Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
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Platforms & Apps
ChatGPT Shopping Is Coming
April 27, 2025 • Armando Roggio
ChatGPT's JavaScript now includes Shopify variable names, fueling speculation of an AI-powered shopping launch.
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Google Ads
SMB Ads Unchanged by Google Antitrust Ruling
April 23, 2025 • Armando Roggio
Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.
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Business
Temu and Shein Cut U.S. Advertising
April 20, 2025 • Armando Roggio
Assuming Temu's and Shein's actions foretell a lesser U.S. role, a question now is, "Who benefits?"
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Marketing & Advertising
Another Privacy Pivot in Ad Targeting
April 13, 2025 • Armando Roggio
Ad targeting, having shifted to individuals, is returning to content-focused.
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Platforms & Apps
The Real Test of Unified Commerce
April 10, 2025 • Armando Roggio
Combining multiple commerce systems for a unified view of customers and products seems compelling. Do the benefits justify the cost?
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Platforms & Apps
How to Change a Domain Name in Shopify
April 6, 2025 • Armando Roggio
A change in products or focus could require a store to change its internet address.
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Content Marketing
5 Content Marketing Ideas for May 2025
April 2, 2025 • Armando Roggio
Topics in May could include Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees.
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Email Marketing
Honeymoon Is Ending for Email Marketing
March 30, 2025 • Armando Roggio
Artificial intelligence, privacy, and spam protection make reaching subscribers more difficult.
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Marketing & Advertising
AI Will Help Advertisers and Shoppers
March 27, 2025 • Armando Roggio
Shoppers will see ads that interest them. Advertisers get better results.
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Inventory
Ecommerce and the Secondhand Boom
March 23, 2025 • Armando Roggio
Culture, marketplaces, and economics contribute to consumer demand for used clothing. Merchants can benefit.
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Payments
How BNPL Impacts Ecommerce Profits
March 20, 2025 • Armando Roggio
Customers spend more when buy-now pay-later is available. The downside to merchants is the cost.
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Product Pages
AI Prompts for Better Product Descriptions
March 16, 2025 • Armando Roggio
The best AI-generated product descriptions come from skilled prompting.
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SEO
Origins of Google Shopping’s AI Vision Match
March 12, 2025 • Armando Roggio
Google's AI shopping initiatives reinforce sensible, long-standing ecommerce practices.
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Amazon & Marketplaces
The Pricing Strategy of Temu Sellers
March 9, 2025 • Armando Roggio
Temu sellers show massive discounts to boost perceived savings and win customers.
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Checkout Tactics
What’s Missing on Store Locator Pages
March 5, 2025 • Armando Roggio
Done well, locator pages drive ecommerce sales not just in-store.
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Content Marketing
5 Content Marketing Ideas for April 2025
March 1, 2025 • Armando Roggio
Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry.
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Marketing & Advertising
The Rebirth of ‘Marketing Mix Modeling’
February 26, 2025 • Armando Roggio
Why does a 1940s-era model interest large advertisers and platforms? Three reasons.
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Marketing & Advertising
The Era of Cookie-less Ad Targeting
February 23, 2025 • Armando Roggio
Advertising technology has entered a new phase that pairs personal privacy with targeting.
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Amazon & Marketplaces
Born to Run with Amazon
February 19, 2025 • Armando Roggio
Forty-one percent of U.S.-based enterprise sellers plan to use Amazon's Born to Run program to drive sales in 2025, according to a new Jungle Scout survey.
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B2B
Hybrid Ecommerce Serves B2C and B2B
February 16, 2025 • Armando Roggio
Direct-to-consumer brands can benefit from a hybrid ecommerce platform, one that caters to consumers and businesses.
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Design & Dev Tools
Set Up a Shopify Theme Dev Environment in 2025
February 13, 2025 • Armando Roggio
Shopify merchants don't need coding skills to alter a theme. Yet some sellers require more, such as an entirely new theme, site, or app.
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Content Marketing
7 Ways to Promote Content in 2025
February 10, 2025 • Armando Roggio
Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.
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Technical SEO
Google’s JavaScript SERPs Impact Trackers, AI
February 6, 2025 • Armando Roggio
Search engine result pages can now "hide" the listings from rank trackers, AI models, and other optimization tools.
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Content Marketing
5 Content Marketing Ideas for March 2025
February 2, 2025 • Armando Roggio
Ecommerce content marketers next month could focus on sustainability, compliments, baseball, agriculture, and spring cleaning.
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Inventory
How to Create Print-on-Demand Products
January 30, 2025 • Armando Roggio
Launching a dropshipping business selling print-on-demand products can be as simple as uploading an image and opening an online shop.
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Finance
BNPL Fuels Supplier, Retailer Growth
January 26, 2025 • Armando Roggio
For wholesalers, BNPL accelerates cash flow. For retailers, it aligns inventory costs with revenue.
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Marketing & Advertising
Print Ads Are an Ecommerce Opportunity
January 23, 2025 • Armando Roggio
Magazines and catalogs can provide valuable brand advertising, an often overlooked approach by marketers.
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SEO
The Local vs. Ecommerce SEO Puzzle
January 21, 2025 • Armando Roggio
Attracting online buyers and in-store traffic may seem different, but the SEO fundamentals are the same.
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Platforms & Apps
Squarespace’s Tools Aid Ecommerce Novices
January 19, 2025 • Armando Roggio
The platform's AI builder and snap-in-place grid are much easier than code-based modifiers and complicated editors.
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Social Media
How to Promote Products on X
January 12, 2025 • Armando Roggio
Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.
How to Track ChatGPT Traffic in GA4
How Keywords Drive Helpful Content
Rethink Your Email Sunset Policy
Charts: U.S. Digital Media Trends 2025
A Playbook for Influencer Marketing
Drive More ROI from Meta and Google Ads