Category

Conversion

Fewer than 5 percent of visitors to an ecommerce site typically convert to customers. In this “Conversion” category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography | Product Pages
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Analytics & Data

My Favorite Ecommerce KPIs

Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.

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Analytics & Data

Unsure about a New Project? Try a Pilot Program

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Product Pages

Online Shopping Has Shifted to the Edge

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Analytics & Data

Do You Need a Business Intelligence Tool?

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Customer Retention

Text Commerce Is Upfront Permission to Sell

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Product Pages

13 Augmented Reality Examples from Retailers, Brands

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Conversion

Harness Customer Behavior to Boost Conversions

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Analytics & Data

Google Analytics 4 Transition Checklist

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Conversion

8 Ways Social Proof Sells (Much) More

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Customer Retention

Need Repeat Customers? Try Low-tech Selling

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Photography

Product Photography, Part 15: Crafting an Image Start to Finish

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Conversion

Why Mobile SaaS Conversions Are Lower Than Desktop

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Photography

Product Photography, Part 14: Optimizing for Speed, Search

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Conversion

It’s a New Normal for Ecommerce in 2022

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Photography

Product Photography, Part 13: Special Edits

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Conversion

11 A/B Testing Tools to Optimize Conversions

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Photography

Product Photography, Part 12: Color Correction and Presets

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Conversion

Honest Messaging Drives Conversions This Holiday Season

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Photography

Product Photography, Part 11: Image Editing

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Product Pages

Conversion Lessons from the Luggage Industry

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Photography

Product Photography, Part 10: Lines as Design Elements

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Photography

Product Photography, Part 9: Advanced Composition

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Conversion

13 WordPress Plugins for Customer Support

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Product Pages

3 Rule-breaking Product Pages, Designed for Conversions

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Photography

Product Photography, Part 8: Composition Essentials

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Photography

Product Photography, Part 7: Magnification and Close-ups

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Checkout Tactics

Remove These Distractions to Lower Cart Abandons

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Photography

Product Photography, Part 6: Selecting a Lens

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