Conversion
Fewer than 5 percent of visitors to an ecommerce site typically convert to customers. In this “Conversion” category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.
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Conversion
6 Misconceptions about Negative Reviews
August 8, 2018 • Marcia Yudkin
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Conversion
5 Things to Consider When Using Popovers
July 22, 2018 • Pamela Hazelton
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Conversion
7 Ways to Address Concerns of Online Shoppers
July 10, 2018 • Marcia Yudkin
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Conversion
5 Ways to Focus on Product Benefits for Increased Conversions
July 6, 2018 • Pamela Hazelton
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Conversion
8 Trust-building Tactics to Boost Ecommerce Conversions
June 21, 2018 • Pamela Hazelton
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Conversion
Answer 6 Questions on an Ecommerce ‘About’ Page
June 6, 2018 • Pamela Hazelton
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Conversion
6 Alternatives to Customer Reviews (to Sell Products)
May 22, 2018 • Pamela Hazelton
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Conversion
11 Mobile Apps for Customer Management
May 22, 2018 • Sig Ueland
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Conversion
Social Proof Is the Most Important Factor in Selling
May 7, 2018 • Pamela Hazelton
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Conversion
9 Ways to Appeal to Millennial Shoppers
April 24, 2018 • Pamela Hazelton
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Conversion
5 Product Page Differentiators for 2018
April 20, 2018 • Armando Roggio
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Conversion
5 Ways to Increase Sales at Checkout for a WooCommerce Store
April 19, 2018 • Curtis McHale
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Conversion
16 Must-have Features for Live Chat Implementation
April 8, 2018 • Pamela Hazelton
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Conversion
How to Supercharge Product Reviews on WooCommerce
April 3, 2018 • Curtis McHale
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Conversion
Leverage Micro Conversions to Close Sales
March 22, 2018 • Pamela Hazelton
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Conversion
Photo Captions (Greatly) Help Ecommerce Conversions
March 15, 2018 • Marcia Yudkin
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Conversion
Target Audiences Can Change (Ask Play-Doh)
March 11, 2018 • Pamela Hazelton
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Conversion
How to Track Overall Marketing Performance for All Channels
March 6, 2018 • Anna Kayfitz
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Conversion
11 Product Review Plugins for WordPress
March 5, 2018 • Sig Ueland
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Conversion
Does Your Mobile Site Pass the Thumb Zone Test?
March 1, 2018 • Pamela Hazelton
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Conversion
Which Promotions Perform Best for Your Ecommerce Business?
February 11, 2018 • Anna Kayfitz
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Conversion
Manage Site Search Like It’s 1996
February 7, 2018 • Pamela Hazelton
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Conversion
Comparing A/B and Multivariate Testing
January 24, 2018 • Anna Kayfitz
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Conversion
Study: Personalized Recommendations Produce 4 Times More Conversions
January 22, 2018 • Pamela Hazelton
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Conversion
What’s the True Value of a Conversion?
January 17, 2018 • Anna Kayfitz
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Conversion
Use Your ‘About’ Page to Build Trust with First-time Visitors
January 16, 2018 • Marcia Yudkin
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Conversion
Mobile to Dominate Ecommerce Conversions
January 8, 2018 • Pamela Hazelton
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Conversion
6 Ways to Use Shoppers’ New Year Resolutions to Increase Sales
December 24, 2017 • Pamela Hazelton
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Conversion
Encourage After-Christmas Customer Reviews
December 14, 2017 • Armando Roggio
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Conversion
7 Ways to Capture Last-minute Holiday Sales
December 6, 2017 • Pamela Hazelton
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