Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media
Jimmy Kim
Social Media

Build a Community, Says Sendlane CEO

How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim.

Illustration of a circular content concept
Content Marketing

Best Content Types for ChatGPT

A 20s male and female hiking outdoors wearing backpacks
Content Marketing

A Subtle Change to Win Backlinks

Andrew Faris
Social Media

Ecom Exec: Marketing Attribution Is a Waste

An AI-generated image of Mickey Mouse.
Content Marketing

5 Content Marketing Ideas for October 2023

Google Ads logo on a smartphone screen
Google Ads

Unpacking ‘Demand Gen’ Google Ads

Illustration of a megaphone, a target, more
Marketing & Advertising

Tools to Monitor Competitors’ Ads

The female hand holds the phone with the Chat GPT logo against the background of the monitor screen.
Google Ads

ChatGPT Prompts for Pay-per-click Ads

Illustration with the words "ChatGPT" on a keyword with hands typing
Content Marketing

ChatGPT Prompts for Content Ideas

Google Ads app icon on a smartphone screen
Google Ads

Google Ads Streamlines Switch to Performance Max

Rasmus Vilain Albrechtsen
Content Marketing

YouTube Marketer Adjusts to AI

Image of a smartphone with the Threads logo on it
Social Media

Here’s Why I’m Sticking with Threads

Illustration of a computer screen with a target on it
Content Marketing

AI-based Content Curation Tools

Image from Midjourney of a 20s-aged female holding a smartphone and smiling
Content Marketing

5 Content Marketing Ideas for September 2023

3 colllege aged people — one male and two females — in a park-like setting
Email Marketing

7-Email Sequence to Boost Back-to-school Sales

Google Ads logo on a smartphone screen
Google Ads

Google Ads Improves Brand Settings

Sisyphus in Greek mythology pushing a rock up the hill.
Content Marketing

Content Marketing with AI and Humans

Apple logo with a padlock symbol on top of it
Email Marketing

Apple Mail to Remove URL Tracking Parameters

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Content Marketing

AI Tools for Better Headlines

Photo of a dog
Content Marketing

5 Content Marketing Ideas for August 2023

Word cloud for social media and related terms and phrases
Social Media

5 AI Social Media Tools to Boost Productivity

Screenshot of Sponsored Search Ads page from Walmart Marketplace
Marketing & Advertising

Retail Media Networks: Promise or Peril?

Illustration of chat bubbles rising from a smartphone screen
Content Marketing

10 Tools for ChatGPT Prompt Ideas

Illustration of the words "Social Media" on a cloud concept
Social Media

Social Media Platforms Ramp-up AI

Photo from a example welcome page showing a kayaker
Email Marketing

Email Welcome Pages Drive More Sales

Illustration concept of an A on text
Content Marketing

AI Search Engines for Content Marketing

Image of smartphone screen showing a Google Ads logo
Google Ads

Reassessing Google Ads’ Broad Match

Photos of two girls pushing a shopping cart on a residential street
Content Marketing

5 Content Marketing Ideas for July 2023

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