About Us

The mission of Practical Ecommerce is to help merchants improve their online businesses. We do this with expert articles, commentary, guides, webinars, and podcasts. We are an independent publishing company, unaffiliated with any ecommerce platform, service, or provider.

» Our Story

Cover of Practical Ecommerce July 2005

Practical Ecommerce launched in 2005 as a monthly, printed magazine. Founders Kerry and Joy Murdock formerly owned two small newspapers and a small book publishing firm.

Now entirely digital, Practical Ecommerce has published roughly 7,000 articles and hundreds of webinars and podcast episodes, serving millions of readers in over 200 countries.

» Leadership

Kerry Murdock

Kerry Murdock
Publisher, Editor

Since 2005 Kerry Murdock has managed all aspects of Practical Ecommerce’s journalism, from selecting writers and topics to editing and fact-checking thousands of professional articles addressing all facets of worldwide ecommerce. Before Practical Ecommerce, he was the publisher of two community newspapers and a small book publishing company. He holds a B.S. in Accounting from Oklahoma State University and an M.A. in Government from The University of Texas at Austin. More >

Joy Murdock

Joy Murdock
Treasurer, Controller

Joy Murdock is a longtime accountant and tax practitioner. She oversees Practical Ecommerce’s accounting, reporting, and tax matters. She holds a B.S. in Business Administration from Michigan Technological University and an M.S. in Accounting and Taxation from the University of Colorado at Boulder.

» Key Writers

Armando Roggio

Armando Roggio, Sr.
Senior Contributor

Armando Roggio is a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he’s written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. More >

Pamela Hazelton

Pamela Hazelton
Senior Contributor

Pamela Hazelton is a pioneering online business consultant, marketer, and speaker. She’s an original contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. Pamela has advised hundreds of online stores throughout her career, including Van Halen Store, Retro Planet, AHAVA, and TRX. She has also authored books on the Miva ecommerce platform, online shopability, and security. More >

Sig Ueland

Sig Ueland
Contributor

Sig Ueland is a seasoned freelance journalist and screenwriter. He has written weekly ecommerce resource lists for Practical Ecommerce since 2011, addressing tools, products, and services to help merchants. He’s also authored articles for magazines such as In These Times and Third Word. Sig holds an M.F.A. in Screenwriting from UCLA’s School of Theater, Film, and Television and a B.A. in English from the University of Colorado at Boulder. More >

Eric Bandholz
Host of “Ecommerce Conversations” Podcast

Eric Bandholz is the founder of Beardbrand, a leading men’s direct-to-consumer online grooming company. He is the host of “Ecommerce Conversations,” Practical Ecommerce’s weekly podcast, where he interviews merchants and entrepreneurs on the realities of running an online business. Eric is an ecommerce authority, having spoken at dozens of industry conferences and meetups. He holds a B.S. in Marketing, Management, and Retail from the University of South Carolina. More >

Ann Smarty
Contributor

Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, and Viral Content Bee, a social media promotion tool. Ann’s search engine optimization career began in 2010. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events.  More >

Matthew Umbro
Contributor

Matthew Umbro is a pay-per-click advertising expert and vice president, advertising, at Closed Loop, a leading digital marketing agency. He first contributed to Practical Ecommerce in 2013 and has been in the pay-per-click industry since 2007. He works and collaborates with clients worldwide across multiple industries to drive leads and brand awareness. Matthew is also the founder of #PPCChat, a weekly Twitter chat for industry specialists. He holds a B.A. in Communication from the University of New Hampshire. More >

Kara English

Kara English
Community Editor

Kara English manages Practical Ecommerce’s advertising operations, email newsletters, and subscriber admin, among other duties. She is a former ecommerce entrepreneur, having owned an online store for over 10 years. Kara also worked as a social media specialist for a brick-and-click retailer and as an ecommerce product specialist for a leading digital marketing agency.

Caytie Maurer

Caytie Maurer
Copy Editor

Caytie Maurer is a writer, editor, and coordinator of Practical Ecommerce’s audio podcasts. She is also an English instructor, primarily for non-native learners. Before Practical Ecommerce, Caytie was a digital marketer for Unintech Consulting Engineers, a civil engineering firm. She holds a B.A. in English and an M.A. in English Literature from Northern Michigan University.

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