Category

Conversion

Fewer than 5 percent of visitors to an ecommerce site typically convert to customers. In this “Conversion” category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
Screenshot from a Nordstrom gift guide
Customer Retention

8 Gift Guide Ideas for Frazzled Shoppers

Finding the perfect gift can be time-consuming and stressful. Merchants can ease the stress by creating gift guides that appeal to a wide range of budgets and personalities.

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Customer Service

HelpFlow, a Live Chat Service, Ramps Up

Rabah Rahil
Analytics & Data

iOS ‘Debacle’ Spurs Triple Whale

Analytics & Data

Tools for Data-driven Ecommerce Decisions Trending

A-B comparison. Split testing. Concept vector illustration
Customer Retention

A/B Testing Can Make or Break a Store

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Customer Retention

6 Steps to Identify Your Target Audience

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Photography & Video

20 Sites for Free Stock Photos

Word cloud illustration focusing on "Competitor Analysis"
Customer Retention

To Drive Conversions, Spy on Competitors

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Product Pages

7 Holiday Revenue Generators amid Inflation

Screenshot of YouTube video: Vat19 - The World's Largest Gummy Worm.
Product Pages

17 Product Demo Videos, for Inspiration

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Customer Retention

6 Subscription Ideas to Stabilize Revenue

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Analytics & Data

20 Tools and Resources for Market Research

Tablet computer with "Profit" text on the screen
Customer Retention

Ecommerce Profitability Revisited

Screenshot of example text from Textual
Customer Retention

Is Text Messaging the Next Commerce Channel?

Photo of a keychain from Keysmart
Checkout Tactics

‘Less Is More’ Boosts Conversions

Screenshot of Advanced Coupons for WooCommerce download page.
Checkout Tactics

15 Discount and Promo Plugins for WordPress

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Analytics & Data

My Favorite Ecommerce KPIs

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Analytics & Data

Unsure about a New Project? Try a Pilot Program

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Customer Retention

Online Shopping Has Shifted to the Edge

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Analytics & Data

Do You Need a Business Intelligence Tool?

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Customer Retention

Text Commerce Is Upfront Permission to Sell

L’Oréal - Modiface example on Amazon showing a female's face with makeup
Product Pages

13 Augmented Reality Examples from Retailers, Brands

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Checkout Tactics

Harness Customer Behavior to Boost Conversions

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Analytics & Data

Google Analytics 4 Transition Checklist

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Product Pages

8 Ways Social Proof Sells (Much) More

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Customer Retention

Need Repeat Customers? Try Low-tech Selling

Dean Pohlman
Customer Retention

Subscriptions, Books Drive Man Flow Yoga

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Photography & Video

Product Photography, Part 15: Crafting an Image Start to Finish

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