Category
Conversion
Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.
Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
Customer Retention
Prime Day’s Mobile AOV Challenge
The most important Prime Day 2025 takeaway is not total revenue but rather shoppers’ preferred device.