Category

Analytics & Data

Our coverage of analytics recognizes that data drives ecommerce but collecting that data and interpreting it can be confusing. Our huge library of Google Analytics articles ranges from basic setup to the sophisticated interpretation of on-site activity of visitors and customers. We also analyze data security, blockchain topics, and ancillary tools such as Google Tag Manager and Google Data Studio.

Illustration of a U.S. $20 bill with a graph on top
Analytics & Data

Charts: U.S. Retail Ecommerce Sales Q4 2023

U.S. retail ecommerce sales in Q4 2023 were 15.6% of the total — online and in-store — an all-time high.

Illustration of a flat world map
Analytics & Data

Charts: Global Economic Outlook Q1 2024

Abstract forex background with map and lines. Investment, trade and finance concept. 3D Rendernig
Analytics & Data

Charts: 2024 Outlook of Global CEOs

Illustration of the numbers "2 0 2 4" with a person standing on top
Analytics & Data

Charts: U.S. Consumer Outlook Q1 2024

Illustration of letters "G" and "A"
Analytics & Data

GA4: User Acquisition vs. Sessions

U.K. flag
Analytics & Data

Charts: Ecommerce in the U.K.

Image of cocktail products on a shelft
Analytics & Data

Brand Metrics for Ecommerce Companies

Google Analytics icon
Analytics & Data

New GA4 Shopper Journey Reports Are Powerful

Illustration of Europe map with gold stars of member states
Analytics & Data

Charts: Ecommerce in Europe 2023

Photo of a laptop computer with graphs on the screen
Analytics & Data

How Traffic Sources Impact Online Sales

Illustration of Google Analytics logo in a circle
Analytics & Data

Google Analytics 4 Transition Update

Illustration of a worldwide map
Analytics & Data

Charts: Top Global Retailers 2022

Photo of a gift-wrapped Christmas item
Analytics & Data

2022 Holiday Shopping Wrap-up

Rabah Rahil
Analytics & Data

iOS ‘Debacle’ Spurs Triple Whale

Analytics & Data

Tools for Data-driven Ecommerce Decisions Trending

Screenshot from HubSpot of Make My Persona tool
Analytics & Data

20 Tools and Resources for Market Research

Image of a lightbulb.
Analytics & Data

My Favorite Ecommerce KPIs

Photo of a bulletin board
Analytics & Data

Unsure about a New Project? Try a Pilot Program

Screenshot from QuickSight home page of a female by a computer screen
Analytics & Data

Do You Need a Business Intelligence Tool?

Screenshot of a computer screen with Google Analytics logo
Analytics & Data

Google Analytics 4 Transition Checklist

Image of a Google Analytics logo on a smartphone screen
Analytics & Data

Ramping Up Google Analytics 4

Screenshot from Analytics Cat home page
Analytics & Data

15 Analytics Plugins for WordPress

Illustration of a funnel with data feeding into a computer
Analytics & Data

Combining Google Analytics Data with Other Sources

Screenshot from video showing Oeuyown Kim
Analytics & Data

‘Assisted Conversions’ in Google Analytics Are Attribution Gold

Image of a smartphone with a Google Analytics logo on the screen
Analytics & Data

Using Google Analytics for Continuous Improvement

Illustration of a column chart
Analytics & Data

Charts: U.S. Direct-to-consumer Sales 2018 to 2020

Image of a laptop with a graph on the screen
Analytics & Data

Is Marketing Just an Art?

Illustration of various types of clothes
Analytics & Data

How to Name Product Categories

x