• Conversion

  Editing Bullet Points for Maximum Impact

  

  October 11, 2017 • Marcia Yudkin

  Most product descriptions include a section of bullet points — a succession of quick facts. It makes information easy for the eye and brain to scan. Shoppers either gaze down... Read More »

• Conversion

  8 Ways to Supercharge Calls to Action, for Ecommerce

  

  October 6, 2017 • Pamela Hazelton

  A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to... Read More »

• Conversion

  Using Google Analytics for Ecommerce SEO

  

  September 26, 2017 • Morgan Jones

  Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “Understanding Google’s Keyword ‘Not Provided’ Data,” provides a... Read More »

• Conversion

  5 Must-haves for 2017 Holiday Sales

  

  September 21, 2017 • Pamela Hazelton

  The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of... Read More »

• Conversion

  4 Ways to Explain How Products Solve Problems

  

  September 7, 2017 • Pamela Hazelton

  The most successful companies make or distribute products and services that solve common problems. The smartphone, for example, solves many problems, such as not being able to check email while... Read More »

• Conversion

  Google Analytics Setup Checklist for Ecommerce

  

  August 29, 2017 • Morgan Jones

  Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting... Read More »

• Conversion

  How to Communicate Value in Product Descriptions

  

  August 23, 2017 • Marcia Yudkin

  Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money. When you are not the bargain-basement option, it’s important to provide... Read More »

• Conversion

  Live Chat Is Best Tool for Conversing with Shoppers

  

  August 22, 2017 • Pamela Hazelton

  When it comes to helping shoppers, there is no better tool than live chat. It can increase trust, keep visitors on the website, and close sales. Live chat supersedes conversions... Read More »

• Conversion

  To Drive Conversions, Don’t Forget Clueless Shoppers

  

  August 14, 2017 • Marcia Yudkin

  Whether you’re selling eyeglass frames or earphones, swimsuits or swing sets, you’ll inevitably have shoppers unaccustomed to buying them online — or buying them ever. Others are trying to buy... Read More »

• Conversion

  Optimize These 12 Types of Conversions for Ecommerce Success

  

  August 8, 2017 • Pamela Hazelton

  There are many types of “conversions” on ecommerce sites. Certainly a purchase is a conversion. But there are also newsletter signups, account creations, social shares, and other actions that indicate visitors’... Read More »

• Conversion

  Google Analytics: Removing Internal Traffic and Referral Spam

  

  August 1, 2017 • Morgan Jones

  Web traffic from employees, related parties, and automated bots can distort reporting in Google Analytics. For example, including internal traffic in return-on-investment calculations can produce a lower, inaccurate percentage from... Read More »

• Conversion

  9 Category Features that Boost Conversions

  

  July 23, 2017 • Pamela Hazelton

  If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a... Read More »

• Conversion

  5 Groups of Shoppers You’re Likely Ignoring

  

  July 6, 2017 • Pamela Hazelton

  Every business has at least one target audience — a key group of people who want or need the products it sells. These audiences are defined by standard factors, such... Read More »

• Conversion

  Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle

  

  July 3, 2017 • Morgan Jones

  Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist... Read More »

• Conversion

  The Growing Adoption of Voice Commerce

  

  July 2, 2017 • Gagan Mehra

  Three years ago, in “Voice Commerce Ready for Prime Time?,” I presented the pros and cons of voice-activated transactions. Since then, voice commerce has grown significantly, with the adoption of... Read More »

• Conversion

  10 Tips for Better Product Category Pages in 2017

  

  June 27, 2017 • Armando Roggio

  Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase. A well-made product category page... Read More »

• Conversion

  Need More Conversions? Review Your Calls to Action

  

  June 21, 2017 • Pamela Hazelton

  I’ve said many times that store pages need a definitive call to action. I fear, though, that I’ve been remiss in explaining what a CTA is and the importance of... Read More »

• Conversion

  Measuring Offline Sales in Google Analytics

  

  June 7, 2017 • Morgan Jones

  Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or... Read More »

• Conversion

  11 Ways Photos Harm Ecommerce Conversions

  

  June 6, 2017 • Pamela Hazelton

  High-quality product photos are critical for conversions. Without photos and video, it’s nearly impossible to compete for sales. There are exceptions to every rule, however, and it’s no different when... Read More »

• Conversion

  5 Tips for Displaying Ecommerce Product Prices

  

  May 31, 2017 • Armando Roggio

  Pricing should not be a mystery. Posting clear, understandable prices for the products that your online store sells should be an important part of the site’s user experience design. In fact,... Read More »

• Conversion

  Use Hypotheses to Optimize Conversions

  

  May 30, 2017 • Emir Musabasic

  In “Conversion Optimization: Research First, Then Test,” I addressed the four types of conversion research to conduct before commencing A/B or other tests. When that research process is complete, the... Read More »

• Conversion

  9 Tips to Build the Best Product Images

  

  May 25, 2017 • Armando Roggio

  The product detail page on an ecommerce site is where a shopper usually decides to buy. And when the shopper is about to make the decision, there are few things... Read More »

• Conversion

  Twiggle CEO: Site Search Should Think Like Humans

  

  May 24, 2017 • Armando Roggio

  By some estimates, more than half of the visitors to an online store will use that store’s site search to find products, and hopefully make a purchase. This fact alone... Read More »

• Conversion

  Default Category Sorts Can Harm Conversions

  

  May 23, 2017 • Pamela Hazelton

  Trying to figure out why your store’s conversion rate is so low? The order in which products are displayed on categories is a major culprit. While “relevancy” is a common default... Read More »

• Conversion

  Conversion Optimization: Research First, Then Test

  

  May 17, 2017 • Emir Musabasic

  It is a common misconception that you can test your way to conversion optimization. An abundance of testing software, some of which is free, makes the temptation only greater. But... Read More »

• Conversion

  Site Search: A Navigation and Conversion Tool

  

  May 9, 2017 • Pamela Hazelton

  Online shoppers who find what they want tend to spend more money. And site search helps them locate what they’re looking for. According to a study by WebLinc, an ecommerce platform and consulting firm,... Read More »

• Conversion

  Using Google Analytics to Track Profitability by Product

  

  May 5, 2017 • Morgan Jones

  Niche ecommerce merchants must focus on cash flow. They do not have large capital reserves to support unprofitable investments. Although growing sales is good for the ego, growing cash flow... Read More »

• Conversion

  Using Google Data Studio for SEO

  

  May 3, 2017 • Hamlet Batista

  In “Using Server Logs to Uncover SEO Problems,” I explained that web server logs can be helpful, but the data is raw and requires transformation and analysis. In this post,... Read More »

• Conversion

  Google Optimize: Setting Up Experiments

  

  April 27, 2017 • Emir Musabasic

  In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I’ll create a real... Read More »

• Conversion

  7 Elements of a Return Policy That Sells

  

  April 25, 2017 • Pamela Hazelton

  Merchants give so much thought into making the sale that they tend to forget some of the post-sale components that savvy shoppers look for first. One of these is the returns policy... Read More »