Conversion
Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.
Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages-
Photography & Video
Flair.ai Remakes Product Photography
May 24, 2024 • Eric Bandholz
The 2022 startup deploys AI models to provide virtual scenes and settings for existing photos.
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Checkout Tactics
Securing Email Addresses for Abandoned Carts
May 19, 2024 • Armando Roggio
Merchants can often recover sales from abandoned carts, but only if a shopper provides an email address.
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Customer Retention
Abandoned Carts Are an Opportunity
April 29, 2024 • Armando Roggio
What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?
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Product Pages
Fermàt CMO on Customized Customer Journeys
April 19, 2024 • Eric Bandholz
Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce conversion funnels.
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Analytics & Data
Charts: U.S. Manufacturing Trends Q1 2024
April 10, 2024 • Adel Boukarroum
U.S. manufacturing activity increased in March for the first time in 16 months.
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Customer Retention
AI Tools for Ideal Customer Profiles
March 17, 2024 • Ann Smarty
"Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more.
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Analytics & Data
Charts: Fastest Growing Ecommerce Companies 2023
March 6, 2024 • Adel Boukarroum
The fastest-growing publicly-traded ecommerce companies are mostly marketplaces, per Yahoo Finance.
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Photography & Video
AI Tools for Video Captions
March 4, 2024 • Ann Smarty
Captions improve retention, comprehension, engagement, and accessibility.
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Customer Retention
Online Shoppers Expect More from Sellers
January 21, 2024 • Armando Roggio
Per a Deloitte Digital survey, most ecommerce mechants think customers are impressed by the experience, yet fewer than half actually are.
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Customer Retention
Profit Boosters from Repeat Buyers
January 14, 2024 • Armando Roggio
The long-term viability of most ecommerce shops requires customers who purchase more than once.
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Customer Retention
Omnichannel Retail Will Accelerate in 2024
January 8, 2024 • Armando Roggio
Five developments will likely hasten the convergence of ecommerce and physical selling
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Checkout Tactics
How I Restrict Coupon Abuse
December 18, 2023 • Andrew Aversa
Will widespread abuse of coupon codes prompt merchants to seek other types of promotions?
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Customer Retention
How to Break Even on Customer Acquisition
December 5, 2023 • Charles Nicholls
Increasing first-time order values can recoup the cost of acquiring that buyer.
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Analytics & Data
GA4: User Acquisition vs. Sessions
November 16, 2023 • Ann Smarty
Google Analytics 4 segregates traffic reports by user and session. Here's the difference.
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Analytics & Data
Charts: Ecommerce in the U.K.
November 8, 2023 • Adel Boukarroum
Retail ecommerce in the U.K. will decline in 2023 per industry estimates. Still, ecommerce sales in the U.K. are the world's third largest.
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Customer Retention
Are Cross-selling and Personalization Now the Same?
November 7, 2023 • Armando Roggio
AI-driven ecommerce personalization seemingly eliminates traditional cross-selling, but crucial differences remain.
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Analytics & Data
Brand Metrics for Ecommerce Companies
October 23, 2023 • Armando Roggio
Consumers' views of a brand impact sales. The challenge is measuring those views.
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Product Pages
How to Test Product Bundles to Boost Profits
October 16, 2023 • Armando Roggio
Done right, product bundles drive average order values, repeat sales, and profits. The key is testing configurations, prices, and more.
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Photography & Video
For Manly Bands, Manufacturing Is Storytelling Gold
October 13, 2023 • Eric Bandholz
The making of rings from Jack Daniel's whiskey barrels creates compelling video, perfect for storytelling.
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Analytics & Data
New GA4 Shopper Journey Reports Are Powerful
October 9, 2023 • Armando Roggio
New Google Analytics reports break down the shopping and checkout stages, facilitating optimization at each step.
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Analytics & Data
How Traffic Sources Impact Online Sales
September 25, 2023 • Armando Roggio
Knowing where new or repeat customers start the journey is the first step for higher conversions.
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Analytics & Data
Google Analytics 4 Transition Update
September 5, 2023 • Morgan Jones
Universal Analytics has stopped collecting data for most users. Here's what to do next.
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Photography & Video
4 Handy AI Video Generators
August 28, 2023 • Ann Smarty
Sophisticated tools offer many languages, avatars, voices, editing options, and more.
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Customer Retention
Ecommerce Companies Need Flywheels
August 20, 2023 • Armando Roggio
Happy customers buy again and refer friends, who also buy again and refer friends. It's a recipe for sustained growth.
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Photography & Video
Using Photos to Convey Product Size
August 18, 2023 • Pamela Hazelton
Misleading product images cause confusion, creating preventable returns and negative reviews.
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Customer Retention
11 Post-purchase Retention Tactics
August 7, 2023 • Pamela Hazelton
What happens after a sale impacts a customer's decision to buy again.
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Photography & Video
AI Background Generators for Product Photos
July 18, 2023 • Ann Smarty
The background of product images is critical for clarity and impact. These seven tools will remove, alter, or generate backgrounds for any photo, including products.
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Customer Retention
Drive Customer Satisfaction with NPS
July 11, 2023 • Samantha Collier
Net Promoter Scores derive from a simple question to customers, "Would you recommend our company?"
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Customer Retention
Lessons from Bed Bath & Beyond
July 2, 2023 • Pamela Hazelton
Bed Bath & Beyond was once a category-killer. Then it wasn't.
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Customer Service
KPIs for Ecommerce Customer Service
June 29, 2023 • Samantha Collier
Online consumers increasingly expect fast responses to their inquiries. Here are eight key performance indicators to monitor satisfaction.
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