Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Customer Retention
Post-Covid Shoppers Are Omnichannel

April 30, 2023 • Marcia Kaplan

Consumers are returning to in-store shopping — after they research online and while they compare competitive prices on-premises.
Customer Retention
How to Map a Customer Journey

April 25, 2023 • Armando Roggio

A customer journey map outlines the process of buyers leading to a purchase. Optimizing each step can greatly increase conversions.
Customer Retention
Repurpose Core Products for Repeat Sales

April 23, 2023 • Pamela Hazelton

New product configurations, promotions, and presentations can appeal to loyal customers. Here are eight tips to get started.
Customer Service
Can ChatGPT Improve Customer Service?

April 13, 2023 • Marcia Kaplan

Cost cuts and employee turnover have taken a toll on customer service. Are conversational AI tools the answer?
Product Pages
How to Optimize Full-funnel Product Pages

April 12, 2023 • Armando Roggio

Today's product detail pages engage and convert all shoppers — new or returning. Here's how.
Customer Retention
How Private-label Goods Spur Online Retail

April 5, 2023 • Pamela Hazelton

Private-label accessories are an affordable option for even smaller retailers. Shoppers love the convenience; merchants value the revenue.
Customer Retention
Vehicle Subscriptions Gaining Traction

March 26, 2023 • Armando Roggio

The future of automotive retail will be digital and direct-to-consumer, per McKinsey & Company. Will that include subscribing online to a vehicle?
Customer Retention
Revenue Boosters in a Rough Economy

March 23, 2023 • Pamela Hazelton

The post-pandemic hangover and an uneven economy can create ecommerce uncertainties. Here are six pointers to boost online revenue.
Customer Retention
Digital Downloads Boost Sales and Loyalty

March 7, 2023 • Pamela Hazelton

Digital goods such as tutorials, instructions, and courses add value to the sale of physical products. When sold separately, digital downloads boost revenue and expand global reach.
Customer Retention
9 Ways to Grow Repeat Buyers

February 21, 2023 • Pamela Hazelton

Repeat customers are the lifeblood of successful ecommerce stores. Here are helpful tips for encouraging buyers for the long term.
Customer Service
6 Customer Service Examples from Online Retailers

February 13, 2023 • Samantha Collier

Changing consumer expectations and advances in technology provide merchants the opportunity to test customer support options. Many reduce costs while improving shoppers' experiences.
Photography & Video
Getting Started with Live-stream Selling

February 7, 2023 • Pamela Hazelton

Live-stream selling builds community, generates sales, lowers support requests, and reduces returns. It's coming to the U.S. and Europe — in a big way.
Analytics & Data
2022 Holiday Shopping Wrap-up

January 30, 2023 • Marcia Kaplan

U.S. holiday 2022 ecommerce sales were slightly higher than 2021 — confounding skeptics who predicted a decline — and comprised 21.6% of total retail spend.
Conversion
How ChatGPT Drives Ecommerce Conversions

January 29, 2023 • Pamela Hazelton

ChatGPT can suggest bullet points, email subject lines, A/B tests, product recommendations, FAQs, and more. The suggestions aren't perfect but definitely helpful.
Customer Retention
First Steps to Sustainable Ecommerce

January 10, 2023 • Pamela Hazelton

Shifting to sustainable business practices can seem overwhelming. Here are simple, elementary steps for getting started.
Customer Service
8 Customer Service Channels for Ecommerce

January 10, 2023 • Samantha Collier

Online customer service ranges from live agents to static FAQs. Here are eight common customer service options with pros and cons of each.
Customer Retention
Master Customer Retention in 2023

January 1, 2023 • Pamela Hazelton

Retaining customers is the key to long-term ecommerce success. Here are pointers to increase your company's retention rate in 2023 and beyond.
Customer Retention
Amid a Cash Crunch, OneBlade Retrenches

December 30, 2022 • Eric Bandholz

COO Charles Pyles implemented forced economizing when the company's sole investor couldn't inject additional funds. He shares his story in this week's "Ecommerce Conversations."
Customer Retention
PetPlate Exec on Selling ‘Human-grade’ Dog Food

December 23, 2022 • Eric Bandholz

PetPlate makes and sells dog food via subscriptions, having launched in 2016. The company's in-house advertising exec describes acquisition tactics and more.
Customer Retention
How to Turn Holiday Returns into Sales

December 11, 2022 • Pamela Hazelton

Consumers who seek to return holiday gifts are an opportunity for engagement, acquisition, and long-term revenue.
Checkout Tactics
10 Last-minute Holiday Revenue Boosters

November 27, 2022 • Pamela Hazelton

Plenty of late-season marketing and selling tactics can boost holiday ecommerce revenue. Here are 10 of them.
Photography & Video
On-site Lifestyle Videos Enhance a Brand

November 15, 2022 • Barbara Carneiro

Many sites now stream silent, auto-play videos to communicate their mission and target desired prospects. Here are five compelling examples.
Customer Retention
A New Voice for Ecommerce Customer Retention

November 14, 2022 • Armando Roggio

Amazon sends customers voice notifications for delivery and order status. Smaller merchants can do the same, increasing engagement and retention.
Checkout Tactics
Convenience, Savings Drive 2022 Holiday Shoppers

November 9, 2022 • Pamela Hazelton

Amid inflation worries, holiday shoppers in 2022 seek savings combined with convenient experiences. Here are seven ways merchants can meet those needs.
Customer Retention
8 Gift Guide Ideas for Frazzled Shoppers

September 25, 2022 • Pamela Hazelton

Finding the perfect gift can be time-consuming and stressful. Merchants can ease the stress by creating gift guides that appeal to a wide range of budgets and personalities.
Customer Service
HelpFlow, a Live Chat Service, Ramps Up

September 23, 2022 • Eric Bandholz

Jon Tucker founded HelpFlow in 2015, providing customer support services to ecommerce brands. He speaks with host Eric Bandholz in this week's podcast episode.
Analytics & Data
iOS ‘Debacle’ Spurs Triple Whale

September 16, 2022 • Eric Bandholz

Overcoming the impact of iOS 14.5 requires ad testing and better attribution. That's according to Rabah Rahil, the chief marketing officer of Triple Whale, an analytics platform.
Analytics & Data
Tools for Data-driven Ecommerce Decisions Trending

September 6, 2022 • Armando Roggio

Ecommerce businesses often face the dilemma of too much data or too little, complicating critical decision-making. Hence, the need for data intelligence tools.
Customer Retention
A/B Testing Can Make or Break a Store

September 6, 2022 • Pamela Hazelton

The king of A/B ecommerce testing (and conversions) is Amazon. Affordable tools make testing doable for all merchants. Here's how to get started.
Customer Retention
6 Steps to Identify Your Target Audience

August 21, 2022 • Pamela Hazelton

The first step for a successful brand and product is identifying the likely customers. But the process is not always obvious. Here's how to get started.

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