Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Marketing & Advertising
Web Marketing Checklist: 42 Tactics for Traffic and Sales
April 21, 2024 • Armando Roggio
Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more.
-
Content Marketing
How to Track ROI from Content Marketing
April 15, 2024 • Armando Roggio
Content drives visitors which drive email subscriptions which drive sales. All are measurable.
-
Google Ads
Google Ad Updates Reflect New SERPs
April 9, 2024 • Matthew Umbro
An ad's postion on the search results page is less important than its prominence, per Google.
-
Social Media
AI Apps for Social Media Images, Videos, Infographics
April 8, 2024 • Ann Smarty
Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.
-
Content Marketing
5 Content Marketing Ideas for May 2024
April 7, 2024 • Armando Roggio
Since 2014 we've published a monthly rundown of content ideas. This May 2024 installment addresses families, the military, Eurovision, holidays, and how-to videos.
-
Social Media
Charts: TikTok in the U.S.
April 3, 2024 • Adel Boukarroum
Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio.
-
Email Marketing
A Better Ecommerce Newsletter
March 31, 2024 • Armando Roggio
Email marketing works best when combined with meaningful editorial.
-
Google Ads
Top Ecommerce Ad Segments
March 26, 2024 • Samir Balwani
First-party data remains an underutilized marketing asset of ecommerce companies.
-
Content Marketing
AI Can Kill Content Marketing
March 18, 2024 • Armando Roggio
AI-produced content is faster, easier, and cheaper than human versions. Is it better?
-
Marketing & Advertising
Second-party Data Could Unlock Ad Targeting
March 11, 2024 • Armando Roggio
Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance.
-
Google Ads
Optimizing Google Ads without Keywords
March 10, 2024 • Matthew Umbro
Google's AI detects seachers' intent, lessening the need for keyword bidding.
-
Content Marketing
5 Content Marketing Ideas for April 2024
March 3, 2024 • Armando Roggio
Niche holidays in April celebrate welding, burritos, handmade items, car care, and more.
-
Marketing & Advertising
Directness Wins in Advertising
March 1, 2024 • Eric Bandholz
Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.
-
Email Marketing
Email Delivery, Explained
February 26, 2024 • Andrew Aversa
The best email offers are meaningless if recipients never see them. Here's how to ensure messages reach inboxes.
-
Email Marketing
Email and Text Marketing Are Cookie-proof
February 25, 2024 • Armando Roggio
The elimination of third-party cookies prompts many marketers to seek alternatives.
-
Marketing & Advertising
Shopify ‘Audiences’ Boosts Cookieless Ads
February 18, 2024 • Armando Roggio
Sharing first-party, anonymous data from participating merchants can mitigate the elimination of third-party cookies.
-
Content Marketing
Wide-base Strategy for Short-form Videos
February 12, 2024 • Armando Roggio
Posting identical short videos across multiple accounts could result in more overall views.
-
Content Marketing
5 Content Marketing Ideas for March 2024
February 7, 2024 • Armando Roggio
For March content, consider puppies, "madness," the time change, spring fitness, and do-it-yourself crafts.
-
Google Ads
Understanding YouTube Campaign Types
February 5, 2024 • Matthew Umbro
Google Ads offers seven YouTube campaign subtypes, ranging from reaching users while browsing to driving conversions.
-
Email Marketing
Privacy Tactics Complicate Ecommerce Marketing
February 2, 2024 • Armando Roggio
Eliminating URL tracking parameters forces marketers to find other attribution methods.
-
Email Marketing
Secrets of Email Segmentation
January 17, 2024 • Andrew Aversa
Segmenting emails puts the right offers and messaging in front of the right people at the right time.
-
Social Media
Reddit Is a Marketing Goldmine
January 15, 2024 • Ann Smarty
Reddit posts reveal brand awareness, sentiment, and more. Increasingly they appear in Google search results.
-
Google Ads
How to Forecast PPC Costs and Revenue
January 7, 2024 • Matthew Umbro
Does increased spend on Google Ads produce more revenue? Here's a framework to help decide.
-
Marketing & Advertising
Brand Building Is World Building
January 5, 2024 • Eric Bandholz
Joe Anhalt, a growth marketer, says merchants should bring shoppers into their world. He says brand-building is world-building.
-
Content Marketing
5 Content Marketing Ideas for February 2024
January 1, 2024 • Armando Roggio
Pizza, marriage, evolution, wine, and leap year are compelling content topics for February 2024.
-
Content Marketing
AI Tools for SEO Content Briefs
December 19, 2023 • Ann Smarty
The power of AI to digest data from many sources results in next-generation content briefs.
-
Marketing & Advertising
iOS 17 Will Impact Podcast Ad Metrics
December 17, 2023 • Armando Roggio
iOS 17 includes a change to how Apple automatically downloads episodes, likely lowering that reported metric.
-
Marketing & Advertising
10 Outstanding Marketing Campaigns from 2023
December 12, 2023 • Sig Ueland
This installment of our annual rundown of notable marketing includes campaigns from McDonald's, Dunkin', Heineken, Apple, Coca-Cola, Pepsi, and more.
-
Social Media
The Key to Successful Advertising
December 10, 2023 • Andrew Broadbent
Emotions drive most purchase decisions, not product specs or features.
-
Google Ads
Google Ad Tactics for 2024
December 7, 2023 • Matthew Umbro
Google Ads is already incorporating AI into its interface. More changes are coming, including the elimination of third-party cookies.