Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
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Conversion

Who’s Responsible for Web Accessibility?

Hint: It’s not the core platform, plugins, developers, or even content creators.

Mickey Friedman
Photography & Video

Flair.ai Remakes Product Photography

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Analytics & Data

Charts: U.S. Retail Ecommerce Sales Q1 2024

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Checkout Tactics

Securing Email Addresses for Abandoned Carts

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Customer Retention

Abandoned Carts Are an Opportunity

Rabah Rahil
Product Pages

Fermàt CMO on Customized Customer Journeys

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Analytics & Data

Charts: U.S. Manufacturing Trends Q1 2024

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Customer Retention

AI Tools for Ideal Customer Profiles

Analytics & Data

Charts: Fastest Growing Ecommerce Companies 2023

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Photography & Video

AI Tools for Video Captions

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Analytics & Data

Charts: Global Economic Outlook Q1 2024

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Analytics & Data

Charts: 2024 Outlook of Global CEOs

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Customer Retention

Online Shoppers Expect More from Sellers

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Analytics & Data

Charts: U.S. Consumer Outlook Q1 2024

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Customer Retention

Profit Boosters from Repeat Buyers

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Customer Retention

Omnichannel Retail Will Accelerate in 2024

Screenshot from Chirp email offering a coupon code
Checkout Tactics

How I Restrict Coupon Abuse

The text "Customer Acquisition Costs" imprinted on a highway
Customer Retention

How to Break Even on Customer Acquisition

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Analytics & Data

GA4: User Acquisition vs. Sessions

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Analytics & Data

Charts: Ecommerce in the U.K.

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Customer Retention

Are Cross-selling and Personalization Now the Same?

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Analytics & Data

Brand Metrics for Ecommerce Companies

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Product Pages

How to Test Product Bundles to Boost Profits

John Ruggiero
Photography & Video

For Manly Bands, Manufacturing Is Storytelling Gold

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Analytics & Data

New GA4 Shopper Journey Reports Are Powerful

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Analytics & Data

Charts: Ecommerce in Europe 2023

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Analytics & Data

How Traffic Sources Impact Online Sales

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Analytics & Data

Google Analytics 4 Transition Update

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