Kunle Campbell
Kunle is an ecommerce growth consultant and business advisor that helps online retailers drive growth and profitability through customer acquisition, conversion optimization, and retention. He is also a podcaster, speaker, and a reverse-engineering marketing specialist. He is the principal at 2X eCommerce, an ecommerce marketing consultancy. You can catch him on Twitter and LinkedIn.
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Analytics & Data
Google Analytics: Ecommerce Metrics to Track Daily, Weekly, Monthly
November 22, 2015 • Kunle Campbell
When managing an ecommerce website, it is important to track essential metrics. But there are so many metrics available in Google Analytics that it can be overwhelming. This article aims to ...
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Analytics & Data
A Guide to Google Analytics Benchmarking, for Ecommerce
July 13, 2015 • Kunle Campbell
Benchmarking is an insightful tool in Google Analytics. It compares your site’s performance to previous results and to your industry’s average. It provides valuable context
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Analytics & Data
How to Track Ecommerce Shoppers Across Devices
June 12, 2015 • Kunle Campbell
We live in a multi-device world. Ecommerce marketers need a clearer understanding of device paths that drive revenue, devices your shoppers use to browse your store, and devices they use to ...
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Analytics & Data
Google Analytics: How to Use Advanced Segments
May 11, 2015 • Kunle Campbell
Using advance segments in Google Analytics enables isolating and analyzing specific groups of traffic data. You can extrapolate and examine trends from these reports, allowing you to respond with critical business and ...
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Analytics & Data
Google Analytics Reports for Conversion Optimization
April 20, 2015 • Kunle Campbell
Conversion rate optimization begins with identifying problem areas in your conversion funnel that will benefit from testing and improvements. But how do you establish exactly what to test and improve? Google Analytics ...
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Analytics & Data
Google Analytics: Tracking 4 Stages of Customer Interaction
March 11, 2015 • Kunle Campbell
Ecommerce businesses typically have four key stages of customer interaction. They are: Attracting prospects or site visitors; Engaging with the visitors in a bid to drive conversions; Tracking the engagement and conversion performance; Retaining ...
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Analytics & Data
Google Analytics: Creating a Custom Dashboard, for Ecommerce
February 12, 2015 • Kunle Campbell
In “10 Essential Google Analytics Dashboards for Ecommerce,” I reviewed 10 existing, custom dashboards that can help ecommerce merchants. In this post, I will describe how to create your own ...
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Analytics & Data
Top 14 Google Analytics Releases in 2014, for Ecommerce
January 22, 2015 • Kunle Campbell
This post will cover the 14 most important Google Analytics releases in 2014 for ecommerce and retail mobile apps. Merchants should consider using these in 2015. 1. Enhanced Segmentation of Remarketing ...
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Analytics & Data
10 Google Analytics Reports that Show Where Your Store Loses Visitors
December 10, 2014 • Kunle Campbell
This post covers how to use Google Analytics to analyze the flow of visitors through an ecommerce site – from landing to conversions, such as purchases or email signups. It ...
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Analytics & Data
Google Analytics Set-up Checklist for Ecommerce
November 10, 2014 • Kunle Campbell
This article offers a step-by-step approach to setting up Google Analytics tracking for an ecommerce website. Step 1: Creating Google Analytics account This is the most basic of steps: Head over to ...
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Analytics & Data
14 Key Ecommerce Events to Track in Google Analytics
October 8, 2014 • Kunle Campbell
To track detailed performance of existing traffic in your online store or to track specific actions of shoppers, ecommerce store reporting in Google Analytics will need to go beyond basic ...
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Analytics & Data
10 Essential Google Analytics Dashboards for Ecommerce
September 9, 2014 • Kunle Campbell
Data is key to making informed decisions, especially in the context of ecommerce. But filtering through the maze of available data in Google Analytics can be daunting and time consuming. Custom reports and dashboards — two Google Analytics
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Analytics & Data
Google Analytics: Using New ‘Enhanced Ecommerce’
August 7, 2014 • Kunle Campbell
Google Analytics has once again upped the ante for online retailers with a new upgrade, aptly named “Enhanced Ecommerce.” It offers deeper insights into visitor behavior. Armed with these new ...
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Social Media
Google My Business: What You Need to Know
July 31, 2014 • Kunle Campbell
On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes. Google+ integration has been improved. Google My Business (GMB) has been integrated with Google+ Local, the business listing that used to appear for local businesses in Google+.
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Local Business
Ultimate Guide to Using Instagram for your Local Business
July 28, 2014 • Kunle Campbell
Instagram is an image-based social network that was started in 2010 and acquired by Facebook in 2012. It’s seen rapid growth since its inception, picking up a million users in its first two months. It now claims about 200 million members, a 23 percent growth in 2013 alone. Roughly 60 million photos are shared daily on Instagram.
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Social Media
20 Corporate Facebook Covers to Inspire Local Businesses
May 13, 2014 • Kunle Campbell
Facebook cover designs are an opportunity to present an identity to the world. While some brands use the background of their website, others have provided some inspirational cover designs to give you some ideas. Building a Facebook cover page is an opportunity for all kinds of marketing calls, from including ad-like content to meshing with users’ experience of social media. We’ll see both approaches, and plenty more, in the examples below.
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Content Marketing
21 Content Curation Tools
March 25, 2014 • Kunle Campbell
Content curation is similar to creating a playlist. Rather than creating your own, or only your own, content, you’ll make lists and collections of material offered up by others, then offer those collections to your own fans and viewers.
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SEO Tools
Local SEO: 15 Marketing Activities that Improve Citations
February 25, 2014 • Kunle Campbell
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Social Media
How to Use Facebook for Event Marketing
February 24, 2014 • Kunle Campbell
Local businesses thrive on in-store traffic. Higher foot traffic typically results in more sales. This is why retailers and local businesses often run in-store events. The challenge, however, for most local businesses is the promotion of these events. Fifty percent or more of local consumers likely have Facebook accounts. Setting up a Facebook event, therefore, would be a prudent step for gaining more foot traffic.
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Social Media
8 Facebook Post Types for Boosting Engagement
October 28, 2013 • Kunle Campbell
Certain types of Facebook posts tend to see higher engagement than others. Here are eight post types with examples to help you get higher engagement on Facebook.
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Social Media
25 Helpful Facebook Insights Definitions
September 19, 2013 • Kunle Campbell
Facebook Insights offers metrics to analyze your audience beyond age, gender, country, city, and language. You can discover what your audience likes about your page, where the visitors were before they came to your page, and otherwise monitor reach, virality, and more.
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Social Media
7 Keys to Facebook’s ‘People Talking About This’
July 18, 2013 • Kunle Campbell
In "10 Ways to Improve EdgeRank on your Facebook Page," my previous post, I covered how Facebook sorts content in users’ News Feeds using its EdgeRank algorithm. This article is a follow-up and covers a metric that closely ties with EdgeRank: "People Talking About This," or PTAT.
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