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Platforms & Apps
Report: Gen AI to Transform Operations, Revenue
October 13, 2024 • Armando Roggio
A 2023 McKinsey study analyzed generative AI's potential impact on operations, productivity, revenue, profits, and more.
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Content Marketing
5 Content Marketing Ideas for November 2024
October 6, 2024 • Armando Roggio
Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews.
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On-page SEO
Product Page SEO: 5 Content Tactics
September 29, 2024 • Armando Roggio
The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings.
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Inventory
Retail Arbitrage with AliExpress, Shopify, DSers
September 22, 2024 • Armando Roggio
Selling drop-shipped goods via retail arbitrage has never been easier (and more competitive).
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Marketing & Advertising
Attributing Marketing Expenses by Channel
September 16, 2024 • Armando Roggio
A channel might produce a lot of revenue, but at what cost?
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Code
GenAI Is a Potent Ecommerce Coding Tool
September 8, 2024 • Armando Roggio
Can ChatGPT generate code to auto-post a Google Doc into a Shopify blog?
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On-page SEO
Programmatic SEO for Ecommerce, AI-Driven
September 1, 2024 • Armando Roggio
Combining keywords, databases, and AI triggers a slew of long-tail product pages.
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Business
5 Predictions for the 2024 Holiday Shopping Season
August 25, 2024 • Armando Roggio
Since 2013 we've predicted U.S. retail sales for the upcoming holiday season. This year we address the effects of mobile, online vs. in-store, email marketing, Gen Zs, and BNPL.
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Content Marketing
Flywheels Ease Content, Social Media Marketing
August 18, 2024 • Armando Roggio
Social media ideas can morph into long form articles that spawn new social media ideas. It's a time-saving flywheel.
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SEO
Best SEO for Dropshipping
August 11, 2024 • Armando Roggio
For merchants selling dropshipped goods, a "content-then-commerce" approach could improve organic search rankings.
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Content Marketing
5 Content Marketing Ideas for September 2024
August 4, 2024 • Armando Roggio
Ideas for September content include National Tailgating Day, National Video Games Day, National CleanUp Day, National Dog Week, and publishing a research report.
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Marketing & Advertising
Google’s Cookie Reversal Raises Questions
July 28, 2024 • Armando Roggio
Marketers want third-party cookies, but privacy advocates shun them. Google compromised, in a sense.
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Social Media
Most Retail Brands Ignore X, per Study
July 23, 2024 • Armando Roggio
Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement.
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Content Marketing
Content Mapping for Customer Journeys
July 16, 2024 • Armando Roggio
Aligning content with each phase of a buying journey helps drive shoppers to a purchase.
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Inventory
Poor Marketing Kills Ecommerce Dropshipping
July 8, 2024 • Armando Roggio
The dropshipping model, while tempting, has little barrier to entry and thus many competitors selling the same thing.
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Content Marketing
5 Content Marketing Ideas for August 2024
June 30, 2024 • Armando Roggio
Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers.
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Conversion
A Better Ecommerce Landing Page
June 24, 2024 • Armando Roggio
What if there was a simple formula to improve landing page conversions from ad campaigns? Turns out, there is.
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Customer Retention
Turn Shoppers into Brand Advocates
June 18, 2024 • Armando Roggio
What happens when customers become marketers, referring friends and family to a business and its products?
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Email Marketing
Google Ad Manager Launches Programmatic Email Ads
June 9, 2024 • Armando Roggio
The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies.
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Content Marketing
5 Content Marketing Ideas for July 2024
June 3, 2024 • Armando Roggio
Our ideas for July 2024 include summertime how-to videos, must-have items, jokes, charitable giving, and junk food.
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Content Marketing
AI Search, Cookieless Ads Boost Content Marketing
May 30, 2024 • Armando Roggio
Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses.
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Amazon & Marketplaces
Amazon Marketplace Fears
May 26, 2024 • Armando Roggio
Amazon's marketplace accounts for most of the revenue for thousands of merchants. Therein lies the fear.
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Content Marketing
Lessons from John Deere’s ‘The Furrow’
May 22, 2024 • Armando Roggio
Launched in 1895, "The Furrow" magazine was content marketing long before that term existed.
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Checkout Tactics
Securing Email Addresses for Abandoned Carts
May 19, 2024 • Armando Roggio
Merchants can often recover sales from abandoned carts, but only if a shopper provides an email address.
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Shipping & Fulfillment
Robots Are Coming to Ecommerce SMBs
May 13, 2024 • Armando Roggio
The warehouse automation industry remains focused on massive companies, but efforts toward smaller companies could offer growing brands more fulfillment options.
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Content Marketing
5 Content Marketing Ideas for June 2024
May 6, 2024 • Armando Roggio
In June content marketers could address Best Friends Day, shoppable videos, Juneteenth, Independence Day, and AI-generated dad jokes.
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Marketing & Advertising
Google’s Cookie Delay Reveals Industry Fears
May 5, 2024 • Armando Roggio
Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear.
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Customer Retention
Abandoned Carts Are an Opportunity
April 29, 2024 • Armando Roggio
What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?
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Shipping & Fulfillment
Can Retailer Co-ops Cut Ecommerce Shipping Costs?
April 23, 2024 • Armando Roggio
Retailers have used purchasing cooperatives for years to obtain volume pricing.
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Marketing & Advertising
Web Marketing Checklist: 42 Tactics for Traffic and Sales
April 21, 2024 • Armando Roggio
Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more.