Analytics & Data
Our coverage of analytics recognizes that data drives ecommerce but collecting that data and interpreting it can be confusing. Our huge library of Google Analytics articles ranges from basic setup to the sophisticated interpretation of on-site activity of visitors and customers. We also analyze data security, blockchain topics, and ancillary tools such as Google Tag Manager and Google Data Studio.
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Analytics & Data
Integrating Google Analytics with Site Search to Drive Conversions
May 21, 2012 • Tim Wilson
There are two broad types of data you can collect about visits to your site. "Behavioral" data is about what visitors actually do on the site, while "attitudinal" data is about what visitors want to do. Both are valuable sources of information, and they complement each other in many way...
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Analytics & Data
Understanding ‘Traffic Sources’ in Google Analytics
July 18, 2011 • Armando Roggio
The Google Analytics "Traffic Sources" section can help ecommerce marketers understand how well campaigns are working and how better to invest in site content, advertising, or other forms of engagement. Google Analytics is a free service that uses cookies — which we explain in "Cookies...
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Analytics & Data
Transitioning to the New Google Analytics
June 8, 2011 • Michael Stearns
In May 2011, Google launched a new version of Analytics. This new version 5 is good news for power users, as it makes many of the advanced features Google has been developing over the past few years more accessible. If you still feel a bit overwhelmed with the range of options that Goog...
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Analytics & Data
Ecommerce Know-how: Setting SMART Goals and Measuring Success
April 8, 2009 • Armando Roggio
To really get the most from web measurements, online business owners need a clear understanding of exactly what they want to accomplish and how they will measure those accomplishments. No matter how objective the reporting of analytics software, the meaning divined from its numbers and...
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Analytics & Data
How to Track Ad Results Using Google Analytics
January 8, 2008 • John Henson
If you're paying for any kind of advertising — for example, Google AdWords, banner ads, or e-mail marketing — it's important to know what's working and what's not. Fortunately, analytics programs have built in ad tracking capabilities. I'll describe how you can track your ads with Google Analytics.
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Analytics & Data
Email: Confidentiality Required
August 1, 2006 • Pamela Hazelton
I get thousands of emails each day. A good majority are spam, and I use Cloudmark (the best system I’ve found) for filtering them. Being in business, however, I still have to take the time to scan them all, making sure I’m not missing an initial request for work from someone who may hav...
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Analytics & Data
Web Analytics: Understanding Visitor Behavior
January 1, 2006 • Brian Getting
In the beginning, there were “hit counters”. Occasionally you will still see one at the bottom of a website, prominently displaying the number of hits over a given time frame. There was a time when the success of a website was gauged solely on this number, with a site that received many...
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Analytics & Data
Google Analytics Draws Industry Reaction
January 1, 2006 • Brian Getting
On November 14, 2005, Google announced its free, hosted web analytics service. Based on the Urchin analytics platform, which Google acquired earlier in the year, the service boasts website analysis tools aimed at executives, marketers, and webmasters. According to a Google press release,...
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Analytics & Data
Collecting and Using Data from Your Website Visitors
July 1, 1998 • Dr. Ralph F. Wilson
To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?