Conversion
Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.
Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages-
Photography & Video
Ecommerce SMBs Need Faceless Videos
January 5, 2025 • Armando Roggio
Videos are an excellent way to showcase products and convert shoppers. Thanks to ever-improving AI, they are relatively easy to produce.
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Checkout Tactics
Ask an Expert: How to Fix a Slow Checkout?
December 24, 2024 • PEC Staff
Faster page loads equate to more revenue, and no page is more important than the checkout.
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Customer Service
Getting Started with AI Customer Support
December 10, 2024 • Gian Maria Gramondi
AI is transforming how ecommerce businesses engage with customers. Success lies in starting small and balancing automation with the human touch.
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Customer Retention
How Lifecycle Marketing Powers Ecom SMBs
December 3, 2024 • Armando Roggio
A print-on-demand t-shirt store attracts and retains customers with a five-step marketing framework.
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Customer Retention
Wallet Passes Are a Mobile Marketing Channel
November 24, 2024 • Armando Roggio
Merchants are finding success with digital representations of cards for auto insurance, loyalty programs, coupons, and memberships.
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Product Pages
Structured Data Markup for Ecommerce Product Pages
November 4, 2024 • Ann Smarty
Structured data helps search engines understand a page's purpose and elevate its visibility in organic listings.
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Customer Retention
Holiday Gift Guides Drive Long-Term Revenue
October 23, 2024 • Charles Nicholls
Gift guides encourage considered shopping rather than impulse buying, leading to fewer returns, happier customers, and repeat sales.
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Analytics & Data
Handy Chrome Extensions for Google Analytics
October 8, 2024 • Ann Smarty
Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly.
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Customer Retention
Is Personalized Shopping Private?
August 13, 2024 • Dale Laszig
Ecommerce merchants must balance personalized selling and customer privacy.
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Conversion
A Better Ecommerce Landing Page
June 24, 2024 • Armando Roggio
What if there was a simple formula to improve landing page conversions from ad campaigns? Turns out, there is.
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Customer Retention
Turn Shoppers into Brand Advocates
June 18, 2024 • Armando Roggio
What happens when customers become marketers, referring friends and family to a business and its products?
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Conversion
Who’s Responsible for Web Accessibility?
May 28, 2024 • Bet Hannon
Hint: It's not the core platform, plugins, developers, or even content creators.
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Photography & Video
Flair.ai Remakes Product Photography
May 24, 2024 • Eric Bandholz
The 2022 startup deploys AI models to provide virtual scenes and settings for existing photos.
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Checkout Tactics
Securing Email Addresses for Abandoned Carts
May 19, 2024 • Armando Roggio
Merchants can often recover sales from abandoned carts, but only if a shopper provides an email address.
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Customer Retention
Abandoned Carts Are an Opportunity
April 29, 2024 • Armando Roggio
What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?
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Product Pages
Fermàt CMO on Customized Customer Journeys
April 19, 2024 • Eric Bandholz
Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce conversion funnels.
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Customer Retention
AI Tools for Ideal Customer Profiles
March 17, 2024 • Ann Smarty
"Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more.
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Photography & Video
AI Tools for Video Captions
March 4, 2024 • Ann Smarty
Captions improve retention, comprehension, engagement, and accessibility.
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Customer Retention
Online Shoppers Expect More from Sellers
January 21, 2024 • Armando Roggio
Per a Deloitte Digital survey, most ecommerce mechants think customers are impressed by the experience, yet fewer than half actually are.
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Customer Retention
Profit Boosters from Repeat Buyers
January 14, 2024 • Armando Roggio
The long-term viability of most ecommerce shops requires customers who purchase more than once.
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Customer Retention
Omnichannel Retail Will Accelerate in 2024
January 8, 2024 • Armando Roggio
Five developments will likely hasten the convergence of ecommerce and physical selling
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Checkout Tactics
How I Restrict Coupon Abuse
December 18, 2023 • Andrew Aversa
Will widespread abuse of coupon codes prompt merchants to seek other types of promotions?
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Customer Retention
How to Break Even on Customer Acquisition
December 5, 2023 • Charles Nicholls
Increasing first-time order values can recoup the cost of acquiring that buyer.
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Analytics & Data
GA4: User Acquisition vs. Sessions
November 16, 2023 • Ann Smarty
Google Analytics 4 segregates traffic reports by user and session. Here's the difference.
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Customer Retention
Are Cross-selling and Personalization Now the Same?
November 7, 2023 • Armando Roggio
AI-driven ecommerce personalization seemingly eliminates traditional cross-selling, but crucial differences remain.
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Analytics & Data
Brand Metrics for Ecommerce Companies
October 23, 2023 • Armando Roggio
Consumers' views of a brand impact sales. The challenge is measuring those views.
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Product Pages
How to Test Product Bundles to Boost Profits
October 16, 2023 • Armando Roggio
Done right, product bundles drive average order values, repeat sales, and profits. The key is testing configurations, prices, and more.
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Photography & Video
For Manly Bands, Manufacturing Is Storytelling Gold
October 13, 2023 • Eric Bandholz
The making of rings from Jack Daniel's whiskey barrels creates compelling video, perfect for storytelling.
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Analytics & Data
New GA4 Shopper Journey Reports Are Powerful
October 9, 2023 • Armando Roggio
New Google Analytics reports break down the shopping and checkout stages, facilitating optimization at each step.
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Analytics & Data
How Traffic Sources Impact Online Sales
September 25, 2023 • Armando Roggio
Knowing where new or repeat customers start the journey is the first step for higher conversions.
USPS Losses Threaten Ecommerce Shipping
AI Drives Smarter Ecommerce Pricing
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Search Console's Average Position, Explained
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SEO for AI, Low Traffic, No Clicks