Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages
Image of a human hand holding a smartphone
Customer Retention

Prime Day’s Mobile AOV Challenge

July 20, 2025 •

The most important Prime Day 2025 takeaway is not total revenue but rather shoppers’ preferred device.

Illustration of bar graphs with Christmas items on top
Conversion

Summertime Prep for Holiday Selling

June 29, 2025 •
Illustration of a rising column chart with a magnifying glass on top
Analytics & Data

Attribution Models for Ecommerce

June 25, 2025 •
Screenshot from Walmart's home page reading "Last-minute July faves"
Conversion

Merchandising Lessons from Top Marketplaces

June 24, 2025 •
Image from Glossier of a cosmetic cross-sell offer
Checkout Tactics

Cross-sell Tactics of Top DTC Brands

June 1, 2025 •
Cover of "Fans First" book
Customer Service

9 Books to Transform Customer Experience

May 21, 2025 •
Illustration of the words "Customer Loyalty" on a bar graph
Customer Retention

Why Your Loyalty Program Isn’t Working

April 30, 2025 •
ChatGPT logo on a smartphone screen
Analytics & Data

How to Track ChatGPT Traffic in GA4

April 14, 2025 •
Illustration of the letters A I on top of a paper pad and pen
Product Pages

AI Prompts for Better Product Descriptions

March 16, 2025 •
Illustration of a map with red store locator buttons on it
Checkout Tactics

What’s Missing on Store Locator Pages

March 5, 2025 •
Image to two similiar water bottles
Conversion

Ecommerce Benefits of Dynamic Pricing

January 9, 2025 •
Screenshot from animoto of a product-demo video example
Photography & Video

Ecommerce SMBs Need Faceless Videos

January 5, 2025 •
Image of a "Add to Cart" screen from a mobile phone
Checkout Tactics

Ask an Expert: How to Fix a Slow Checkout?

December 24, 2024 •
Illustration of a guage showing excellent customer service
Customer Service

Getting Started with AI Customer Support

December 10, 2024 •
Image of a t-shirt being printed with the words "Dream Big"
Customer Retention

How Lifecycle Marketing Powers Ecom SMBs

December 3, 2024 •
Photo of a person holding a smartphone with a mobile wallet on the screen
Customer Retention

Wallet Passes Are a Mobile Marketing Channel

November 24, 2024 •
Illustration of a price tag reading "SEO"
Product Pages

Structured Data Markup for Ecommerce Product Pages

November 4, 2024 •
Illustration reading "Best Christmas Gifts"
Customer Retention

Holiday Gift Guides Drive Long-Term Revenue

October 23, 2024 •
Google Analytics logo on a smartphone screen
Analytics & Data

Handy Chrome Extensions for Google Analytics

October 8, 2024 •
Double exposure of man and woman working together and financial theme hologram. international business concept. Computer background.
Analytics & Data

Charts: Global Economic Outlook Q3 2024

August 14, 2024 •
Female holding a credit card in front of a laptop
Customer Retention

Is Personalized Shopping Private?

August 13, 2024 •
Illustration of a female CIO holding an AI icon
Analytics & Data

Charts: How CIOs View AI

July 24, 2024 •
Happy multiracial friends having fun with a smartphone
Analytics & Data

Charts: Outlook of Gen Zs and Millennials 2024

July 17, 2024 •
Illustration of a digital shopping cart
Analytics & Data

Charts: Global Ecommerce Stats and Forecasts

July 10, 2024 •
AI image of a male and female wearing sci-fi t-shirts
Conversion

A Better Ecommerce Landing Page

June 24, 2024 •
Image of a flywheel with the word "Referrals" on a gear
Customer Retention

Turn Shoppers into Brand Advocates

June 18, 2024 •
Photo collage of people from all cultures and countries
Analytics & Data

Charts: Global Consumer Trends Q1 2024

May 30, 2024 •
Digital accessibility flat vector illustration and understood users
Conversion

Who’s Responsible for Web Accessibility?

May 28, 2024 •

Copyright © 2005 - 2025. Practical Ecommerce® is a registered trademark of Confluence Distribution, Inc.