Roy needed product category pages, not custom online stores. What his competitors were really providing was a landing page on their own websites. The header, navigation, and layout were the... Read More »
The United States Postal Service offers flat rate boxes and envelopes that may help online stores reduce shipping costs while improving a shopper’s buying experience.
Shipping can be a significant challenge... Read More »
Mobile devices are ubiquitous. I don't go anywhere without mine, and I bet you have a smartphone with you now. But are you doing everything you can to connect with... Read More »
Lighthouse is Google’s free, open source, and automated site monitoring tool. It can help ecommerce businesses track site load times, accessibility, and search engine optimization.
Lighthouse is available in a few... Read More »
The Stanley Cup playoffs, summertime weddings, Father’s Day, and old fishing stories provide content marketers with interesting topics to cover in June 2018.
Content marketing is the act of creating, publishing,... Read More »
“Net Promoter Score” is a simple-to-understand customer loyalty indicator closely associated with sales and profit growth. Online sellers can use this metric and associated customer interactions to improve customer service,... Read More »
Not long ago mobile optimization could provide a competitive advantage. But as the mobile internet has grown, responsive websites are no longer optional. They are essential to doing business online.
WompMobile... Read More »
James Thomson spent six years as head of Amazon Services, which recruits sellers to Amazon’s marketplace. He is now co-founder and partner of Buy Box Experts, a consultancy, and co-founder... Read More »
Performance and superior communications set ecommerce product pages apart from the crowd in 2018.
Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They... Read More »
The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears... Read More »
AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should... Read More »
Direct response video ads on YouTube, Facebook, Snapchat, and similar platforms have the potential to drive shoppers to your ecommerce site and help your company sell more.
While the creative substance... Read More »
Whether your business launches a new video series, composes a post about filmmaker Wes Anderson, or features any of the month’s many holidays, there is no shortage of content marketing... Read More »
Ecommerce is disruptive. It has changed the way millions of people shop. But the management of many ecommerce businesses has not evolved. It often operates, seemingly, as an old-world dictatorship... Read More »
Compared to a typical, mobile-optimized web page, progressive web apps may give mobile shoppers a better browsing and buying experience while helping online sellers earn more sales and profit. It... Read More »
For online sellers, digital advertising is not a choice between search ads or display ads, but rather understanding how each of these tools can help generate sales. The term "search... Read More »
Not using gzip on your web server? Your company should be. Enabling gzip compression could improve initial page load times by as much as 90 percent. Your business's faster web... Read More »
Enabling your company's website to use HTTP/2 could result in better performance, happier customers, and improved rankings on search engines. All of that, in turn, could help your site generate... Read More »
Search engine optimization seeks to help search engines such as Google, Bing, and Yahoo understand a page's purpose and content in the hope the search engine will serve up a... Read More »
Has your business committed a social media faux pas? An employee, perhaps, did something embarrassing, or maybe your entire industry is getting bad press. How your company communicates through a... Read More »
A robust content marketing campaign may attract shoppers searching on long-tail keyword phrases, which could generate additional sales.
The term “long tail” describes statistical distributions where there are many points, if... Read More »
Need inspiration for your company's April content marketing? Write about baseball, American filmmaking, holidays, or springtime activities and shopping. Content marketing is the act of creating, publishing, and distributing articles,... Read More »
Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell a merchant's products. Put another way, affiliate marketing... Read More »
Content is an important part of ecommerce marketing. Often, content marketing begins with a consistent, well-written, and well-managed blog.
For sole proprietorships and small businesses, it is possible to manage a... Read More »
Kanban is a project management approach that can be applied to nearly any step-by-step process to increase efficiency, reduce waste, and help a business improve. Although Kanban was developed in... Read More »
Your business can use Google Apps Script to pull data from the rows and columns of a Google Sheet and create individualized Google Docs that include only the information needed.... Read More »
March is prime time for information about nutrition, success, humor, and being outside. So why not create seasonal content that will help your business build customer relationships and make sales?... Read More »
Critics of a new logging mandate for freight carriers claim it is creating a shortage of drivers and increasing shipping costs in many industries, including retail.
Beginning December 2017, the U.S.... Read More »
Keyword phrases are the fuel that drives many online marketing efforts, including search engine optimization, paid search advertising, and even content ideas. If marketers do a better job in selecting... Read More »
Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to collect customer information — and organize it (i.e.,... Read More »