Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
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Photography & Video

AI Tools for Video Captions

Captions improve retention, comprehension, engagement, and accessibility.

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Analytics & Data

Charts: U.S. Retail Ecommerce Sales Q4 2023

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Analytics & Data

Charts: Global Economic Outlook Q1 2024

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Analytics & Data

Charts: 2024 Outlook of Global CEOs

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Customer Retention

Online Shoppers Expect More from Sellers

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Analytics & Data

Charts: U.S. Consumer Outlook Q1 2024

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Customer Retention

Profit Boosters from Repeat Buyers

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Customer Retention

Omnichannel Retail Will Accelerate in 2024

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Checkout Tactics

How I Restrict Coupon Abuse

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Customer Retention

How to Break Even on Customer Acquisition

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Analytics & Data

GA4: User Acquisition vs. Sessions

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Analytics & Data

Charts: Ecommerce in the U.K.

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Customer Retention

Are Cross-selling and Personalization Now the Same?

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Analytics & Data

Brand Metrics for Ecommerce Companies

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Product Pages

How to Test Product Bundles to Boost Profits

John Ruggiero
Photography & Video

For Manly Bands, Manufacturing Is Storytelling Gold

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Analytics & Data

New GA4 Shopper Journey Reports Are Powerful

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Analytics & Data

Charts: Ecommerce in Europe 2023

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Analytics & Data

How Traffic Sources Impact Online Sales

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Analytics & Data

Google Analytics 4 Transition Update

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Photography & Video

4 Handy AI Video Generators

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Customer Retention

Ecommerce Companies Need Flywheels

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Photography & Video

Using Photos to Convey Product Size

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Customer Retention

11 Post-purchase Retention Tactics

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Photography & Video

AI Background Generators for Product Photos

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Customer Retention

Drive Customer Satisfaction with NPS

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Customer Retention

Lessons from Bed Bath & Beyond

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Customer Service

KPIs for Ecommerce Customer Service