Category

Google Ads

5 Steps to Prepare Google Ads for 2022 Holidays

July 11, 2022 • Matthew Umbro

Get more from Google Ads this holiday season by preparing early. Here are five timely tips from Google Ads guru Matt Umbro, addressing Enhanced Conversions, extensions, and more.

Use ‘Experiments’ to Test Google Ads

June 5, 2022 • Matthew Umbro

Google Topics Resembles Contextual Advertising

May 12, 2022 • Armando Roggio

4 Questions for a Prospective PPC Agency

May 9, 2022 • Matthew Umbro

How Conversion Data Improves Google Ads Automation

April 12, 2022 • Matthew Umbro

Are Google Ads SKAGs Effective in 2022?

March 28, 2022 • Armando Roggio

Google, Microsoft Update Ad Extensions, Lead Tracking, More

March 15, 2022 • Matthew Umbro

Outbound Marketing In an Inbound World

February 16, 2022 • Armando Roggio

Benefits of Google’s Search Ads 360, Revamped

February 15, 2022 • Matthew Umbro

iPhone screen showing the Google Ads app

Setting Up Google’s Performance Max Campaigns

January 13, 2022 • Matthew Umbro

Google Ads: How to Set Up Account-level UTM Parameters

January 3, 2022 • Armando Roggio

Setting Up a Google Ads Dynamic Search Campaign

December 13, 2021 • Armando Roggio

Reviewing Google Ads Performance at Year-end

December 12, 2021 • Matthew Umbro

Structuring Google Ads Campaigns for Success

November 15, 2021 • Matthew Umbro

Screenshot of a paper pad with Content Marketing written on it

How Content Drives Low-cost Ad Conversions

November 5, 2021 • Armando Roggio

4 Reasons to Use Dynamic Search Ads

October 27, 2021 • Armando Roggio

Image of an iPhone with a Google Ads icon on the screen

Google Ads Promotion Extensions Can Boost Holiday Sales

October 12, 2021 • Armando Roggio

Google Ads Updates Search Terms Report, Keyword Match, More

October 10, 2021 • Matthew Umbro

3 Optimizations for Google Shopping Campaigns

September 13, 2021 • Matthew Umbro

Breaking Down Google Ads New ‘Strikes’ Policy

August 8, 2021 • Matthew Umbro

Illustration that reads "PPC Pay Per Click" in a circle

Need More from Pay-per-click Ads? Try Planning

July 15, 2021 • Armando Roggio

Photo of a smartphone screen showing the Google Ads icon

Understanding Dynamic Search Ads in 2021

July 13, 2021 • Matthew Umbro

Smartphone screen showing the Google Ad's app icon

Google Ads Updates Performance Max, Customer Match, Product Feeds, More

June 8, 2021 • Matthew Umbro

Image of Google Shopping log on a smartphone screen

How to Show Product Ratings in Google Ads

May 30, 2021 • Robert Brady

When to Auto-apply Google Ads Recommendations

May 3, 2021 • Matthew Umbro

Understanding Google Ads Impression Share

April 5, 2021 • Matthew Umbro

Screenshot of Robert Brady from a video

CommerceCo Recap: Google Ads Smart Bidding Explained

March 17, 2021 • Armando Roggio

Changes to Google Ads Impact Campaign Setup

March 5, 2021 • Matthew Umbro

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