• 5 Product Page Differentiators for 2018

  

  April 20, 2018 • Armando Roggio

  Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They... Read More »

• 5 Ways to Increase Sales at Checkout for a WooCommerce Store

  

  April 19, 2018 • Curtis McHale

  Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier. In this post, I’ll address five ways... Read More »

• 16 Must-have Features for Live Chat Implementation

  

  April 8, 2018 • Pamela Hazelton

  Once considered an add-on that made communication easier for the consumer and business, live chat is now a staple for most online stores. That’s because waiting on the phone and... Read More »

• Getting Started with Google Tag Manager, for Ecommerce

  

  April 4, 2018 • Morgan Jones

  Many websites lose reporting from one of their marketing or analytics platforms. The culprit is usually the removal of tags during updates to the sites. Tags are critical for ecommerce... Read More »

• How to Supercharge Product Reviews on WooCommerce

  

  April 3, 2018 • Curtis McHale

  It is no secret that product reviews can help merchants increase sales. Reviews are proof that others found a product valuable, or not. WooCommerce provides the structured data to display... Read More »

• 3 Ways Customer Data Drives Ecommerce Conversions

  

  March 27, 2018 • Anna Kayfitz

  Data is important to ecommerce businesses. But many are not sure how to use it — to collect, analyze, and make meaningful changes to their business. The key ecommerce data... Read More »

• Leverage Micro Conversions to Close Sales

  

  March 22, 2018 • Pamela Hazelton

  Most visitors to an online store aren’t ready to buy. That’s where micro conversions come into play. They help build the excitement and trust that shoppers need to make a... Read More »

• Photo Captions (Greatly) Help Ecommerce Conversions

  

  March 15, 2018 • Marcia Yudkin

  “A picture is worth a thousand words.” Many of us conclude that pictures make words unnecessary. We believe images are so explicit and clear that they communicate fully on their... Read More »

• Target Audiences Can Change (Ask Play-Doh)

  

  March 11, 2018 • Pamela Hazelton

  The first step to sell online is to know your target audience. But identifying that audience is not always clear. While you should have an idea of who would want... Read More »

• Use Google Analytics to Audit PPC Traffic

  

  March 7, 2018 • Morgan Jones

  Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported accurately in Google Analytics will help make... Read More »

• How to Track Overall Marketing Performance for All Channels

  

  March 6, 2018 • Anna Kayfitz

  Marketers typically measure the performance of campaigns and channels. For email, the key metrics could be opens, clicks, unsubscribes, and sales. For pay-per-click ads, it could be cost per click... Read More »

• 11 Product Review Plugins for WordPress

  

  March 5, 2018 • Sig Ueland

  Gathering reviews and testimonials from shoppers can generate leads and influence the decisions of others. For WordPress users, adding reviews to a website is as easy as adding the right... Read More »

• Does Your Mobile Site Pass the Thumb Zone Test?

  

  March 1, 2018 • Pamela Hazelton

  Online sellers have spent a great deal of time implementing features that support cross-device shopping. This includes researching and tweaking their websites to accommodate various screen sizes, browsers, and connectivity. But... Read More »

• Which Promotions Perform Best for Your Ecommerce Business?

  

  February 11, 2018 • Anna Kayfitz

  Ecommerce merchants typically run promotions throughout the year. Some are seasonal, such as "Free Shipping on Valentine’s Day Flowers" and "20% Off for Cyber Monday." Others focus on product categories,... Read More »

• Manage Site Search Like It’s 1996

  

  February 7, 2018 • Pamela Hazelton

  Configuring site search to mimic how visitors think and speak can go a long way to helping them find what they are looking for. That was the goal of Ask... Read More »

• Google Data Studio: Track Sales, ROI from All Sources

  

  February 6, 2018 • Morgan Jones

  The proliferation of marketplaces and advertising channels represents a data challenge for ecommerce merchants. Increasingly, merchants are selling on Amazon, eBay, and Walmart, for example, in addition to their own... Read More »

• Comparing A/B and Multivariate Testing

  

  January 24, 2018 • Anna Kayfitz

  A/B tests are controlled experiments of two attributes, to measure which one was most popular with users. You can apply A/B testing to just about anything that you can measure.... Read More »

• Study: Personalized Recommendations Produce 4 Times More Conversions

  

  January 22, 2018 • Pamela Hazelton

  Personalization is the key to selling online. Without personalization, you’re relying on consumers to figure out what they want. By presenting relevant products, you eliminate all of that hard work,... Read More »

• What’s the True Value of a Conversion?

  

  January 17, 2018 • Anna Kayfitz

  How you calculate the value of a conversion can have big implications for your marketing budget and your company's bottom line. Many marketers optimize their search campaigns, for example, by looking... Read More »

• Use Your ‘About’ Page to Build Trust with First-time Visitors

  

  January 16, 2018 • Marcia Yudkin

  Scammers don’t go to the trouble of creating a company history with its values and original photos. Consumers know this — they are reassured by original content on your “About”... Read More »

• Mobile to Dominate Ecommerce Conversions

  

  January 8, 2018 • Pamela Hazelton

  For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made... Read More »

• Google Analytics: 3 Reports to Customize for Ecommerce

  

  January 3, 2018 • Morgan Jones

  The standard reporting in Google Analytics works well for many ecommerce sites. But there are opportunities to enhance the default dimensions and metrics in Google Analytics, to empower online merchants... Read More »

• 6 Ways to Use Shoppers’ New Year Resolutions to Increase Sales

  

  December 24, 2017 • Pamela Hazelton

  With a new year come millions of people striving to keep their resolutions. Less than 20 percent will succeed, though — according to U.S. News & World Report, 80 percent... Read More »

• Encourage After-Christmas Customer Reviews

  

  December 14, 2017 • Armando Roggio

  Customer reviews may boost ecommerce conversion rates and make product pages more findable on search engines. Combine this fact — that reviews improve search engine optimization and conversions — with the... Read More »

• Google Analytics: Using Enhanced Ecommerce to Grow Revenue

  

  December 10, 2017 • Morgan Jones

  Reporting on overall revenue and revenue by channel is among the most essential data for a niche ecommerce company to grow its business. Google Analytics has a powerful revenue-reporting suite... Read More »

• 7 Ways to Capture Last-minute Holiday Sales

  

  December 6, 2017 • Pamela Hazelton

  Monday, Dec. 11, will mark the busiest shopping day of the year for many online retailers. “Green Monday” typically takes place the second Monday of December. The term was coined by... Read More »

• 4 Ways to Jazz-up Product Descriptions (without Hype)

  

  December 5, 2017 • Marcia Yudkin

  According to Karon Thackston, author of Amazon Advantage: Product Listing Strategies to Boost Your Sales, successful ecommerce merchants avoid hype. Moreover, Amazon’s official terms of service for sellers forbid the... Read More »

• Missing Image Attributes Can Hurt Holiday Sales

  

  November 22, 2017 • Pamela Hazelton

  The holiday shopping season is in full force. Etailers are hoping for big returns on their marketing efforts. But etailers often lose conversions due to missing title and alt attributes... Read More »

• How to Turn Seasonal Shoppers into Lifetime Customers

  

  November 16, 2017 • Pamela Hazelton

  With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching sales goals. Don’t miss out, though, on the potential icing... Read More »

• 12 Augmented Reality Apps from Merchants

  

  November 6, 2017 • Sig Ueland

  Augmented reality is a live view of a real-world environment enhanced by a computer-generated image. Pokémon Go is an example. Augmented reality has recently experienced a flurry of new apps, due... Read More »