Product Pages
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Product Pages
How to Sell High-priced (and High-quality) Products
March 6, 2017 • Pamela Hazelton
In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant sales. The focus was on the lifespan of a ...
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Product Pages
Generate Product Descriptions with Natural Language Software
January 20, 2017 • Armando Roggio
Software solution providers are using templates and product data, such as brand name, price, and specifications, to automatically generate thousands of ecommerce product descriptions in practically no time. Ecommerce product descriptions ...
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Product Pages
5 Tweaks to Key Products to Spur Holiday Sales
November 23, 2016 • Pamela Hazelton
It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year. While time has run out for ...
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Product Pages
Increase Apparel Conversions with These Sizing Tips
October 9, 2016 • Pamela Hazelton
Many women (and men) will tell you that buying clothes and shoes online is difficult, primarily because of sizing. Zappos does well with its “free shipping both ways” policy, but the ...
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Product Pages
How to ‘Manufacture’ Product Descriptions, for Ecommerce
May 9, 2016 • Armando Roggio
Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and avoid publishing duplicate content. Writing product ...
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Product Pages
Create Responsive Ecommerce Product Pages with Bootstrap
April 11, 2016 • Armando Roggio
The Bootstrap framework makes it easy to lay out responsive ecommerce product detail pages. Small business owners and even novice site designers can use Bootstrap to build a professional looking ...
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Product Pages
4 Simple Product Page Layouts That Work
March 22, 2016 • Pamela Hazelton
I’ve written a great deal about design and functionality and the important role each plays in the usability of an online store. Usability is the driving force behind conversions. Even ...
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Product Pages
6 Tips to Improve Product Descriptions
February 22, 2016 • Pamela Hazelton
Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you’re asking them to buy, and they need to be ...
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Product Pages
Mobile Product Page Design: The Inverted Pyramid
October 6, 2015 • Pamela Hazelton
Now that the holiday shopping season has started, make sure your mobile product pages are designed for conversion. While there is a time constraint, you may, nonetheless, want to look ...
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Product Pages
3 Methods for Cross-selling on Product Pages
September 8, 2015 • Pamela Hazelton
Consumers want to find what they’re looking for quickly. They also want ideas or options should the product they select not exactly fit the bill. That’s why it is crucial to present options and alternate products in the best way for your target audience.
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Product Pages
How to Optimize Ecommerce Product Images for Faster Pages, High Conversion
July 6, 2015 • Armando Roggio
Ecommerce product photography must convey an item’s value and functionality while inspiring shoppers to buy. Whenever possible, product images should also be lean and fast loading.
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Product Pages
7 Product Detail Page Differentiators for 2015
April 6, 2015 • Armando Roggio
Product videos, user content, and customer service options are among the features that leading online retailers are using to differentiate product detail pages and, possibly, boost sales. Good product detail pages ...
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Product Pages
Inspiring Ecommerce Product Descriptions to Learn From
March 13, 2015 • Armando Roggio
Product descriptions are vital for ecommerce success. So when you see a great one take note, learn from it, and try to improve your own product detail pages. In a recent ...
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Product Pages
5 Effective Ecommerce Product Pages
September 16, 2014 • Joe Robison
Product pages on ecommerce sites are a crucial step before visitors decide to buy, or not. Subtle design and user experience cues can entice shoppers to complete the purchase, or ...
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Product Pages
Recipe for Responsive Ecommerce Product Pages in 2014
June 12, 2014 • Armando Roggio
Responsive site designs adapt to the user’s device, resizing navigation and images to provide a better mobile user experience. A well done responsive design, particularly for product pages, may lead ...
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Product Pages
10 WordPress Ecommerce Plugins to Improve Product Pages
April 16, 2014 • Joe Robison
Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages ...
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Product Pages
5 Ways to Add Personality to Your Product Descriptions
August 28, 2013 • Jerry Jao
If you’re doing business online, chances are you know other companies selling similar, if not identical items. With that in mind, how can you differentiate your products from those of the ...
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Product Pages
6 Product Page Factors that Drive Sales
April 30, 2012 • Pablo Palatnik
Among the most underrated aspect of ecommerce websites are product pages. When consumers consider actual items to purchase, it's the product pages that determine if they want to buy from your website, or not. Product pages, in my view, are where the sales are really made. 6 Product Pa...
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Product Pages
10 Most Important Features of Ecommerce Product Pages
March 2, 2012 • Pablo Palatnik
Editor's Note: We welcome Pablo Palatnik as our newest contributor. He is director of search marketing and search engine optimization for Fortune3, a shopping cart company. Palatnik's articles will address strategies for improving ecommerce product pages. His first piece is below. In...
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Product Pages
Identifying Conversion Problems from the Product Page
February 21, 2012 • Pamela Hazelton
When vying to increase conversion rates, many storeowners mistakenly put primary focus on the checkout process. While a simplified checkout with ideal options — i.e. various payment and non-inflated shipping choices — will definitely help increase the percentage of visitors who complete...
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Product Pages
Emphasize Key Details for Effective Product Descriptions; 5 Pointers
March 24, 2011 • Pamela Hazelton
When describing products and services, remember that consumers want to know why they need those items. Use bullet points and lists to present need-to-know information in an easy-to-read format. Furniture stores, for example, would use bullet points to display measurements, color and mat...
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Product Pages
How to Write Product Descriptions that Sell, Boost SEO Efforts
March 18, 2011 • Armando Roggio
Compelling, informative, and unique product descriptions can help your ecommerce business increase sales. Moreover, original product descriptions can help avoid Google's so-called "Farmer algorithm" penalty, which can affect retailers that copy product descriptions from competitors, or ...
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Product Pages
Conversion Tip: Put Facebook ‘Like’ on Product Detail Pages
September 2, 2010 • Charles Nicholls
Editor's Note: Charles Nicholls is an ecommerce conversion expert and the founder and chief technical officer of SeeWhy, a conversion and abandonment-recovery firm. The "Conversion Tip" below continues our series from Nicholls on his ideas to convert more ecommerce visitors to buyers. ...
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Product Pages
Ecommerce Know-How: Writing Product Descriptions that Sell
May 13, 2009 • Armando Roggio
An ecommerce website, boiled down to its dry essence, is a virtual salesman at best and a slow-to-deliver electronic vending machine at worst. Consciously or not, online stores are conceived, designed, and created to sell products while making as little personal contact with a customer ...
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Product Pages
Product Pages: 6 Tips to Transform Them Into "Sales Magnets"
December 4, 2008 • Michael Stearns
Oftentimes a site owner will pour his heart into a home page. And this is rightly so. If a shopper isn't hooked on your home page, he or she will likely exit before taking a look at what you have to offer. But if you are an ecommerce site owner, save a little mojo for your product pag...
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