Analytics & Data
Our coverage of analytics recognizes that data drives ecommerce but collecting that data and interpreting it can be confusing. Our huge library of Google Analytics articles ranges from basic setup to the sophisticated interpretation of on-site activity of visitors and customers. We also analyze data security, blockchain topics, and ancillary tools such as Google Tag Manager and Google Data Studio.
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Analytics & Data
Google Analytics Draws Industry Reaction
January 1, 2006 • Brian Getting
On November 14, 2005, Google announced its free, hosted web analytics service. Based on the Urchin analytics platform, which Google acquired earlier in the year, the service boasts website analysis tools aimed at executives, marketers, and webmasters. According to a Google press release,...
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Analytics & Data
Web Analytics: Understanding Visitor Behavior
January 1, 2006 • Brian Getting
In the beginning, there were “hit counters”. Occasionally you will still see one at the bottom of a website, prominently displaying the number of hits over a given time frame. There was a time when the success of a website was gauged solely on this number, with a site that received many...
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Analytics & Data
Collecting Data from Your Website Visitors
July 1, 1998 • Dr. Ralph F. Wilson
To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?
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