David Shreni

Articles by: David Shreni

David Shreni

David Shreni is founder of BondCommerce, which acquires and turns around under-performing ecommerce companies. His focus on pain points along the customer journey drives data-driven business-model pivots.

Prior to BondCommerce, David helped build the mobile ecommerce business from scratch at Walmart Labs.

David holds a B.S. in Economics, Finance, and International Business from Villanova University and an M.B.A from Northwestern’s Kellogg School of Management.

Connect with David on Twitter or via email.

Conversion
Top 5 Mobile Page Speed Fixes

June 9, 2020 • David Shreni

We've tackled in previous posts mobile page speed and Google’s efforts to drive mobile-first indexing. Having built and advised many mobile ecommerce sites, I’ve discovered hundreds of optimization tactics. In this post, I'll share the top five issues that impact mobile page speed in my experience. I’ll also offer tips to assess and quickly fix.
Conversion
Success in Mobile Commerce Requires a Mobile-specific Strategy

February 18, 2020 • David Shreni

Ecommerce sites typically have goals for overall revenue and growth. However, it is essential to create mobile-specific goals, too. Roughly half of ecommerce traffic now comes from mobile devices, according to Google. Thus specific metrics for mobile — i.e., conversions, bounce rates — are critical.
Conversion
Remember the Environment of Mobile Shoppers

January 17, 2020 • David Shreni

It's vital for retailers to understand the broader setting of mobile sessions. A visitor's physical environment impacts how she engages with your site and whether she returns.
Conversion
3 Ways Consumers Use Mobile Commerce

December 17, 2019 • David Shreni

Ecommerce store owners make assumptions about their visitors — the settings, surroundings, and the context in which they are visiting. Roughly 85 percent of mobile-internet use occurs in one of three experiences.
Conversion
Key Ways to Improve Mobile Site Search

November 21, 2019 • David Shreni

Website visitors on smartphones often convert twice as much when they conduct at least one search. Thus it's beneficial to not only provide a helpful mobile search experience but also nudge shoppers into using it. In this post, I'll review key ways to improve your ecommerce search experience on a mobile devices.
Product Pages
The Perfect Mobile Product Page

October 22, 2019 • David Shreni

Mobile visitors benefit from small optimizations that make outsized improvements in add-to-cart and conversion metrics. In this post, I'll review tactics to improve sales from mobile product pages.
Design & Development
Helpful Tips for Improving Your Mobile Ecommerce Site

September 18, 2019 • David Shreni

My first suggestion for optimizing your website for mobile devices is to visit your local smartphone store. Target, Best Buy, Walmart, AT&T — you name it — your local phone store is the one place you can quickly experience your own site across the myriad of devices.
Conversion
Useful (and Useless) Mobile Ecommerce Metrics

August 16, 2019 • David Shreni

In my experience, there are a few "cuts" of data that matter more for mobile than for desktop. Conversely, there are a handful of traditional metrics from desktops that are not as important on mobile or potentially difficult to optimize.
Product Pages
Why Your Mobile Shoppers Aren’t Shopping

July 22, 2019 • David Shreni

Improving mobile performance is a priority for most ecommerce executives, who often obsess over conversion metrics that are typically lower than desktop. But mobile visitors often have different goals. In this post, I'll address solutions to four common obstacles in converting visitors on mobile devices.