Businesses put off search engine optimization because, frequently, they don’t know where to start. The planning phase — figuring out whom to trust your natural search performance with, and how... Read More »
Before you can optimize your site to earn more natural search traffic and drive additional sales, you should understand the underlying principles of search engines. Search engines are a gating... Read More »
Search engine optimization is part science and part art. But the foundational principles of SEO are straightforward. Still, before I can address how to practice SEO, I should explain what... Read More »
Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you... Read More »
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large... Read More »
Achieving even the simplest improvements to an ecommerce site can feel like a Herculean effort. Effective search engine optimization requires buy in and participation from your entire organization, from the top down... Read More »
Do you wonder whether you’re really getting your money’s worth from your search engine optimization agency? It’s one of the biggest concerns with contracting any agency. These seven signs will... Read More »
In a practice as complex and seemingly indecipherable as search engine optimization, the clues gleaned from large ranking factor studies can shine some light. To this end, Searchmetrics, a search... Read More »
“I’m too busy for search engine optimization. It’s one of many things on my plate, and frankly it’s not my highest priority. Management wants higher rankings, but I just don’t... Read More »
Google started experimenting with a mobile-first index two weeks ago, making the mobile ecommerce experience even more critical to natural search performance.
Shopping is a core behavior for mobile users. Last... Read More »
We rely on search engines to drive shoppers to our sites to purchase our products. Before the shoppers can come, however, you have to let the bots in.
It sounds more... Read More »
Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks,... Read More »
Smartphones are fast becoming a search marketer’s best friend — or biggest concern. More than half of all searches on Google are conducted on a smartphone. In this critical holiday... Read More »
Google’s Accelerated Mobile Pages protocol makes mobile sites faster. Faster sites typically see lower bounce rates, higher time-on-site numbers, and higher conversion rates. AMP also benefits natural search performance.
Smartphone users want speed.... Read More »
Content marketing and search engine optimization are interdependent. When planned and executed properly, content can greatly improve your natural search performance. Follow these 10 rules to successfully blend SEO needs... Read More »
When pages on your site go away, their link authority is wasted. But you can harvest that precious link authority and redirect it to other pages on your site, those... Read More »
September has been a big month for unofficial Google algorithm changes. Business owners are seeing significant movement in both Google’s core search results and “local pack” search results, though Google... Read More »
Keywords and topics are central to contextual relevance, a primary ranking factor for search engines. In the wake of the changes to Google’s Keyword Planner, the natural search industry’s go-to... Read More »
The trend toward simplicity in web design is affecting navigation. The impact on search engine optimization of navigation changes can be staggering. Navigation isn’t just a way for shoppers to navigate.... Read More »
Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. Sites that display “intrusive interstitials” — pop-up boxes, mainly — that impact... Read More »
The long tail should drive most of the natural search performance for ecommerce companies. But whether it actually does is another matter. Don’t assume that the long tail is working for you... Read More »
The long tail of natural search should drive more traffic and sales than the head. Unfortunately, a site’s strategy, architecture, and implementation often cut the long tail short of its full... Read More »
Ecommerce sites are naturally suited to target the long tail of organic search performance. How you optimize your site determines how long its tail could be.
The long tail of search... Read More »
Every page of your site is an entry page for natural search. Are all of your pages ready to welcome searchers?
All shoppers want something. They may not want to buy... Read More »
Creating great content is hard. Creating it so that it also benefits search engine optimization isn’t that much more difficult. My last two articles, “To Improve SEO, Understand How It... Read More »
Creating compelling, customer-centric content isn’t enough to win rankings and shoppers. Without a strong internal linking structure, even the best content will still fail to perform in natural search.
The three... Read More »
Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as relevance and authority is key... Read More »
Servers are the foundation of the web, but their archaic status codes have a big impact on search engine optimization that few marketers understand well enough. Three types of server... Read More »
When searching for products online, Amazon and Google are the leading places to start, according to a study released this week. Thirty-eight percent of shoppers polled reported starting their shopping... Read More »
In the wake of Google’s move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on the impact on paid advertising... Read More »