Category

Conversion

Screenshot of oranges and skincare products from Mad Hipper's site
Conversion

The 3 Common Mistakes of Ecommerce Launches

June 6, 2021 •

I’ve consulted over the years on dozens, perhaps hundreds, of ecommerce launches. Here are three frequent mistakes in the building of online stores.

Screenshot of a Ninja Foodi blender
Conversion

3 Keys for High-converting Product Descriptions

May 20, 2021 •
Screenshot from TeaLeaves website showing a tea that has turned blue
Conversion

Can Pantone Colors Drive Online Sales?

May 6, 2021 •
Image of a smartphone on a tripod
Conversion

Using a Smartphone for Stellar Product Photos

April 25, 2021 •
Illustration of a human brain with a computer chip
Conversion

Ask an Expert: How Does Artificial Intelligence Impact Ecommerce?

April 13, 2021 •
Partial screenshot of Apple Watch product page
Conversion

Product Page Headlines Drive Conversions

April 8, 2021 •
Image from Erik's home page of a lady riding a mountain bike
Conversion

Bike Retailer Solves a Pandemic-driven Problem

March 23, 2021 •
Partical screenshot from Birdrock Baby
Conversion

4 Pricing Strategies to Increase Average Order Values

March 22, 2021 •
Screenshot of someone holding a credit card by a laptop computer
Conversion

Will AI for Ecommerce Go Mainstream in 2021?

March 18, 2021 •
Image from LimeLoop of reusuable shipping bags
Conversion

Sustainable Packaging Drives Customer Loyalty

March 7, 2021 •
Screenshot of Adagio Teas loyalty page
Conversion

5 Ways to Prompt First-time Customers to Buy Again

February 22, 2021 •
Image from Cricut of mother and daughter
Conversion

Want Repeat Customers? Foster Long-term Relationships

February 8, 2021 •
Illustration of a graph on a computer screen
Conversion

Charts: Conversion Rates by Ad Channel

January 26, 2021 •
Photo from a Glossier customer using its products
Conversion

Pandemic-driven Shoppers Expect More from Ecommerce

January 21, 2021 •
Screenshot of middle-aged couple in front of a laptop
Conversion

Resolve in 2021 to Drive More Conversions

January 7, 2021 •
Photo of a female and buy shopping on a laptop
Conversion

7 Customer Retention Strategies for 2021

January 6, 2021 •
Screenshot of the Uber app
Conversion

The Keys to More Ecommerce Conversions

December 28, 2020 •
Image of a football jersey from Fanatics
Conversion

5 Essentials for Ecommerce Site Search in 2021

December 22, 2020 •
Image of a in-store associate with a customer
Conversion

Clienteling Personalizes In-store, Online Shopping

December 10, 2020 •
Photo of a Crutchfield employee
Conversion

My Top 6 Conversion Tactics for 2021

December 6, 2020 •
Photo of an ecommerce cart on a smartphone
Conversion

6 Tweaks to Streamline the Checkout Process

November 24, 2020 •
Screencapture for the PayPal Pay in 4 page
Conversion

7 Quick Tips to Drive 2020 Holiday Sales

November 8, 2020 •
To Sell More, Understand Shoppers Motives
Conversion

To Sell More, Understand Shoppers’ Motives

October 27, 2020 •
Screenshot from Duck Brand website
Conversion

Feedback from Shoppers Is Gold

October 8, 2020 •
Image of holiday sales poster
Conversion

Forget Black Friday Sales This 2020 Holiday

September 22, 2020 •
4 Payment Methods to Integrate for the Holidays
Conversion

4 Payment Methods to Integrate for the Holidays

September 14, 2020 •
Essential Elements of an Ecommerce Product Page
Conversion

Essential Elements of an Ecommerce Product Page

September 1, 2020 •
9 Holiday Selling Tips to Pandemic-driven Consumers
Conversion

9 Holiday Selling Tips to Pandemic-driven Consumers

August 23, 2020 •
Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants.

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