Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media
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Google Ads

Google, Microsoft Clarify Ad Bidding

Google and Microsoft are rolling out updates to improve transparency while removing redundant (and confusing) bidding features.

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Content Marketing

5 Content Marketing Ideas for August 2025

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Marketing & Advertising

Retail Media’s Performance Dilemma

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Content Marketing

5 Content Marketing Ideas for July 2025

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Google Ads

How Google Ads Fits into AI Overviews and AI Mode

Brett Curry
Marketing & Advertising

YouTube Ad Secrets for Ecommerce

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Marketing & Advertising

Flash Sales without Brand Damage

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Content Marketing

AI Is Diluting Your Brand

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Marketing & Advertising

Charts: Retail Media Trends Worldwide

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Email & Text Marketing

RCS Interactive Texts Boost Ecommerce

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Google Ads

Google’s AI Max Ads Hone Search Intent

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Content Marketing

5 Content Marketing Ideas for June 2025

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Google Ads

SMB Ads Unchanged by Google Antitrust Ruling

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Social Media

Charts: U.S. Digital Media Trends 2025

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Email & Text Marketing

Rethink Your Email Sunset Policy

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Marketing & Advertising

Another Privacy Pivot in Ad Targeting

Josh Durham
Influencers & Affiliates

A Playbook for Influencer Marketing

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Google Ads

Google Ads Recommendations Worth Doing

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Content Marketing

5 Content Marketing Ideas for May 2025

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Email & Text Marketing

Better ‘Welcome’ Emails for Ecommerce

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Email & Text Marketing

Honeymoon Is Ending for Email Marketing

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Marketing & Advertising

AI Will Help Advertisers and Shoppers

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Content Marketing

Top Ecommerce Blogs Are More Than Blogs

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Google Ads

Create Google Ads Scripts via GenAI

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Social Media

Social Media Marketing beyond the Algorithm

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Content Marketing

5 Content Marketing Ideas for April 2025

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Marketing & Advertising

The Rebirth of ‘Marketing Mix Modeling’

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Marketing & Advertising

The Era of Cookie-less Ad Targeting