Category

Marketing & Advertising

Screenshot for J.Crew's holiday email gift guide showing a feamle with text "Shop Gifts for Her"
Marketing & Advertising

A Perfect Storm for 2021 Holiday Email Marketing

September 19, 2021 •

Labor shortages, pent-up consumer demand, and supply chain disruptions could dramatically impact retailers this holiday season. Those developments, coupled with privacy changes on Apple’s new iOS 15, mean email marketers face a perfect storm of uncertainty.

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Marketing & Advertising

Influencer Marketing Part 6: Pitching

September 15, 2021 •
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Marketing & Advertising

3 Optimizations for Google Shopping Campaigns

September 13, 2021 •
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Marketing & Advertising

21 New Social Media Tools for Merchants in 2021

September 12, 2021 •
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Marketing & Advertising

Privacy Changes to Streaming Ads Are Coming

September 6, 2021 •
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Marketing & Advertising

5 Content Marketing Ideas for October 2021

September 1, 2021 •
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Marketing & Advertising

5 Ways Apple’s Email Privacy Impacts Marketing

August 30, 2021 •
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Marketing & Advertising

Quora and Reddit: Dos and Don’ts for Ecommerce Marketers

August 29, 2021 •
Screenshot of Matt Brechwald from the interview video
Marketing & Advertising

How to Start a Successful Podcast for Ecommerce

August 22, 2021 •
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Marketing & Advertising

The Essentials of High-performing Emails

August 19, 2021 •
Screenshot of Microsoft Surface ad from BeOp
Marketing & Advertising

Shopper Privacy Could Boost Contextual Ad Targeting

August 19, 2021 •
Val Geisler
Marketing & Advertising

Lifecycle Marketing in Practice

August 16, 2021 •
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Marketing & Advertising

Influencer Marketing, Part 5: Choosing Influencers

August 16, 2021 •
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Marketing & Advertising

Breaking Down Google Ads New ‘Strikes’ Policy

August 8, 2021 •
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Marketing & Advertising

5 Content Marketing Ideas for September 2021

August 5, 2021 •
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Marketing & Advertising

Win More Customers with the SOSTAC Model

August 1, 2021 •
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Marketing & Advertising

4 Favorite Blogs from Ecommerce Companies

July 27, 2021 •
Photo of a smartphone with "Influencer Marketing" on the screen
Marketing & Advertising

Influencer Marketing, Part 4: Choosing Social Networks

July 27, 2021 •
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Marketing & Advertising

What’s the Future of Social Media Advertising?

July 19, 2021 •
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Marketing & Advertising

6 Steps to Prepare Email Marketing for iOS 15

July 19, 2021 •
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Marketing & Advertising

Need More from Pay-per-click Ads? Try Planning

July 15, 2021 •
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Marketing & Advertising

Understanding Dynamic Search Ads in 2021

July 13, 2021 •
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Marketing & Advertising

5 Content Marketing Ideas for August 2021

July 5, 2021 •
Screenshot of an Apple Mail icon on a smartphone screen
Marketing & Advertising

Apple’s iOS 15 Could Improve Email Marketing

June 24, 2021 •
Image of a smartphone screen showing the text "Influencer marketing"
Marketing & Advertising

Influencer Marketing, Part 3: Setting Goals

June 17, 2021 •
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Marketing & Advertising

Email Marketers Should Know Subscribers Better

June 16, 2021 •
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Marketing & Advertising

Apple’s iOS 15 Will Change Email Marketing

June 15, 2021 •
Smartphone screen showing the Google Ad's app icon
Marketing & Advertising

Google Ads Updates Performance Max, Customer Match, Product Feeds, More

June 8, 2021 •
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