Category

Conversion

Image of a camera lens

Product Photography, Part 5: Choosing a Camera

September 14, 2021 • Carolyn Mara

I’m frequently asked to recommend a camera. Sometimes folks inquire about the camera I use to display my artwork online. But both queries miss the point. Knowing how to use a camera is far more important than the unit itself. Nonetheless, choosing a suitable camera is critical.

Screenshot from Coolibar of a female wearing a hat

11 Product Page Features to Drive Conversions

September 8, 2021 • Pamela Hazelton

Close-up photo of a camera lense

Product Photography, Part 4: Angles and Viewpoints

September 5, 2021 • Carolyn Mara

Photo of a camera lens

Product Photography, Part 3: Artificial Lighting Basics

August 25, 2021 • Carolyn Mara

Illustration that reads "Attract - Convert - Retain"

9 Ways to Reduce Customer Acquisition Costs

August 23, 2021 • Pamela Hazelton

Image of a camera lens

Product Photography, Part 2: Selecting Tripods

August 17, 2021 • Carolyn Mara

Illustration of a stamp that reads "Conversion Rate"

Ecommerce Conversion Rates beyond the Averages

August 9, 2021 • Pamela Hazelton

Joe Gaudreau of Salsify

CommerceCo Recap: Winning the Digital Shelf

August 9, 2021 • Armando Roggio

Photo of a camera

Product Photography, Part 1: Choosing Backdrops

August 5, 2021 • Carolyn Mara

Photo of an Amazon Locker

What Online Shoppers Expect in 2021

August 4, 2021 • Pamela Hazelton

Screenshot from Amazon of the Wow Apple Cider Vinegar Shampoo page

The Full-funnel Product Detail Page

July 26, 2021 • Armando Roggio

Photo of fresh fruits and vegetables

Online Grocery Lessons from Covid-19

July 7, 2021 • Charles Nicholls

Image of a goat from Little Seed Farm

Policy Pages, Done Well, Enhance a Brand

July 6, 2021 • Pamela Hazelton

Image of a "greenhouse scented" candle from Botanical Candle Co

Need Better Product Descriptions? Address Emotion, Logic

June 29, 2021 • Kaleena Stroud

Partial screenshot of the Duck Tape home page

What Is Your Company’s Secondary Audience?

June 21, 2021 • Pamela Hazelton

Screenshot of oranges and skincare products from Mad Hipper's site

The 3 Common Mistakes of Ecommerce Launches

June 6, 2021 • Pamela Hazelton

Screenshot of a Ninja Foodi blender

3 Keys for High-converting Product Descriptions

May 20, 2021 • Pamela Hazelton

Screenshot from TeaLeaves website showing a tea that has turned blue

Can Pantone Colors Drive Online Sales?

May 6, 2021 • Pamela Hazelton

Image of a smartphone on a tripod

Using a Smartphone for Stellar Product Photos

April 25, 2021 • Pamela Hazelton

Illustration of a human brain with a computer chip

Ask an Expert: How Does Artificial Intelligence Impact Ecommerce?

April 13, 2021 • PEC Staff

Partial screenshot of Apple Watch product page

Product Page Headlines Drive Conversions

April 8, 2021 • Pamela Hazelton

Image from Erik's home page of a lady riding a mountain bike

Bike Retailer Solves a Pandemic-driven Problem

March 23, 2021 • Armando Roggio

Partical screenshot from Birdrock Baby

4 Pricing Strategies to Increase Average Order Values

March 22, 2021 • Pamela Hazelton

Screenshot of someone holding a credit card by a laptop computer

Will AI for Ecommerce Go Mainstream in 2021?

March 18, 2021 • Armando Roggio

Image from LimeLoop of reusuable shipping bags

Sustainable Packaging Drives Customer Loyalty

March 7, 2021 • Pamela Hazelton

Screenshot of Adagio Teas loyalty page

5 Ways to Prompt First-time Customers to Buy Again

February 22, 2021 • Pamela Hazelton

Image from Cricut of mother and daughter

Want Repeat Customers? Foster Long-term Relationships

February 8, 2021 • Pamela Hazelton

Illustration of a graph on a computer screen

Charts: Conversion Rates by Ad Channel

January 26, 2021 • Anna Kayfitz

1 2 3 … 42 43 44 Next »