Vehicle Subscriptions Gaining Traction
March 26, 2023 • Armando Roggio
The future of automotive retail will be digital and direct-to-consumer, per McKinsey & Company. Will that include subscribing online to a vehicle?
Marketing & Advertising
Retail Media Should be Data Thrifty
March 20, 2023 • Armando Roggio
The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony?
Study: Klaviyo, Text Messaging Drive DTC Ecommerce
March 14, 2023 • Armando Roggio
We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers.
Marketing & Advertising
Unsure of Brand Ads? Just Do It
March 12, 2023 • Armando Roggio
In a data-driven, pay-per-click age, brand advertising is seemingly a lost art. But it's arguably the most important type of promotion. Ask Nike.
5 Content Marketing Ideas for April 2023
March 5, 2023 • Armando Roggio
Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
AI Chat and Keyword Research
February 26, 2023 • Armando Roggio
ChatGPT, Jasper, and other AI-powered tools are handy idea generators for SEO keywords, including query intent, entities, search volume, and more.
How to Optimize for AI ‘Answer Engines’
February 20, 2023 • Armando Roggio
The merging of AI-driven chat into traditional search engines could transform organic results, producing relatively few answers to queries rather than an extended list of URLs.
AI Won’t Kill SEO, but Plan Anyway
February 12, 2023 • Armando Roggio
AI-driven search is coming. Despite rampant speculation, it will not doom organic search traffic. It may even be an opportunity.
Platforms & Apps
4 Ecommerce Growth Levers
February 7, 2023 • Armando Roggio
Ecommerce success depends on compelling products that consumers want to buy. Beyond that are critical foundational levers — technology, people, content, and money.
5 Content Marketing Ideas for March 2023
February 5, 2023 • Armando Roggio
Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
The 5 R’s of Merchandising (for Ecommerce)
January 30, 2023 • Armando Roggio
A 100-year-old merchandising concept applies to modern-day ecommerce retailers — the right people, right product, right quantity, right price, right time.
3 Flaws of Cost-plus Pricing
January 22, 2023 • Armando Roggio
Cost-plus pricing on the surface seems straightforward. But then market forces intervene.
Does Your Business Need an AI Operator?
January 15, 2023 • Armando Roggio
Selecting artificial intelligence tools is one thing, but using them is another. It takes skill and training. Dedicated "AI operators" could be the answer.
5 Content Marketing Ideas for February 2023
January 9, 2023 • Armando Roggio
Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
Boost Email Marketing Results with BIMI
January 4, 2023 • Armando Roggio
The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall.
Schools & Resources
A Practical Guide to Starting an Ecommerce Business
January 2, 2023 • Armando Roggio
Starting an ecommerce business can be the first step in a rewarding career. But it's not easy. This guide by Senior Contributor Armando Roggio, a 20-year ecommerce veteran, is realistic and thus enormously helpful.
Marketing & Advertising
A Gathering Storm for Digital Ad Tracking?
December 19, 2022 • Armando Roggio
The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race"
Amazon & Marketplaces
Amazon’s ‘Customers ask Alexa’ Is a Marketing Opportunity
December 12, 2022 • Armando Roggio
Amazon's new "Customers ask Alexa" could be a marketing opportunity for brands and retailers. Here's how to get started.
5 Content Marketing Ideas for January 2023
December 6, 2022 • Armando Roggio
This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
How SPF, DKIM, DMARC Drive Email Delivery, Security
November 28, 2022 • Armando Roggio
There's no shortage of crooks looking to impersonate an authentic email sender. These three authentication tools prevent that from happening while improving deliverability.
How to Create and Manage 301 Redirects with Shopify
November 23, 2022 • Armando Roggio
Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify.
How to Write a Tutorial to Attract Customers
November 21, 2022 • Armando Roggio
Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
A New Voice for Ecommerce Customer Retention
November 14, 2022 • Armando Roggio
Amazon sends customers voice notifications for delivery and order status. Smaller merchants can do the same, increasing engagement and retention.
5 Content Marketing Ideas for December 2022
November 7, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
5 Tips for after-Christmas Promotions
November 6, 2022 • Armando Roggio
The January sales lull can be frightening for merchants. An after-Christmas promotional event can provide a necessary boost.
The Black Art of Backlink Buying
November 1, 2022 • Armando Roggio
Buying backlinks to improve search engine rankings is a black art. But what if the link has the "sponsored" attribute?
Is Musk’s Twitter a Marketing Opportunity?
October 30, 2022 • Armando Roggio
Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
AI-based Content Is the Next SEO Tool
October 25, 2022 • Armando Roggio
Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece.
Market to Moms on Twitter
October 24, 2022 • Armando Roggio
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
Platforms & Apps
3 Up-and-coming Mobile Shopping Experiences
October 23, 2022 • Armando Roggio
The evolution of smartphone-based shopping continues. Three technologies could soon dominate that experience. We explain.