Search engine optimization professionals often consider their job done after the click is won from the search result page and the visitor has landed on his site. That’s when user... Read More »
Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with... Read More »
Lessons learned from opening a brick-and-mortar retail store may apply to online merchants, providing insights about promoting products, driving sales, and engaging shoppers.
On November 9 through 11, 2017, I helped... Read More »
I’m often asked to help reverse drops in traffic from organic search. It usually occurs from major site developments, such as redesigns and ecommerce platform changes. Traffic drops can be... Read More »
Duplicate content is endemic to ecommerce sites. Seemingly every platform, no matter how SEO-friendly, produces some form of duplicate content, holding a site back from peak performance.
First, let’s look at... Read More »
The competition for Black Friday and Cyber Monday sales is stiff. Online sellers — from the smallest garaged-based startup right up through Amazon — are sending email messages, buying pay-per-click... Read More »
A few years ago, I started to read a four-page flyer from the hip grocery chain Trader Joe’s and could not stop. I was astounded at its creativity. It promoted... Read More »
From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers.
Content marketing is the act of creating, publishing, and distributing articles,... Read More »
Blogs can be excellent way to rank for informational searches that might otherwise be difficult for an ecommerce site. But ecommerce marketers who implement a blog sometimes conclude early on... Read More »
Manufacturers and distributors that supply mid-market and enterprise retail businesses will sometimes pay those retailers to place ads alongside content as part of a cooperative advertising program. The secret to... Read More »
Merch by Amazon is an on-demand t-shirt printing service. Sellers can create t-shirt designs as product listings, and earn royalties on every sale. Amazon prints the t-shirts, and then ships... Read More »
If you attend the Affiliate Summit West conference in Las Vegas next January, you will be among 6,000 attendees from more than 70 countries. At some point, you may ask... Read More »
Does your store locator receive natural search traffic, or do yellow-page sites and Yelp win the clicks from keyword searches for your brand? Without an SEO-friendly store locator, you may... Read More »
Hundreds of hours of video are uploaded to YouTube every minute. As marketers, we often wonder why only a tiny percentage of those uploads go viral. We lament why it... Read More »
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C.
The difference, however, is not in the specific techniques, but in the way SEO... Read More »
Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan... Read More »
Organic search traffic often drives significant revenue for ecommerce sites. As a result, it is prone to fire drills around performance. Here’s how to determine when there’s a critical problem... Read More »
A client recently attended a webinar where a presenter provided a list of the top search engine ranking factors. The client wanted me to confirm the list, or provide my... Read More »
Building a successful social media marketing strategy for your business takes careful planning, and a lot of trial and error. Get help developing your social media strategy and skills by... Read More »
From Thanksgiving how-tos and holiday buying guides to sporting events and odd observances, there are plenty of content topics your business can use in November 2017.
Content marketing is the act... Read More »
In 2018, Google will judge your desktop search ranking by the signals from your mobile site.
Google’s mobile-first index, the algorithm update that will flip the importance of desktop sites compared... Read More »
New pay-per-click advertisers invariably start with AdWords. Google holds a dominant share of search volume in the U.S. and even the name Google is synonymous with online searching.
However, savvy advertisers... Read More »
Some of the best resources available to entrepreneurs come in the form of podcasts. Through monthly, weekly, and even daily shows, listeners can learn from the expertise and experiences of... Read More »
There is a subtle art to content marketing, to balance the need to sell products while offering audience-centric, helpful information.
The value of that content must take precedence over short-term product... Read More »
Google’s mobile-first index is coming in 2018. Search-result rankings for your desktop site will be based on the signals from the mobile version. Will you be ready?
More people search Google... Read More »
The crossroads of affiliate marketing and influencer marketing is here. Merchants are testing ways to merge the channels to create sales.
The word “influencer” was mentioned in a dozen session titles... Read More »
Much has changed since 2015 when we last updated our list leading social media sites. Many more social networks have been launched. Some have been discontinued. This post will list... Read More »
Most searches on Google are from mobile devices. In 2018, Google will judge your desktop and mobile sites’ worthiness to rank based on your mobile implementation.
If your mobile experience isn’t... Read More »
“Ask an Expert” is an occasional feature wherein we pose questions to ecommerce authorities. For this installment, we address the best way to optimize content, such as blog posts and... Read More »
It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the... Read More »