Category

Product Pages

A good product page provides the essential details to close sales — images, specs, descriptions, and pricing. Our Product Pages category addresses those details and more, offering product description composition tips, trust signals, and smartphone tactics.

Illustration of a price tag reading "SEO"

Structured Data Markup for Ecommerce Product Pages

November 4, 2024 • Ann Smarty

Structured data helps search engines understand a page’s purpose and elevate its visibility in organic listings.

Rabah Rahil

Fermàt CMO on Customized Customer Journeys

April 19, 2024 • Eric Bandholz

Screenshot from Wiredsport of a snowboard product bundle

How to Test Product Bundles to Boost Profits

October 16, 2023 • Armando Roggio

Images of four 3-oz bottles from Buff City Soap

Quick Answers Drive Conversions

June 12, 2023 • Pamela Hazelton

Screenshot of magnets from Sticker Mule

11 Product Labels for Max Conversions

May 8, 2023 • Pamela Hazelton

Image of a product page on a smartphone for the "what's next" e-book

How to Optimize Full-funnel Product Pages

April 12, 2023 • Armando Roggio

Photo of smiling male wearing a Santa hat

7 Holiday Revenue Generators amid Inflation

July 24, 2022 • Pamela Hazelton

Screenshot of YouTube video: Vat19 - The World's Largest Gummy Worm.

17 Product Demo Videos, for Inspiration

July 19, 2022 • Sig Ueland

L’Oréal - Modiface example on Amazon showing a female's face with makeup

13 Augmented Reality Examples from Retailers, Brands

February 1, 2022 • Sig Ueland

8 Ways Social Proof Sells (Much) More

January 9, 2022 • Pamela Hazelton

Photo of a stressed female Christmas shopper

Honest Messaging Drives Conversions This Holiday Season

November 8, 2021 • Pamela Hazelton

Screenshot of a product video from Brevite

Conversion Lessons from the Luggage Industry

October 24, 2021 • Pamela Hazelton

Image from Gymshark of a male wearing a backpack

3 Rule-breaking Product Pages, Designed for Conversions

October 6, 2021 • Pamela Hazelton

Screenshot from Coolibar of a female wearing a hat

11 Product Page Features to Drive Conversions

September 8, 2021 • Pamela Hazelton

Photo of an Amazon Locker

What Online Shoppers Expect in 2021

August 4, 2021 • Pamela Hazelton

Screenshot from Amazon of the Wow Apple Cider Vinegar Shampoo page

The Full-funnel Product Detail Page

July 26, 2021 • Armando Roggio

Image of a "greenhouse scented" candle from Botanical Candle Co

Need Better Product Descriptions? Address Emotion, Logic

June 29, 2021 • Kaleena Stroud

Screenshot of a Ninja Foodi blender

3 Keys for High-converting Product Descriptions

May 20, 2021 • Pamela Hazelton

Screenshot from TeaLeaves website showing a tea that has turned blue

Can Pantone Colors Drive Online Sales?

May 6, 2021 • Pamela Hazelton

Partial screenshot of Apple Watch product page

Product Page Headlines Drive Conversions

April 8, 2021 • Pamela Hazelton

Screencapture for the PayPal Pay in 4 page

7 Quick Tips to Drive 2020 Holiday Sales

November 8, 2020 • Pamela Hazelton

Essential Elements of an Ecommerce Product Page

Essential Elements of an Ecommerce Product Page

September 1, 2020 • Armando Roggio

Use Purchasing Trends to Merchandise Products

Use Purchasing Trends to Merchandise Products

August 6, 2020 • Pamela Hazelton

Tailor Product Descriptions to the Channel and Audience

Tailor Product Descriptions to the Channel and Audience

July 6, 2020 • Pamela Hazelton

6 Ways to Drive FOMO on Ecommerce Pages

6 Ways to Drive FOMO on Ecommerce Pages

June 22, 2020 • Pamela Hazelton

Write for 5th Graders to Drive Conversions

Write for 5th Graders to Drive Conversions

May 5, 2020 • Pamela Hazelton

Using FAQs to Close More Sales

Using FAQs to Close More Sales

March 20, 2020 • Pamela Hazelton

Simple Ways to Offer Customized Products

Simple Ways to Offer Customized Products

March 5, 2020 • Pamela Hazelton

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