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Platforms & Apps
ChatGPT Shopping Is Coming
April 27, 2025 • Armando Roggio
ChatGPT's JavaScript now includes Shopify variable names, fueling speculation of an AI-powered shopping launch.
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Google Ads
SMB Ads Unchanged by Google Antitrust Ruling
April 23, 2025 • Armando Roggio
Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.
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Business
Temu and Shein Cut U.S. Advertising
April 20, 2025 • Armando Roggio
Assuming Temu's and Shein's actions foretell a lesser U.S. role, a question now is, "Who benefits?"
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Marketing & Advertising
Another Privacy Pivot in Ad Targeting
April 13, 2025 • Armando Roggio
Ad targeting, having shifted to individuals, is returning to content-focused.
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Platforms & Apps
The Real Test of Unified Commerce
April 10, 2025 • Armando Roggio
Combining multiple commerce systems for a unified view of customers and products seems compelling. Do the benefits justify the cost?
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Platforms & Apps
How to Change a Domain Name in Shopify
April 6, 2025 • Armando Roggio
A change in products or focus could require a store to change its internet address.
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Content Marketing
5 Content Marketing Ideas for May 2025
April 2, 2025 • Armando Roggio
Topics in May could include Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees.
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Email Marketing
Honeymoon Is Ending for Email Marketing
March 30, 2025 • Armando Roggio
Artificial intelligence, privacy, and spam protection make reaching subscribers more difficult.
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Marketing & Advertising
AI Will Help Advertisers and Shoppers
March 27, 2025 • Armando Roggio
Shoppers will see ads that interest them. Advertisers get better results.
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Inventory
Ecommerce and the Secondhand Boom
March 23, 2025 • Armando Roggio
Culture, marketplaces, and economics contribute to consumer demand for used clothing. Merchants can benefit.
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Payments
How BNPL Impacts Ecommerce Profits
March 20, 2025 • Armando Roggio
Customers spend more when buy-now pay-later is available. The downside to merchants is the cost.
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Product Pages
AI Prompts for Better Product Descriptions
March 16, 2025 • Armando Roggio
The best AI-generated product descriptions come from skilled prompting.
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SEO
Origins of Google Shopping’s AI Vision Match
March 12, 2025 • Armando Roggio
Google's AI shopping initiatives reinforce sensible, long-standing ecommerce practices.
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Amazon & Marketplaces
The Pricing Strategy of Temu Sellers
March 9, 2025 • Armando Roggio
Temu sellers show massive discounts to boost perceived savings and win customers.
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Checkout Tactics
What’s Missing on Store Locator Pages
March 5, 2025 • Armando Roggio
Done well, locator pages drive ecommerce sales not just in-store.
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Content Marketing
5 Content Marketing Ideas for April 2025
March 1, 2025 • Armando Roggio
Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry.
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Marketing & Advertising
The Rebirth of ‘Marketing Mix Modeling’
February 26, 2025 • Armando Roggio
Why does a 1940s-era model interest large advertisers and platforms? Three reasons.
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Marketing & Advertising
The Era of Cookie-less Ad Targeting
February 23, 2025 • Armando Roggio
Advertising technology has entered a new phase that pairs personal privacy with targeting.
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Amazon & Marketplaces
Born to Run with Amazon
February 19, 2025 • Armando Roggio
Forty-one percent of U.S.-based enterprise sellers plan to use Amazon's Born to Run program to drive sales in 2025, according to a new Jungle Scout survey.
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B2B
Hybrid Ecommerce Serves B2C and B2B
February 16, 2025 • Armando Roggio
Direct-to-consumer brands can benefit from a hybrid ecommerce platform, one that caters to consumers and businesses.
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Design & Dev Tools
Set Up a Shopify Theme Dev Environment in 2025
February 13, 2025 • Armando Roggio
Shopify merchants don't need coding skills to alter a theme. Yet some sellers require more, such as an entirely new theme, site, or app.
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Content Marketing
7 Ways to Promote Content in 2025
February 10, 2025 • Armando Roggio
Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.
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Technical SEO
Google’s JavaScript SERPs Impact Trackers, AI
February 6, 2025 • Armando Roggio
Search engine result pages can now "hide" the listings from rank trackers, AI models, and other optimization tools.
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Content Marketing
5 Content Marketing Ideas for March 2025
February 2, 2025 • Armando Roggio
Ecommerce content marketers next month could focus on sustainability, compliments, baseball, agriculture, and spring cleaning.
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Inventory
How to Create Print-on-Demand Products
January 30, 2025 • Armando Roggio
Launching a dropshipping business selling print-on-demand products can be as simple as uploading an image and opening an online shop.
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Finance
BNPL Fuels Supplier, Retailer Growth
January 26, 2025 • Armando Roggio
For wholesalers, BNPL accelerates cash flow. For retailers, it aligns inventory costs with revenue.
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Marketing & Advertising
Print Ads Are an Ecommerce Opportunity
January 23, 2025 • Armando Roggio
Magazines and catalogs can provide valuable brand advertising, an often overlooked approach by marketers.
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SEO
The Local vs. Ecommerce SEO Puzzle
January 21, 2025 • Armando Roggio
Attracting online buyers and in-store traffic may seem different, but the SEO fundamentals are the same.
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Platforms & Apps
Squarespace’s Tools Aid Ecommerce Novices
January 19, 2025 • Armando Roggio
The platform's AI builder and snap-in-place grid are much easier than code-based modifiers and complicated editors.
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Social Media
How to Promote Products on X
January 12, 2025 • Armando Roggio
Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.