Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Checkout Tactics
15 Discount and Promo Plugins for WordPress

May 31, 2022 • Sig Ueland

Promotional discounts can motivate potential buyers and otherwise drive sales. Here is a list of promotional plugins for WordPress merchants.
Analytics & Data
My Favorite Ecommerce KPIs

May 2, 2022 • Christopher Dobroth

Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.
Analytics & Data
Unsure about a New Project? Try a Pilot Program

April 26, 2022 • Armando Roggio

Launching a new product or feature is exciting but risky, especially if it requires capital. A well-structured pilot program can provide answers.
Customer Retention
Online Shopping Has Shifted to the Edge

April 26, 2022 • Charles Nicholls

In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it's social media that increasingly starts the process, creating opportunities and challenges for merchants.
Analytics & Data
Do You Need a Business Intelligence Tool?

April 24, 2022 • Armando Roggio

In an age of massive data, a business intelligence tool can be a necessity for ecommerce merchants. Here's an example using QuickSight, Amazon's tool, with hypothetical Meta Ads data.
Customer Retention
Text Commerce Is Upfront Permission to Sell

April 10, 2022 • Armando Roggio

Text commerce is the process of obtaining payment and shipping info from shoppers upfront as well as permission to send offers. The model can solve multiple hurdles for merchants.
Product Pages
13 Augmented Reality Examples from Retailers, Brands

February 1, 2022 • Sig Ueland

Augmented reality allows consumers to visualize the appearance of products on their bodies, in their homes, and more. Apple's ARKit has made the technology accessible.
Checkout Tactics
Harness Customer Behavior to Boost Conversions

January 31, 2022 • Pamela Hazelton

The actions of shoppers on-site and off indicates their preferences and needs. Merchants who act on that behavior can greatly improve sales. We explain.
Analytics & Data
Google Analytics 4 Transition Checklist

January 25, 2022 • Morgan Jones

Google Analytics 4 is live and ready to use. Here's our quick transition checklist to successfully migrate from Google's Universal Analytics, the current version for most users.
Product Pages
8 Ways Social Proof Sells (Much) More

January 9, 2022 • Pamela Hazelton

Consumers need confirmation of their shopping decisions. Social proof can be the nudge for online shoppers to complete a purchase or sign up for a newsletter.
Customer Retention
Need Repeat Customers? Try Low-tech Selling

December 29, 2021 • Pamela Hazelton

If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more.
Customer Retention
Subscriptions, Books Drive Man Flow Yoga

December 17, 2021 • Eric Bandholz

Dean Pohlman is a global authority on yoga instruction for men. He's written best-selling books on the topic and conducted hundreds of in-person classes. His company, Man Flow Yoga, is thriving with an on-demand instructional program driven by paid subscriptions.
Photography & Video
Product Photography, Part 15: Crafting an Image Start to Finish

December 9, 2021 • Carolyn Mara

Throughout this series, I've explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I've addressed to a single image using only my iPhone and three editing tools.
Conversion
Why Mobile SaaS Conversions Are Lower Than Desktop

December 7, 2021 • Armando Roggio

Some software-as-a-service companies experience much lower paid conversions from consumers on mobile devices versus desktop and laptop computers. The gap can be troubling, and there are four regular suspects.
Photography & Video
11 Apps for Creating, Editing Videos

December 6, 2021 • Sig Ueland

For online merchants, video is one of the best ways to promote a business, especially when you can shoot and edit video from nothing more than a smartphone and a simple app. Here is a list of apps to create and edit videos for ads, products, and content marketing.
Photography & Video
Product Photography, Part 14: Optimizing for Speed, Search

November 29, 2021 • Carolyn Mara

The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images. In this post, I'll address making your photos faster to download and more visible in Google's image search.
Conversion
It’s a New Normal for Ecommerce in 2022

November 23, 2021 • Pamela Hazelton

The pandemic has accelerated the worldwide digital transformation. Online businesses have opportunities for massive growth. But it comes with a cost: elevated consumer expectations. Merchants who opt for "business as usual" may find survival difficult.
Photography & Video
Product Photography, Part 13: Special Edits

November 22, 2021 • Carolyn Mara

Special post-production edits can help create the perfect product images. This is the 13th installment in my series on helping ecommerce merchants create better product images. In this installment, I'll look at advanced editing techniques.
Customer Retention
11 A/B Testing Tools to Optimize Conversions

November 17, 2021 • Sig Ueland

A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools.
Customer Retention
Subscriptions Power Disco Past iOS 14.5, Amazon

November 12, 2021 • Eric Bandholz

The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In May, he began selling a top item on Amazon.
Photography & Video
Product Photography, Part 12: Color Correction and Presets

November 9, 2021 • Carolyn Mara

Color correction is the process of adjusting a photo to match the actual subject. It's among the most important parts of editing product photos, given the importance of an exact color match. This is the 12th installment in my series on helping ecommerce merchants create better product images.
Product Pages
Honest Messaging Drives Conversions This Holiday Season

November 8, 2021 • Pamela Hazelton

The 2021 holiday shopping season is unpredictable for both shoppers and merchants. Supply chain interruptions and likely shipping delays have prompted many consumers to wrap up gift-buying earlier than usual.
Photography & Video
Product Photography, Part 11: Image Editing

October 26, 2021 • Carolyn Mara

Editing is a critical step in producing product photos that engage ecommerce shoppers. If you can’t make what you’re selling stand out, consumers will not likely buy it. This is the 11th installment in my series on helping ecommerce merchants create better product images.
Product Pages
Conversion Lessons from the Luggage Industry

October 24, 2021 • Pamela Hazelton

The pandemic challenged online luggage merchants to find unique ways to entice consumers to purchase items they might not put to immediate use. Led primarily by independent, direct-to-consumer manufacturers, successful mid-priced luggage and travel-bag sites are setting the pace for conversion practices.
Photography & Video
Product Photography, Part 10: Lines as Design Elements

October 21, 2021 • Carolyn Mara

The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to shoppers. This is the 10th installment in my series to help ecommerce merchants take better product images.
Photography & Video
Product Photography, Part 9: Advanced Composition

October 12, 2021 • Carolyn Mara

I discussed in my previous post two compositional rules that could make your product photography more engaging. I'll expand on that subject in this article. This is the ninth installment of my series to help ecommerce merchants take better product images.
Customer Service
13 WordPress Plugins for Customer Support

October 11, 2021 • Sig Ueland

Offering support throughout your shoppers’ purchase experience is a good way to ensure their return. If you have a WordPress site, there are a variety of customer-support plugins to help. Here is a list of plugins for customer support on WordPress.
Product Pages
3 Rule-breaking Product Pages, Designed for Conversions

October 6, 2021 • Pamela Hazelton

Most ecommerce platforms have a standard layout. Their product page designs are relatively conventional, with a left-to-right display and a dominant image. Calls-to-action almost always appear near the top, especially on mobile. But the norm isn't always the best.
Photography & Video
Product Photography, Part 8: Composition Essentials

October 5, 2021 • Carolyn Mara

Photo composition refers to the arrangement of an image's items and elements. For product photography, composition has one goal: create an image that draws a shopper closer to purchase.
Photography & Video
Product Photography, Part 7: Magnification and Close-ups

September 29, 2021 • Carolyn Mara

The best product photos provide online shoppers with precise detail to know what to expect when the goods arrive. Specialty magnified shots can help. This is the seventh post in my series on helping ecommerce merchants elevate their product photography.

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