Category

Keyword Research

Keyword research is fundamental to search engine optimization. Our library of keyword-research content includes basic instruction, little-known tactics, mapping keywords to content, helpful tools, assessing keyword difficulty, and more.

Illustration of a keyboard with "Keywords" on the return key

Keyword Research

SEO: Keyword Research for a New Site

August 23, 2022 • Ann Smarty

A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here’s how.

Illustration of the word "Keyword" behind a magnifying glass

Keyword Research

SEO: How to Assess Keyword Difficulty

August 18, 2022 • Ann Smarty

How Keyword Clustering Powers SEO

Keyword Research

How Keyword Clustering Powers SEO

May 19, 2022 • Ann Smarty

Illustration with the word "keyword" behind a magnifying glass

Keyword Research

Keyword Gaps Are SEO Opportunities

March 24, 2022 • Ann Smarty

Screenshot of Menard's dog food products

Keyword Research

SEO: Keyword Research for Product Content

February 14, 2021 • Armando Roggio

SEO How to Target High-demand Keywords (or Not)

Keyword Research

SEO: How to Target High-demand Keywords (or Not)

September 28, 2020 • Jill Kocher Brown

SEO How-to, Part 7 - Mapping Keywords to Content

Keyword Research

SEO How-to, Part 7: Mapping Keywords to Content

July 13, 2020 • Jill Kocher Brown

SEO How-to, Part 5- Analyzing Keyword Data

Keyword Research

SEO How-to, Part 5: Analyzing Keyword Data

June 19, 2020 • Jill Kocher Brown

SEO How-to, Part 4- Keyword Research

Keyword Research

SEO How-to, Part 4: Keyword Research Concepts

June 3, 2020 • Jill Kocher Brown

Finding Seed Keywords and Exploring Topic Clusters

Keyword Research

How to Find Seed Keywords and Explore Topic Clusters

February 28, 2019 • Armando Roggio

SEO Free Keyword Research in 3 Steps

Keyword Research

SEO: Free Keyword Research in 3 Steps

February 8, 2019 • Jill Kocher Brown

SEO: Converting Keywords to Link Authority

Keyword Research

SEO: Converting Keywords to Link Authority

January 13, 2019 • Jill Kocher Brown

SEO Driving Content Strategy with Keyword Research

Keyword Research

SEO: Driving Content Strategy with Keyword Research

October 19, 2018 • Jill Kocher Brown

SEO: Use 'Niche Down' Keyword Research for Content Ideas

Keyword Research

SEO: Use ‘Niche Down’ Keyword Research for Content Ideas

September 25, 2018 • Armando Roggio

Mine Competitors for Top Keywords

Keyword Research

Mine Competitors for Top Keywords

August 21, 2018 • Armando Roggio

SEO: Google Changes Keyword Planner for the Worse

Keyword Research

SEO: Google Changes Keyword Planner for the Worse

June 22, 2018 • Jill Kocher Brown

SEO: 8 Reasons to Stop the Addiction to Keyword Demand

Keyword Research

SEO: 8 Reasons to Stop the Addiction to Keyword Demand

March 16, 2018 • Jill Kocher Brown

How to Identify Keywords That Signal Shoppers Intent

Keyword Research

How to Identify Keywords That Signal Shoppers’ Intent

January 23, 2018 • Armando Roggio

How to Build an Ecommerce Keyword List

Keyword Research

How to Build an Ecommerce Keyword List

January 9, 2018 • Armando Roggio

Know 44 Types of Keyword Intent That Impact Search MarketingTypes of Keyword Intent to Improve Search Marketing

Keyword Research

4 Types of Keyword Intent That Impact Search Marketing

April 3, 2017 • Armando Roggio

SEO- Google Limits Keyword Data to Advertisers Only

Keyword Research

SEO: Google Limits Keyword Data to Advertisers Only

September 16, 2016 • Jill Kocher Brown

SEO- How to Maximize the Long Tail

Keyword Research

SEO: How to Maximize the Long Tail

August 12, 2016 • Jill Kocher Brown

SEO: Using Keyword Research to Better Your Business

Keyword Research

SEO: Using Keyword Research to Better Your Business

February 5, 2016 • Jill Kocher Brown

SEO The Best URLs Contain Keywords

Keyword Research

SEO: The Best URLs Contain Keywords

November 20, 2015 • Jill Kocher Brown

SEO: Prioritizing Keywords and Content

Keyword Research

SEO: Prioritizing Keywords and Content

November 2, 2014 • Jill Kocher Brown

Keyword Research

SEO 201, Part 7: Using Structured Data

October 24, 2014 • Jill Kocher Brown

Google Updates Keyword Planner with Dates, Devices

Keyword Research

Google Updates Keyword Planner with Dates, Devices

April 25, 2014 • Jill Kocher Brown

Keyword Research

SEO: Getting More from Google’s Keyword Planner

March 21, 2014 • Jill Kocher Brown