Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media
Sarah Levinger
Marketing & Advertising

Emotion-Led Ads Cut Costs 30%

Sarah Levinger, a consultant for D2C brands, says advertising success comes from aligning messaging with shoppers’ underlying emotions.

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Content Marketing

What to Know about Listicles

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Content Marketing

5 Content Marketing Ideas for September 2026

Nabeel Azeez
Email & Text Marketing

Email Pro: Open Rate Is a Vanity Metric

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Email & Text Marketing

RCS or SMS? It Depends on the Task

Google Ads logo on a smartphone
Google Ads

A Subtle Google Ads Bidding Change

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Marketing & Advertising

AI Marketing Looks Familiar

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Content Marketing

5 Content Marketing Ideas for August 2026

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Influencers & Affiliates

AI Forces Affiliates to Innovate or Die

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Marketing & Advertising

One Metric for Total Marketing Spend

Google Ads logo on a smartphone
Google Ads

Takeaways on Google’s New AI Ad Features

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Social Media

How Reddit Drives GenAI Visibility

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Content Marketing

5 Content Marketing Ideas for July 2026

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Marketing & Advertising

For Brands, AI Is the New Shelf Space

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Content Marketing

How Content Marketers Misuse GenAI

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Marketing & Advertising

AI Shifts Product Discovery, not Loyalty

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Content Marketing

5 Content Marketing Ideas for June 2026

Google Ads logo on a smartphone screen
Google Ads

Google Ads Gets 3 AI Max Updates

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Email & Text Marketing

At 55, Email Is Vital for Marketers

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Google Ads

AI Creative Tools in Google Ads

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Content Marketing

5 Content Marketing Ideas for May 2026

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Social Media

SEO Wins from Reddit Pro

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Content Marketing

Framework for Quality AI Content Marketing

Cherene Aubert
Marketing & Advertising

Ditch the Discount, Says Brand Marketer

Google Ads logo on a smartphone screen
Google Ads

Time-Sensitive Offers in Google Ads

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Content Marketing

5 Content Marketing Ideas for April 2026

Kaleigh Moore
Content Marketing

How a Pro Writer Uses AI

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Email & Text Marketing

Email Marketing Awaits True AI