Category

Product Pages

A good product page provides the essential details to close sales — images, specs, descriptions, and pricing. Our Product Pages category addresses those details and more, offering product description composition tips, trust signals, and smartphone tactics.

Product Pages
Non-standard Product Images Can Spur Sales

August 22, 2019 • Pamela Hazelton

Quality product photos are crucial to selling online. Since they cannot physically touch an item, shoppers need to see all the core details. To maximize sales of a product, though, you need multiple types of images — beyond studio shots. Here are three types of non-standard photos that encourage sales.
Product Pages
Simple Tweaks to Product Pages Can Drive Sales

August 8, 2019 • Pamela Hazelton

Adjusting layouts on a per-product basis is costly and time-consuming. It makes sense instead to focus on the most crucial elements of the page — to communicate benefits to the highest number of product-page visitors. Here are six ways to do that.
Product Pages
5 Benefits of Ecommerce Loss Leaders

July 25, 2019 • Pamela Hazelton

Whether clearing out last year’s styles or promoting the latest gadgets, loss-leading strategies are used by companies of all sizes. There are good reasons for online stores to sell select products at a loss.
Product Pages
Why Your Mobile Shoppers Aren’t Shopping

July 22, 2019 • David Shreni

Improving mobile performance is a priority for most ecommerce executives, who often obsess over conversion metrics that are typically lower than desktop. But mobile visitors often have different goals. In this post, I'll address solutions to four common obstacles in converting visitors on mobile devices.
Product Pages
Optimize Responsive Product Images with SRCSET

June 25, 2019 • Armando Roggio

Online retailers may have an image problem. In many cases, the images they need to sell a product are so large and so slow-to-load that they are driving shoppers away. Fortunately, a simple HTML attribute could significantly improve site performance.
Product Pages
SEO: Structured Data Markup for Ecommerce Product Pages

June 2, 2019 • Jill Kocher Brown

Structured data markup helps ecommerce merchants in two ways. First, it aids search engines in understanding the content and purpose of a web page. Second, it can enhance the appearance of an organic search listing, making it much more prominent.
Product Pages
The Bare Essentials for High-converting Ecommerce Sites

May 22, 2019 • Pamela Hazelton

Driving traffic to your online store is one thing. Turning a decent percentage of visitors into buyers is another. That’s why businesses should always make sure the site is shoppable before spending a dime on advertising. A conversion-worthy website focuses on key elements that work together. Call them "essentials."
Product Pages
7 Reasons Your Mobile Site Isn’t Converting So Well

April 15, 2019 • Pamela Hazelton

Most online stores are seeing more traffic from smartphones. But desktops and tablets still generate higher conversion rates. Here are seven reasons why.
Product Pages
SEO: Product Descriptions Are a Blind Spot for Ecommerce Merchants

April 14, 2019 • Jill Kocher Brown

Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? Syndicated descriptions produce duplicate content. Why is duplicate product copy accepted so blindly? The answer depends on whether you’re the syndicator or the site using the syndicated content.
Product Pages
6 Selling Tips from Auto Manufacturers

March 21, 2019 • Pamela Hazelton

Ecommerce merchants can learn a great deal from auto manufacturers, who spend millions to understand how people shop and the choices they’re likely to make. This is evident both in showrooms and on the internet. Studying their marketing and websites can tell us a great deal about consumers.
Product Pages
Building Landing Pages That Convert

March 5, 2019 • Pamela Hazelton

Online stores need a healthy balance of landing pages, especially for anchor products and product categories. Landing pages have a specific goal, such as getting people to sign up for email newsletters or purchase a product.
Product Pages
3 Ways to Overcome Shoppers’ Desire to Touch Products

February 22, 2019 • Pamela Hazelton

Ecommerce stores are convenient and offer much to consumers. But online shopping has one big disadvantage: Buyers cannot touch the products. In this post, I will discuss three ways for ecommerce businesses to overcome a potential buyer’s desire to physically handle a product before buying online.
Product Pages
20 Popular Product Videos from Vat19

January 28, 2019 • Sig Ueland

Here is a list of the most popular videos from Vat19, to provide inspiration for your own product video production. While Vat19's entertaining videos are appropriately silly — the company sells silly products, after all — they also highlight product features in a short amount of time.
Product Pages
6 Key Components of Product Videos

January 8, 2019 • Pamela Hazelton

Video is a crucial part of selling online. What once was a secondary, supporting element is now a primary educator about what a product is and what it does. When creating a video, be sure it includes the following core elements.
Product Pages
5 Simple Ways to Boost Conversions

November 7, 2018 • Pamela Hazelton

When it comes to increasing conversions of an online store, smaller ecommerce sites have to focus on more down-to-earth tactics. Here are five ways to improve on-site conversions without breaking the bank.
Product Pages
The Right Way to Offer Product Comparison Tools

September 25, 2018 • Pamela Hazelton

The ability to compare products that fulfill similar needs helps shoppers make educated decisions on the fly. This feature can be vital for stores that sell, as examples, tools, electronics,
Product Pages
Product Descriptions: 17 Fresh Writing Angles

September 9, 2018 • Marcia Yudkin

Need to spice up descriptions for bland products? Use these themes and examples the next time you’re describing a back-to-school backpack or plain white t-shirt. You’ll soon understand how to look at ordinary products differently.
Product Pages
5 Ways to Focus on Product Benefits for Increased Conversions

July 6, 2018 • Pamela Hazelton

Detailed product descriptions are crucial to converting the highest number of shoppers. That doesn’t always mean, though, they should be front and center. The average shopper wants to know more ...
Product Pages
6 Alternatives to Customer Reviews (to Sell Products)

May 22, 2018 • Pamela Hazelton

Customer reviews can boost conversions. Reviews are also a crucial part of an ecommerce site’s social proof. Otherwise, shoppers have only sales copy to guide them. But product reviews are not ...
Product Pages
Social Proof Is the Most Important Factor in Selling

May 7, 2018 • Pamela Hazelton

If I had to choose a single factor that is crucial to an online store’s success, it would be social proof. The term is often misunderstood. It doesn’t have much ...
Product Pages
9 Ways to Appeal to Millennial Shoppers

April 24, 2018 • Pamela Hazelton

Millennials may not have much disposable income but they tend to spend more freely than the generations before them. So it makes sense to update your online store to cater to this group. How does a store that doesn’t necessarily target millennials tap into their ever-increasing purchasing power? Here are nine ways to facelift a store to convert millennial shoppers.
Product Pages
5 Product Page Differentiators for 2018

April 20, 2018 • Armando Roggio

Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They ...
Product Pages
Does Your Mobile Site Pass the Thumb Zone Test?

March 1, 2018 • Pamela Hazelton

Online sellers have spent a great deal of time implementing features that support cross-device shopping. This includes researching and tweaking their websites to accommodate various screen sizes, browsers, and connectivity. But there’s another key mobile design feature: the thumb zone.
Product Pages
7 Ways to Capture Last-minute Holiday Sales

December 6, 2017 • Pamela Hazelton

Monday, Dec. 11, will mark the busiest shopping day of the year for many online retailers. “Green Monday” typically takes place the second Monday of December. The term was coined by ...
Product Pages
4 Ways to Jazz-up Product Descriptions (without Hype)

December 5, 2017 • Marcia Yudkin

According to Karon Thackston, author of Amazon Advantage: Product Listing Strategies to Boost Your Sales, successful ecommerce merchants avoid hype. Moreover, Amazon’s official terms of service for sellers forbid the ...
Product Pages
Include CRO in Your SEO

November 17, 2017 • Jill Kocher Brown

Search engine optimization professionals often consider their job done after the click is won from the search result page and the visitor has landed on his site. That’s when user ...
Product Pages
12 Augmented Reality Apps from Merchants

November 6, 2017 • Sig Ueland

Augmented reality is a live view of a real-world environment enhanced by a computer-generated image. Pokémon Go is an example. Augmented reality has recently experienced a flurry of new apps, due ...
Product Pages
Careless Product Descriptions Can Cost Big Money

October 23, 2017 • Pamela Hazelton

When it comes to describing the products you sell, it pays to use the right words — not just the best trigger words that encourage purchases, but also the proper ...
Product Pages
8 Ways to Supercharge Calls to Action, for Ecommerce

October 6, 2017 • Pamela Hazelton

A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to ...
Product Pages
5 Must-haves for 2017 Holiday Sales

September 21, 2017 • Pamela Hazelton

The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of ...

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