Category

Analytics & Data

Our coverage of analytics recognizes that data drives ecommerce but collecting that data and interpreting it can be confusing. Our huge library of Google Analytics articles ranges from basic setup to the sophisticated interpretation of on-site activity of visitors and customers. We also analyze data security, blockchain topics, and ancillary tools such as Google Tag Manager and Google Data Studio.

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Analytics & Data

My Favorite Ecommerce KPIs

Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.

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Analytics & Data

Unsure about a New Project? Try a Pilot Program

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Analytics & Data

Do You Need a Business Intelligence Tool?

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Analytics & Data

Google Analytics 4 Transition Checklist

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Analytics & Data

Ramping Up Google Analytics 4

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Analytics & Data

15 Analytics Plugins for WordPress

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Analytics & Data

Combining Google Analytics Data with Other Sources

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Analytics & Data

‘Assisted Conversions’ in Google Analytics Are Attribution Gold

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Analytics & Data

Using Google Analytics for Continuous Improvement

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Analytics & Data

Charts: U.S. Direct-to-consumer Sales 2018 to 2020

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Analytics & Data

Is Marketing Just an Art?

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Analytics & Data

How to Name Product Categories

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Analytics & Data

Cookieless Browsers Will Upend Ad Tracking

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Analytics & Data

Introduction to Google Analytics 4

Using Google Tag Manager to Track Visitor Interactions
Analytics & Data

Using Google Tag Manager to Track Visitor Interactions

Using Google Analytics to Track Site Changes
Analytics & Data

Using Google Analytics to Track Site Changes

3 Data Visualization Tools — Basic to Robust
Analytics & Data

3 Data Visualization Tools — Basic to Robust

Using Internal Data for New Products, New Customers
Analytics & Data

Using Internal Data for New Products, New Customers

Understanding 'Sessions' in Google Analytics
Analytics & Data

Understanding ‘Sessions’ in Google Analytics

Using Filters in Google Analytics
Analytics & Data

Using Filters in Google Analytics

How to Pace Monthly Ad Spend
Analytics & Data

How to Pace Monthly Ad Spend

Using Google Analytics to Respond to Covid-19
Analytics & Data

Using Google Analytics to Respond to Covid-19

How to Identify, Track, and Visualize KPIs for Ecommerce
Analytics & Data

How to Manage, Visualize KPIs for Ecommerce

Workarounds for Errors in Google Analytics
Analytics & Data

Workarounds for Errors in Google Analytics

6 Ways Geography Impacts Ecommerce Conversions
Analytics & Data

6 Ways Geography Impacts Ecommerce Conversions

Using Data Studio to Convert Multi-currency Reports
Analytics & Data

Using Data Studio to Convert Multi-currency Reports

Analytics & Data

Removing Personal Data from Google Analytics

7 Ways Big Data Will Impact Ecommerce in 2020
Analytics & Data

7 Ways Big Data Will Impact Ecommerce in 2020

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