Category

Marketing & Advertising

Guide to Google Ads' Automated Bidding Options
Marketing & Advertising

Guide to Google Ads’ Automated Bidding Options

Automated bids in Google Ads remove control from advertisers and rely on Google’s algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not available to advertisers directly.

5 Content Marketing Ideas for July 2020
Marketing & Advertising

5 Content Marketing Ideas for July 2020

Writing Instagram Captions to Drive Sales
Marketing & Advertising

Writing Instagram Captions to Drive Sales

When Is the Best Time to Send a Marketing Email?
Marketing & Advertising

The Best Time to Send a Marketing Email

15 Social Media Management Tools for 2020
Marketing & Advertising

15 Social Media Management Tools for 2020

Don’t Drop Google Shopping Ads Despite the Free Listings
Marketing & Advertising

Don’t Drop Google Shopping Ads Despite the Free Listings

A Pinterest Strategy for Growing an Ecommerce Brand
Marketing & Advertising

A Pinterest Strategy for Growing an Ecommerce Brand

How to Write Better SMS Marketing Messages
Marketing & Advertising

How to Write Better SMS Marketing Messages

5 Email Marketing Tips during the Pandemic
Marketing & Advertising

5 Email Marketing Tips during the Pandemic

How to Use Competitors’ Names in Google Ads
Marketing & Advertising

How to Use Competitors’ Names in Google Ads

Marketing in the Pandemic Creates Opportunities Afterward
Marketing & Advertising

Marketing in the Pandemic Creates Opportunities Afterward

In Google Ads, Balance Automated Bids with User Control
Marketing & Advertising

In Google Ads, Balance Automated Bids with User Control

17 Free Tools for Social Media Analytics
Marketing & Advertising

17 Free Tools for Social Media Analytics

5 Content Marketing Ideas for May 2020
Marketing & Advertising

5 Content Marketing Ideas for May 2020

Optimizing Pinterest Titles and Descriptions for Clicks, Leads
Marketing & Advertising

Optimizing Pinterest Titles and Descriptions for Clicks, Leads

Performance Marketing in the Coronavirus Downturn
Marketing & Advertising

Performance Marketing in the Coronavirus Downturn

Hidden Opportunities in an Email Subscriber List
Marketing & Advertising

Hidden Opportunities in an Email Subscriber List

The Keys to Successful Email Automation
Marketing & Advertising

The Keys to Successful Email Automation

5 Content Marketing Ideas for April 2020
Marketing & Advertising

5 Content Marketing Ideas for April 2020

Assessing All Google Ad Extensions for 2020 (and a Couple of Microsoft-only)
Marketing & Advertising

Assessing All Google Ad Extensions for 2020 (and a Couple from Microsoft)

20 New Social Media Tools for Merchants
Marketing & Advertising

20 New Social Media Tools for Merchants

Henry Ford II played by Tracy Letts
Marketing & Advertising

Tips on Writing from 4,700 Articles, 24 Years of Journalism

Rewards Programs Drive Email Marketing Success
Marketing & Advertising

Rewards Programs Drive Email Marketing Success

Google to Show Shopping Ads in Gmail
Marketing & Advertising

Google to Show Shopping Ads in Gmail

Pocket logo
Marketing & Advertising

5 Helpful Chrome Extensions for Content Marketers

14 Digital Marketing Podcasts for Merchants
Marketing & Advertising

14 Digital Marketing Podcasts for Merchants

Mary Kay Ash
Marketing & Advertising

5 Content Marketing Ideas for March 2020

3 New Google Ads Image Formats Could Help Merchants
Marketing & Advertising

3 New Google Ads Image Formats Could Help Merchants

x