Category

Marketing & Advertising

Performance Marketing in the Coronavirus Downturn
Marketing & Advertising

Performance Marketing in the Coronavirus Downturn

Even in the face of the coronavirus pandemic, ecommerce merchants should optimize advertising campaigns. That includes performance marketing, which is online promotions that cost the advertiser only when a potential customer takes some action, such as clicking a pay-per-click ad or starting a chat on Facebook Messenger.

Hidden Opportunities in an Email Subscriber List
Marketing & Advertising

Hidden Opportunities in an Email Subscriber List

The Keys to Successful Email Automation
Marketing & Advertising

The Keys to Successful Email Automation

5 Content Marketing Ideas for April 2020
Marketing & Advertising

5 Content Marketing Ideas for April 2020

Assessing All Google Ad Extensions for 2020 (and a Couple of Microsoft-only)
Marketing & Advertising

Assessing All Google Ad Extensions for 2020 (and a Couple from Microsoft)

20 New Social Media Tools for Merchants
Marketing & Advertising

20 New Social Media Tools for Merchants

Henry Ford II played by Tracy Letts
Marketing & Advertising

Tips on Writing from 4,700 Articles, 24 Years of Journalism

Rewards Programs Drive Email Marketing Success
Marketing & Advertising

Rewards Programs Drive Email Marketing Success

Google to Show Shopping Ads in Gmail
Marketing & Advertising

Google to Show Shopping Ads in Gmail

Pocket logo
Marketing & Advertising

5 Helpful Chrome Extensions for Content Marketers

14 Digital Marketing Podcasts for Merchants
Marketing & Advertising

14 Digital Marketing Podcasts for Merchants

Mary Kay Ash
Marketing & Advertising

5 Content Marketing Ideas for March 2020

3 New Google Ads Image Formats Could Help Merchants
Marketing & Advertising

3 New Google Ads Image Formats Could Help Merchants

28 New Marketing Tutorials for Facebook
Marketing & Advertising

28 Helpful Marketing Tutorials for Facebook

Done Right, Customer Profiles Can Drive Revenue
Marketing & Advertising

Done Right, Customer Profiles Drive Revenue

My 3 Favorite Google Ads' Filters
Marketing & Advertising

My 3 Favorite Google Ads’ Filters

Essential Email Marketing Features for Ecommerce in 2020
Marketing & Advertising

Essential Email Marketing Features for Ecommerce in 2020

Marketing & Advertising

16 Tools to Grow a YouTube Channel

Essential Tasks for a New Ecommerce Marketing Manager
Marketing & Advertising

Essential Tasks for a New Ecommerce Marketing Manager

Marketing & Advertising

Using Google’s Dynamic Ads to Personalize, Drive Conversions

5 Content Marketing Ideas for February 2020
Marketing & Advertising

5 Content Marketing Ideas for February 2020

15 Outstanding Digital Media Campaigns from 2019
Marketing & Advertising

15 Outstanding Digital Media Campaigns from 2019

How SEM Agencies Help Ecommerce Businesses
Marketing & Advertising

How SEM Agencies Help Ecommerce Businesses

Marketing & Advertising

5 Clever Email Marketing Tactics for Holiday Conversions

13 New Social Networks for 2020
Marketing & Advertising

13 New Social Networks for 2020

Google Ads Now Includes Location Extensions Automatically
Marketing & Advertising

Google Ads Now Includes Location Extensions Automatically

5 Content Marketing Ideas for January 2020
Marketing & Advertising

5 Content Marketing Ideas for January 2020

3 Handy Google Ads Scripts to Automate Tasks
Marketing & Advertising

3 Handy Google Ads Scripts to Automate Tasks

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