Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media
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Content Marketing

Content Mapping for Customer Journeys

Aligning content with each phase of a buying journey helps drive shoppers to a purchase.

Barry Hott
Social Media

Ugly Ads Perform Best, Marketer Says

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Google Ads

Google Ads Alters Design, Broad Match, Payments

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Content Marketing

5 Content Marketing Ideas for August 2024

Natalie Mounter
Influencers & Affiliates

Stay-at-home Moms Drive Totally Dazzled

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Email Marketing

Google Ad Manager Launches Programmatic Email Ads

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Google Ads

Google Ads Updates from Marketing Live 2024

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Content Marketing

5 Content Marketing Ideas for July 2024

Joe Pulizzi
Content Marketing

Q&A: Joe Pulizzi, Content Entrepreneur

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Content Marketing

AI Search, Cookieless Ads Boost Content Marketing

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Social Media

12 Tools for Generating Hashtags

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Content Marketing

Lessons from John Deere’s ‘The Furrow’

Matt Ragland
Email Marketing

The Best Email Marketing Tells a Story

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Google Ads

4 Google Ads Scripts to Free Up Time

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Content Marketing

5 Content Marketing Ideas for June 2024

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Marketing & Advertising

Google’s Cookie Delay Reveals Industry Fears

Robert Cialdini
Social Media

Robert Cialdini on Social Commerce

Chris Orzechowski
Social Media

Copywriter Shifts to X Ads, Scales Brands

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Marketing & Advertising

Web Marketing Checklist: 42 Tactics for Traffic and Sales

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Content Marketing

How to Track ROI from Content Marketing

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Google Ads

Google Ad Updates Reflect New SERPs

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Social Media

AI Apps for Social Media Images, Videos, Infographics

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Content Marketing

5 Content Marketing Ideas for May 2024

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Social Media

Charts: TikTok in the U.S.

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Email Marketing

A Better Ecommerce Newsletter

Happy African couple makes instant money transfer use online services
Google Ads

Top Ecommerce Ad Segments

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Content Marketing

AI Can Kill Content Marketing

Screenshot from the email ad from TactiStaff, a military-style walking stick.
Marketing & Advertising

Second-party Data Could Unlock Ad Targeting

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