Conversion
Fewer than 5 percent of visitors to an ecommerce site typically convert to customers. In this “Conversion” category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.
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Conversion
5 Tips for Selling without Discounting
February 7, 2019 • Pamela Hazelton
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Conversion
Getting Started with Continuity Ecommerce, Part 2: Steps to Success
February 5, 2019 • Charles Nicholls
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Conversion
Getting Started with Continuity Ecommerce, Part 1: Approaches, Expectations
February 3, 2019 • Charles Nicholls
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Conversion
8 Micro Conversions to Instill Trust, Obtain Customers
January 23, 2019 • Pamela Hazelton
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Conversion
Should Merchants Consider Voice Commerce (Yet)?
January 17, 2019 • Dale Traxler
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Conversion
6 Key Components of Product Videos
January 8, 2019 • Pamela Hazelton
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Conversion
Shopper’s Journey: Lessons from a Gift Search
December 11, 2018 • Marcia Yudkin
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Conversion
7 Conversion Snafus That Kill Ecommerce Sales
December 7, 2018 • Pamela Hazelton
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Conversion
3 Ways to Narrow the Mobile Commerce Gap
December 3, 2018 • Charles Nicholls
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Conversion
10 Holiday-selling Tips to Boost January Revenue
November 26, 2018 • Pamela Hazelton
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Conversion
14 Usability Tools to Optimize Your Website
November 26, 2018 • Sig Ueland
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Conversion
5 Simple Ways to Boost Conversions
November 7, 2018 • Pamela Hazelton
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Conversion
8 Ways to Increase Conversions from Mobile Users
October 23, 2018 • Pamela Hazelton
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Conversion
Faceted Search and Navigation Are Critical for Conversions
October 9, 2018 • Pamela Hazelton
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Conversion
Need More Conversions? Improve the Customer Journey
October 4, 2018 • Craig Smith
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Conversion
The Right Way to Offer Product Comparison Tools
September 25, 2018 • Pamela Hazelton
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Conversion
Product Descriptions: 17 Fresh Writing Angles
September 9, 2018 • Marcia Yudkin
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Conversion
4 Checkout Elements That Reduce Cart Abandonment
September 6, 2018 • Pamela Hazelton
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Conversion
14 A.I.-powered Apps for Personalization, Higher Conversions
August 22, 2018 • Gagan Mehra
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Conversion
Persistent Shopping Carts Drive Conversions, Recover Abandons
August 21, 2018 • Pamela Hazelton
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Conversion
6 Misconceptions about Negative Reviews
August 8, 2018 • Marcia Yudkin
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Conversion
5 Things to Consider When Using Popovers
July 22, 2018 • Pamela Hazelton
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Conversion
7 Ways to Address Concerns of Online Shoppers
July 10, 2018 • Marcia Yudkin
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Conversion
5 Ways to Focus on Product Benefits for Increased Conversions
July 6, 2018 • Pamela Hazelton
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Conversion
8 Trust-building Tactics to Boost Ecommerce Conversions
June 21, 2018 • Pamela Hazelton
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Conversion
Answer 6 Questions on an Ecommerce ‘About’ Page
June 6, 2018 • Pamela Hazelton
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Conversion
6 Alternatives to Customer Reviews (to Sell Products)
May 22, 2018 • Pamela Hazelton
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Conversion
11 Mobile Apps for Customer Management
May 22, 2018 • Sig Ueland
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Conversion
Social Proof Is the Most Important Factor in Selling
May 7, 2018 • Pamela Hazelton
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Conversion
9 Ways to Appeal to Millennial Shoppers
April 24, 2018 • Pamela Hazelton
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