For online sellers, digital advertising is not a choice between search ads or display ads, but rather understanding how each of these tools can help generate sales. The term "search... Read More »
Not using gzip on your web server? Your company should be. Enabling gzip compression could improve initial page load times by as much as 90 percent. Your business's faster web... Read More »
Enabling your company's website to use HTTP/2 could result in better performance, happier customers, and improved rankings on search engines. All of that, in turn, could help your site generate... Read More »
Search engine optimization seeks to help search engines such as Google, Bing, and Yahoo understand a page's purpose and content in the hope the search engine will serve up a... Read More »
Has your business committed a social media faux pas? An employee, perhaps, did something embarrassing, or maybe your entire industry is getting bad press. How your company communicates through a... Read More »
A robust content marketing campaign may attract shoppers searching on long-tail keyword phrases, which could generate additional sales.
The term “long tail” describes statistical distributions where there are many points, if... Read More »
Need inspiration for your company's April content marketing? Write about baseball, American filmmaking, holidays, or springtime activities and shopping. Content marketing is the act of creating, publishing, and distributing articles,... Read More »
Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell a merchant's products. Put another way, affiliate marketing... Read More »
Content is an important part of ecommerce marketing. Often, content marketing begins with a consistent, well-written, and well-managed blog.
For sole proprietorships and small businesses, it is possible to manage a... Read More »
Kanban is a project management approach that can be applied to nearly any step-by-step process to increase efficiency, reduce waste, and help a business improve. Although Kanban was developed in... Read More »
Your business can use Google Apps Script to pull data from the rows and columns of a Google Sheet and create individualized Google Docs that include only the information needed.... Read More »
March is prime time for information about nutrition, success, humor, and being outside. So why not create seasonal content that will help your business build customer relationships and make sales?... Read More »
Critics of a new logging mandate for freight carriers claim it is creating a shortage of drivers and increasing shipping costs in many industries, including retail.
Beginning December 2017, the U.S.... Read More »
Keyword phrases are the fuel that drives many online marketing efforts, including search engine optimization, paid search advertising, and even content ideas. If marketers do a better job in selecting... Read More »
Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to collect customer information — and organize it (i.e.,... Read More »
Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to... Read More »
Valentine's Day dominates the retail calendar in February, driving more than $18 billion in consumer purchases in the United States alone, including, by some accounts, $5.4 billion in ecommerce sales.... Read More »
From demonstrating intricate products in real-time to broadcasting webinars and conferences, live streaming is a natural progression of an ecommerce business's video marketing. It is an important tool for engaging... Read More »
Purchases made with stolen payment cards cost the ecommerce industry billions of dollars a year worldwide. But, in at least some cases, merchants could have avoided losses had they recognized... Read More »
How should your business optimize for voice search? The answer may be that the search engine optimization community doesn’t really know yet.
In fact, perhaps the best thing your marketing department... Read More »
Changes in shopper behavior, improvements in technology, and pricing policies meant to “protect” small, brick-and-mortar retailers all represent significant challenges to mid-market ecommerce and mid-market omnichannel retail businesses in 2018.
These... Read More »
Customer reviews may boost ecommerce conversion rates and make product pages more findable on search engines.
Combine this fact — that reviews improve search engine optimization and conversions — with the... Read More »
The beginning of a year represents new opportunities for content marketers. In January, help potential customers get started on their new hobbies and activities, celebrate one of the greatest Americans,... Read More »
The line, if there is one, between content marketing and publishing will continue to blur in 2018, as businesses produce high-quality articles, books, and broadcasts to attract, engage, and retain... Read More »
New techniques, technologies, and user behaviors drive ecommerce website and application design every year. In 2018, expect ecommerce sites to employ the CSS Grid Layout, use mobile-friendly full-screen modal windows,... Read More »
Coupon or discount codes your customers enter during the ecommerce checkout process can help your business monitor and measure marketing and advertising effectiveness and make better promotional decisions.
For a professional... Read More »
Lessons learned from opening a brick-and-mortar retail store may apply to online merchants, providing insights about promoting products, driving sales, and engaging shoppers.
On November 9 through 11, 2017, I helped... Read More »
The competition for Black Friday and Cyber Monday sales is stiff. Online sellers — from the smallest garaged-based startup right up through Amazon — are sending email messages, buying pay-per-click... Read More »
From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers.
Content marketing is the act of creating, publishing, and distributing articles,... Read More »
Manufacturers and distributors that supply mid-market and enterprise retail businesses will sometimes pay those retailers to place ads alongside content as part of a cooperative advertising program. The secret to... Read More »