Armando Roggio

Articles by: Armando Roggio

Armando Roggio

Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.

Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.

His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Email Armando. Follow his ecommerce tweets at @ecommerceboy.

Inventory
The 5 R’s of Merchandising (for Ecommerce)

January 30, 2023 • Armando Roggio

A 100-year-old merchandising concept applies to modern-day ecommerce retailers — the right people, right product, right quantity, right price, right time.
Inventory
3 Flaws of Cost-plus Pricing

January 22, 2023 • Armando Roggio

Cost-plus pricing on the surface seems straightforward. But then market forces intervene.
Staffing
Does Your Business Need an AI Operator?

January 15, 2023 • Armando Roggio

Selecting artificial intelligence tools is one thing, but using them is another. It takes skill and training. Dedicated "AI operators" could be the answer.
Content Marketing
5 Content Marketing Ideas for February 2023

January 9, 2023 • Armando Roggio

Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
Email Marketing
Boost Email Marketing Results with BIMI

January 4, 2023 • Armando Roggio

The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall.
Schools & Resources
A Practical Guide to Starting an Ecommerce Business

January 2, 2023 • Armando Roggio

Starting an ecommerce business can be the first step in a rewarding career. But it's not easy. This guide by Senior Contributor Armando Roggio, a 20-year ecommerce veteran, is realistic and thus enormously helpful.
Marketing & Advertising
A Gathering Storm for Digital Ad Tracking?

December 19, 2022 • Armando Roggio

The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race"
Amazon & Marketplaces
Amazon’s ‘Customers ask Alexa’ Is a Marketing Opportunity

December 12, 2022 • Armando Roggio

Amazon's new "Customers ask Alexa" could be a marketing opportunity for brands and retailers. Here's how to get started.
Content Marketing
5 Content Marketing Ideas for January 2023

December 6, 2022 • Armando Roggio

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
Fraud Prevention
How SPF, DKIM, DMARC Drive Email Delivery, Security

November 28, 2022 • Armando Roggio

There's no shortage of crooks looking to impersonate an authentic email sender. These three authentication tools prevent that from happening while improving deliverability.
Technical SEO
How to Create and Manage 301 Redirects with Shopify

November 23, 2022 • Armando Roggio

Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify.
Content Marketing
How to Write a Tutorial to Attract Customers

November 21, 2022 • Armando Roggio

Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
Customer Retention
A New Voice for Ecommerce Customer Retention

November 14, 2022 • Armando Roggio

Amazon sends customers voice notifications for delivery and order status. Smaller merchants can do the same, increasing engagement and retention.
Content Marketing
5 Content Marketing Ideas for December 2022

November 7, 2022 • Armando Roggio

This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
Inventory
5 Tips for after-Christmas Promotions

November 6, 2022 • Armando Roggio

The January sales lull can be frightening for merchants. An after-Christmas promotional event can provide a necessary boost.
Link Building
The Black Art of Backlink Buying

November 1, 2022 • Armando Roggio

Buying backlinks to improve search engine rankings is a black art. But what if the link has the "sponsored" attribute?
Social Media
Is Musk’s Twitter a Marketing Opportunity?

October 30, 2022 • Armando Roggio

Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
SEO Tools
AI-based Content Is the Next SEO Tool

October 25, 2022 • Armando Roggio

Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece.
Social Media
Market to Moms on Twitter

October 24, 2022 • Armando Roggio

Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
Platforms & Apps
3 Up-and-coming Mobile Shopping Experiences

October 23, 2022 • Armando Roggio

The evolution of smartphone-based shopping continues. Three technologies could soon dominate that experience. We explain.
Content Marketing
5 Content Marketing Ideas for November 2022

October 18, 2022 • Armando Roggio

Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.
Email Marketing
Build a Cyber Monday SMS List Now

October 12, 2022 • Armando Roggio

Text-message marketing is relatively less competitive than other promotional channels. Heading into the holiday selling season, it's an opportunity.
Finance
Financing Options for SMB Ecommerce Merchants

October 10, 2022 • Armando Roggio

Amazon's Community Lending is one of many loan options for small and mid-sized sellers. Here's a rundown, with pointers to consider.
Local Business
Retail Apocalypse Reversal?

October 5, 2022 • Armando Roggio

Physical retail stores face challenges amid ecommerce, supply chain issues, and labor shortages. A Shopify-like approach for brick-and-mortar businesses could be the answer.
Local Business
Should Ecommerce Brands Sell via Dealers?

October 2, 2022 • Armando Roggio

A brick-and-mortar dealer network could help online businesses. We explain the pros and cons, and how to get started.
Platforms & Apps
The Rise of the Ecommerce Marketer

September 26, 2022 • Armando Roggio

With new sophisticated tools and platforms, the ecommerce industry has shifted from requiring highly-technical leaders to primarily needing marketers.
Content Marketing
5 Content Marketing Ideas for October 2022

September 20, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
Social Media
Building the Perfect Twitter Thread

September 19, 2022 • Armando Roggio

A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain.
Social Media
Twitter Profiles Are Serious Sales Channels

September 13, 2022 • Armando Roggio

Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain.
Analytics & Data
Tools for Data-driven Ecommerce Decisions Trending

September 6, 2022 • Armando Roggio

Ecommerce businesses often face the dilemma of too much data or too little, complicating critical decision-making. Hence, the need for data intelligence tools.