Kunle Campbell

Articles by: Kunle Campbell

Kunle is an ecommerce growth consultant and business advisor that helps online retailers drive growth and profitability through customer acquisition, conversion optimization, and retention. He is also a podcaster, speaker, and a reverse-engineering marketing specialist. He is the principal at 2X eCommerce, an ecommerce marketing consultancy. You can catch him on Twitter and LinkedIn.

Google Analytics: Ecommerce Metrics to Track Daily, Weekly, Monthly

November 22, 2015 • Kunle Campbell

When managing an ecommerce website, it is important to track essential metrics. But there are so many metrics available in Google Analytics that it can be overwhelming. This article aims to... Read More »
Google Analytics: How to Track PayPal Transactions

August 11, 2015 • Kunle Campbell

It is a headache tracking PayPal transactions in Google Analytics. There are currently no options for placing Google Analytics tracking code on PayPal’s pages. This makes the measurement of conversions... Read More »
A Guide to Google Analytics Benchmarking, for Ecommerce

July 13, 2015 • Kunle Campbell

Benchmarking is an insightful tool in Google Analytics. It compares your site’s performance to previous results and to your industry’s average. It provides valuable context Read More »
How to Track Ecommerce Shoppers Across Devices

June 12, 2015 • Kunle Campbell

We live in a multi-device world. Ecommerce marketers need a clearer understanding of device paths that drive revenue, devices your shoppers use to browse your store, and devices they use to... Read More »
Google Analytics: How to Use Advanced Segments

May 11, 2015 • Kunle Campbell

Using advance segments in Google Analytics enables isolating and analyzing specific groups of traffic data. You can extrapolate and examine trends from these reports, allowing you to respond with critical business and... Read More »
Google Analytics Reports for Conversion Optimization

April 20, 2015 • Kunle Campbell

Conversion rate optimization begins with identifying problem areas in your conversion funnel that will benefit from testing and improvements. But how do you establish exactly what to test and improve? Google Analytics... Read More »
Google Analytics: Tracking 4 Stages of Customer Interaction

March 11, 2015 • Kunle Campbell

Ecommerce businesses typically have four key stages of customer interaction. They are: Attracting prospects or site visitors; Engaging with the visitors in a bid to drive conversions; Tracking the engagement and conversion performance; Retaining... Read More »
Google Analytics: Creating a Custom Dashboard, for Ecommerce

February 12, 2015 • Kunle Campbell

In “10 Essential Google Analytics Dashboards for Ecommerce,” I reviewed 10 existing, custom dashboards that can help ecommerce merchants. In this post, I will describe how to create your own... Read More »
Top 14 Google Analytics Releases in 2014, for Ecommerce

January 22, 2015 • Kunle Campbell

This post will cover the 14 most important Google Analytics releases in 2014 for ecommerce and retail mobile apps. Merchants should consider using these in 2015. 1. Enhanced Segmentation of Remarketing... Read More »
10 Google Analytics Reports that Show Where Your Store Loses Visitors

December 10, 2014 • Kunle Campbell

This post covers how to use Google Analytics to analyze the flow of visitors through an ecommerce site – from landing to conversions, such as purchases or email signups. It... Read More »
Google Analytics Set-up Checklist for Ecommerce

November 10, 2014 • Kunle Campbell

This article offers a step-by-step approach to setting up Google Analytics tracking for an ecommerce website. Step 1: Creating Google Analytics account This is the most basic of steps: Head over to... Read More »
14 Key Ecommerce Events to Track in Google Analytics

October 8, 2014 • Kunle Campbell

To track detailed performance of existing traffic in your online store or to track specific actions of shoppers, ecommerce store reporting in Google Analytics will need to go beyond basic... Read More »
10 Essential Google Analytics Dashboards for Ecommerce

September 9, 2014 • Kunle Campbell

Data is key to making informed decisions, especially in the context of ecommerce. But filtering through the maze of available data in Google Analytics can be daunting and time consuming.... Read More »
Google Analytics: Using New ‘Enhanced Ecommerce’

August 7, 2014 • Kunle Campbell

Google Analytics has once again upped the ante for online retailers with a new upgrade, aptly named “Enhanced Ecommerce.” It offers deeper insights into visitor behavior. Armed with these new... Read More »
Google My Business: What You Need to Know

July 31, 2014 • Kunle Campbell

On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes. Google+ integration has been improved. Google My Business... Read More »
Ultimate Guide to Using Instagram for your Local Business

July 28, 2014 • Kunle Campbell

Instagram is an image-based social network that was started in 2010 and acquired by Facebook in 2012. It’s seen rapid growth since its inception, picking up a million users in... Read More »
20 Corporate Facebook Covers to Inspire Local Businesses

May 13, 2014 • Kunle Campbell

Facebook cover designs are an opportunity to present an identity to the world. While some brands use the background of their website, others have provided some inspirational cover designs to... Read More »
21 Content Curation Tools

March 25, 2014 • Kunle Campbell

Content curation is similar to creating a playlist. Rather than creating your own, or only your own, content, you’ll make lists and collections of material offered up by others, then... Read More »
Local SEO: 15 Marketing Activities that Improve Citations

February 25, 2014 • Kunle Campbell

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as... Read More »
How to Use Facebook for Event Marketing

February 24, 2014 • Kunle Campbell

Local businesses thrive on in-store traffic. Higher foot traffic typically results in more sales. This is why retailers and local businesses often run in-store events. The challenge, however, for most... Read More »
10 Do-it-yourself SEO Tips to Save Money

November 12, 2013 • Kunle Campbell

My first car was a battered 12-year-old Volkswagen Passat. It broke down countless times and each repair was expensive for the poor student that I was. In a bid to... Read More »
8 Facebook Post Types for Boosting Engagement

October 28, 2013 • Kunle Campbell

Certain types of Facebook posts tend to see higher engagement than others. Here are eight post types with examples to help you get higher engagement on Facebook Read More »
25 Helpful Facebook Insights Definitions

September 19, 2013 • Kunle Campbell

Facebook Insights offers metrics to analyze your audience beyond age, gender, country, city, and language. You can discover what your audience likes about your page, where the visitors were before... Read More »
7 Keys to Facebook’s ‘People Talking About This’

July 18, 2013 • Kunle Campbell

In "10 Ways to Improve EdgeRank on your Facebook Page," my previous post, I covered how Facebook sorts content in users’ News Feeds using its EdgeRank algorithm. This article is... Read More »