Category

Product Pages

Female holding a tablet computer

Online Shopping Has Shifted to the Edge

April 26, 2022 • Charles Nicholls

In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it’s social media that increasingly starts the process, creating opportunities and challenges for merchants.

L’Oréal - Modiface example on Amazon showing a female's face with makeup

13 Augmented Reality Examples from Retailers, Brands

February 1, 2022 • Sig Ueland

Screenshot of a product video from Brevite

Conversion Lessons from the Luggage Industry

October 24, 2021 • Pamela Hazelton

Image from Gymshark of a male wearing a backpack

3 Rule-breaking Product Pages, Designed for Conversions

October 6, 2021 • Pamela Hazelton

Screenshot from Amazon of the Wow Apple Cider Vinegar Shampoo page

The Full-funnel Product Detail Page

July 26, 2021 • Armando Roggio

Essential Elements of an Ecommerce Product Page

Essential Elements of an Ecommerce Product Page

September 1, 2020 • Armando Roggio

Tailor Product Descriptions to the Channel and Audience

Tailor Product Descriptions to the Channel and Audience

July 6, 2020 • Pamela Hazelton

The Perfect Mobile Product Page

The Perfect Mobile Product Page

October 22, 2019 • David Shreni

Non-standard Product Images Can Spur Sales

Non-standard Product Images Can Spur Sales

August 22, 2019 • Pamela Hazelton

Simple Tweaks to Product Pages Can Drive Sales

Simple Tweaks to Product Pages Can Drive Sales

August 8, 2019 • Pamela Hazelton

Why Your Mobile Shoppers Aren’t Shopping

Why Your Mobile Shoppers Aren’t Shopping

July 22, 2019 • David Shreni

Optimize Responsive Product Images with SRCSET

Optimize Responsive Product Images with SRCSET

June 25, 2019 • Armando Roggio

SEO Structured Data Markup for Ecommerce Product Pages

SEO: Structured Data Markup for Ecommerce Product Pages

June 2, 2019 • Jill Kocher Brown

The Bare Essentials for High-converting Ecommerce Sites

The Bare Essentials for High-converting Ecommerce Sites

May 22, 2019 • Pamela Hazelton

7 Reasons Your Mobile Site Isn't Converting So Well

7 Reasons Your Mobile Site Isn’t Converting So Well

April 15, 2019 • Pamela Hazelton

6 Selling Tips from Auto Manufacturers

6 Selling Tips from Auto Manufacturers

March 21, 2019 • Pamela Hazelton

Building Landing Pages That Convert

Building Landing Pages That Convert

March 5, 2019 • Pamela Hazelton

3 Ways to Overcome Shoppers’ Desire to Touch Products

3 Ways to Overcome Shoppers’ Desire to Touch Products

February 22, 2019 • Pamela Hazelton

6 Key Components of Product Videos

6 Key Components of Product Videos

January 8, 2019 • Pamela Hazelton

The Right Way to Offer Product Comparison Tools

The Right Way to Offer Product Comparison Tools

September 25, 2018 • Pamela Hazelton

Product Descriptions 17 Fresh Writing Angles

Product Descriptions: 17 Fresh Writing Angles

September 9, 2018 • Marcia Yudkin

5 Product Page Differentiators for 2018

5 Product Page Differentiators for 2018

April 20, 2018 • Armando Roggio

4 Ways to Jazz-up Product Descriptions (without Hype)

4 Ways to Jazz-up Product Descriptions (without Hype)

December 5, 2017 • Marcia Yudkin

Careless Product Descriptions Can Cost Big Money

Careless Product Descriptions Can Cost Big Money

October 23, 2017 • Pamela Hazelton

4 Ways to Explain How Products Solve Problems

4 Ways to Explain How Products Solve Problems

September 7, 2017 • Pamela Hazelton

How to Communicate Value in Product Descriptions

How to Communicate Value in Product Descriptions

August 23, 2017 • Marcia Yudkin

10 Tips for Better Product Category Pages in 2017

10 Tips for Better Product Category Pages in 2017

June 27, 2017 • Armando Roggio

9 Tips to Build the Best Product Images

9 Tips to Build the Best Product Images

May 25, 2017 • Armando Roggio