Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
Online shopping, Shopping cart box on business graph, import export, finance commerce.
Conversion

AI Drives Smarter Ecommerce Pricing

March 19, 2026 •

The rise of AI agents enables ecommerce pricing tailored to each session and shopper, preserving margins.

Illustration of a laptop screen with words "Conversion Rate Optimization" on the screen
Conversion

How CRO Drives Ecommerce Longevity

March 18, 2026 •
Illustration of a column chart with "ROI" letters on top
Analytics & Data

The AI Attribution Blind Spot

March 8, 2026 •
Road sign reading "Storm Ahead" amid a rain storm
Analytics & Data

AI Turns Weather Data into Sales

February 19, 2026 •
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Analytics & Data

The Truth about ‘Direct’ Traffic

February 15, 2026 •
Person using a laptop to view an online product page for a ceramic mug, with floating price tags showing dynamic price changes, illustrating automated or AI-driven ecommerce pricing.
Customer Retention

Lawmakers Eye Dynamic Ecommerce Pricing

January 15, 2026 •
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Customer Retention

Will AI Solve Ecommerce Personalization?

November 20, 2025 •
Word cloud for "customer loyalty" and related synonyms
Customer Retention

AI Makes Loyalty Programs Smarter

November 9, 2025 •
business woman in office with computer and santa claus hat surprised
Conversion

5 Shopify Mistakes That Kill Holiday Profits

October 30, 2025 •
Andrei Rebrov
Analytics & Data

Subscription Pro on Growth, Churn, LTV

October 10, 2025 •
Francesco Gatti and Sean Larkin
Analytics & Data

How Brands Boost ROI with Smart Data

September 19, 2025 •
Nike image of Carlos Alcaraz with text, "Grand Slam Style."
Conversion

Framework for Ecommerce Merchandising

August 25, 2025 •
Anthony DelPizzo
Analytics & Data

Triple Whale’s Moby AI Gets Things Done

August 22, 2025 •
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Analytics & Data

Ad Attribution Gets a Crystal Ball

August 17, 2025 •
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Analytics & Data

Privacy-Safe Attribution Avoids User Tracking

August 14, 2025 •
Taylor Holiday
Customer Retention

How to Achieve Negative CAC

August 8, 2025 •
Image of a human hand holding a smartphone
Customer Retention

The Prime Day Mobile AOV Challenge

July 20, 2025 •
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Conversion

Summertime Prep for Holiday Selling

June 29, 2025 •
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Analytics & Data

Attribution Models for Ecommerce

June 25, 2025 •
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Conversion

Merchandising Lessons from Top Marketplaces

June 24, 2025 •
Image from Glossier of a cosmetic cross-sell offer
Checkout Tactics

Cross-sell Tactics of Top DTC Brands

June 1, 2025 •
Cover of "Fans First" book
Customer Service

9 Books to Transform Customer Experience

May 21, 2025 •
Illustration of the words "Customer Loyalty" on a bar graph
Customer Retention

Why Your Loyalty Program Isn’t Working

April 30, 2025 •
ChatGPT logo on a smartphone screen
Analytics & Data

How to Track ChatGPT Traffic in GA4

April 14, 2025 •
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Product Pages

AI Prompts for Better Product Descriptions

March 16, 2025 •
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Checkout Tactics

What’s Missing on Store Locator Pages

March 5, 2025 •
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Conversion

Ecommerce Benefits of Dynamic Pricing

January 9, 2025 •
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Photography & Video

Ecommerce SMBs Need Faceless Videos

January 5, 2025 •

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