Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media

Influencers & Affiliates
Pro Boxer Pivots to CBD Wellness

April 14, 2023 • Eric Bandholz

Mike Lee was once a 12-0 professional boxer who fought for a world title. Then anxiety and injuries took a toll. Soul, his CBD brand, is the result.
Email Marketing
‘Sniper Links’ Boost Email Subscriptions

April 10, 2023 • Armando Roggio

So-called "sniper links" appear instantly after submitting an email signup form and connect directly to the subscriber's email client.
Google Ads
Using Google Ads for Full-funnel Marketing

April 9, 2023 • Matthew Umbro

Full-funnel marketing introduces prospects to a brand and ultimately converts them to customers. Here's how to do it using Google Ads.
Content Marketing
Humor Lures Customers for Balls.co

April 7, 2023 • Eric Bandholz

Kevin Williams is a no-nonsense investor who ended up owning and running a seller of grooming supplies for male private parts. Here's his story.
Social Media
Can Mastodon Help Merchants?

April 6, 2023 • Samantha Collier

Mastodon's userbase is tiny compared to Twitter's. But its features are compelling and worth testing.
Content Marketing
5 Content Marketing Ideas for May 2023

April 2, 2023 • Armando Roggio

This installment of our long-running series includes content ideas addressing Mother's Day, recommendations, fitness, King Charles, and money-saving tips.
Google Ads
Amid Headwinds, SpyGuy Doubles Down

March 24, 2023 • Eric Bandholz

Allen Walton has overcome a Google Ads ban, rising competition, personal setbacks, and more.
Content Marketing
21 AI Tools for Marketers

March 22, 2023 • Samantha Collier

Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more.
Marketing & Advertising
Retail Media Should be Data Thrifty

March 20, 2023 • Armando Roggio

The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony?
Content Marketing
CopySmiths Founder on AI Writing Tools

March 17, 2023 • Eric Bandholz

Katrina McKinnon was once wary of artificial intelligence-powered writing tools. Now she embraces them. She sees a coming sea change, with many opportunities for storytellers.
Email Marketing
AI for Email Marketing

March 16, 2023 • Carlos Vega

Artificial intelligence can streamline an email marketing program. But it's the human element that drives performance.
Email Marketing
Study: Klaviyo, Text Messaging Drive DTC Ecommerce

March 14, 2023 • Armando Roggio

We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers.
Social Media
18 Social Media Management Tools for 2023

March 13, 2023 • Sig Ueland

There's no shortage of sophisticated and affordable social media management tools. Our all-new update is a rundown of leading providers — describing features, integrated platforms, and more.
Marketing & Advertising
Unsure of Brand Ads? Just Do It

March 12, 2023 • Armando Roggio

In a data-driven, pay-per-click age, brand advertising is seemingly a lost art. But it's arguably the most important type of promotion. Ask Nike.
Influencers & Affiliates
The Rise of De-influencers

March 8, 2023 • Samantha Collier

De-influencers address consumers' desire for authenticity and transparency. It's the anecdote to over-the-top marketing pitches.
Google Ads
Google Ads Improves Automated Assets, Acquisition, More

March 7, 2023 • Matthew Umbro

Recent changes to Google Ads enhance flexibility and streamline navigation. Improvements address automatically created assets, customer acquisition, and interface design.
Content Marketing
20 WordPress Plugins to Manage a Blog

March 6, 2023 • Sig Ueland

An active blog can attract, convert, and retain ecommerce customers. Here's our all-new update of WordPress blog tools to make the job easier and more effective.
Content Marketing
5 Content Marketing Ideas for April 2023

March 5, 2023 • Armando Roggio

Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
Influencers & Affiliates
How Affiliates Address Google’s Product Review Updates

February 27, 2023 • Ann Smarty

Affiliates sometimes post less-than-helpful reviews of the products they're promoting to garner organic search traffic. Google is cracking down.
Social Media
Is Reddit Open for Business?

February 23, 2023 • Samantha Collier

The new "Reddit for Business" ad offerings can help merchants reach target audiences. But beware: Reddit is not for the fainted-hearted.
Google Ads
Updates to Performance Max Improve Transparency

February 14, 2023 • Matthew Umbro

Google's Performance Max campaigns run on auto-pilot, allowing little control or transparency to advertisers. With three recent updates, that grip is loosening a bit.
Social Media
16 LinkedIn Groups for Entrepreneurs

February 13, 2023 • Sig Ueland

LinkedIn hosts a whopping 2.4 million groups. Entrepreneurs have many to choose from for advice, networking, support, and more.
Content Marketing
6 Daily Videos Drive DTC Sword Seller

February 9, 2023 • Eric Bandholz

Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date.
Social Media
8 TikTok Content Ideas for Merchants

February 9, 2023 • Samantha Collier

TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences.
Email Marketing
Email Marketing Is Like Dating

February 6, 2023 • Carlos Vega

First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical.
Content Marketing
5 Content Marketing Ideas for March 2023

February 5, 2023 • Armando Roggio

Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
Social Media
Is BeReal for Real?

January 23, 2023 • Samantha Collier

BeReal users post instant, immediate photos of their daily activities. The site has scaled to 73 million monthly users. But what's the revenue model?
Google Ads
Google Ads Q&A: Budget, Keywords, Search Network

January 18, 2023 • Matthew Umbro

Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more.
Content Marketing
15 Press Release Distribution Services

January 17, 2023 • Sig Ueland

Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
Content Marketing
5 Content Marketing Ideas for February 2023

January 9, 2023 • Armando Roggio

Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.

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