Category

Google Ads

Google Ads’ campaigns are a primary traffic and sales channel for many ecommerce businesses. Our vast library of Google Ads’ articles addresses setup, tag management, Google Shopping, structured data, automated bidding, and more.

Guardrails for Google Ads AI

October 6, 2026 • Matthew Umbro

What we tell AI to exclude is as important as what to target.

Video frame from Google Asset Studio of a female in an exercise setting

Drive Awareness with Video Sequence Ads

September 9, 2026 • Matthew Umbro

Illustration of the word "Ads" above a keyboard

3 AI Prompts for Google Ads

August 11, 2026 • Matthew Umbro

A Subtle Google Ads Bidding Change

July 14, 2026 • Matthew Umbro

Takeaways on Google’s New AI Ad Features

June 16, 2026 • Matthew Umbro

Google Ads Gets 3 AI Max Updates

May 5, 2026 • Matthew Umbro

Image from Asset Studio of male wearing a t-shirt while walking on a sidewalk

AI Creative Tools in Google Ads

April 7, 2026 • Matthew Umbro

Time-Sensitive Offers in Google Ads

March 10, 2026 • Matthew Umbro

3 Performance Max Updates for 2026

February 6, 2026 • Matthew Umbro

Illustration of the text "Customer Acquisition" on a paper tablet

Acquiring Customers via Google Ads

January 8, 2026 • Matthew Umbro

Notes on Google Ads New Strategy Tool

December 7, 2025 • Matthew Umbro

Merge Google Ads Campaigns for Better ROAS

November 5, 2025 • Matthew Umbro

Illustration of a target on a laptop screen

Better Audience Targeting in Google Ads

October 5, 2025 • Matthew Umbro

Illustration of the words "retail media" next to a physical shopping cart

Google-Criteo Deal Unlocks Retail Media

September 14, 2025 • Armando Roggio

Google Ads app icon on a smartphone screen

Google PMax Unveils Optimization Tools

September 7, 2025 • Matthew Umbro

Google Ads Unveils RSA Asset Stats

August 6, 2025 • Matthew Umbro

Google, Microsoft Clarify Ad Bidding

July 7, 2025 • Matthew Umbro

Google headquarters in Mountain View, California, USA

How Google Ads Fits into AI Overviews and AI Mode

June 11, 2025 • Matthew Umbro

Google’s AI Max Ads Hone Search Intent

May 11, 2025 • Matthew Umbro

SMB Ads Unchanged by Google Antitrust Ruling

April 23, 2025 • Armando Roggio

Google Ads Recommendations Worth Doing

April 7, 2025 • Matthew Umbro

Create Google Ads Scripts via GenAI

March 10, 2025 • Matthew Umbro

Essential Google Ads Settings for 2025

February 9, 2025 • Matthew Umbro

Ad Strategies for Competitor Keywords

January 7, 2025 • Matthew Umbro

Keywordless Search Ads Are Coming

December 5, 2024 • Matthew Umbro

Dynamic Search Ads Tap Informational Queries

November 11, 2024 • Matthew Umbro

Google Ads icon on a smartphone screen

My Top Google Ads Automated Rules

October 7, 2024 • Matthew Umbro

Image of Christmas packages with the word "SALE" above them

Holiday Promotions in Google Text Ads

September 10, 2024 • Matthew Umbro

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