Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media-
Marketing & Advertising
Optimized Landing Pages Reduce Ad Costs
September 5, 2024 • Charles Nicholls
Algorithms on Google, Meta, and others evaluate an ad and its linked landing page, assigning a relevancy score that influences cost and performance.
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Social Media
Ask an Expert: Should Merchants Sell on TikTok Shop?
August 30, 2024 • PEC Staff
We asked the founder of SimplicityDX to evaluate selling on the popular social media platform.
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Content Marketing
Flywheels Ease Content, Social Media Marketing
August 18, 2024 • Armando Roggio
Social media ideas can morph into long form articles that spawn new social media ideas. It's a time-saving flywheel.
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Google Ads
Google’s Search Tie-ups Are Illegal, Judge Rules
August 8, 2024 • Matthew Umbro
Google pays billions to Apple and other providers for being the default search engine.
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Content Marketing
5 Content Marketing Ideas for September 2024
August 4, 2024 • Armando Roggio
Ideas for September content include National Tailgating Day, National Video Games Day, National CleanUp Day, National Dog Week, and publishing a research report.
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Marketing & Advertising
Charts: Global Entertainment and Media Trends
July 31, 2024 • Adel Boukarroum
Per PwC, the gaming industry will experience the biggest growth among media and entertainment companies.
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Marketing & Advertising
Google’s Cookie Reversal Raises Questions
July 28, 2024 • Armando Roggio
Marketers want third-party cookies, but privacy advocates shun them. Google compromised, in a sense.
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Social Media
Most Retail Brands Ignore X, per Study
July 23, 2024 • Armando Roggio
Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement.
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Content Marketing
Content Mapping for Customer Journeys
July 16, 2024 • Armando Roggio
Aligning content with each phase of a buying journey helps drive shoppers to a purchase.
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Social Media
Ugly Ads Perform Best, Marketer Says
July 12, 2024 • Eric Bandholz
Barry Hott recommends ugly ads, those that people won't skip over. First reactions to an ad largely determine its performance, he states.
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Google Ads
Google Ads Alters Design, Broad Match, Payments
July 11, 2024 • Matthew Umbro
Three recent updates impact all advertisers to varying degrees, although the new interface design is the most obvious.
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Content Marketing
5 Content Marketing Ideas for August 2024
June 30, 2024 • Armando Roggio
Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers.
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Influencers & Affiliates
Stay-at-home Moms Drive Totally Dazzled
June 21, 2024 • Eric Bandholz
In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal.
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Email & Text Marketing
Google Ad Manager Launches Programmatic Email Ads
June 9, 2024 • Armando Roggio
The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies.
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Google Ads
Google Ads Updates from Marketing Live 2024
June 6, 2024 • Matthew Umbro
Google announced over 30 new advertising features at this year's event. Here are the most impactful for merchants.
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Content Marketing
5 Content Marketing Ideas for July 2024
June 3, 2024 • Armando Roggio
Our ideas for July 2024 include summertime how-to videos, must-have items, jokes, charitable giving, and junk food.
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Content Marketing
Q&A: Joe Pulizzi, Content Entrepreneur
June 2, 2024 • Jean Gazis
Joe Pulizzi says authors no longer need traditional publishers to sell books. His latest title, "The Content Entrepreneur," is a collaboration among 33 content pros.
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Content Marketing
AI Search, Cookieless Ads Boost Content Marketing
May 30, 2024 • Armando Roggio
Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses.
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Social Media
12 Tools for Generating Hashtags
May 28, 2024 • Sig Ueland
Need more from social media campaigns? Try high-performing hashtags.
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Content Marketing
Lessons from John Deere’s ‘The Furrow’
May 22, 2024 • Armando Roggio
Launched in 1895, "The Furrow" magazine was content marketing long before that term existed.
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Email & Text Marketing
The Best Email Marketing Tells a Story
May 17, 2024 • Eric Bandholz
Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says.
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Google Ads
4 Google Ads Scripts to Free Up Time
May 12, 2024 • Matthew Umbro
Automating mundane tasks frees up time for account strategy and critical optimizations.
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Content Marketing
5 Content Marketing Ideas for June 2024
May 6, 2024 • Armando Roggio
In June content marketers could address Best Friends Day, shoppable videos, Juneteenth, Independence Day, and AI-generated dad jokes.
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Marketing & Advertising
Google’s Cookie Delay Reveals Industry Fears
May 5, 2024 • Armando Roggio
Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear.
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Social Media
Robert Cialdini on Social Commerce
May 2, 2024 • Charles Nicholls
The author of "Influence" sees big changes in how consumers decide what to purchase.
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Social Media
Copywriter Shifts to X Ads, Scales Brands
April 26, 2024 • Eric Bandholz
Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X.
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Marketing & Advertising
Web Marketing Checklist: 42 Tactics for Traffic and Sales
April 21, 2024 • Armando Roggio
Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more.
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Content Marketing
How to Track ROI from Content Marketing
April 15, 2024 • Armando Roggio
Content drives visitors which drive email subscriptions which drive sales. All are measurable.
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Google Ads
Google Ad Updates Reflect New SERPs
April 9, 2024 • Matthew Umbro
An ad's postion on the search results page is less important than its prominence, per Google.
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Social Media
AI Apps for Social Media Images, Videos, Infographics
April 8, 2024 • Ann Smarty
Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.
SEO for Google's AI Fan-Out Results
The Post-Traffic SEO Shift
Cross-sell Tactics of Top DTC Brands
Can One Person Run a Billion-Dollar Store?
Charts: Global Ecommerce Trends Q1 2025
Answer Engine Optimization, Explained
Tariff Turmoil: How Ecommerce Brands Can Still Win