Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Analytics & Data
Charts: Fastest Growing Ecommerce Companies 2023

March 6, 2024 • Adel Boukarroum

The fastest-growing publicly-traded ecommerce companies are mostly marketplaces, per Yahoo Finance.
Photography & Video
AI Tools for Video Captions

March 4, 2024 • Ann Smarty

Captions improve retention, comprehension, engagement, and accessibility.
Customer Retention
Online Shoppers Expect More from Sellers

January 21, 2024 • Armando Roggio

Per a Deloitte Digital survey, most ecommerce mechants think customers are impressed by the experience, yet fewer than half actually are.
Customer Retention
Profit Boosters from Repeat Buyers

January 14, 2024 • Armando Roggio

The long-term viability of most ecommerce shops requires customers who purchase more than once.
Customer Retention
Omnichannel Retail Will Accelerate in 2024

January 8, 2024 • Armando Roggio

Five developments will likely hasten the convergence of ecommerce and physical selling
Checkout Tactics
How I Restrict Coupon Abuse

December 18, 2023 • Andrew Aversa

Will widespread abuse of coupon codes prompt merchants to seek other types of promotions?
Customer Retention
How to Break Even on Customer Acquisition

December 5, 2023 • Charles Nicholls

Increasing first-time order values can recoup the cost of acquiring that buyer.
Analytics & Data
GA4: User Acquisition vs. Sessions

November 16, 2023 • Ann Smarty

Google Analytics 4 segregates traffic reports by user and session. Here's the difference.
Analytics & Data
Charts: Ecommerce in the U.K.

November 8, 2023 • Adel Boukarroum

Retail ecommerce in the U.K. will decline in 2023 per industry estimates. Still, ecommerce sales in the U.K. are the world's third largest.
Customer Retention
Are Cross-selling and Personalization Now the Same?

November 7, 2023 • Armando Roggio

AI-driven ecommerce personalization seemingly eliminates traditional cross-selling, but crucial differences remain.
Analytics & Data
Brand Metrics for Ecommerce Companies

October 23, 2023 • Armando Roggio

Consumers' views of a brand impact sales. The challenge is measuring those views.
Product Pages
How to Test Product Bundles to Boost Profits

October 16, 2023 • Armando Roggio

Done right, product bundles drive average order values, repeat sales, and profits. The key is testing configurations, prices, and more.
Photography & Video
For Manly Bands, Manufacturing Is Storytelling Gold

October 13, 2023 • Eric Bandholz

The making of rings from Jack Daniel's whiskey barrels creates compelling video, perfect for storytelling.
Analytics & Data
New GA4 Shopper Journey Reports Are Powerful

October 9, 2023 • Armando Roggio

New Google Analytics reports break down the shopping and checkout stages, facilitating optimization at each step.
Analytics & Data
How Traffic Sources Impact Online Sales

September 25, 2023 • Armando Roggio

Knowing where new or repeat customers start the journey is the first step for higher conversions.
Analytics & Data
Google Analytics 4 Transition Update

September 5, 2023 • Morgan Jones

Universal Analytics has stopped collecting data for most users. Here's what to do next.
Photography & Video
4 Handy AI Video Generators

August 28, 2023 • Ann Smarty

Sophisticated tools offer many languages, avatars, voices, editing options, and more.
Customer Retention
Ecommerce Companies Need Flywheels

August 20, 2023 • Armando Roggio

Happy customers buy again and refer friends, who also buy again and refer friends. It's a recipe for sustained growth.
Photography & Video
Using Photos to Convey Product Size

August 18, 2023 • Pamela Hazelton

Misleading product images cause confusion, creating preventable returns and negative reviews.
Customer Retention
11 Post-purchase Retention Tactics

August 7, 2023 • Pamela Hazelton

What happens after a sale impacts a customer's decision to buy again.
Photography & Video
AI Background Generators for Product Photos

July 18, 2023 • Ann Smarty

The background of product images is critical for clarity and impact. These seven tools will remove, alter, or generate backgrounds for any photo, including products.
Customer Retention
Drive Customer Satisfaction with NPS

July 11, 2023 • Samantha Collier

Net Promoter Scores derive from a simple question to customers, "Would you recommend our company?"
Customer Retention
Lessons from Bed Bath & Beyond

July 2, 2023 • Pamela Hazelton

Bed Bath & Beyond was once a category-killer. Then it wasn't.
Customer Service
KPIs for Ecommerce Customer Service

June 29, 2023 • Samantha Collier

Online consumers increasingly expect fast responses to their inquiries. Here are eight key performance indicators to monitor satisfaction.
Photography & Video
12 AR and VR Examples from Brands

June 27, 2023 • Sig Ueland

Immersive online shopping experiences via augmented and virtual realities create the feeling of being physically present.
Product Pages
Quick Answers Drive Conversions

June 12, 2023 • Pamela Hazelton

Shoppers have questions. The quicker the answer, the more likely they will click "add to cart."
Analytics & Data
Charts: Top Global Retailers 2022

May 31, 2023 • Adel Boukarroum

The top 250 worldwide retailers grew revenue by 8.5% in 2022. We tell the story in four charts.
Customer Retention
ChatGPT Prompts for Customer Support

May 30, 2023 • Ann Smarty

AI chatbots for customer support are not new. ChatGPT can do better, addressing common support scenarios and specific use cases.
Conversion
Use ‘Look Inside’ to Sell More Products

May 25, 2023 • Pamela Hazelton

The benefits of Amazon's "Look inside" book label applies to many products. Apparel, bags, housewares, and more could experience more conversions with an inside peek.
Customer Retention
FTC Rules Would Impact Ecommerce Subscriptions

May 22, 2023 • Armando Roggio

The April 2023 "click to cancel" proposal by the U.S. Federal Trade Commission would require subscription sellers to post obvious and simple opt-out buttons.

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