Analytics & Data

Our coverage of analytics recognizes that data drives ecommerce but collecting that data and interpreting it can be confusing. Our huge library of Google Analytics articles ranges from basic setup to the sophisticated interpretation of on-site activity of visitors and customers. We also analyze data security, blockchain topics, and ancillary tools such as Google Tag Manager and Google Data Studio.

Analytics & Data
Ecommerce Know-How: Four Ways to Measure Print Advertising Effectiveness

April 28, 2009 • Armando Roggio

Print advertising is a waning media vehicle. It has become less effective in the post-interruption era. However, in spite of this decline, printed display advertising and classifieds can still provide a solid return on investment (ROI) for some ecommerce merchants willing and able to me...
Analytics & Data
Ecommerce Know-how: Setting SMART Goals and Measuring Success

April 8, 2009 • Armando Roggio

To really get the most from web measurements, online business owners need a clear understanding of exactly what they want to accomplish and how they will measure those accomplishments. No matter how objective the reporting of analytics software, the meaning divined from its numbers and...
Analytics & Data
How to Track Ad Results Using Google Analytics

January 8, 2008 • John Henson

If you're paying for any kind of advertising — for example, Google AdWords, banner ads, or e-mail marketing — it's important to know what's working and what's not. Fortunately, analytics programs have built in ad tracking capabilities. I'll describe how you can track your ads with Google Analytics.
Analytics & Data
Email: Confidentiality Required

August 1, 2006 • Pamela Hazelton

I get thousands of emails each day. A good majority are spam, and I use Cloudmark (the best system I’ve found) for filtering them. Being in business, however, I still have to take the time to scan them all, making sure I’m not missing an initial request for work from someone who may hav...
Analytics & Data
Web Analytics: Understanding Visitor Behavior

January 1, 2006 • Brian Getting

In the beginning, there were “hit counters”. Occasionally you will still see one at the bottom of a website, prominently displaying the number of hits over a given time frame. There was a time when the success of a website was gauged solely on this number, with a site that received many...
Analytics & Data
Google Analytics Draws Industry Reaction

January 1, 2006 • Brian Getting

On November 14, 2005, Google announced its free, hosted web analytics service. Based on the Urchin analytics platform, which Google acquired earlier in the year, the service boasts website analysis tools aimed at executives, marketers, and webmasters. According to a Google press release,...
Analytics & Data
Collecting Data from Your Website Visitors

July 1, 1998 • Dr. Ralph F. Wilson

To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?