Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
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Customer Retention

Prime Day’s Mobile AOV Challenge

The most important Prime Day 2025 takeaway is not total revenue but rather shoppers’ preferred device.

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Conversion

Summertime Prep for Holiday Selling

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Analytics & Data

Attribution Models for Ecommerce

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Conversion

Merchandising Lessons from Top Marketplaces

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Checkout Tactics

Cross-sell Tactics of Top DTC Brands

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Customer Service

9 Books to Transform Customer Experience

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Customer Retention

Why Your Loyalty Program Isn’t Working

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Analytics & Data

How to Track ChatGPT Traffic in GA4

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Product Pages

AI Prompts for Better Product Descriptions

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Checkout Tactics

What’s Missing on Store Locator Pages

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Conversion

Ecommerce Benefits of Dynamic Pricing

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Photography & Video

Ecommerce SMBs Need Faceless Videos

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Checkout Tactics

Ask an Expert: How to Fix a Slow Checkout?

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Customer Service

Getting Started with AI Customer Support

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Customer Retention

How Lifecycle Marketing Powers Ecom SMBs

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Customer Retention

Wallet Passes Are a Mobile Marketing Channel

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Product Pages

Structured Data Markup for Ecommerce Product Pages

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Customer Retention

Holiday Gift Guides Drive Long-Term Revenue

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Analytics & Data

Handy Chrome Extensions for Google Analytics

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Analytics & Data

Charts: Global Economic Outlook Q3 2024

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Customer Retention

Is Personalized Shopping Private?

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Analytics & Data

Charts: How CIOs View AI

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Analytics & Data

Charts: Outlook of Gen Zs and Millennials 2024

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Analytics & Data

Charts: Global Ecommerce Stats and Forecasts

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Conversion

A Better Ecommerce Landing Page

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Customer Retention

Turn Shoppers into Brand Advocates

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Analytics & Data

Charts: Global Consumer Trends Q1 2024

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Conversion

Who’s Responsible for Web Accessibility?