Joy Murdock
Treasurer, Controller

Joy Murdock was previously a tax practitioner and a chief financial officer. She holds a B.S. in Business Administration from Michigan Technological University, and an M.S. in Accounting and Taxation from The University of Colorado at Boulder.

Armando Roggio, Sr.
Senior Contributing Editor

Armando Roggio is a seasoned journalist and expert in ecommerce and technology. “Testing web browsers is a hobby of mine,” he says. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly-traded computer-chip manufacturer and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. armando@practicalecommerce.com

Sig Ueland
Contributing Editor

Sig Ueland is a writer in Madison, Wisc. He has written for many movie studios, a technology education company, and magazines, such as In These Times and Third Word. He is a co-creator and writer of the web series Space Hospital. Sig holds an M.F.A. in Screenwriting from UCLA’s School of Theater, Film and Television and a B.A. in English from The University of Colorado at Boulder. He is an alumnus of The Second City Conservatory in Chicago.  sig@practicalecommerce.com

Gagan Mehra
Contributing Editor

Gagan Mehra is an ecommerce consultant and Big Data practitioner. He has worked in multiple industries, across four continents, deploying many ecommerce solutions. He is now engaged in the in-memory data management space and, whenever time permits, dabbles in new technology. gagan@practicalecommerce.com

Kara English
Community Editor

Kara English is a longtime ecommerce entrepreneur, having owned a successful online store for over 10 years. She was, additionally, social media specialist for a brick-and-click retailer and ecommerce product specialist for a leading digital marketing agency. A Colorado native, Kara spends as much time as she can hiking and enjoying the outdoors. kara@practicalecommerce.com

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Todd Jennings
Advertising Sales Consultant

Todd Jennings had previous sales management positions in the printing industry and, most recently, was sales manager for a nationwide producer of schoolbook planners. Todd’s hobbies include collecting old vinyl records. Martin Denny is a favorite. He then transfers them into digital files to be iTunes compatible. He is a graduate of Mesa State College. tjennings@practicalecommerce.com