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Product Pages
AI Prompts for Better Product Descriptions
March 16, 2025 • Armando Roggio
The best AI-generated product descriptions come from skilled prompting.
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SEO
Origins of Google Shopping’s AI Vision Match
March 12, 2025 • Armando Roggio
Google's AI shopping initiatives reinforce sensible, long-standing ecommerce practices.
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Amazon & Marketplaces
The Pricing Strategy of Temu Sellers
March 9, 2025 • Armando Roggio
Temu sellers show massive discounts to boost perceived savings and win customers.
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Checkout Tactics
What’s Missing on Store Locator Pages
March 5, 2025 • Armando Roggio
Done well, locator pages drive ecommerce sales not just in-store.
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Content Marketing
5 Content Marketing Ideas for April 2025
March 1, 2025 • Armando Roggio
Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry.
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Marketing & Advertising
The Rebirth of ‘Marketing Mix Modeling’
February 26, 2025 • Armando Roggio
Why does a 1940s-era model interest large advertisers and platforms? Three reasons.
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Marketing & Advertising
The Era of Cookie-less Ad Targeting
February 23, 2025 • Armando Roggio
Advertising technology has entered a new phase that pairs personal privacy with targeting.
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Amazon & Marketplaces
Born to Run with Amazon
February 19, 2025 • Armando Roggio
Forty-one percent of U.S.-based enterprise sellers plan to use Amazon's Born to Run program to drive sales in 2025, according to a new Jungle Scout survey.
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B2B
Hybrid Ecommerce Serves B2C and B2B
February 16, 2025 • Armando Roggio
Direct-to-consumer brands can benefit from a hybrid ecommerce platform, one that caters to consumers and businesses.
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Design & Dev Tools
Set Up a Shopify Theme Dev Environment in 2025
February 13, 2025 • Armando Roggio
Shopify merchants don't need coding skills to alter a theme. Yet some sellers require more, such as an entirely new theme, site, or app.
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Content Marketing
7 Ways to Promote Content in 2025
February 10, 2025 • Armando Roggio
Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.
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Technical SEO
Google’s JavaScript SERPs Impact Trackers, AI
February 6, 2025 • Armando Roggio
Search engine result pages can now "hide" the listings from rank trackers, AI models, and other optimization tools.
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Content Marketing
5 Content Marketing Ideas for March 2025
February 2, 2025 • Armando Roggio
Ecommerce content marketers next month could focus on sustainability, compliments, baseball, agriculture, and spring cleaning.
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Inventory
How to Create Print-on-Demand Products
January 30, 2025 • Armando Roggio
Launching a dropshipping business selling print-on-demand products can be as simple as uploading an image and opening an online shop.
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Finance
BNPL Fuels Supplier, Retailer Growth
January 26, 2025 • Armando Roggio
For wholesalers, BNPL accelerates cash flow. For retailers, it aligns inventory costs with revenue.
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Marketing & Advertising
Print Ads Are an Ecommerce Opportunity
January 23, 2025 • Armando Roggio
Magazines and catalogs can provide valuable brand advertising, an often overlooked approach by marketers.
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SEO
The Local vs. Ecommerce SEO Puzzle
January 21, 2025 • Armando Roggio
Attracting online buyers and in-store traffic may seem different, but the SEO fundamentals are the same.
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Platforms & Apps
Squarespace’s Tools Aid Ecommerce Novices
January 19, 2025 • Armando Roggio
The platform's AI builder and snap-in-place grid are much easier than code-based modifiers and complicated editors.
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Social Media
How to Promote Products on X
January 12, 2025 • Armando Roggio
Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.
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Conversion
Ecommerce Benefits of Dynamic Pricing
January 9, 2025 • Armando Roggio
AI-powered platforms transform a decades-old pricing practice.
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Photography & Video
Ecommerce SMBs Need Faceless Videos
January 5, 2025 • Armando Roggio
Videos are an excellent way to showcase products and convert shoppers. Thanks to ever-improving AI, they are relatively easy to produce.
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Content Marketing
5 Content Marketing Ideas for February 2025
January 2, 2025 • Armando Roggio
For February, consider Valentine's Day, the "Peanuts" cartoon creator, Pet Rocks, movies, "Cinderella," and shopper engagement.
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Social Media
Open a Facebook Shop in 2025
December 31, 2024 • Armando Roggio
More than 60% of Gen Zs and Millennials worldwide shop on social media platforms.
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Social Media
TikTok Shop’s Coming Seller Boom
December 29, 2024 • Armando Roggio
Eager online sellers, great and small, are waiting to learn how the ban plays out.
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Content Marketing
Large Reasoning Models Speed Content Marketing
December 22, 2024 • Armando Roggio
New genAI models are capable of problem-solving and complex reasoning, making them excellent research assistants.
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Amazon & Marketplaces
Temu’s U.S. Seller Program Is a DTC Opportunity
December 19, 2024 • Armando Roggio
DTC goods are unique and not sold by competing merchants. That’s the opportunity.
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Email Marketing
How to Monitor Competitors’ Email Marketing
December 15, 2024 • Armando Roggio
Competitive email monitoring requires little more than the Zapier email parser and ChatGPT.
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Amazon & Marketplaces
How Amazon Haul Impacts Ecommerce SMBs
December 11, 2024 • Armando Roggio
Temu, Shein, and now Haul reflect an ecommerce trend of selling very cheap items.
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Platforms & Apps
Build Your Own Ecommerce Platform in 2025
December 8, 2024 • Armando Roggio
Advances in composable commerce allow even smaller merchants to pick and choose the right apps for their businesses.
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Customer Retention
How Lifecycle Marketing Powers Ecom SMBs
December 3, 2024 • Armando Roggio
A print-on-demand t-shirt store attracts and retains customers with a five-step marketing framework.