Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
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Customer Retention

Digital Downloads Boost Sales and Loyalty

Digital goods such as tutorials, instructions, and courses add value to the sale of physical products. When sold separately, digital downloads boost revenue and expand global reach.

Image of art from Diamond Art Club site
Customer Retention

9 Ways to Grow Repeat Buyers

Photo of a coffee container from Grind home page
Customer Service

6 Customer Service Examples from Online Retailers

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Photography & Video

Getting Started with Live-stream Selling

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Analytics & Data

2022 Holiday Shopping Wrap-up

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Conversion

How ChatGPT Drives Ecommerce Conversions

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Customer Retention

First Steps to Sustainable Ecommerce

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Customer Service

8 Customer Service Channels for Ecommerce

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Customer Retention

Master Customer Retention in 2023

Charles Pyles
Customer Retention

Amid a Cash Crunch, OneBlade Retrenches

Customer Retention

PetPlate Exec on Selling ‘Human-grade’ Dog Food

Illustration of a stamp reading "Easy Returns"
Customer Retention

How to Turn Holiday Returns into Sales

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Checkout Tactics

10 Last-minute Holiday Revenue Boosters

Screenshot from the Miansai home page.
Photography & Video

On-site Lifestyle Videos Enhance a Brand

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Customer Retention

A New Voice for Ecommerce Customer Retention

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Checkout Tactics

Convenience, Savings Drive 2022 Holiday Shoppers

Screenshot from a Nordstrom gift guide
Customer Retention

8 Gift Guide Ideas for Frazzled Shoppers

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Customer Service

HelpFlow, a Live Chat Service, Ramps Up

Rabah Rahil
Analytics & Data

iOS ‘Debacle’ Spurs Triple Whale

Analytics & Data

Tools for Data-driven Ecommerce Decisions Trending

A-B comparison. Split testing. Concept vector illustration
Customer Retention

A/B Testing Can Make or Break a Store

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Customer Retention

6 Steps to Identify Your Target Audience

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Photography & Video

20 Sites for Free Stock Photos

Word cloud illustration focusing on "Competitor Analysis"
Customer Retention

To Drive Conversions, Spy on Competitors

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Product Pages

7 Holiday Revenue Generators amid Inflation

Screenshot of YouTube video: Vat19 - The World's Largest Gummy Worm.
Product Pages

17 Product Demo Videos, for Inspiration

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Customer Retention

6 Subscription Ideas to Stabilize Revenue

Screenshot from HubSpot of Make My Persona tool
Analytics & Data

20 Tools and Resources for Market Research

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