Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media
Illustration of two versions of the word "brand"
Content Marketing

AI Is Diluting Your Brand

Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?

Illustration of a target on a laptop screen
Marketing & Advertising

Charts: Retail Media Trends Worldwide

Photo of 2 females and 1 male on a park bench looking at their phones
Email & Text Marketing

RCS Interactive Texts Boost Ecommerce

Google Ads logo on a smartphone screen
Google Ads

Google’s AI Max Ads Hone Search Intent

Image of a male working on a computer design
Content Marketing

5 Content Marketing Ideas for June 2025

Google Ad Manager logo on a smartphone
Google Ads

SMB Ads Unchanged by Google Antitrust Ruling

Image of dozens of tablets and smartphones
Social Media

Charts: U.S. Digital Media Trends 2025

Female looking at a laptop and a smartphone
Email & Text Marketing

Rethink Your Email Sunset Policy

Illustration of the words "Ad Targets" on a column graph
Marketing & Advertising

Another Privacy Pivot in Ad Targeting

Josh Durham
Influencers & Affiliates

A Playbook for Influencer Marketing

Google Ads logo on a smartphone
Google Ads

Google Ads Recommendations Worth Doing

AI generated image of a horse race
Content Marketing

5 Content Marketing Ideas for May 2025

Screenshot from Bobbie's welcome email showing two mothers
Email & Text Marketing

Better ‘Welcome’ Emails for Ecommerce

Illustration of an email-envelope on a digital backgroun
Email & Text Marketing

Honeymoon Is Ending for Email Marketing

Illustration of computer devices with the word "Ad" appearing prominently
Marketing & Advertising

AI Will Help Advertisers and Shoppers

Screenshot from "Into the Gloss" of a female in a blog post
Content Marketing

Top Ecommerce Blogs Are More Than Blogs

Google Ads logo on a smartphone screen
Google Ads

Create Google Ads Scripts via GenAI

Image from Sabai's home page of a couch in an outdoor setting
Social Media

Social Media Marketing beyond the Algorithm

Photo of a male from RightBlogger's home page
Content Marketing

5 Content Marketing Ideas for April 2025

Illustration of the words "Marketing mix" next to arrows
Marketing & Advertising

The Rebirth of ‘Marketing Mix Modeling’

Screenshot from Adobe Experience Cloud of a female holding a computer tablet
Marketing & Advertising

The Era of Cookie-less Ad Targeting

Matthew-Gattozzi
Content Marketing

AI Won’t Replace Creativity, Says Studio Founder

Logo of Hatch Chili Store from its newsletter
Content Marketing

7 Ways to Promote Content in 2025

Google Ads logo on a smartphone screen
Google Ads

Essential Google Ads Settings for 2025

Jesse Hanley
Email & Text Marketing

Bento Elevates Ecommerce Email Marketing

Male and female in an office looking at a computer
Email & Text Marketing

How to Re-engage Email Subscribers Right

Male farmer in a field of crops
Content Marketing

5 Content Marketing Ideas for March 2025

Photo of a stack of magazines
Marketing & Advertising

Print Ads Are an Ecommerce Opportunity