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Content Marketing
Content Marketing in a World of Creators
August 9, 2022 • Armando Roggio
How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
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Content Marketing
Editorial Newsletters Are the New Blogs
August 5, 2022 • Armando Roggio
Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers.
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Content Marketing
5 Content Marketing Ideas for September 2022
August 1, 2022 • Armando Roggio
This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more.
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Technical SEO
Running Low on SEO Link Juice? Try These Tactics
July 26, 2022 • Armando Roggio
On-page optimization plays an important role in organic search rankings. But it's possible to overdo it to the detriment of other SEO alternatives.
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Content Marketing
AI Tools Streamline Content Marketing and SEO
July 21, 2022 • Armando Roggio
Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial.
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Shipping & Fulfillment
How to Price Shipping and Handling Fees
July 18, 2022 • Armando Roggio
Today's consumers expect free shipping for most items. But it's not always obvious for merchants to know when and how to offer it. Here's our all-new update for analyzing shipping costs and free delivery.
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Email Marketing
Drive Email Engagement with Embedded Video
July 12, 2022 • Armando Roggio
Embedded videos in marketing emails can increase clicks by upwards of 300%. Here's our primer on dos, don'ts, and getting started.
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Shipping & Fulfillment
How to Offer Free Shipping without Going Broke
July 11, 2022 • Armando Roggio
Online consumers expect free shipping. But small and mid-size merchants sometimes struggle with the cost. Here are innovative approaches to meet shopper expectations without losing money.
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Payments
Does Ecommerce Need a New Payment System?
July 7, 2022 • Armando Roggio
Ecommerce payments in 2022 largely involve a Byzantine setup of intermediaries. Is now the time for a more efficient method of exchanging value?
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Content Marketing
5 Content Marketing Topics for August 2022
July 5, 2022 • Armando Roggio
Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd.
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Design & Dev Tools
No-code Apps Are Everywhere
July 3, 2022 • Armando Roggio
No-code tools and platforms allow users without programming skills to create apps and workflows. Shopify, Squarespace, Webflow, BigCommerce, Wix — all offer no-code capabilities.
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Business
5 Predictions for the 2022 Holiday Shopping Season
June 27, 2022 • Armando Roggio
Since 2013 senior contributor Armando Roggio has predicted ecommerce sales for the upcoming holiday season. His 2022 predictions consider inflation, which he believes could have multiple impacts.
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Shipping & Fulfillment
7 Reasons to Consider USPS Flat Rate Shipping
June 22, 2022 • Armando Roggio
Merchants in North America have many carrier choices for delivering goods to customers. The U.S. Postal Service's flat-rate shipping boxes can save money in certain instances. We compare prices in this post.
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Platforms & Apps
Dropbox Shop and Creator Ecommerce
June 21, 2022 • Armando Roggio
The creator economy is embracing ecommerce. Dropbox Shop is among the most recent examples of SaaS platforms jumping at the opportunity.
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Customer Retention
Is Text Messaging the Next Commerce Channel?
June 16, 2022 • Armando Roggio
Gary Vaynerchuk's Wine Text is a pioneer in selling goods via text messaging. Other services have followed. Will consumers embrace text commerce?
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Amazon & Marketplaces
Network Effects Drive Ecommerce Marketplace Growth
June 9, 2022 • Armando Roggio
The collective value buyers and sellers provide to a marketplace is known as the network effect. Longtime contributor Armando Roggio discusses.
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Staffing
Feeling Stuck or Burned Out? Get a Fresh Start
June 6, 2022 • Armando Roggio
When work performance is down, a fresh start might be just the thing to spark a breakthrough. Take Major League Baseball, for example.
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Content Marketing
5 Content Marketing Ideas for July 2022
June 1, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more.
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Content Marketing
How to Find Content Topics for SEO
May 30, 2022 • Armando Roggio
Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.
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Amazon & Marketplaces
Will Amazon Convert Shipping Expense into Profit?
May 26, 2022 • Armando Roggio
Amazon is on the brink of becoming the second-largest parcel delivery service in the U.S. Its shipping cost may become a profit center.
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Influencers & Affiliates
Advertising Trends from Top DTC Brands in 2022
May 23, 2022 • Armando Roggio
Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
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Influencers & Affiliates
Podcast Advertising Basics for Ecommerce Brands
May 19, 2022 • Armando Roggio
Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
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Google Ads
Google Topics Resembles Contextual Advertising
May 12, 2022 • Armando Roggio
Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
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Staffing
Employee Compensation Options, Near and Long-term
May 10, 2022 • Armando Roggio
A good employee compensation plan will provide near and long-term value to workers. The plan could have components that are guaranteed and performance-based.
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Content Marketing
5 Content Marketing Ideas for June 2022
May 5, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.
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Content Marketing
Use Revue for Twitter Content Marketing
May 3, 2022 • Armando Roggio
Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles.
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Analytics & Data
Unsure about a New Project? Try a Pilot Program
April 26, 2022 • Armando Roggio
Launching a new product or feature is exciting but risky, especially if it requires capital. A well-structured pilot program can provide answers.
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Analytics & Data
Do You Need a Business Intelligence Tool?
April 24, 2022 • Armando Roggio
In an age of massive data, a business intelligence tool can be a necessity for ecommerce merchants. Here's an example using QuickSight, Amazon's tool, with hypothetical Meta Ads data.
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Design & Dev Tools
Ecommerce and Creator Tools Will Merge
April 21, 2022 • Armando Roggio
If engagement is central to broad economic growth, creators are a key financial driver. And that could give rise to a new generation of tools and services.
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Marketing & Advertising
5-point Advertising Plan to Drive Performance
April 19, 2022 • Armando Roggio
Advertising is too expensive without first understanding a campaign's goals, channels, budget, and more. Here's our 5-point plan to get the most from your next campaign.