Category

Marketing & Advertising

Applying Personalized Marketing to Ecommerce
Marketing & Advertising

The Value of Personalized Marketing for Ecommerce

October 22, 2020 •

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could experience in a brick-and-mortar retail store. It is easy to recognize a genuinely good customer experience when you have it.

Designing Emails to Drive Clicks and Conversions
Marketing & Advertising

Designing Emails to Drive Clicks and Conversions

October 22, 2020 •
Screenshot of BodyFit web page
Marketing & Advertising

Content Marketing Should Mimic Publishing, Broadcasting

October 12, 2020 •
Image of an iPhone
Marketing & Advertising

Privacy Concerns Will Increase the Value of Content Marketing

October 7, 2020 •
How 20 Leading Brands Use Facebook to Engage Audiences
Marketing & Advertising

How 20 Leading Brands Use Facebook to Engage Audiences

October 6, 2020 •
Image of Google Ads logo on an iPhone
Marketing & Advertising

Google Ads Decreases Search Terms Visibility

October 4, 2020 •
9 Pointers for High-converting Instagram Ads
Marketing & Advertising

9 Pointers for High-converting Instagram Ads

September 27, 2020 •
Email Marketing- Optimizing 'From' Lines, Subject Lines, Pre-headers
Marketing & Advertising

Email Marketing: Optimizing ‘From’ Lines, Subject Lines, Pre-headers

September 20, 2020 •
2020 Holiday Shopping Is a Tale of 2 Consumers
Marketing & Advertising

2020 Holiday Shopping Is a Tale of 2 Consumers

September 17, 2020 •
Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising
Marketing & Advertising

Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising

September 14, 2020 •
4 More Google Ads Scripts to Automate Tasks, Save Time
Marketing & Advertising

4 More Google Ads Scripts to Automate Tasks, Save Time

September 6, 2020 •
5 Content Marketing Ideas for October 2020
Marketing & Advertising

5 Content Marketing Ideas for October 2020

September 3, 2020 •
The Best Ways to Use Instagram Video for Ecommerce
Marketing & Advertising

Using Instagram Video for Ecommerce

August 30, 2020 •
What Is Performance Marketing?
Marketing & Advertising

What Is Performance Marketing?

August 26, 2020 •
OTT Ads Are an Opportunity for Established Retailers
Marketing & Advertising

OTT Ads Are an Opportunity for Established Retailers

August 25, 2020 •
Live Streaming Can Drive Affiliate Revenue
Marketing & Advertising

Live Streaming Can Drive Affiliate Revenue

August 19, 2020 •
2020 Holiday Email Marketing Starts Early
Marketing & Advertising

2020 Holiday Email Marketing Starts Early

August 18, 2020 •
5 Content Marketing Ideas for September 2020
Marketing & Advertising

5 Content Marketing Ideas for September 2020

August 6, 2020 •
'Buy On Google' Opens to All Merchants
Marketing & Advertising

‘Buy On Google’ Opens to All Merchants

August 5, 2020 •
12 Platforms for Shoppable Video
Marketing & Advertising

13 Platforms for Shoppable Video

August 3, 2020 •
Inject New Life into Old Content
Marketing & Advertising

Inject New Life into Old Content

July 30, 2020 •
8 Ways to Drive Product Sales on Instagram
Marketing & Advertising

8 Ways to Drive Product Sales on Instagram

July 29, 2020 •
The Hero-Hub-Help Content Marketing Strategy
Marketing & Advertising

The Hero-Hub-Help Content Marketing Strategy

July 27, 2020 •
Understanding ‘Explanations’ in Google Ads
Marketing & Advertising

Understanding ‘Explanations’ in Google Ads

July 26, 2020 •
Live Streaming Connects with Pandemic-driven Consumers
Marketing & Advertising

Live Streaming Connects with Pandemic-driven Consumers

July 19, 2020 •
4 High-converting Email Segments for Ecommerce
Marketing & Advertising

4 High-converting Email Segments for Ecommerce

July 16, 2020 •
5 Content Marketing Ideas for August 2020
Marketing & Advertising

5 Content Marketing Ideas for August 2020

July 2, 2020 •
The Anatomy of a Text Ad
Marketing & Advertising

The Anatomy of a Text Ad

June 30, 2020 •
Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants.

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