Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Email Marketing
Email Marketing: Tips for Getting Started
July 4, 2022 • Carolyn Nye
Looking to launch an email marketing program? Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more.
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Social Media
31 Free Twitter Tools for Small Businesses
June 27, 2022 • Sig Ueland
Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience.
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Social Media
14 Social Networks for Entrepreneurs
June 20, 2022 • Sig Ueland
A network of mentors, peers, and colleagues can help an entrepreneur launch and grow a business. Here is a list of social networks to help entrepreneurs. There are networks for young CEOs, socially-conscious entrepreneurs, women founders, and more.
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Email Marketing
6 Email Triggers for Max Conversions
June 20, 2022 • Pamela Hazelton
Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue.
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Google Ads
Use ‘Experiments’ to Test Google Ads
June 5, 2022 • Matthew Umbro
Google Ads' Experiments is an underutilized feature to test (and improve) campaign performance. Pay-per-click pro Matt Umbro explains how to get started in this helpful piece.
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Content Marketing
5 Content Marketing Ideas for July 2022
June 1, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more.
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Content Marketing
How to Find Content Topics for SEO
May 30, 2022 • Armando Roggio
Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.
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Email Marketing
7 Reasons Why Marketing Emails Fail
May 24, 2022 • Carolyn Nye
A high-performing email marketing program requires nonstop management. Many factors can cause poor performance. Here are seven of the most common.
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Content Marketing
13 Platforms for Blogging
May 23, 2022 • Sig Ueland
A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
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Influencers & Affiliates
Advertising Trends from Top DTC Brands in 2022
May 23, 2022 • Armando Roggio
Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
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Influencers & Affiliates
Podcast Advertising Basics for Ecommerce Brands
May 19, 2022 • Armando Roggio
Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
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Social Media
Top 15 Brands on Instagram, for Inspiration
May 16, 2022 • Sig Ueland
Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more.
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Content Marketing
14 New and Updated Online Video Tools
May 15, 2022 • Sig Ueland
Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
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Google Ads
Google Topics Resembles Contextual Advertising
May 12, 2022 • Armando Roggio
Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
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Google Ads
4 Questions for a Prospective PPC Agency
May 9, 2022 • Matthew Umbro
Contributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed.
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Content Marketing
5 Content Marketing Ideas for June 2022
May 5, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.
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Social Media
Charts: Metaverse Market Size, Participants
May 4, 2022 • Adel Boukarroum
The metaverse, where virtual and physical worlds collide, is booming. In four charts, we analyze the market size, participants, and outlook.
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Content Marketing
Use Revue for Twitter Content Marketing
May 3, 2022 • Armando Roggio
Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles.
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Marketing & Advertising
5-point Advertising Plan to Drive Performance
April 19, 2022 • Armando Roggio
Advertising is too expensive without first understanding a campaign's goals, channels, budget, and more. Here's our 5-point plan to get the most from your next campaign.
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Email Marketing
Tips for Selling Ads in an Email List
April 18, 2022 • Carolyn Nye
Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips.
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Google Ads
How Conversion Data Improves Google Ads Automation
April 12, 2022 • Matthew Umbro
For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
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Social Media
20 Top Selling Shops on Etsy
April 11, 2022 • Sig Ueland
Etsy is the go-to marketplace for sellers of unique, handmade jewelry, crafts, gifts, and creative supplies. Here are the top 20 shops on Etsy.
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Content Marketing
5 Content Marketing Ideas for May 2022
April 4, 2022 • Armando Roggio
The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day."
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Social Media
TikTok Marketing Done Right
March 31, 2022 • Carolyn Mara
Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.
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Google Ads
Are Google Ads SKAGs Effective in 2022?
March 28, 2022 • Armando Roggio
Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
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Marketing & Advertising
The Creator Economy Draws Entrepreneurs
March 24, 2022 • Armando Roggio
Is attracting an audience via content a better way to start and build an ecommerce business? The creator economy appeals to many would-be entrepreneurs.
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Content Marketing
How to Spell Check a Website at Scale
March 22, 2022 • Armando Roggio
Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how.
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Email Marketing
Mastering Email Deliverability in 2022
March 21, 2022 • Carolyn Nye
The first step in a successful email marketing campaign is getting the message to recipients' inboxes. But that's often harder than it appears. Email guru Carolyn Nye explains in the terrific piece.
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Google Ads
Google, Microsoft Update Ad Extensions, Lead Tracking, More
March 15, 2022 • Matthew Umbro
The latest round of advertising-platform updates includes dynamic ad extensions, off-site lead tracking, and automated descriptions. The changes follow from Google's and Microsoft's emphasis on automating ad functions.
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Social Media
5 Examples of Off-site Social Proof
March 14, 2022 • Carolyn Mara
Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.