If you weren’t already focused on your mobile site’s performance, Google is giving you a reason. In July of 2018, Google will use a new ranking signal focused purely on... Read More »
Personalizing an email marketing program can greatly increase opens and clicks. But a quick look at my inbox reveals that very few retailers are doing it effectively. Much of the... Read More »
Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to collect customer information — and organize it (i.e.,... Read More »
Google's AdWords Keyword Planner is helpful for keyword research, as are many third-party tools. But Google Search Console can also identify keyword optimization opportunities. I'll explain in this post. Many search... Read More »
It’s not a matter of organic search traffic being more important than paid, or vice versa. What matters is integrating the two — paid and natural search — so that... Read More »
My first step in setting up a new AdWords campaign is to test the ad copy. AdWords has long recommended running three or more ads in each ad group. It’s... Read More »
Consumer brands can advertise to prospects on so many channels. There are seemingly countless options for targeting and for creative copy. Facebook and Google have long been the dominant consumer... Read More »
Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to... Read More »
Apps for iOS and Android mobile devices represent a chance to sell to captive prospects — if they can find your app to download in the first place. The first... Read More »
Finding new keywords to target and developing content around them is a common practice for search engine optimization. But optimizing for a keyword does not necessarily mean a searcher will... Read More »
Valentine's Day dominates the retail calendar in February, driving more than $18 billion in consumer purchases in the United States alone, including, by some accounts, $5.4 billion in ecommerce sales.... Read More »
Looking back at the year’s best marketing campaigns can generate ideas for your own upcoming marketing efforts. Here is a list of 10 outstanding digital marketing campaigns from 2017. The... Read More »
From demonstrating intricate products in real-time to broadcasting webinars and conferences, live streaming is a natural progression of an ecommerce business's video marketing. It is an important tool for engaging... Read More »
If you don’t have a search engine optimization strategy for 2018, it’s high time to create it.
Writing an SEO strategy can be intimidating. It sounds like such a lofty document,... Read More »
Repricing products on the Amazon Marketplace can determine if you generate sales, or not. Unless you sell your own private label item, you’ll likely compete with other sellers for the... Read More »
How should your business optimize for voice search? The answer may be that the search engine optimization community doesn’t really know yet.
In fact, perhaps the best thing your marketing department... Read More »
As consumers progress through life stages, their shopping priorities change. A recent college graduate is likely concerned with price. A seasoned corporate executive may focus on quality. The visitors to... Read More »
Ecommerce marketers spend a lot of time thinking about the sales funnel. Search engine optimization plays a major role in filling that funnel at the various stages.
In aggregate, we can... Read More »
Inside every AdWords account there is a report that shows the exact words (a “query”) that searchers typed into Google before clicking on a specific ad. It’s called the Search... Read More »
The beginning of a year represents new opportunities for content marketers. In January, help potential customers get started on their new hobbies and activities, celebrate one of the greatest Americans,... Read More »
The decision to hire in-house search engine optimization talent or to contract with an agency is not easy. Consider these points when deciding for your company.
In-house advantages stem primarily... Read More »
This installment of “Affiliate Marketing Report Card” reviews WP Engine, a global WordPress hosting platform. WP Engine has a powerhouse affiliate program listed at number 38 in the ShareASale Top... Read More »
You spend months preparing for your ecommerce redesign or migration. You take search engine optimization into consideration and anticipate an increase in organic search traffic after launch. But what happens... Read More »
The line, if there is one, between content marketing and publishing will continue to blur in 2018, as businesses produce high-quality articles, books, and broadcasts to attract, engage, and retain... Read More »
Social media platforms continue releasing tools to generate and distribute videos, to help users reach new followers and build their communities.
Here is a list of new and updated video... Read More »
Ecommerce sites with the strongest natural search performance drive visits to every page, not just the home page and not just for searches for the brand.
A search engine optimization channel... Read More »
If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue... Read More »
Coupon or discount codes your customers enter during the ecommerce checkout process can help your business monitor and measure marketing and advertising effectiveness and make better promotional decisions.
For a professional... Read More »
Search engine optimization professionals often consider their job done after the click is won from the search result page and the visitor has landed on his site. That’s when user... Read More »
Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with... Read More »