Product Pages
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Product Pages
5 Benefits of Ecommerce Loss Leaders
July 25, 2019 • Pamela Hazelton
Whether clearing out last year’s styles or promoting the latest gadgets, loss-leading strategies are used by companies of all sizes. There are good reasons for online stores to sell select products at a loss.
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Why Your Mobile Shoppers Aren’t Shopping
July 22, 2019 • David Shreni
Improving mobile performance is a priority for most ecommerce executives, who often obsess over conversion metrics that are typically lower than desktop. But mobile visitors often have different goals. In this post, I'll address solutions to four common obstacles in converting visitors on mobile devices.
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Optimize Responsive Product Images with SRCSET
June 25, 2019 • Armando Roggio
Online retailers may have an image problem. In many cases, the images they need to sell a product are so large and so slow-to-load that they are driving shoppers away. Fortunately, a simple HTML attribute could significantly improve site performance.
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SEO: Structured Data Markup for Ecommerce Product Pages
June 2, 2019 • Jill Kocher Brown
Structured data markup helps ecommerce merchants in two ways. First, it aids search engines in understanding the content and purpose of a web page. Second, it can enhance the appearance of an organic search listing, making it much more prominent.
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The Bare Essentials for High-converting Ecommerce Sites
May 22, 2019 • Pamela Hazelton
Driving traffic to your online store is one thing. Turning a decent percentage of visitors into buyers is another. That’s why businesses should always make sure the site is shoppable before spending a dime on advertising. A conversion-worthy website focuses on key elements that work together. Call them "essentials."
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7 Reasons Your Mobile Site Isn’t Converting So Well
April 15, 2019 • Pamela Hazelton
Most online stores are seeing more traffic from smartphones. But desktops and tablets still generate higher conversion rates. Here are seven reasons why.
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SEO: Product Descriptions Are a Blind Spot for Ecommerce Merchants
April 14, 2019 • Jill Kocher Brown
Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? Syndicated descriptions produce duplicate content. Why is duplicate product copy accepted so blindly? The answer depends on whether you’re the syndicator or the site using the syndicated content.
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6 Selling Tips from Auto Manufacturers
March 21, 2019 • Pamela Hazelton
Ecommerce merchants can learn a great deal from auto manufacturers, who spend millions to understand how people shop and the choices they’re likely to make. This is evident both in showrooms and on the internet. Studying their marketing and websites can tell us a great deal about consumers.
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Building Landing Pages That Convert
March 5, 2019 • Pamela Hazelton
Online stores need a healthy balance of landing pages, especially for anchor products and product categories. Landing pages have a specific goal, such as getting people to sign up for email newsletters or purchase a product.
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3 Ways to Overcome Shoppers’ Desire to Touch Products
February 22, 2019 • Pamela Hazelton
Ecommerce stores are convenient and offer much to consumers. But online shopping has one big disadvantage: Buyers cannot touch the products. In this post, I will discuss three ways for ecommerce businesses to overcome a potential buyer’s desire to physically handle a product before buying online.
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20 Popular Product Videos from Vat19
January 28, 2019 • Sig Ueland
Here is a list of the most popular videos from Vat19, to provide inspiration for your own product video production. While Vat19's entertaining videos are appropriately silly — the company sells silly products, after all — they also highlight product features in a short amount of time.
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Product Pages
6 Key Components of Product Videos
January 8, 2019 • Pamela Hazelton
Video is a crucial part of selling online. What once was a secondary, supporting element is now a primary educator about what a product is and what it does. When creating a video, be sure it includes the following core elements.
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5 Simple Ways to Boost Conversions
November 7, 2018 • Pamela Hazelton
When it comes to increasing conversions of an online store, smaller ecommerce sites have to focus on more down-to-earth tactics. Here are five ways to improve on-site conversions without breaking the bank.
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The Right Way to Offer Product Comparison Tools
September 25, 2018 • Pamela Hazelton
The ability to compare products that fulfill similar needs helps shoppers make educated decisions on the fly. This feature can be vital for stores that sell, as examples, tools, electronics,
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Product Descriptions: 17 Fresh Writing Angles
September 9, 2018 • Marcia Yudkin
Need to spice up descriptions for bland products? Use these themes and examples the next time you’re describing a back-to-school backpack or plain white t-shirt. You’ll soon understand how to look at ordinary products differently.
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5 Ways to Focus on Product Benefits for Increased Conversions
July 6, 2018 • Pamela Hazelton
Detailed product descriptions are crucial to converting the highest number of shoppers. That doesn’t always mean, though, they should be front and center. The average shopper wants to know more ...
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6 Alternatives to Customer Reviews (to Sell Products)
May 22, 2018 • Pamela Hazelton
Customer reviews can boost conversions. Reviews are also a crucial part of an ecommerce site’s social proof. Otherwise, shoppers have only sales copy to guide them. But product reviews are not ...
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Social Proof Is the Most Important Factor in Selling
May 7, 2018 • Pamela Hazelton
If I had to choose a single factor that is crucial to an online store’s success, it would be social proof. The term is often misunderstood. It doesn’t have much ...
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9 Ways to Appeal to Millennial Shoppers
April 24, 2018 • Pamela Hazelton
Millennials may not have much disposable income but they tend to spend more freely than the generations before them. So it makes sense to update your online store to cater to this group. How does a store that doesn’t necessarily target millennials tap into their ever-increasing purchasing power? Here are nine ways to facelift a store to convert millennial shoppers.
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5 Product Page Differentiators for 2018
April 20, 2018 • Armando Roggio
Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They ...
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Does Your Mobile Site Pass the Thumb Zone Test?
March 1, 2018 • Pamela Hazelton
Online sellers have spent a great deal of time implementing features that support cross-device shopping. This includes researching and tweaking their websites to accommodate various screen sizes, browsers, and connectivity. But there’s another key mobile design feature: the thumb zone.
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7 Ways to Capture Last-minute Holiday Sales
December 6, 2017 • Pamela Hazelton
Monday, Dec. 11, will mark the busiest shopping day of the year for many online retailers. “Green Monday” typically takes place the second Monday of December. The term was coined by ...
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4 Ways to Jazz-up Product Descriptions (without Hype)
December 5, 2017 • Marcia Yudkin
According to Karon Thackston, author of Amazon Advantage: Product Listing Strategies to Boost Your Sales, successful ecommerce merchants avoid hype. Moreover, Amazon’s official terms of service for sellers forbid the ...
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Include CRO in Your SEO
November 17, 2017 • Jill Kocher Brown
Search engine optimization professionals often consider their job done after the click is won from the search result page and the visitor has landed on his site. That’s when user ...
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12 Augmented Reality Apps from Merchants
November 6, 2017 • Sig Ueland
Augmented reality is a live view of a real-world environment enhanced by a computer-generated image. Pokémon Go is an example. Augmented reality has recently experienced a flurry of new apps, due ...
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Careless Product Descriptions Can Cost Big Money
October 23, 2017 • Pamela Hazelton
When it comes to describing the products you sell, it pays to use the right words — not just the best trigger words that encourage purchases, but also the proper ...
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8 Ways to Supercharge Calls to Action, for Ecommerce
October 6, 2017 • Pamela Hazelton
A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to ...
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5 Must-haves for 2017 Holiday Sales
September 21, 2017 • Pamela Hazelton
The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of ...
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4 Ways to Explain How Products Solve Problems
September 7, 2017 • Pamela Hazelton
The most successful companies make or distribute products and services that solve common problems. The smartphone, for example, solves many problems, such as not being able to check email while ...
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How to Communicate Value in Product Descriptions
August 23, 2017 • Marcia Yudkin
Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money. When you are not the bargain-basement option, it’s important to provide ...
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