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Marketing & Advertising

Email Marketing- Optimizing 'From' Lines, Subject Lines, Pre-headers
Marketing & Advertising

Email Marketing: Optimizing ‘From’ Lines, Subject Lines, Pre-headers

Email marketing remains a cornerstone of most ecommerce companies. But optimizing “from” lines, subject lines, and pre-headers is challenging for even the savviest marketers. I’ll offer tips in this post.

2020 Holiday Shopping Is a Tale of 2 Consumers
Marketing & Advertising

2020 Holiday Shopping Is a Tale of 2 Consumers

Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising
Marketing & Advertising

Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising

4 More Google Ads Scripts to Automate Tasks, Save Time
Marketing & Advertising

4 More Google Ads Scripts to Automate Tasks, Save Time

5 Content Marketing Ideas for October 2020
Marketing & Advertising

5 Content Marketing Ideas for October 2020

The Best Ways to Use Instagram Video for Ecommerce
Marketing & Advertising

Using Instagram Video for Ecommerce

What Is Performance Marketing?
Marketing & Advertising

What Is Performance Marketing?

OTT Ads Are an Opportunity for Established Retailers
Marketing & Advertising

OTT Ads Are an Opportunity for Established Retailers

Live Streaming Can Drive Affiliate Revenue
Marketing & Advertising

Live Streaming Can Drive Affiliate Revenue

2020 Holiday Email Marketing Starts Early
Marketing & Advertising

2020 Holiday Email Marketing Starts Early

5 Content Marketing Ideas for September 2020
Marketing & Advertising

5 Content Marketing Ideas for September 2020

'Buy On Google' Opens to All Merchants
Marketing & Advertising

‘Buy On Google’ Opens to All Merchants

12 Platforms for Shoppable Video
Marketing & Advertising

13 Platforms for Shoppable Video

Inject New Life into Old Content
Marketing & Advertising

Inject New Life into Old Content

8 Ways to Drive Product Sales on Instagram
Marketing & Advertising

8 Ways to Drive Product Sales on Instagram

The Hero-Hub-Help Content Marketing Strategy
Marketing & Advertising

The Hero-Hub-Help Content Marketing Strategy

Understanding ‘Explanations’ in Google Ads
Marketing & Advertising

Understanding ‘Explanations’ in Google Ads

Live Streaming Connects with Pandemic-driven Consumers
Marketing & Advertising

Live Streaming Connects with Pandemic-driven Consumers

4 High-converting Email Segments for Ecommerce
Marketing & Advertising

4 High-converting Email Segments for Ecommerce

5 Content Marketing Ideas for August 2020
Marketing & Advertising

5 Content Marketing Ideas for August 2020

The Anatomy of a Text Ad
Marketing & Advertising

The Anatomy of a Text Ad

Advanced Strategies for Selling on Instagram
Marketing & Advertising

Advanced Strategies for Selling on Instagram

What Your Plan for Measuring Marketing Outcomes?
Marketing & Advertising

What’s Your Plan for Measuring Marketing Outcomes?

A 5-step Plan for Video Production and Distribution
Marketing & Advertising

A 5-step Plan for Video Production and Distribution

6 Ways to Convert New Visitors to Email Subscribers
Marketing & Advertising

6 Ways to Convert New Visitors to Email Subscribers

A 4-step Plan for Video Marketing Success
Marketing & Advertising

A 4-step Plan for Video Marketing Success

Accelerate Ecommerce Marketing with the RFM Model
Marketing & Advertising

Accelerate Ecommerce Marketing with the RFM Model

Guide to Google Ads' Automated Bidding Options
Marketing & Advertising

Guide to Google Ads Automated Bidding Options

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