Amazon Ads: Scale Globally, Advertise Locally

Scaling your business across borders has never been easier. With Amazon Ads, small and medium-sized companies can effortlessly reach customers around the globe, turning international expansion from a daunting challenge into an exciting opportunity. In fact, advertisers who utilized the full suite of Sponsored Ads globally experienced 88% sales growth outside their home country.¹

Going Global with Amazon Ads

Imagine reaching customers worldwide with just a few clicks. Amazon Ads makes this a reality with its extensive localization features. The tools help connect with customers in their own languages, tap into local shopping trends, and fine-tune campaigns based on regional preferences.

But that’s just the beginning. Two new features take cross-border advertising to the next level: Global Sponsored Products Campaign and the Multi-Country Expansion Tool.

Global Sponsored Products Campaign lets you launch Sponsored Products across multiple countries in just a few clicks — making international expansion feel less like a puzzle and more like a natural next step. Now you can orchestrate global advertising with the same effort as a single-country campaign. Set unified budgets across regions or fine-tune your approach for each country, all while monitoring performance through consolidated metrics that reveal opportunities at a glance. The intelligent campaign creator handles the complexity behind the scenes, automating what used to be hours of manual work. Think of it as a virtual marketing team, working around the clock to maintain your global presence while you focus on strategic growth.

Launch Global Sponsored Products campaigns across multiple countries in just a few clicks. Click image to enlarge.

The Multi-Country Expansion Tool is your passport to effortless brand globalization. It allows you to replicate your Brand Stores — customizable multi-page destinations on Amazon where brands showcase their story and products — across countries with just a few clicks. The tool automatically translates content and adjusts product availability. Imagine showcasing your brand story and products to new audiences worldwide, without the usual time and resources.

Replicate your Brand Stores with the Multi-Country Expansion Tool. Click image to enlarge. 

Power of International Advertising

International advertising can open a world of opportunities, creating meaningful connections with diverse global audiences. Your ads engage shoppers across time zones and during local shopping events, helping build visibility in new countries and reach audiences in their preferred languages and shopping preferences. Amazon advertisers who utilized tools in the ad console observed 11-times higher ad-attributed sales at a 40% lower cost per click on average.²

Watch Ani and Ayan Sanyal from Kolkata Chai, and Jing Gao from Fly by Jing, American Rising Stars, as they turn passion into thriving brands, win over customers in multiple countries, and navigate the thrills and challenges of growth and cash flow.

Getting Started with International Expansion

• Begin with countries that share similarities, such as geographical proximity or a common language.
• Research shopping trends to ensure your category has potential in a specific country.
• Leverage Amazon’s Global Sponsored Products Campaign and the Multi-Country Expansion Tool to save time and add local nuances.
• Plan campaigns around regional shopping events.
• Combine ad products to maximize sales and brand awareness.
• Review and refine your strategy regularly.

Embrace the simplicity of multi-country advertising with Amazon Ads! Get started today >.

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1. Amazon internal data, WW, March 23, 2023-March 23, 2024. Full suite of sponsored ads includes Brand Stores, Sponsored Products, Sponsored Brands, and Sponsored Display.
2. Amazon internal data, EU, NA, July 23, 2021–February 28, 2022.