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Conversion
AI Drives Smarter Ecommerce Pricing
March 19, 2026 • Armando Roggio
The rise of AI agents enables ecommerce pricing tailored to each session and shopper, preserving margins.
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Inventory
Launch Your Own Private-Label Brand
March 15, 2026 • Armando Roggio
Private-label brands remove one or more layers of intermediaries from the supply chain.
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Fraud Prevention
Why OpenAI Acquired Promptfoo
March 12, 2026 • Armando Roggio
Acquisitions by OpenAI and Meta foretell an agent-driven world with evolving security risks.
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Analytics & Data
The AI Attribution Blind Spot
March 8, 2026 • Armando Roggio
The influence of genAI platforms on shopping remains largely invisible, at least for now.
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Amazon & Marketplaces
Seller Central AI Remakes Data Analysis
March 5, 2026 • Armando Roggio
The new "dynamic canvas experience" hints at a broader shift from reporting to conversational business intelligence.
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Content Marketing
5 Content Marketing Ideas for April 2026
March 1, 2026 • Armando Roggio
Potential topics in April for ecommerce marketers include Apple computers, burritos, Google Discover, beer, and zippers.
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Design & Development
AI Revives Ecommerce DIY
February 26, 2026 • Armando Roggio
An AI-first culture is driving a renaissance of do-it-yourself projects reminiscent of early ecommerce innovations.
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Email & Text Marketing
Email Marketing Awaits True AI
February 22, 2026 • Armando Roggio
AI's potential means every subscriber becomes a segment of one, combining behavioral signals, predictive intent, and offer economics.
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Analytics & Data
AI Turns Weather Data into Sales
February 19, 2026 • Armando Roggio
For merchants, the opportunity is not predicting the weather; it's knowing what to do with the data.
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Analytics & Data
The Truth about ‘Direct’ Traffic
February 15, 2026 • Armando Roggio
Direct traffic as reported by Google Analytics and other platforms might be mislabeled, misleading, and even detrimental.
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Content Marketing
AI Content Licensing for Merchants
February 12, 2026 • Armando Roggio
Efforts by Microsoft and Amazon to develop content-licensing marketplaces offer an opportunity for ecommerce marketers.
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SEO
Google Discover for Ecommerce
February 8, 2026 • Armando Roggio
If it's becoming a meaningful traffic channel, Discover deserves attention.
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Content Marketing
5 Content Marketing Ideas for March 2026
February 5, 2026 • Armando Roggio
For March 2026, consider content for spring renewal, peanut butter, Mr. Spock, do-it-yourself holidays, and the U.S.'s 250th anniversary.
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Marketing & Advertising
Reclaim Traffic with Smarter Ads
February 1, 2026 • Armando Roggio
When organic traffic declines, ad targeting and audience intelligence become competitive advantages.
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Amazon & Marketplaces
Why Marketplaces Block AI Shopping Agents
January 29, 2026 • Armando Roggio
Autonomous AI shopping agents threaten the role of marketplaces in product discovery, advertising, and transactions.
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Fraud Prevention
The Fraud Hiding in Email Signups
January 25, 2026 • Armando Roggio
Payment fraud often starts at the new-account stage, where criminals deploy valid but fake email addresses.
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SEO
Marketing to Humans and Machines
January 22, 2026 • Armando Roggio
Marketers seeking organic traffic have long sought shoppers and appeased machines, e.g., search engines.
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Amazon & Marketplaces
Amazon Rules Product Discovery, for Now
January 18, 2026 • Armando Roggio
The world's most popular product search engine is dominant for many reasons, yet it faces challenges from AI and social commerce.
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Customer Retention
Lawmakers Eye Dynamic Ecommerce Pricing
January 15, 2026 • Armando Roggio
Some American legislators liken data-driven price changes to gouging. One senator requested an FTC investigation.
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Business
Early AI Signals from Holiday Sales
January 11, 2026 • Armando Roggio
The raw totals for AI-driven shopping were small, but the coming impact will likely be massive.
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Content Marketing
5 Content Marketing Ideas for February 2026
January 6, 2026 • Armando Roggio
Valentine's Day, Presidents' Day, and the start of the spring buying cycle offer content opportunities in February 2026.
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Cross-border Selling
When Heavy Products Make Global Sense
January 2, 2026 • Armando Roggio
Selling high-value, differentiated products with international interest can unlock meaningful growth.
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SEO
The Psychology of AI SERPs and Shopping
December 29, 2025 • Armando Roggio
The rise of "zero-click" searches may signal the coming effect of AI shopping on product discovery and decision-making.
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Platforms & Apps
Shopify Integrates AI Product Discovery
December 22, 2025 • Armando Roggio
Shopify's new Agentic Storefronts means even the smallest merchants can sell via ChatGPT, Perplexity, Microsoft Copilot, and more.
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Content Marketing
Ecommerce Marketing amid AI ‘Slop’
December 18, 2025 • Armando Roggio
Generative AI did not introduce subpar content so much as streamline its speed and quantity.
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Marketing & Advertising
AI Favors Ecommerce Giants — for Now
December 14, 2025 • Armando Roggio
AI models rely on "trusted" enterprise sources, yet providers are emerging for SMBs.
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Inventory
How to Scale a Recommerce Business
December 11, 2025 • Armando Roggio
Profitable selling of used, refurbished, or overstock items requires repeatable systems.
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Content Marketing
5 Content Marketing Ideas for January 2026
December 8, 2025 • Armando Roggio
Topics for January 2026 include the U.S.'s 250th year, Wikipedia's anniversary, product quality, and simple pleasures such as puzzles and cocktails.
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Email & Text Marketing
Best Text Message Strategy for 2026
November 30, 2025 • Armando Roggio
Roughly eight in 10 U.S. consumers have agreed to receive commercial text messages, according to a recent survey.
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Finance
Where Investors See Ecommerce Heading
November 25, 2025 • Armando Roggio
Investors are concentrating on areas they believe will define the next phase of ecommerce.