Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Conversion
Review: Why We Buy – The Science of Shopping

November 15, 1999 • Dr. Ralph F. Wilson

The man is studying a narrow segment of modern anthropology, the science of shopping. The fieldwork methods are adapted from those of environmental psychology, Underhill's field when he began studying shopper behaviors 20 years ago for major retail chains.
Analytics & Data
Collecting Data from Your Website Visitors

July 1, 1998 • Dr. Ralph F. Wilson

To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?
Conversion
What Is the Purpose of Your Web Site?

February 8, 1996 • Dr. Ralph F. Wilson

To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?
Conversion
How to Attract Visitors to Your Website

May 14, 1995 • Dr. Ralph F. Wilson

Too many marketers work on the if-you-build-it-they-will-come model. They won't. Once you build a Web site you must give them a reason to come.