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Customer Retention
Competitive Pricing Starts with Data
April 30, 2026 • Armando Roggio
Overall market conditions, not isolated events, inform deliberate pricing decisions.
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Email & Text Marketing
At 55, Email Is Vital for Marketers
April 26, 2026 • Armando Roggio
A direct connection with prospects is key in an AI world, where traditional acquisition channels are changing.
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Product Pages
Rethink Your Product Detail Pages
April 23, 2026 • Armando Roggio
In today's environment, product detail pages must be "AI consumable" to provide answers and model items as structured entities.
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Conversion
Mixed Reports on AI Ecommerce Traffic
April 19, 2026 • Armando Roggio
AI as an acquisition channel is early and uneven, yet the signals suggest a once-in-a-generation shift.
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Shipping & Fulfillment
Who Delivers Your Orders Matters
April 16, 2026 • Armando Roggio
Delivery is increasingly part of the brand experience, much more than fulfillment alone.
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SEO
Google Patent Signals New Search Layer
April 13, 2026 • Armando Roggio
The new patent suggests an expansion by Google of answering queries directly, separating would-be customers from businesses.
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Cross-border Selling
Digital Goods Could Now Face Tariffs
April 9, 2026 • Armando Roggio
In its March conference, the World Trade Organization's member nations did not extend the longstanding tariff moratorium on “electronic transmissions.”
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Content Marketing
5 Content Marketing Ideas for May 2026
April 7, 2026 • Armando Roggio
Marketers in 2026 should create content that is discoverable in organic search and Google Discover-like feeds and easy for genAI platforms to summarize and cite.
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SEO
Shoppers Want AI Help, Not Control
April 2, 2026 • Armando Roggio
AI is helping consumers decide what to buy, but not yet buying for them.
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Platforms & Apps
MCP Shifts AI from Chat to Work
March 29, 2026 • Armando Roggio
Model Context Protocol signals a shift from AI as a chat tool to an operator in a business.
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Content Marketing
Framework for Quality AI Content Marketing
March 26, 2026 • Armando Roggio
AI has lowered the cost of producing content, but not the standard required to compete.
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Shipping & Fulfillment
USPS Losses Threaten Ecommerce Shipping
March 22, 2026 • Armando Roggio
What if the USPS, a key last-mile delivery provider, becomes slower, pricier, or unreliable?
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Conversion
AI Drives Smarter Ecommerce Pricing
March 19, 2026 • Armando Roggio
The rise of AI agents enables ecommerce pricing tailored to each session and shopper, preserving margins.
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Inventory
Launch Your Own Private-Label Brand
March 15, 2026 • Armando Roggio
Private-label brands remove one or more layers of intermediaries from the supply chain.
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Fraud Prevention
Why OpenAI Acquired Promptfoo
March 12, 2026 • Armando Roggio
Acquisitions by OpenAI and Meta foretell an agent-driven world with evolving security risks.
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Analytics & Data
The AI Attribution Blind Spot
March 8, 2026 • Armando Roggio
The influence of genAI platforms on shopping remains largely invisible, at least for now.
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Amazon & Marketplaces
Seller Central AI Remakes Data Analysis
March 5, 2026 • Armando Roggio
The new "dynamic canvas experience" hints at a broader shift from reporting to conversational business intelligence.
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Content Marketing
5 Content Marketing Ideas for April 2026
March 1, 2026 • Armando Roggio
Potential topics in April for ecommerce marketers include Apple computers, burritos, Google Discover, beer, and zippers.
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Design & Development
AI Revives Ecommerce DIY
February 26, 2026 • Armando Roggio
An AI-first culture is driving a renaissance of do-it-yourself projects reminiscent of early ecommerce innovations.
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Email & Text Marketing
Email Marketing Awaits True AI
February 22, 2026 • Armando Roggio
AI's potential means every subscriber becomes a segment of one, combining behavioral signals, predictive intent, and offer economics.
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Analytics & Data
AI Turns Weather Data into Sales
February 19, 2026 • Armando Roggio
For merchants, the opportunity is not predicting the weather; it's knowing what to do with the data.
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Analytics & Data
The Truth about ‘Direct’ Traffic
February 15, 2026 • Armando Roggio
Direct traffic as reported by Google Analytics and other platforms might be mislabeled, misleading, and even detrimental.
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Content Marketing
AI Content Licensing for Merchants
February 12, 2026 • Armando Roggio
Efforts by Microsoft and Amazon to develop content-licensing marketplaces offer an opportunity for ecommerce marketers.
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SEO
Google Discover for Ecommerce
February 8, 2026 • Armando Roggio
If it's becoming a meaningful traffic channel, Discover deserves attention.
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Content Marketing
5 Content Marketing Ideas for March 2026
February 5, 2026 • Armando Roggio
For March 2026, consider content for spring renewal, peanut butter, Mr. Spock, do-it-yourself holidays, and the U.S.'s 250th anniversary.
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Marketing & Advertising
Reclaim Traffic with Smarter Ads
February 1, 2026 • Armando Roggio
When organic traffic declines, ad targeting and audience intelligence become competitive advantages.
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Amazon & Marketplaces
Why Marketplaces Block AI Shopping Agents
January 29, 2026 • Armando Roggio
Autonomous AI shopping agents threaten the role of marketplaces in product discovery, advertising, and transactions.
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Fraud Prevention
The Fraud Hiding in Email Signups
January 25, 2026 • Armando Roggio
Payment fraud often starts at the new-account stage, where criminals deploy valid but fake email addresses.
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SEO
Marketing to Humans and Machines
January 22, 2026 • Armando Roggio
Marketers seeking organic traffic have long sought shoppers and appeased machines, e.g., search engines.
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Amazon & Marketplaces
Amazon Rules Product Discovery, for Now
January 18, 2026 • Armando Roggio
The world's most popular product search engine is dominant for many reasons, yet it faces challenges from AI and social commerce.