Category

Product Pages

A good product page provides the essential details to close sales — images, specs, descriptions, and pricing. Our Product Pages category addresses those details and more, offering product description composition tips, trust signals, and smartphone tactics.

Rabah Rahil

Fermàt CMO on Customized Customer Journeys

April 19, 2024 • Eric Bandholz

Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce conversion funnels.

Screenshot from Wiredsport of a snowboard product bundle

How to Test Product Bundles to Boost Profits

October 16, 2023 • Armando Roggio

Images of four 3-oz bottles from Buff City Soap

Quick Answers Drive Conversions

June 12, 2023 • Pamela Hazelton

Screenshot of magnets from Sticker Mule

11 Product Labels for Max Conversions

May 8, 2023 • Pamela Hazelton

Image of a product page on a smartphone for the "what's next" e-book

How to Optimize Full-funnel Product Pages

April 12, 2023 • Armando Roggio

Photo of smiling male wearing a Santa hat

7 Holiday Revenue Generators amid Inflation

July 24, 2022 • Pamela Hazelton

Screenshot of YouTube video: Vat19 - The World's Largest Gummy Worm.

17 Product Demo Videos, for Inspiration

July 19, 2022 • Sig Ueland

L’Oréal - Modiface example on Amazon showing a female's face with makeup

13 Augmented Reality Examples from Retailers, Brands

February 1, 2022 • Sig Ueland

8 Ways Social Proof Sells (Much) More

January 9, 2022 • Pamela Hazelton

Photo of a stressed female Christmas shopper

Honest Messaging Drives Conversions This Holiday Season

November 8, 2021 • Pamela Hazelton

Screenshot of a product video from Brevite

Conversion Lessons from the Luggage Industry

October 24, 2021 • Pamela Hazelton

Image from Gymshark of a male wearing a backpack

3 Rule-breaking Product Pages, Designed for Conversions

October 6, 2021 • Pamela Hazelton

Screenshot from Coolibar of a female wearing a hat

11 Product Page Features to Drive Conversions

September 8, 2021 • Pamela Hazelton

Photo of an Amazon Locker

What Online Shoppers Expect in 2021

August 4, 2021 • Pamela Hazelton

Screenshot from Amazon of the Wow Apple Cider Vinegar Shampoo page

The Full-funnel Product Detail Page

July 26, 2021 • Armando Roggio

Image of a "greenhouse scented" candle from Botanical Candle Co

Need Better Product Descriptions? Address Emotion, Logic

June 29, 2021 • Kaleena Stroud

Screenshot of a Ninja Foodi blender

3 Keys for High-converting Product Descriptions

May 20, 2021 • Pamela Hazelton

Screenshot from TeaLeaves website showing a tea that has turned blue

Can Pantone Colors Drive Online Sales?

May 6, 2021 • Pamela Hazelton

Partial screenshot of Apple Watch product page

Product Page Headlines Drive Conversions

April 8, 2021 • Pamela Hazelton

Screencapture for the PayPal Pay in 4 page

7 Quick Tips to Drive 2020 Holiday Sales

November 8, 2020 • Pamela Hazelton

Essential Elements of an Ecommerce Product Page

Essential Elements of an Ecommerce Product Page

September 1, 2020 • Armando Roggio

Use Purchasing Trends to Merchandise Products

Use Purchasing Trends to Merchandise Products

August 6, 2020 • Pamela Hazelton

Tailor Product Descriptions to the Channel and Audience

Tailor Product Descriptions to the Channel and Audience

July 6, 2020 • Pamela Hazelton

6 Ways to Drive FOMO on Ecommerce Pages

6 Ways to Drive FOMO on Ecommerce Pages

June 22, 2020 • Pamela Hazelton

Write for 5th Graders to Drive Conversions

Write for 5th Graders to Drive Conversions

May 5, 2020 • Pamela Hazelton

Using FAQs to Close More Sales

Using FAQs to Close More Sales

March 20, 2020 • Pamela Hazelton

Simple Ways to Offer Customized Products

Simple Ways to Offer Customized Products

March 5, 2020 • Pamela Hazelton

Customize Shopify Product Pages with Metafields

Customize Shopify Product Pages with Metafields

January 17, 2020 • Armando Roggio

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