Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Google Ads
Google Ads’ Settings for Max Performance
November 7, 2022 • Matthew Umbro
The setup of accounts and campaigns in Google Ads directly impacts results. We address dos and don'ts for the most critical settings.
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Social Media
13 Excellent BFCM Campaigns, to Inspire
November 1, 2022 • Sig Ueland
Black Friday and Cyber Monday campaigns can promote not just products but also social and environmental initiatives. Here is a list of past campaigns to inspire your marketing efforts this November.
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Content Marketing
How to Create an Effective Press Page
October 31, 2022 • Lorrie Thomas Ross
A modern press page helps journalists, shoppers, and search engines. Here are the key components — from a public-relations pro.
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Social Media
Is Musk’s Twitter a Marketing Opportunity?
October 30, 2022 • Armando Roggio
Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
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Social Media
18 Free Courses on Social Media Marketing
October 24, 2022 • Sig Ueland
Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more.
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Social Media
Market to Moms on Twitter
October 24, 2022 • Armando Roggio
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
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Social Media
20 Top Social Media Networks of 2022
October 18, 2022 • Sig Ueland
Building a brand and connecting with target audiences is possible largely through social media. Here is a list of the top social platforms in 2022.
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Content Marketing
5 Content Marketing Ideas for November 2022
October 18, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.
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Google Ads
New Google Ads’ Setup Streamlines Ad Creation
October 16, 2022 • Matthew Umbro
Advertisers no longer have to create ads and extensions separately. We explain.
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Content Marketing
Ballet Dancer Shifts to Photo, Video Creator
October 14, 2022 • Eric Bandholz
Until early 2020, Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, which produces photos and videos for ecommerce companies.
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Email Marketing
Build a Cyber Monday SMS List Now
October 12, 2022 • Armando Roggio
Text-message marketing is relatively less competitive than other promotional channels. Heading into the holiday selling season, it's an opportunity.
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Content Marketing
20 WordPress Plugins for Content Marketing
October 10, 2022 • Sig Ueland
Here is a list of tools for editorial flow, multimedia content, social media distribution, and more.
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Social Media
The 5-part Social Media Sales Funnel
October 4, 2022 • Lorrie Thomas Ross
A modern sales funnel necessarily includes social media, involving multiple progressions and touchpoints. We explain.
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Email Marketing
Email Marketing Drives Conversions in Other Channels
September 27, 2022 • Carolyn Nye
Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey.
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Content Marketing
5 Content Marketing Ideas for October 2022
September 20, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
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Social Media
Building the Perfect Twitter Thread
September 19, 2022 • Armando Roggio
A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain.
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Social Media
Twitter Profiles Are Serious Sales Channels
September 13, 2022 • Armando Roggio
Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain.
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Social Media
14 Tools for Facebook, Social Analytics
September 5, 2022 • Sig Ueland
Facebook remains a massive platform for engaging with customers and prospects. The key is having the right tools to track performance. Here are 14 choices.
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Google Ads
4 Outdated Google Ads Tactics to Reassess
September 4, 2022 • Matthew Umbro
It's easy to forget the tried and true methods for Google Ads set-up. Here are four once-popular practices that still hold value today when tweaked.
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Social Media
My First Metaverse Conference
August 28, 2022 • Barbara Carneiro
Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences.
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Social Media
Has Apple Changed the Advertising Industry?
August 23, 2022 • Armando Roggio
U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
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Social Media
13 Apps to Run Social Media Contests
August 22, 2022 • Sig Ueland
Social media contests are a fun way to engage consumers and attract leads. Here is a list of platforms for creating quizzes, sweepstakes, giveaways, and more.
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Email Marketing
5 Keys to Better Transactional Emails
August 19, 2022 • Carolyn Nye
Transactional emails are opportunities for merchants to engage shoppers and drive sales. Here are tactics to increase both.
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Google Ads
New Google Tag Improves Privacy, Ad Management
August 14, 2022 • Matthew Umbro
Google's new all-in-one tag addresses the cookie-less future and streamlines Ads' management while continuing accurate data collection.
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Email Marketing
7 Ideas to Grow an Ecommerce SMS List
August 14, 2022 • Armando Roggio
Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing.
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Social Media
Polarizing Tweets Pay Off for Steak-umm
August 12, 2022 • Eric Bandholz
The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation."
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Content Marketing
Content Marketing in a World of Creators
August 9, 2022 • Armando Roggio
How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
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Social Media
12 Social Commerce Apps for Merchants
August 8, 2022 • Sig Ueland
Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here's our all-new update of social commerce apps to help merchants.
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Content Marketing
Editorial Newsletters Are the New Blogs
August 5, 2022 • Armando Roggio
Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers.
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Content Marketing
5 Content Marketing Ideas for September 2022
August 1, 2022 • Armando Roggio
This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more.
6 ChatGPT Prompts for Text Analysis
AI Pushes SEO to Social and More
20 Recommerce Brands, Marketplaces, Platforms
Testing 7 AI Logo Generators
Charts: 2023 Global Shopping Trends
Charts: U.S. Retail Ecommerce Sales Q1 2023
How to Evaluate Sales Channels in 2023
