Conversion
Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.
Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages-
Customer Retention
Holiday Gift Guides Drive Long-Term Revenue
October 23, 2024 • Charles Nicholls
Gift guides encourage considered shopping rather than impulse buying, leading to fewer returns, happier customers, and repeat sales.
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Analytics & Data
Handy Chrome Extensions for Google Analytics
October 8, 2024 • Ann Smarty
Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly.
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Analytics & Data
Charts: Global Economic Outlook Q3 2024
August 14, 2024 • Adel Boukarroum
We recap the latest forecasts from the International Monetary Fund on global economic growth.
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Customer Retention
Is Personalized Shopping Private?
August 13, 2024 • Dale Laszig
Ecommerce merchants must balance personalized selling and customer privacy.
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Analytics & Data
Charts: How CIOs View AI
July 24, 2024 • Adel Boukarroum
According to an EY survey, most U.S. chief information officers are using or plan to use artificial intelligence in their companies.
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Analytics & Data
Charts: Outlook of Gen Zs and Millennials 2024
July 17, 2024 • Adel Boukarroum
Deloitte surveyed nearly 23,000 Gen Zs and Millennials in 44 countries. Here are their views on the economy, environment, and more.
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Analytics & Data
Charts: Global Ecommerce Stats and Forecasts
July 10, 2024 • Adel Boukarroum
BuiltWidth identifies 26.2 million ecommerce sites worldwide in 2024. Here's our rundown of location, growth, forecasts, and more.
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Conversion
A Better Ecommerce Landing Page
June 24, 2024 • Armando Roggio
What if there was a simple formula to improve landing page conversions from ad campaigns? Turns out, there is.
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Customer Retention
Turn Shoppers into Brand Advocates
June 18, 2024 • Armando Roggio
What happens when customers become marketers, referring friends and family to a business and its products?
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Analytics & Data
Charts: Global Consumer Trends Q1 2024
May 30, 2024 • Adel Boukarroum
Per the recent PwC survey, climate concerns are among the top consumer priorities in early 2024.
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Conversion
Who’s Responsible for Web Accessibility?
May 28, 2024 • Bet Hannon
Hint: It's not the core platform, plugins, developers, or even content creators.
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Photography & Video
Flair.ai Remakes Product Photography
May 24, 2024 • Eric Bandholz
The 2022 startup deploys AI models to provide virtual scenes and settings for existing photos.
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Checkout Tactics
Securing Email Addresses for Abandoned Carts
May 19, 2024 • Armando Roggio
Merchants can often recover sales from abandoned carts, but only if a shopper provides an email address.
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Customer Retention
Abandoned Carts Are an Opportunity
April 29, 2024 • Armando Roggio
What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?
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Product Pages
Fermàt CMO on Customized Customer Journeys
April 19, 2024 • Eric Bandholz
Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce conversion funnels.
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Customer Retention
AI Tools for Ideal Customer Profiles
March 17, 2024 • Ann Smarty
"Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more.
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Analytics & Data
Charts: Fastest Growing Ecommerce Companies 2023
March 6, 2024 • Adel Boukarroum
The fastest-growing publicly-traded ecommerce companies are mostly marketplaces, per Yahoo Finance.
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Photography & Video
AI Tools for Video Captions
March 4, 2024 • Ann Smarty
Captions improve retention, comprehension, engagement, and accessibility.
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Customer Retention
Online Shoppers Expect More from Sellers
January 21, 2024 • Armando Roggio
Per a Deloitte Digital survey, most ecommerce mechants think customers are impressed by the experience, yet fewer than half actually are.
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Customer Retention
Profit Boosters from Repeat Buyers
January 14, 2024 • Armando Roggio
The long-term viability of most ecommerce shops requires customers who purchase more than once.
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Customer Retention
Omnichannel Retail Will Accelerate in 2024
January 8, 2024 • Armando Roggio
Five developments will likely hasten the convergence of ecommerce and physical selling
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Checkout Tactics
How I Restrict Coupon Abuse
December 18, 2023 • Andrew Aversa
Will widespread abuse of coupon codes prompt merchants to seek other types of promotions?
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Customer Retention
How to Break Even on Customer Acquisition
December 5, 2023 • Charles Nicholls
Increasing first-time order values can recoup the cost of acquiring that buyer.
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Analytics & Data
GA4: User Acquisition vs. Sessions
November 16, 2023 • Ann Smarty
Google Analytics 4 segregates traffic reports by user and session. Here's the difference.
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Analytics & Data
Charts: Ecommerce in the U.K.
November 8, 2023 • Adel Boukarroum
Retail ecommerce in the U.K. will decline in 2023 per industry estimates. Still, ecommerce sales in the U.K. are the world's third largest.
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Customer Retention
Are Cross-selling and Personalization Now the Same?
November 7, 2023 • Armando Roggio
AI-driven ecommerce personalization seemingly eliminates traditional cross-selling, but crucial differences remain.
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Analytics & Data
Brand Metrics for Ecommerce Companies
October 23, 2023 • Armando Roggio
Consumers' views of a brand impact sales. The challenge is measuring those views.
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Product Pages
How to Test Product Bundles to Boost Profits
October 16, 2023 • Armando Roggio
Done right, product bundles drive average order values, repeat sales, and profits. The key is testing configurations, prices, and more.
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Photography & Video
For Manly Bands, Manufacturing Is Storytelling Gold
October 13, 2023 • Eric Bandholz
The making of rings from Jack Daniel's whiskey barrels creates compelling video, perfect for storytelling.
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Analytics & Data
New GA4 Shopper Journey Reports Are Powerful
October 9, 2023 • Armando Roggio
New Google Analytics reports break down the shopping and checkout stages, facilitating optimization at each step.
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