Category

Google Ads

Google Ads’ campaigns are a primary traffic and sales channel for many ecommerce businesses. Our vast library of Google Ads’ articles addresses setup, tag management, Google Shopping, structured data, automated bidding, and more.

Google Ads
How to Forecast PPC Costs and Revenue

January 7, 2024 • Matthew Umbro

Does increased spend on Google Ads produce more revenue? Here's a framework to help decide.
Google Ads
Google Ad Tactics for 2024

December 7, 2023 • Matthew Umbro

Google Ads is already incorporating AI into its interface. More changes are coming, including the elimination of third-party cookies.
Google Ads
Google Ads Holiday Timesavers

November 12, 2023 • Matthew Umbro

Don't waste time on menial advertising tasks. Here are four handy productivity boosters.
Google Ads
New ‘Search Themes’ Boost Performance Max Ads

October 30, 2023 • Armando Roggio

Google's new targeting feature allows advertisers to finetune a target audience, improving performance.
Google Ads
Value-based Bidding Drives Google Ads Success

October 12, 2023 • Matthew Umbro

Automated bid strategies based on conversion values and target ROAS produces the most profits.
Google Ads
Unpacking ‘Demand Gen’ Google Ads

September 3, 2023 • Matthew Umbro

Google's new top-of-funnel campaign type includes in-feed ads in YouTube Shorts.
Google Ads
ChatGPT Prompts for Pay-per-click Ads

August 21, 2023 • Ann Smarty

Grouping keywords, estimating budgets, generating copy — ChatGPT can streamline paid search and social media campaigns.
Google Ads
Google Ads Streamlines Switch to Performance Max

August 13, 2023 • Matthew Umbro

Gradual is better when upgrading Dynamic Search and Display campaigns to Performance Max.
Google Ads
Google Ads Improves Brand Settings

July 19, 2023 • Matthew Umbro

Google sometimes co-mingles ads for brand and non-brand queries. The new settings ensure traffic and reporting are funneled to the right campaigns.
Google Ads
Reassessing Google Ads’ Broad Match

June 11, 2023 • Matthew Umbro

Broad match keyword types, once shunned by many advertisers, facilitate Google Ads' automation and machine learning.
Google Ads
How ChatGPT Complements Google Ads

May 4, 2023 • Matthew Umbro

Setting up pay-per-click campaigns is often laborious and time-consuming. Here's how AI can help with campaign structure, keyword selection, ad copy, audiences, and more.
Google Ads
Using Google Ads for Full-funnel Marketing

April 9, 2023 • Matthew Umbro

Full-funnel marketing introduces prospects to a brand and ultimately converts them to customers. Here's how to do it using Google Ads.
Google Ads
Amid Headwinds, SpyGuy Doubles Down

March 24, 2023 • Eric Bandholz

Allen Walton has overcome a Google Ads ban, rising competition, personal setbacks, and more.
Google Ads
Google Ads Improves Automated Assets, Acquisition, More

March 7, 2023 • Matthew Umbro

Recent changes to Google Ads enhance flexibility and streamline navigation. Improvements address automatically created assets, customer acquisition, and interface design.
Google Ads
Updates to Performance Max Improve Transparency

February 14, 2023 • Matthew Umbro

Google's Performance Max campaigns run on auto-pilot, allowing little control or transparency to advertisers. With three recent updates, that grip is loosening a bit.
Google Ads
Google Ads Q&A: Budget, Keywords, Search Network

January 18, 2023 • Matthew Umbro

Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more.
Google Ads
What to Expect from Google Ads in 2023

December 13, 2022 • Matthew Umbro

Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four likely themes.
Google Ads
Google Ads’ Settings for Max Performance

November 7, 2022 • Matthew Umbro

The setup of accounts and campaigns in Google Ads directly impacts results. We address dos and don'ts for the most critical settings.
Google Ads
New Google Ads’ Setup Streamlines Ad Creation

October 16, 2022 • Matthew Umbro

Advertisers no longer have to create ads and extensions separately. We explain.
Google Ads
4 Outdated Google Ads Tactics to Reassess

September 4, 2022 • Matthew Umbro

It's easy to forget the tried and true methods for Google Ads set-up. Here are four once-popular practices that still hold value today when tweaked.
Google Ads
New Google Tag Improves Privacy, Ad Management

August 14, 2022 • Matthew Umbro

Google's new all-in-one tag addresses the cookie-less future and streamlines Ads' management while continuing accurate data collection.
Google Ads
5 Steps to Prepare Google Ads for 2022 Holidays

July 11, 2022 • Matthew Umbro

Get more from Google Ads this holiday season by preparing early. Here are five timely tips from Google Ads guru Matt Umbro, addressing Enhanced Conversions, extensions, and more.
Google Ads
Use ‘Experiments’ to Test Google Ads

June 5, 2022 • Matthew Umbro

Google Ads' Experiments is an underutilized feature to test (and improve) campaign performance. Pay-per-click pro Matt Umbro explains how to get started in this helpful piece.
Google Ads
Google Topics Resembles Contextual Advertising

May 12, 2022 • Armando Roggio

Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
Google Ads
4 Questions for a Prospective PPC Agency

May 9, 2022 • Matthew Umbro

Contributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed.
Google Ads
How Conversion Data Improves Google Ads Automation

April 12, 2022 • Matthew Umbro

For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
Google Ads
Are Google Ads SKAGs Effective in 2022?

March 28, 2022 • Armando Roggio

Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
Google Ads
Google, Microsoft Update Ad Extensions, Lead Tracking, More

March 15, 2022 • Matthew Umbro

The latest round of advertising-platform updates includes dynamic ad extensions, off-site lead tracking, and automated descriptions. The changes follow from Google's and Microsoft's emphasis on automating ad functions.
Google Ads
Outbound Marketing In an Inbound World

February 16, 2022 • Armando Roggio

Search engine optimization, content marketing, and the whole of inbound marketing are important for promoting a business. But let’s not forget about advertising. I recently attended a marketing event where an ...
Google Ads
Benefits of Google’s Search Ads 360, Revamped

February 15, 2022 • Matthew Umbro

Google's updated Search Ads 360 is a big improvement. The interface is consistent with Google Ads. New features include easier cross-platform management, among others. We explain.

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