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Technical SEO
AI Pushes SEO to Social and More
May 29, 2023 • Armando Roggio
Google's "new perspectives" in AI-driven search could emphasize content beyond branded websites to include social influencers and more.
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Customer Retention
FTC Rules Would Impact Ecommerce Subscriptions
May 22, 2023 • Armando Roggio
The April 2023 "click to cancel" proposal by the U.S. Federal Trade Commission would require subscription sellers to post obvious and simple opt-out buttons.
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Amazon & Marketplaces
Amazon Anywhere Pushes Marketplace into Games, Apps
May 15, 2023 • Armando Roggio
Amazon Anywhere brings sales of physical products to apps and games. The concept isn't new, but the move by an industry leader likely has a widespread impact.
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Content Marketing
5 Content Marketing Ideas for June 2023
May 7, 2023 • Armando Roggio
Merchants have many good choices for content topics in June, including strawberries, summertime activities, splurging, and, yes, Father's Day.
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Marketing & Advertising
Demand-side Platforms Automate Ecommerce Ads
May 1, 2023 • Armando Roggio
Demand-side platforms enable merchants to scale advertising across multiple media types. It's an option for advertising on Google and Meta.
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Customer Retention
How to Map a Customer Journey
April 25, 2023 • Armando Roggio
A customer journey map outlines the process of buyers leading to a purchase. Optimizing each step can greatly increase conversions.
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Marketing & Advertising
5 Reasons Retail Media Ads Fail
April 17, 2023 • Armando Roggio
Advertising on retailers' websites is among the fastest-growing marketing options for merchants. But success can be elusive.
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Product Pages
How to Optimize Full-funnel Product Pages
April 12, 2023 • Armando Roggio
Today's product detail pages engage and convert all shoppers — new or returning. Here's how.
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Email Marketing
‘Sniper Links’ Boost Email Subscriptions
April 10, 2023 • Armando Roggio
So-called "sniper links" appear instantly after submitting an email signup form and connect directly to the subscriber's email client.
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Content Marketing
5 Content Marketing Ideas for May 2023
April 2, 2023 • Armando Roggio
This installment of our long-running series includes content ideas addressing Mother's Day, recommendations, fitness, King Charles, and money-saving tips.
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Payments
Apple Pay Later Could Upend BNPL Space
March 30, 2023 • Armando Roggio
Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.
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Customer Retention
Vehicle Subscriptions Gaining Traction
March 26, 2023 • Armando Roggio
The future of automotive retail will be digital and direct-to-consumer, per McKinsey & Company. Will that include subscribing online to a vehicle?
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Marketing & Advertising
Retail Media Should be Data Thrifty
March 20, 2023 • Armando Roggio
The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony?
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Email Marketing
Study: Klaviyo, Text Messaging Drive DTC Ecommerce
March 14, 2023 • Armando Roggio
We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers.
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Marketing & Advertising
Unsure of Brand Ads? Just Do It
March 12, 2023 • Armando Roggio
In a data-driven, pay-per-click age, brand advertising is seemingly a lost art. But it's arguably the most important type of promotion. Ask Nike.
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Content Marketing
5 Content Marketing Ideas for April 2023
March 5, 2023 • Armando Roggio
Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
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Keyword Research
AI Chat and Keyword Research
February 26, 2023 • Armando Roggio
ChatGPT, Jasper, and other AI-powered tools are handy idea generators for SEO keywords, including query intent, entities, search volume, and more.
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Technical SEO
How to Optimize for AI ‘Answer Engines’
February 20, 2023 • Armando Roggio
The merging of AI-driven chat into traditional search engines could transform organic results, producing relatively few answers to queries rather than an extended list of URLs.
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SEO Tools
AI Won’t Kill SEO, but Plan Anyway
February 12, 2023 • Armando Roggio
AI-driven search is coming. Despite rampant speculation, it will not doom organic search traffic. It may even be an opportunity.
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Platforms & Apps
4 Ecommerce Growth Levers
February 7, 2023 • Armando Roggio
Ecommerce success depends on compelling products that consumers want to buy. Beyond that are critical foundational levers — technology, people, content, and money.
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Content Marketing
5 Content Marketing Ideas for March 2023
February 5, 2023 • Armando Roggio
Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
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Inventory
The 5 R’s of Merchandising (for Ecommerce)
January 30, 2023 • Armando Roggio
A 100-year-old merchandising concept applies to modern-day ecommerce retailers — the right people, right product, right quantity, right price, right time.
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Inventory
3 Flaws of Cost-plus Pricing
January 22, 2023 • Armando Roggio
Cost-plus pricing on the surface seems straightforward. But then market forces intervene.
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Staffing
Does Your Business Need an AI Operator?
January 15, 2023 • Armando Roggio
Selecting artificial intelligence tools is one thing, but using them is another. It takes skill and training. Dedicated "AI operators" could be the answer.
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Content Marketing
5 Content Marketing Ideas for February 2023
January 9, 2023 • Armando Roggio
Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
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Email Marketing
Boost Email Marketing Results with BIMI
January 4, 2023 • Armando Roggio
The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall.
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Schools & Resources
A Practical Guide to Starting an Ecommerce Business
January 2, 2023 • Armando Roggio
Starting an ecommerce business can be the first step in a rewarding career. But it's not easy. This guide by Senior Contributor Armando Roggio, a 20-year ecommerce veteran, is realistic and thus enormously helpful.
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Marketing & Advertising
A Gathering Storm for Digital Ad Tracking?
December 19, 2022 • Armando Roggio
The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race"
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Amazon & Marketplaces
Amazon’s ‘Customers ask Alexa’ Is a Marketing Opportunity
December 12, 2022 • Armando Roggio
Amazon's new "Customers ask Alexa" could be a marketing opportunity for brands and retailers. Here's how to get started.
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Content Marketing
5 Content Marketing Ideas for January 2023
December 6, 2022 • Armando Roggio
This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.