Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media
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Email Marketing

Email Marketing Drives Conversions in Other Channels

Email marketing is highly effective. But it’s even better when combined with other marketing vehicles. Here’s how email drives sales across the entire purchase journey.

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Content Marketing

5 Content Marketing Ideas for October 2022

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Social Media

Building the Perfect Twitter Thread

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Social Media

Twitter Profiles Are Serious Sales Channels

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Social Media

14 Tools for Facebook, Social Analytics

Google Ads

4 Outdated Google Ads Tactics to Reassess

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Social Media

My First Metaverse Conference

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Social Media

Has Apple Changed the Advertising Industry?

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Social Media

13 Apps to Run Social Media Contests

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Email Marketing

5 Keys to Better Transactional Emails

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Google Ads

New Google Tag Improves Privacy, Ad Management

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Email Marketing

7 Ideas to Grow an Ecommerce SMS List

Nathan Allebach
Social Media

Polarizing Tweets Pay Off for Steak-umm

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Content Marketing

Content Marketing in a World of Creators

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Social Media

12 Social Commerce Apps for Merchants

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Content Marketing

Editorial Newsletters Are the New Blogs

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Content Marketing

5 Content Marketing Ideas for September 2022

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Email Marketing

Understanding Email Marketing Metrics in 2022

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Content Marketing

AI Tools Streamline Content Marketing and SEO

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Email Marketing

Drive Email Engagement with Embedded Video

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Social Media

20 Tools to Sell Products on Pinterest

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Google Ads

5 Steps to Prepare Google Ads for 2022 Holidays

Content Marketing

5 Content Marketing Topics for August 2022

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Email Marketing

Email Marketing: Tips for Getting Started

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Social Media

31 Free Twitter Tools for Small Businesses

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Social Media

14 Social Networks for Entrepreneurs

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Email Marketing

6 Email Triggers for Max Conversions

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Google Ads

Use ‘Experiments’ to Test Google Ads

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