Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media
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Content Marketing

Lessons from John Deere’s ‘The Furrow’

Launched in 1895, “The Furrow” magazine was content marketing long before that term existed.

Matt Ragland
Email Marketing

The Best Email Marketing Tells a Story

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Google Ads

4 Google Ads Scripts to Free Up Time

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Content Marketing

5 Content Marketing Ideas for June 2024

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Marketing & Advertising

Google’s Cookie Delay Reveals Industry Fears

Robert Cialdini
Social Media

Robert Cialdini on Social Commerce

Chris Orzechowski
Social Media

Copywriter Shifts to X Ads, Scales Brands

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Marketing & Advertising

Web Marketing Checklist: 42 Tactics for Traffic and Sales

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Content Marketing

How to Track ROI from Content Marketing

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Google Ads

Google Ad Updates Reflect New SERPs

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Social Media

AI Apps for Social Media Images, Videos, Infographics

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Content Marketing

5 Content Marketing Ideas for May 2024

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Social Media

Charts: TikTok in the U.S.

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Email Marketing

A Better Ecommerce Newsletter

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Google Ads

Top Ecommerce Ad Segments

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Content Marketing

AI Can Kill Content Marketing

Screenshot from the email ad from TactiStaff, a military-style walking stick.
Marketing & Advertising

Second-party Data Could Unlock Ad Targeting

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Google Ads

Optimizing Google Ads without Keywords

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Content Marketing

5 Content Marketing Ideas for April 2024

Andrew Faris
Marketing & Advertising

Directness Wins in Advertising

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Email Marketing

Email Delivery, Explained

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Email Marketing

Email and Text Marketing Are Cookie-proof

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Marketing & Advertising

Shopify ‘Audiences’ Boosts Cookieless Ads

TikTok logo on a smartphone screen
Content Marketing

Wide-base Strategy for Short-form Videos

Content Marketing

5 Content Marketing Ideas for March 2024

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Google Ads

Understanding YouTube Campaign Types

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Email Marketing

Privacy Tactics Complicate Ecommerce Marketing

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Email Marketing

Secrets of Email Segmentation

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