Niche ecommerce merchants must focus on cash flow. They do not have large capital reserves to support unprofitable investments. Although growing sales is good for the ego, growing cash flow... Read More »
In “Using Server Logs to Uncover SEO Problems,” I explained that web server logs can be helpful, but the data is raw and requires transformation and analysis. In this post,... Read More »
In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I’ll create a real... Read More »
Merchants give so much thought into making the sale that they tend to forget some of the post-sale components that savvy shoppers look for first. One of these is the returns policy... Read More »
Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive,... Read More »
With more than 7 billion videos watched daily on YouTube and Facebook, it’s no surprise that video content is the number one method to sell products and services. Descriptive media... Read More »
Niche ecommerce merchants typically have limited advertising budgets and limited time to monitor their marketing activities. They need accurate data to assess the return on investment from various campaigns. Google... Read More »
Product targeting has been practiced for years in the online retail world, where segments of customers are targeted with products based on their preferences and purchase history. This has evolved... Read More »
The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions.
Merchants responding to an October 2016 Forrester survey reported an average desktop... Read More »
Most every online store needs a robust site search feature. Potential buyers need to find things quickly and easily. Search result filters are vital to help guide shoppers to exactly... Read More »
In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant sales. The focus was on the lifespan of a... Read More »
Ecommerce merchants need easily accessible data to make quick decisions and drive more sales. But the data used by merchants differs based on their particular circumstance. They need data that... Read More »
After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting... Read More »
Typically when we talk about ecommerce conversions we are referring to sales. After all, the primary goal of any online store is to sell product — hopefully a high volume... Read More »
Product reviews and ratings help ecommerce shoppers make important buying decisions. Small online retailers, particularly those selling unique items, should encourage reviews and listen to customer feedback.
“Consumers have long relied... Read More »
Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service.
Repeat customers convert at a higher rate than first time buyers. Repeat customers... Read More »
Software solution providers are using templates and product data, such as brand name, price, and specifications, to automatically generate thousands of ecommerce product descriptions in practically no time.
Ecommerce product descriptions... Read More »
In “5 Ways to Draw Shoppers In, and Keep Them,” one of my posts last year, I addressed how you have about eight seconds to get an online shopper’s attention.... Read More »
Fraudulent transactions can occur for most any ecommerce company. Larger companies can invest in sophisticated fraud protection services. But smaller merchants sometimes attempt to detect fraud themselves.
Back in 2014 we addressed... Read More »
Shipping costs are a primary reason for cart abandonment. But cost is not the only shipping issue that can harm your business. What happens after a customer makes a purchase is... Read More »
Last month I addressed the rise of visual search for ecommerce. Many larger merchants now offer the feature as part of their mobile app. This holiday season gave me an opportunity to test the... Read More »
Last year I addressed ways for ecommerce merchants to keep the momentum going in January. Tips include changing up the home page, using section headers, and running the best types of sales.... Read More »
Ecommerce merchants presumably want to convert as much traffic to sales as possible. The Google Analytics metric “Ecommerce Conversion Rate” gives merchants broad insight into their site’s conversion status. But... Read More »
It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year.
While time has run out for... Read More »
With 1.7 billion monthly active users (over 50 percent of Internet users worldwide), Facebook is the social network. For brands, Facebook is one big opportunity to measure impact with customers.... Read More »
The holiday shopping season is already here. If you have ignored many of the urges over the past few months, get ready. There are a few things you can do... Read More »
Among the most important decisions a niche ecommerce company should make is to establish a value proposition, the key reason why someone should buy the company’s products and services. Without a clear value proposition, which... Read More »
If yours was one of the thousands of online stores that suffered from the October 21 distributed denial of service (DDoS) attacks, you likely saw a decline in sales. Hopefully,... Read More »
Many women (and men) will tell you that buying clothes and shoes online is difficult, primarily because of sizing. Zappos does well with its “free shipping both ways” policy, but the... Read More »
Niche ecommerce merchants face challenges in competing with big box retailers. Providing an online shopping experience on a tight budget that is comparable to the larger sites (with huge budgets)... Read More »