Category

Conversion

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Product Photography, Part 14: Optimizing for Speed, Search

November 29, 2021 • Carolyn Mara

The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images. In this post, I’ll address making your photos faster to download and more visible in Google’s image search.

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It’s a New Normal for Ecommerce in 2022

November 23, 2021 • Pamela Hazelton

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Product Photography, Part 13: Special Edits

November 22, 2021 • Carolyn Mara

Screenshot from home page of Freshmarketer

11 A/B Testing Tools to Optimize Conversions

November 17, 2021 • Sig Ueland

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Product Photography, Part 12: Color Correction and Presets

November 9, 2021 • Carolyn Mara

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Honest Messaging Drives Conversions This Holiday Season

November 8, 2021 • Pamela Hazelton

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Product Photography, Part 11: Image Editing

October 26, 2021 • Carolyn Mara

Screenshot of a product video from Brevite

Conversion Lessons from the Luggage Industry

October 24, 2021 • Pamela Hazelton

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Product Photography, Part 10: Lines as Design Elements

October 21, 2021 • Carolyn Mara

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Product Photography, Part 9: Advanced Composition

October 12, 2021 • Carolyn Mara

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13 WordPress Plugins for Customer Support

October 11, 2021 • Sig Ueland

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3 Rule-breaking Product Pages, Designed for Conversions

October 6, 2021 • Pamela Hazelton

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Product Photography, Part 8: Composition Essentials

October 5, 2021 • Carolyn Mara

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Product Photography, Part 7: Magnification and Close-ups

September 29, 2021 • Carolyn Mara

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Remove These Distractions to Lower Cart Abandons

September 22, 2021 • Pamela Hazelton

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Product Photography, Part 6: Selecting a Lens

September 21, 2021 • Carolyn Mara

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Product Photography, Part 5: Choosing a Camera

September 14, 2021 • Carolyn Mara

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11 Product Page Features to Drive Conversions

September 8, 2021 • Pamela Hazelton

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Product Photography, Part 4: Angles and Viewpoints

September 5, 2021 • Carolyn Mara

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Product Photography, Part 3: Artificial Lighting Basics

August 25, 2021 • Carolyn Mara

Illustration that reads "Attract - Convert - Retain"

9 Ways to Reduce Customer Acquisition Costs

August 23, 2021 • Pamela Hazelton

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Product Photography, Part 2: Selecting Tripods

August 17, 2021 • Carolyn Mara

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Ecommerce Conversion Rates beyond the Averages

August 9, 2021 • Pamela Hazelton

Joe Gaudreau of Salsify

CommerceCo Recap: Winning the Digital Shelf

August 9, 2021 • Armando Roggio

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Product Photography, Part 1: Choosing Backdrops

August 5, 2021 • Carolyn Mara

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What Online Shoppers Expect in 2021

August 4, 2021 • Pamela Hazelton

Screenshot from Amazon of the Wow Apple Cider Vinegar Shampoo page

The Full-funnel Product Detail Page

July 26, 2021 • Armando Roggio

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Online Grocery Lessons from Covid-19

July 7, 2021 • Charles Nicholls

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