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Customer Retention
How Lifecycle Marketing Powers Ecom SMBs
December 3, 2024 • Armando Roggio
A print-on-demand t-shirt store attracts and retains customers with a five-step marketing framework.
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Content Marketing
5 Content Marketing Ideas for January 2025
December 1, 2024 • Armando Roggio
Content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and more
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Customer Retention
Wallet Passes Are a Mobile Marketing Channel
November 24, 2024 • Armando Roggio
Merchants are finding success with digital representations of cards for auto insurance, loyalty programs, coupons, and memberships.
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Platforms & Apps
Perplexity Shopping Tests Ecommerce SMBs
November 21, 2024 • Armando Roggio
Perplexity's shopping assistant will likely make buying easier for consumers while complicating existing ecommerce businesses.
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Cross-border Selling
Looming Trade War Is Upending Supply Chains
November 17, 2024 • Armando Roggio
U.S.-imposed tariffs and changes in China trade relations force brand managers to rethink sourcing.
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Inventory
Can Ecommerce Spur On-Demand Manufacturing?
November 13, 2024 • Armando Roggio
The idea is straightforward: Don't build a product until someone orders it.
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Email Marketing
AMP for Email Converts Inboxes to Ecommerce Stores
November 10, 2024 • Armando Roggio
A seemingly forgotten technology can drive more revenue, transforming email marketing.
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Content Marketing
5 Content Marketing Ideas for December 2024
November 2, 2024 • Armando Roggio
Christmas is not the only content marketing opportunity in December. Ever heard of Repeal Day?
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Email Marketing
GenAI Nears Hyper-Personalization at Scale
October 27, 2024 • Armando Roggio
Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale.
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SEO
New Google Shopping Is an SEO Reality Check
October 20, 2024 • Armando Roggio
How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping?
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Platforms & Apps
Report: Gen AI to Transform Operations, Revenue
October 13, 2024 • Armando Roggio
A 2023 McKinsey study analyzed generative AI's potential impact on operations, productivity, revenue, profits, and more.
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Content Marketing
5 Content Marketing Ideas for November 2024
October 6, 2024 • Armando Roggio
Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews.
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On-page SEO
Product Page SEO: 5 Content Tactics
September 29, 2024 • Armando Roggio
The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings.
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Inventory
Retail Arbitrage with AliExpress, Shopify, DSers
September 22, 2024 • Armando Roggio
Selling drop-shipped goods via retail arbitrage has never been easier (and more competitive).
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Marketing & Advertising
Attributing Marketing Expenses by Channel
September 16, 2024 • Armando Roggio
A channel might produce a lot of revenue, but at what cost?
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Code
GenAI Is a Potent Ecommerce Coding Tool
September 8, 2024 • Armando Roggio
Can ChatGPT generate code to auto-post a Google Doc into a Shopify blog?
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On-page SEO
Programmatic SEO for Ecommerce, AI-Driven
September 1, 2024 • Armando Roggio
Combining keywords, databases, and AI triggers a slew of long-tail product pages.
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Business
5 Predictions for the 2024 Holiday Shopping Season
August 25, 2024 • Armando Roggio
Since 2013 we've predicted U.S. retail sales for the upcoming holiday season. This year we address the effects of mobile, online vs. in-store, email marketing, Gen Zs, and BNPL.
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Content Marketing
Flywheels Ease Content, Social Media Marketing
August 18, 2024 • Armando Roggio
Social media ideas can morph into long form articles that spawn new social media ideas. It's a time-saving flywheel.
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SEO
Best SEO for Dropshipping
August 11, 2024 • Armando Roggio
For merchants selling dropshipped goods, a "content-then-commerce" approach could improve organic search rankings.
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Content Marketing
5 Content Marketing Ideas for September 2024
August 4, 2024 • Armando Roggio
Ideas for September content include National Tailgating Day, National Video Games Day, National CleanUp Day, National Dog Week, and publishing a research report.
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Marketing & Advertising
Google’s Cookie Reversal Raises Questions
July 28, 2024 • Armando Roggio
Marketers want third-party cookies, but privacy advocates shun them. Google compromised, in a sense.
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Social Media
Most Retail Brands Ignore X, per Study
July 23, 2024 • Armando Roggio
Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement.
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Content Marketing
Content Mapping for Customer Journeys
July 16, 2024 • Armando Roggio
Aligning content with each phase of a buying journey helps drive shoppers to a purchase.
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Inventory
Poor Marketing Kills Ecommerce Dropshipping
July 8, 2024 • Armando Roggio
The dropshipping model, while tempting, has little barrier to entry and thus many competitors selling the same thing.
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Content Marketing
5 Content Marketing Ideas for August 2024
June 30, 2024 • Armando Roggio
Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers.
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Conversion
A Better Ecommerce Landing Page
June 24, 2024 • Armando Roggio
What if there was a simple formula to improve landing page conversions from ad campaigns? Turns out, there is.
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Customer Retention
Turn Shoppers into Brand Advocates
June 18, 2024 • Armando Roggio
What happens when customers become marketers, referring friends and family to a business and its products?
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Email Marketing
Google Ad Manager Launches Programmatic Email Ads
June 9, 2024 • Armando Roggio
The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies.
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Content Marketing
5 Content Marketing Ideas for July 2024
June 3, 2024 • Armando Roggio
Our ideas for July 2024 include summertime how-to videos, must-have items, jokes, charitable giving, and junk food.