Category

Google Ads

Google Ads’ campaigns are a primary traffic and sales channel for many ecommerce businesses. Our vast library of Google Ads’ articles addresses setup, tag management, Google Shopping, structured data, automated bidding, and more.

Ad Strategies for Competitor Keywords

January 7, 2025 • Matthew Umbro

Google’s ad platform has evolved, and so has bidding on competitor keywords.

Keywordless Search Ads Are Coming

December 5, 2024 • Matthew Umbro

Dynamic Search Ads Tap Informational Queries

November 11, 2024 • Matthew Umbro

Google Ads icon on a smartphone screen

My Top Google Ads Automated Rules

October 7, 2024 • Matthew Umbro

Image of Christmas packages with the word "SALE" above them

Holiday Promotions in Google Text Ads

September 10, 2024 • Matthew Umbro

Google’s Search Tie-ups Are Illegal, Judge Rules

August 8, 2024 • Matthew Umbro

Google Ads Alters Design, Broad Match, Payments

July 11, 2024 • Matthew Umbro

Google Ads Updates from Marketing Live 2024

June 6, 2024 • Matthew Umbro

4 Google Ads Scripts to Free Up Time

May 12, 2024 • Matthew Umbro

Google Ads app icon on a smartphone screen

Google Ad Updates Reflect New SERPs

April 9, 2024 • Matthew Umbro

Happy African couple makes instant money transfer use online services

Top Ecommerce Ad Segments

March 26, 2024 • Samir Balwani

Optimizing Google Ads without Keywords

March 10, 2024 • Matthew Umbro

Understanding YouTube Campaign Types

February 5, 2024 • Matthew Umbro

Photo of a graph on paper with a ink pen beside it

How to Forecast PPC Costs and Revenue

January 7, 2024 • Matthew Umbro

Screenshot of Google Ads app icon on a smartphone screen

Google Ad Tactics for 2024

December 7, 2023 • Matthew Umbro

Google Ads Holiday Timesavers

November 12, 2023 • Matthew Umbro

New ‘Search Themes’ Boost Performance Max Ads

October 30, 2023 • Armando Roggio

Value-based Bidding Drives Google Ads Success

October 12, 2023 • Matthew Umbro

Unpacking ‘Demand Gen’ Google Ads

September 3, 2023 • Matthew Umbro

ChatGPT Prompts for Pay-per-click Ads

August 21, 2023 • Ann Smarty

Google Ads app icon on a smartphone screen

Google Ads Streamlines Switch to Performance Max

August 13, 2023 • Matthew Umbro

Google Ads Improves Brand Settings

July 19, 2023 • Matthew Umbro

Reassessing Google Ads’ Broad Match

June 11, 2023 • Matthew Umbro

How ChatGPT Complements Google Ads

May 4, 2023 • Matthew Umbro

Using Google Ads for Full-funnel Marketing

April 9, 2023 • Matthew Umbro

Allen Walton

Amid Headwinds, SpyGuy Doubles Down

March 24, 2023 • Eric Bandholz

Screenshot of Google Ads icon on a smartphone

Google Ads Improves Automated Assets, Acquisition, More

March 7, 2023 • Matthew Umbro

Updates to Performance Max Improve Transparency

February 14, 2023 • Matthew Umbro

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