Communications and American Studies from Stanford University. jill@practicalecommerce.com

Marketing

To Improve SEO, Understand How It Works

July 15, 2016 • Jill Kocher Brown

Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as relevance and authority is key ... Read More »
Marketing

3 Server Errors That Drain SEO

July 8, 2016 • Jill Kocher Brown

Servers are the foundation of the web, but their archaic status codes have a big impact on search engine optimization that few marketers understand well enough. Three types of server ... Read More »
Marketing

SEO: Most Online Shoppers Start at Amazon and Google, Study Says

July 1, 2016 • Jill Kocher Brown

When searching for products online, Amazon and Google are the leading places to start, according to a study released this week. Thirty-eight percent of shoppers polled reported starting their shopping ... Read More »
Marketing

SEO: How to Combat Google’s Ad Increase

April 1, 2016 • Jill Kocher Brown

In the wake of Google’s move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on the impact on paid advertising ... Read More »
Marketing

SEO: How Search Engines Work

March 27, 2016 • Jill Kocher Brown

Search engines trawl the web, sifting through billions of data points to serve up information in a fraction of a second. The access to instant information we’ve come to take ... Read More »
Marketing

SEO: HTML, XML Sitemaps Explained

March 18, 2016 • Jill Kocher Brown

Sitemaps come in two flavors: HTML and XML. Each has different uses and values for search engine optimization. HTML sitemaps are primarily designed to help guide shoppers. XML sitemaps are used ... Read More »
Marketing

SEO: Getting More vs. Losing Ground

March 11, 2016 • Jill Kocher Brown

Every company needs more of something. Maybe your company’s goals focus on more customers. Or maybe it’s more conversions. Whether it’s more sales, more leads, more registrations, more items sold ... Read More »
Marketing

SEO: Content Optimization Checklist

March 4, 2016 • Jill Kocher Brown

Content enables consumers to find your pages in search results. But all of the compelling content your team spends so much time planning, designing, writing, and developing could be invisible to ... Read More »
Marketing

SEO: AMP for Ecommerce

February 26, 2016 • Jill Kocher Brown

News on the mobile web is now four times faster, thanks to Google’s Accelerated Mobile Pages. AMP, as the project is known, is targeted at Google mobile searchers looking for long-form ... Read More »
Marketing

For SEO Time Travel, Use Wayback Machine

February 21, 2016 • Jill Kocher Brown

Which pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine ... Read More »
Marketing

SEO: Continuous Improvement vs. 1-time Campaigns

February 12, 2016 • Jill Kocher Brown

With pressure to support a business’s overall marketing initiatives, it’s easy to lose sight of the actions needed to improve organic search performance. Most of the marketing team in an ecommerce company is ... Read More »
Marketing

SEO: Using Keyword Research to Better Your Business

February 5, 2016 • Jill Kocher Brown

Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you focus on? Where should you ... Read More »
Marketing

For SEO Success, Build into Core of Company

January 29, 2016 • Jill Kocher Brown

Search engine optimization isn’t a project you can do once. For lasting success, SEO needs to be built into the core of how you manage your ecommerce business. Fifteen years ago ... Read More »
Marketing

SEO: 9 Reasons to Crawl Your Ecommerce Site

January 22, 2016 • Jill Kocher Brown

Every search marketing professional should have a crawler in her arsenal of tools. Organic search’s first and most important rule is that search engines must be able to crawl to a ... Read More »
Marketing

404 Error Pages Serve 2 Purposes: SEO and User Satisfaction

January 15, 2016 • Jill Kocher Brown

Friendly 404 error pages have two basic components: the 404 server header status required to manage indexation on search engines, and the friendly design that’s required protect the user’s experience ... Read More »
Marketing

6 Free Android Apps for SEO

January 8, 2016 • Jill Kocher Brown

Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights in meetings, when you’re away ... Read More »
Marketing

SEO: Prepare Now for 2016 Holiday

December 27, 2015 • Jill Kocher Brown

Analyze 2015’s holiday search marketing performance before you do anything in 2016. Search engine optimization attempts to improve past organic search performance. You must know how your site performed this year ... Read More »
Marketing

SEO: Which Pages to Optimize First?

December 18, 2015 • Jill Kocher Brown

Deciding which pages to optimize for search engines can so paralyze marketers that they sometimes end up optimizing nothing. To optimize a page, edit the text that search engines place the most priority on: ... Read More »
Marketing

9 ‘Naughty or Nice’ SEO Practices

December 11, 2015 • Jill Kocher Brown

The holidays are upon us and the opportunity to make large-scale organic search performance changes is for the most part past. As my kids talk about Santa’s visit and who has been ... Read More »
Marketing

How to Hire an SEO Pro, for Ecommerce

December 4, 2015 • Jill Kocher Brown

Hiring search engine optimization professionals is tricky. SEO requires a rare combination of business, marketing, creative, and technical skills. For an ecommerce business, where a significant portion of customer acquisition ... Read More »
Marketing

SEO: The Value of Deep Integration

November 27, 2015 • Jill Kocher Brown

It’s the season that makes or breaks many retailers’ annual revenue expectations. At the end of November, most sites have frozen their code bases and marketers are watching their digital ... Read More »
Marketing

SEO: The Best URLs Contain Keywords

November 20, 2015 • Jill Kocher Brown

Most ecommerce sites that perform well in organic search have jumped on the keyword URL bandwagon. Optimizing URLs to contain keywords is good for search engine optimization and also helps ... Read More »
Marketing

SEO: What Is the Long Tail?

November 12, 2015 • Jill Kocher Brown

Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use. The phrase itself is actually both ... Read More »
Marketing

SEO: How Google PageRank Works on an Ecommerce Site

November 6, 2015 • Jill Kocher Brown

Larry Page and Sergey Brin revolutionized the web and the ability to drive ecommerce with a citation-based algorithm called PageRank. Based on the concept of scientific citations as a method ... Read More »
Marketing

6 SEO Tips for Content Marketing, for Ecommerce

October 30, 2015 • Jill Kocher Brown

Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Stick to Your ... Read More »
Marketing

SEO: YouTube Doubles Down for Search and Content

October 5, 2015 • Jill Kocher Brown

YouTube is more than a venue for cute kittens and dancing children. It’s a powerful social search engine with an engaged audience. Any company, with any size budget, can use ... Read More »
Marketing

Top 5 SEO Questions at Practical Ecommerce Ignite 2015

September 28, 2015 • Jill Kocher Brown

During my search engine optimization sessions at Practical Ecommerce Ignite 2015, the inaugural year of this amazing event, so many ecommerce marketers came up to ask questions. Some of these were ... Read More »
Marketing

SEO: Amazon Keyword Research Tools

September 21, 2015 • Jill Kocher Brown

As the largest ecommerce site and de facto product search engine, Amazon is an important place to optimize product content. However, since Amazon doesn’t share keyword data with its merchants, ... Read More »
Marketing

SEO: New Google My Business App Makes Local Search Easier

September 14, 2015 • Jill Kocher Brown

For companies with physical locations and ecommerce sites, driving customers into physical stores can be just as important as selling online. Organic search can be a powerful channel for both. Google just ... Read More »
Marketing

SEO: Metadata Can Optimize Search Results

September 6, 2015 • Jill Kocher Brown

Marketers tend to find metadata annoying, like tiny gnats that you’d rather just swat away. Maybe you don’t know where they come from; maybe you don’t know what purpose they serve. But metadata and structured data Read More »

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