-
Cross-border Selling
Ecommerce after De Minimis Tariff Exemption
August 31, 2025 • Armando Roggio
What began as a convenience rule in the 1930s grew into a key component of global ecommerce.
-
Shipping & Fulfillment
Fulfillment Compared: Amazon, Walmart, Shopify
August 27, 2025 • Armando Roggio
Ecommerce operators tired of picking, packing, and posting parcels can turn to massive marketplaces and the leading ecommerce platform for help.
-
Conversion
Framework for Ecommerce Merchandising
August 25, 2025 • Armando Roggio
Ecommerce platforms have merchandising tools built in, but not necessarily optimized.
-
Keyword Research
How AI Content Sleuths SEO Gaps
August 20, 2025 • Armando Roggio
The perfect storm of zero-click searches and generative AI platforms prompts some marketers to double down on ranking opportunities.
-
Analytics & Data
Ad Attribution Gets a Crystal Ball
August 17, 2025 • Armando Roggio
For marketers, predictive attribution modeling answers "what should I do now?"
-
Analytics & Data
Privacy-Safe Attribution Avoids User Tracking
August 14, 2025 • Armando Roggio
A new attribution approach uses large sets of anonymized data to infer which channels and campaigns led to conversions.
-
Influencers & Affiliates
AI Shopping Tools Threaten Affiliates
August 11, 2025 • Armando Roggio
Shoppers who ask AI for product recommendations bypass traditional review sites, potentially causing lost or unattributed traffic from affiliates.
-
Payments
New Stablecoin Law May Slash Payment Fees
August 10, 2025 • Armando Roggio
America's new GENIUS Act could lead to billions in annual savings for enterprise retailers that issue their own digital money.
-
Content Marketing
5 Content Marketing Ideas for September 2025
August 4, 2025 • Armando Roggio
September offers many content opportunities beyond Labor Day, such as our favorite, National Salami Day.
-
Platforms & Apps
5 Ecommerce Platforms for Startups 2025
July 31, 2025 • Armando Roggio
Entrepreneurs with limited capital and no technical help require ecommerce platforms that work out of the box and grow with the business.
-
Business
5 Predictions for 2025 Holiday Shopping
July 27, 2025 • Armando Roggio
Fast delivery, cross-border buying, small business growth, and AI shopping tools will drive a strong holiday season, or at least that's what I predict.
-
Email & Text Marketing
Botched Unsubscribes Harm Email Delivery
July 24, 2025 • Armando Roggio
Email senders with separate marketing and newsletter lists can unwittingly confuse Gmail, Yahoo Mail, and other webmail providers.
-
Customer Retention
Prime Day’s Mobile AOV Challenge
July 20, 2025 • Armando Roggio
The most important Prime Day 2025 takeaway is not total revenue but rather shoppers' preferred device.
-
Shipping & Fulfillment
USPS Rate Change Analysis July 2025
July 17, 2025 • Armando Roggio
The USPS's shipping rates are often the most cost-effective. The agency is essential to U.S. ecommerce.
-
Design & Dev Tools
Llms.txt Could Help AI Find Your Store
July 13, 2025 • Armando Roggio
The proposed llms.txt standard would guide large language models to relevant web content, helping online shops show up in AI-powered shopping.
-
Inventory
PIM Software Is Now a Growth Tool
July 8, 2025 • Armando Roggio
Product information management tools can utilize AI to generate unique descriptions of each item, tailored to the shopper or channel.
-
Content Marketing
5 Content Marketing Ideas for August 2025
July 6, 2025 • Armando Roggio
Content marketing in August could target students, pet owners, readers, spa enthusiasts, and value shoppers.
-
Payments
BNPL Loans to Impact Credit Scores
July 2, 2025 • Armando Roggio
FICO is launching new credit scores that incorporate buy-now-pay-later loans, possibly influencing the behavior of consumers, providers, and merchants.
-
Conversion
Summertime Prep for Holiday Selling
June 29, 2025 • Armando Roggio
Summer is the right time to analyze last year's Q4 results for sales trends, campaign performance, and operational missteps.
-
Conversion
Merchandising Lessons from Top Marketplaces
June 24, 2025 • Armando Roggio
We analyze the home pages of 10 marketplaces to spot common merchandising traits.
-
Marketing & Advertising
Retail Media’s Performance Dilemma
June 22, 2025 • Armando Roggio
Selling ads to suppliers can transform a traditional relationship, shifting retailers to vendors and suppliers to buyers.
-
Payments
Stablecoins Ease International Payments
June 18, 2025 • Armando Roggio
Shopify merchants can now accept USD Coin, a stablecoin cryptocurrency tied to the value of the U.S. dollar.
-
Content Marketing
5 Content Marketing Ideas for July 2025
June 15, 2025 • Armando Roggio
July offers plenty of content marketing opportunities, such as picnicking, showcasing American-made products, and planning for the back-to-school season.
-
Staffing
Can One Person Run a Billion-Dollar Store?
June 8, 2025 • Armando Roggio
The founder of Thinkr, a Shopify-centric AI platform, believes a solo entrepreneur could someday run a massive ecommerce company.
-
Checkout Tactics
Cross-sell Tactics of Top DTC Brands
June 1, 2025 • Armando Roggio
Our just-completed analysis of 40 direct-to-consumer brands revealed several cross-selling techniques.
-
Platforms & Apps
Shopify’s New AI Tools Empower Merchants
May 27, 2025 • Armando Roggio
The just-released "Editions Summer '25" includes a slew of AI-fueled tools to ease launching, operating, and scaling a store.
-
Finance
Revenue Loans Are Fast Cash at a Price
May 25, 2025 • Armando Roggio
Merchant cash advances can fund time-sensitive opportunities. The downside is cost.
-
Content Marketing
AI Is Diluting Your Brand
May 18, 2025 • Armando Roggio
Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?
-
Email & Text Marketing
RCS Interactive Texts Boost Ecommerce
May 13, 2025 • Armando Roggio
Rich Communication Services enables relatively more message interactivity, such as buttons, carousels, and branding.
-
Content Marketing
5 Content Marketing Ideas for June 2025
May 7, 2025 • Armando Roggio
Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity.