Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
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Analytics & Data

2022 Holiday Shopping Wrap-up

U.S. holiday 2022 ecommerce sales were slightly higher than 2021 — confounding skeptics who predicted a decline — and comprised 21.6% of total retail spend.

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Conversion

How ChatGPT Drives Ecommerce Conversions

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Customer Retention

First Steps to Sustainable Ecommerce

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Customer Service

8 Customer Service Channels for Ecommerce

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Customer Retention

Master Customer Retention in 2023

Charles Pyles
Customer Retention

Amid a Cash Crunch, OneBlade Retrenches

Customer Retention

PetPlate Exec on Selling ‘Human-grade’ Dog Food

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Customer Retention

How to Turn Holiday Returns into Sales

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Checkout Tactics

10 Last-minute Holiday Revenue Boosters

Screenshot from the Miansai home page.
Photography & Video

On-site Lifestyle Videos Enhance a Brand

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Customer Retention

A New Voice for Ecommerce Customer Retention

Image of a Lomi composter full of leftover fruits and vegetables.
Checkout Tactics

Convenience, Savings Drive 2022 Holiday Shoppers

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Customer Retention

8 Gift Guide Ideas for Frazzled Shoppers

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Customer Service

HelpFlow, a Live Chat Service, Ramps Up

Rabah Rahil
Analytics & Data

iOS ‘Debacle’ Spurs Triple Whale

Analytics & Data

Tools for Data-driven Ecommerce Decisions Trending

A-B comparison. Split testing. Concept vector illustration
Customer Retention

A/B Testing Can Make or Break a Store

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Customer Retention

6 Steps to Identify Your Target Audience

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Photography & Video

20 Sites for Free Stock Photos

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Customer Retention

To Drive Conversions, Spy on Competitors

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Product Pages

7 Holiday Revenue Generators amid Inflation

Screenshot of YouTube video: Vat19 - The World's Largest Gummy Worm.
Product Pages

17 Product Demo Videos, for Inspiration

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Customer Retention

6 Subscription Ideas to Stabilize Revenue

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Analytics & Data

20 Tools and Resources for Market Research

Tablet computer with "Profit" text on the screen
Customer Retention

Ecommerce Profitability Revisited

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Customer Retention

Is Text Messaging the Next Commerce Channel?

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Checkout Tactics

‘Less Is More’ Boosts Conversions

Screenshot of Advanced Coupons for WooCommerce download page.
Checkout Tactics

15 Discount and Promo Plugins for WordPress

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