Category

Marketing & Advertising

Illustration of an email conversion funnel: deployment, opens, clicks
Marketing & Advertising

Email Conversion Guide, Part 3: Retargeting

April 20, 2021 •

Retargeting with email can encompass several tactics. All include a follow-up to a previous message or action. Retargeting can produce among the highest conversions from email marketing. This is the final installment of my three-part email conversion guide.

Screenshot from CommerceCo video showing ArmaScreenshot from CommerceCo video showing Nirish Parsad and Liz Emery
Marketing & Advertising

CommerceCo Recap: 3 R’s Are Changing Targeted Advertising

April 19, 2021 •
Screenshot of Wikipedia logo on a web page
Marketing & Advertising

Using Wikipedia for Content Marketing, SEO

April 14, 2021 •
Partial screenshot from Amazon cooking video
Marketing & Advertising

Two-thirds of the Largest U.S. Retailers Use Content Marketing

April 7, 2021 •
Image of a smartphone with Google Ads logo on the screen
Marketing & Advertising

Understanding Google Ads Impression Share

April 5, 2021 •
Photo of a boy from Tanzania laughing and holding a book
Marketing & Advertising

5 Content Marketing Ideas for May 2021

April 4, 2021 •
Screenshot from a Converse video
Marketing & Advertising

14 Brands on TikTok, for Inspiration

March 29, 2021 •
Screenshot of TikTok video page
Marketing & Advertising

4 Ways to Drive Product Sales from TikTok

March 28, 2021 •
Clubhouse's "waving hand" logo
Marketing & Advertising

Using Clubhouse to Promote a Business

March 24, 2021 •
Partial screenshot reading "Cooking for one" from America's Test Kitchen email
Marketing & Advertising

Email Conversion Guide, Part 2: Creating the Template

March 18, 2021 •
Screenshot of Robert Brady from a video
Marketing & Advertising

CommerceCo Recap: Google Ads Smart Bidding Explained

March 17, 2021 •
Screenshot of the video showing Sean Kingand Armando Roggio
Marketing & Advertising

CommerceCo Recap: Podcast Endorsements Drive Traffic, Sales

March 10, 2021 •
Screenshot of an Instagram page on a phone
Marketing & Advertising

Will Social Commerce Disrupt Retail in U.S., Europe?

March 8, 2021 •
Smartphone screen showing Google Ads logo
Marketing & Advertising

Changes to Google Ads Impact Campaign Setup

March 5, 2021 •
Image of an original letter delivered by the Pony Express
Marketing & Advertising

5 Content Marketing Ideas for April 2021

March 4, 2021 •
Screenshot of CommerceCo video interview
Marketing & Advertising

CommerceCo Recap: Is the Clock Ticking on TikTok Marketing?

March 2, 2021 •
Screenshot of a TikTok video from a fashion designer
Marketing & Advertising

11 TikTok Video Ideas for Merchants

February 28, 2021 •
Screenshot of Google Journalist Studio
Marketing & Advertising

22 Tools for Writing and Distributing Content

February 22, 2021 •
Image of two male digital workers in front of computer screens
Marketing & Advertising

A Human Approach to Marketing Automation

February 18, 2021 •
Screenshot of an email from Merrel, the shoe company,to dog owners
Marketing & Advertising

Email Conversion Guide, Part 1: Database Cleanup

February 16, 2021 •
Image of an mobile phone with Google Ads logo on the screen
Marketing & Advertising

5 Practical Uses for Google Ads Editor

February 4, 2021 •
Screenshot of ofHouseparty icon
Marketing & Advertising

Social Media Updates for Commerce, Live-streaming, More

February 2, 2021 •
Photo of a female on a subway looking at her smartphone
Marketing & Advertising

Adding SMS to an Ecommerce Marketing Mix

January 31, 2021 •
Photo of a young male holding a smartphone with TikTok app on it
Marketing & Advertising

Using TikTok for Ecommerce Marketing

January 28, 2021 •
Illustration of email on a laptop computer
Marketing & Advertising

Quick Refresher of U.S. CAN-SPAM Requirements

January 18, 2021 •
Screen capture of a graph from Google Ads' Insights page
Marketing & Advertising

4 Uses for Google Ads’ New Insights Tab

January 4, 2021 •
Illustration that reads, "Be My Valentine"
Marketing & Advertising

5 Content Marketing Ideas for February 2021

January 4, 2021 •
Illustration of a globe with email symbols on it
Marketing & Advertising

Attributing Sales to Email Marketing Is Not Always Easy

December 27, 2020 •
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