Category

Google Ads

Use ‘Experiments’ to Test Google Ads

June 5, 2022 • Matthew Umbro

Google Ads’ Experiments is an underutilized feature to test (and improve) campaign performance. Pay-per-click pro Matt Umbro explains how to get started in this helpful piece.

Google Topics Resembles Contextual Advertising

May 12, 2022 • Armando Roggio

4 Questions for a Prospective PPC Agency

May 9, 2022 • Matthew Umbro

How Conversion Data Improves Google Ads Automation

April 12, 2022 • Matthew Umbro

Are Google Ads SKAGs Effective in 2022?

March 28, 2022 • Armando Roggio

Google, Microsoft Update Ad Extensions, Lead Tracking, More

March 15, 2022 • Matthew Umbro

Outbound Marketing In an Inbound World

February 16, 2022 • Armando Roggio

Benefits of Google’s Search Ads 360, Revamped

February 15, 2022 • Matthew Umbro

iPhone screen showing the Google Ads app

Setting Up Google’s Performance Max Campaigns

January 13, 2022 • Matthew Umbro

Google Ads: How to Set Up Account-level UTM Parameters

January 3, 2022 • Armando Roggio

Setting Up a Google Ads Dynamic Search Campaign

December 13, 2021 • Armando Roggio

Reviewing Google Ads Performance at Year-end

December 12, 2021 • Matthew Umbro

Structuring Google Ads Campaigns for Success

November 15, 2021 • Matthew Umbro

Screenshot of a paper pad with Content Marketing written on it

How Content Drives Low-cost Ad Conversions

November 5, 2021 • Armando Roggio

4 Reasons to Use Dynamic Search Ads

October 27, 2021 • Armando Roggio

Image of an iPhone with a Google Ads icon on the screen

Google Ads Promotion Extensions Can Boost Holiday Sales

October 12, 2021 • Armando Roggio

Google Ads Updates Search Terms Report, Keyword Match, More

October 10, 2021 • Matthew Umbro

3 Optimizations for Google Shopping Campaigns

September 13, 2021 • Matthew Umbro

Breaking Down Google Ads New ‘Strikes’ Policy

August 8, 2021 • Matthew Umbro

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Need More from Pay-per-click Ads? Try Planning

July 15, 2021 • Armando Roggio

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Understanding Dynamic Search Ads in 2021

July 13, 2021 • Matthew Umbro

Smartphone screen showing the Google Ad's app icon

Google Ads Updates Performance Max, Customer Match, Product Feeds, More

June 8, 2021 • Matthew Umbro

Image of Google Shopping log on a smartphone screen

How to Show Product Ratings in Google Ads

May 30, 2021 • Robert Brady

When to Auto-apply Google Ads Recommendations

May 3, 2021 • Matthew Umbro

Understanding Google Ads Impression Share

April 5, 2021 • Matthew Umbro

Screenshot of Robert Brady from a video

CommerceCo Recap: Google Ads Smart Bidding Explained

March 17, 2021 • Armando Roggio

Changes to Google Ads Impact Campaign Setup

March 5, 2021 • Matthew Umbro

5 Practical Uses for Google Ads Editor

February 4, 2021 • Matthew Umbro

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