Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
Stressed female wearing a Santa Claus hat
Checkout Tactics

10 Last-minute Holiday Revenue Boosters

Plenty of late-season marketing and selling tactics can boost holiday ecommerce revenue. Here are 10 of them.

Screenshot from the Miansai home page.
Photography & Video

On-site Lifestyle Videos Enhance a Brand

Photo of an Alexa Echo Dot device
Customer Retention

A New Voice for Ecommerce Customer Retention

Image of a Lomi composter full of leftover fruits and vegetables.
Checkout Tactics

Convenience, Savings Drive 2022 Holiday Shoppers

Screenshot from a Nordstrom gift guide
Customer Retention

8 Gift Guide Ideas for Frazzled Shoppers

Image of Jon Tucker
Customer Service

HelpFlow, a Live Chat Service, Ramps Up

Rabah Rahil
Analytics & Data

iOS ‘Debacle’ Spurs Triple Whale

Analytics & Data

Tools for Data-driven Ecommerce Decisions Trending

A-B comparison. Split testing. Concept vector illustration
Customer Retention

A/B Testing Can Make or Break a Store

Image of yellow tape from Duck Brand's website
Customer Retention

6 Steps to Identify Your Target Audience

Male image with a purple screen from Gratisography
Photography & Video

20 Sites for Free Stock Photos

Word cloud illustration focusing on "Competitor Analysis"
Customer Retention

To Drive Conversions, Spy on Competitors

Photo of smiling male wearing a Santa hat
Product Pages

7 Holiday Revenue Generators amid Inflation

Screenshot of YouTube video: Vat19 - The World's Largest Gummy Worm.
Product Pages

17 Product Demo Videos, for Inspiration

Screenshot of a "Live Sweetly" box from Candy Club
Customer Retention

6 Subscription Ideas to Stabilize Revenue

Screenshot from HubSpot of Make My Persona tool
Analytics & Data

20 Tools and Resources for Market Research

Tablet computer with "Profit" text on the screen
Customer Retention

Ecommerce Profitability Revisited

Screenshot of example text from Textual
Customer Retention

Is Text Messaging the Next Commerce Channel?

Photo of a keychain from Keysmart
Checkout Tactics

‘Less Is More’ Boosts Conversions

Screenshot of Advanced Coupons for WooCommerce download page.
Checkout Tactics

15 Discount and Promo Plugins for WordPress

Image of a lightbulb.
Analytics & Data

My Favorite Ecommerce KPIs

Photo of a bulletin board
Analytics & Data

Unsure about a New Project? Try a Pilot Program

Female holding a tablet computer
Customer Retention

Online Shopping Has Shifted to the Edge

Screenshot from QuickSight home page of a female by a computer screen
Analytics & Data

Do You Need a Business Intelligence Tool?

Screenshot from Wine Text home page
Customer Retention

Text Commerce Is Upfront Permission to Sell

L’Oréal - Modiface example on Amazon showing a female's face with makeup
Product Pages

13 Augmented Reality Examples from Retailers, Brands

Photo of a female on a couch looking at her smartphone
Checkout Tactics

Harness Customer Behavior to Boost Conversions

Screenshot of a computer screen with Google Analytics logo
Analytics & Data

Google Analytics 4 Transition Checklist

x