The future of search is, increasingly, spoken. At its annual I/O conference earlier this month, Google made 100 announcements. More than 20 related to voice interaction. (Many others involved visual... Read More »
Consumers are inundated with marketing emails. The challenge for ecommerce merchants is to craft subject lines and body content that are relevant to recipients, who typically scan their inboxes to... Read More »
Mobile devices are ubiquitous. I don't go anywhere without mine, and I bet you have a smartphone with you now. But are you doing everything you can to connect with... Read More »
Given how much more profitable returning customers are than first-time buyers, it’s amazing how many companies put so little effort into encouraging repeat sales. Consider imparting something visible and obvious... Read More »
Ecommerce businesses have a love-hate relationship with image search. They appreciate the conversion benefits, but they are wary of the labor required to optimize images and the risk of competitors... Read More »
Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month,... Read More »
The Stanley Cup playoffs, summertime weddings, Father’s Day, and old fishing stories provide content marketers with interesting topics to cover in June 2018.
Content marketing is the act of creating, publishing,... Read More »
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses,... Read More »
A search engine professional’s lucky number is 301. That’s the server header status code for a type of redirect that performs many critical functions for natural search performance.
What Is a... Read More »
Mother’s Day can generate substantial revenue for fashion and lifestyle merchants. In this post, I’ll offer 18 tactics and strategies to spur ecommerce sales during this important shopping holiday.
Products and... Read More »
"Smart Bidding" is the umbrella term in AdWords for automated bid strategies. Smart bids can vary — from targeting page placement to outranking a competitor. There are seven Smart Bidding... Read More »
Video continues to gain traction in social media, and live-streaming is at the forefront of the movement, offering individuals and brands a direct way to engage followers in real time.... Read More »
Google launched a broad core algorithm update last week that impacted web search appearance and rankings.
Algorithm changes typically center on rankings improvements tied to determining the quality of a site’s... Read More »
There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don't fund or... Read More »
Advertising on LinkedIn has come a long way. But the platform still isn’t getting the attention it deserves.
With Facebook’s data controversy and the renewed concerns about online privacy, advertisers... Read More »
The traditional behavior of typing keyword phrases in a Google’s search box is being replaced by searches for voice, barcodes, and images. It is impractical to type long-tail searches on... Read More »
The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears... Read More »
Among social networks, Instagram continues to set itself apart. For ecommerce merchants, Instagram is a place to share inspiring product images and engage with curious users. Here is a list... Read More »
Skill and effort influence organic search success. But any number of actions can harm search engine optimization efforts. In this post, I’ll describe 13 SEO blunders that I’ve seen over... Read More »
A timely email promotion is an easy and cost-efficient way to kick-start sales. But in the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes,... Read More »
Many ecommerce merchants publish a blog. But they don’t always assess its overall effectiveness. Has it boosted sales? Does it generate reader engagement?
In this post, I’ll review a strategy for... Read More »
AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should... Read More »
Facebook is an enormously powerful advertising tool. There is no better mix of users, placements, and targeting. Sure, you have keywords with Google, and even audiences, but not with the... Read More »
Direct response video ads on YouTube, Facebook, Snapchat, and similar platforms have the potential to drive shoppers to your ecommerce site and help your company sell more.
While the creative substance... Read More »
Have you ever typed a phrase into Google and been disappointed with the results?
This collection of advanced search operators will help you narrow the results to get closer to what... Read More »
Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter how large or small. Once you’ve compiled... Read More »
Whether your business launches a new video series, composes a post about filmmaker Wes Anderson, or features any of the month’s many holidays, there is no shortage of content marketing... Read More »
Facebook is facing a public relations nightmare surrounding its collecting and sharing of user data.
Here is the short version. A Cambridge professor used a Facebook survey app to obtain profile... Read More »
It’s spring, and that means it’s time to peer into your site to find the often-overlooked items that drag down natural search performance. In our homes, we tend to put... Read More »