Category

Google Ads

Google Ads’ campaigns are a primary traffic and sales channel for many ecommerce businesses. Our vast library of Google Ads’ articles addresses setup, tag management, Google Shopping, structured data, automated bidding, and more.

Google Ads Q&A: Budget, Keywords, Search Network

January 18, 2023 • Matthew Umbro

Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more.

What to Expect from Google Ads in 2023

December 13, 2022 • Matthew Umbro

Google Ads’ Settings for Max Performance

November 7, 2022 • Matthew Umbro

Google Ads application icon on Apple iMac monitor screen under magnifying glass.

New Google Ads’ Setup Streamlines Ad Creation

October 16, 2022 • Matthew Umbro

4 Outdated Google Ads Tactics to Reassess

September 4, 2022 • Matthew Umbro

Close up to female hands holding smartphone using Google Tag Manager application.

New Google Tag Improves Privacy, Ad Management

August 14, 2022 • Matthew Umbro

5 Steps to Prepare Google Ads for 2022 Holidays

July 11, 2022 • Matthew Umbro

Use ‘Experiments’ to Test Google Ads

June 5, 2022 • Matthew Umbro

Google Topics Resembles Contextual Advertising

May 12, 2022 • Armando Roggio

4 Questions for a Prospective PPC Agency

May 9, 2022 • Matthew Umbro

How Conversion Data Improves Google Ads Automation

April 12, 2022 • Matthew Umbro

Are Google Ads SKAGs Effective in 2022?

March 28, 2022 • Armando Roggio

Google, Microsoft Update Ad Extensions, Lead Tracking, More

March 15, 2022 • Matthew Umbro

Outbound Marketing In an Inbound World

February 16, 2022 • Armando Roggio

Benefits of Google’s Search Ads 360, Revamped

February 15, 2022 • Matthew Umbro

iPhone screen showing the Google Ads app

Setting Up Google’s Performance Max Campaigns

January 13, 2022 • Matthew Umbro

Google Ads: How to Set Up Account-level UTM Parameters

January 3, 2022 • Armando Roggio

Setting Up a Google Ads Dynamic Search Campaign

December 13, 2021 • Armando Roggio

Reviewing Google Ads Performance at Year-end

December 12, 2021 • Matthew Umbro

Structuring Google Ads Campaigns for Success

November 15, 2021 • Matthew Umbro

Screenshot of a paper pad with Content Marketing written on it

How Content Drives Low-cost Ad Conversions

November 5, 2021 • Armando Roggio

4 Reasons to Use Dynamic Search Ads

October 27, 2021 • Armando Roggio

Image of an iPhone with a Google Ads icon on the screen

Google Ads Promotion Extensions Can Boost Holiday Sales

October 12, 2021 • Armando Roggio

Google Ads Updates Search Terms Report, Keyword Match, More

October 10, 2021 • Matthew Umbro

3 Optimizations for Google Shopping Campaigns

September 13, 2021 • Matthew Umbro

Breaking Down Google Ads New ‘Strikes’ Policy

August 8, 2021 • Matthew Umbro

Illustration that reads "PPC Pay Per Click" in a circle

Need More from Pay-per-click Ads? Try Planning

July 15, 2021 • Armando Roggio

Photo of a smartphone screen showing the Google Ads icon

Understanding Dynamic Search Ads in 2021

July 13, 2021 • Matthew Umbro

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