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Marketing & Advertising

Illustration of an email conversion funnel: deployment, opens, clicks
Marketing & Advertising

Email Conversion Guide, Part 3: Retargeting

Retargeting with email can encompass several tactics. All include a follow-up to a previous message or action. Retargeting can produce among the highest conversions from email marketing. This is the final installment of my three-part email conversion guide.

Screenshot from CommerceCo video showing ArmaScreenshot from CommerceCo video showing Nirish Parsad and Liz Emery
Marketing & Advertising

CommerceCo Recap: 3 R’s Are Changing Targeted Advertising

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Marketing & Advertising

Using Wikipedia for Content Marketing, SEO

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Marketing & Advertising

Two-thirds of the Largest U.S. Retailers Use Content Marketing

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Marketing & Advertising

Understanding Google Ads Impression Share

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Marketing & Advertising

5 Content Marketing Ideas for May 2021

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Marketing & Advertising

14 Brands on TikTok, for Inspiration

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Marketing & Advertising

4 Ways to Drive Product Sales from TikTok

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Marketing & Advertising

Using Clubhouse to Promote a Business

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Marketing & Advertising

Email Conversion Guide, Part 2: Creating the Template

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Marketing & Advertising

CommerceCo Recap: Google Ads Smart Bidding Explained

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Marketing & Advertising

CommerceCo Recap: Podcast Endorsements Drive Traffic, Sales

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Marketing & Advertising

Will Social Commerce Disrupt Retail in U.S., Europe?

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Marketing & Advertising

Changes to Google Ads Impact Campaign Setup

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Marketing & Advertising

5 Content Marketing Ideas for April 2021

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Marketing & Advertising

CommerceCo Recap: Is the Clock Ticking on TikTok Marketing?

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Marketing & Advertising

11 TikTok Video Ideas for Merchants

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Marketing & Advertising

22 Tools for Writing and Distributing Content

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Marketing & Advertising

A Human Approach to Marketing Automation

Screenshot of an email from Merrel, the shoe company,to dog owners
Marketing & Advertising

Email Conversion Guide, Part 1: Database Cleanup

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Marketing & Advertising

5 Practical Uses for Google Ads Editor

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Marketing & Advertising

Social Media Updates for Commerce, Live-streaming, More

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Marketing & Advertising

Adding SMS to an Ecommerce Marketing Mix

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Marketing & Advertising

Using TikTok for Ecommerce Marketing

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Marketing & Advertising

Quick Refresher of U.S. CAN-SPAM Requirements

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Marketing & Advertising

4 Uses for Google Ads’ New Insights Tab

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Marketing & Advertising

5 Content Marketing Ideas for February 2021

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Marketing & Advertising

Attributing Sales to Email Marketing Is Not Always Easy

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